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Facebook行銷
簡介
12013/06/17
Facebook簡介
2
3
台灣使用者:約1仟3百萬
台灣FB使用者集中在18~44歲
25-34歲 約4,400,000人(32.7%)
18-24歲 約3,400,000人(25.3%)
35-44歲 約2,400,000人(17.8%)
全球FB註冊人數:991 ,168 ,360
資料來源:Check Facebook
消費者都在
臉書上
4
為什麼要FB行銷?
消費者都在那裡
提高成交率 分享傳播快
消費者直接互動
AC 尼爾森的最新研究結果,在facebook上,同樣的一則行銷訊息,因為朋友的推薦,
網友的點擊閱讀比率會增加16%。
建立自己的
宣傳平台
5
台灣粉絲團百大排行榜-1~50
Rank Name 台灣Fans 全球Fans 類別
1 7-ELEVEN 1,605,614 2,034,546 品牌
2 Tetris Battle 1,572,771 7,206,068 遊戲
3 Candy Crush Saga 1,560,309 29,824,057 遊戲
4 開心水族箱 1,438,599 1,891,945 遊戲
5 馬英九總統 1,332,796 1,489,759 名人
6 統一星巴克咖啡同好會 1,331,473 1,474,442 品牌
7 Garena《英雄聯盟 LOL》 1,264,518 1,534,043 遊戲
8 隋棠 Sonia Sui 官方粉絲團 1,181,273 1,474,682 名人
9 五月天 阿信 1,176,217 1,484,813 名人
10 小小戰爭 1,118,090 1,534,741 遊戲
11 我的王國(My Kingdom) 1,112,789 1,431,055 遊戲
12 7-ELEVEN愛世界 1,100,740 1,259,445 品牌
13 我的傳奇 1,038,521 1,253,541 遊戲
14 食尚玩家 1,030,563 1,149,110 影視
15 田馥甄 883,497 1,298,357 名人
16 安心亞 876,287 1,069,290 名人
17 德州撲克(中文版) 873,394 7,492,792 遊戲
18 不正常人類研究中心 839,152 1,367,104 議題
19 羅志祥 SHOW 836,640 1,564,285 名人
20 蔡英文 Tsai Ing-wen 823,954 861,546 名人
21 全家FamilyMart 820,900 865,010 品牌
22 YouTube 811,650 74,890,787 品牌
23 陳建州﹏黑人老大 799,042 1,387,977 名人
24 Facebook 781,985 92,476,696 品牌
25 于卉喬 780,393 870,046 名人
Rank Name 台灣Fans 全球Fans 類別
26 跟蔡阿嘎一起愛台灣 746,699 782,139 名人
27 Jeremy Lin 林書豪 744,928 1,131,899 名人
28 Lady Gaga 733,526 57,493,093 名人
29 范范 范瑋琪 723,923 1,217,267 名人
30 帶我去旅行 717,170 821,803 議題
31 Starbucks 716,246 34,643,229 品牌
32 蘋果日報 705,119 787,147 品牌
33 台灣麥當勞官方粉絲團 693,082 751,982 品牌
34 郭采潔 659,833 767,881 名人
35 蕭敬騰 655,799 960,538 名人
36 Ariel Lin林依晨 645,919 765,974 名人
37 徐若瑄 637,748 808,531 名人
38 徐熙娣 小S 636,521 905,667 名人
39 林俊傑 JJ FEDERATION 635,767 889,669 名人
40 楊丞琳 Rainie Yang 620,234 1,441,095 名人
41 Dior 613,802 12,002,007 品牌
42 全聯新聞中心 589,843 633,640 品牌
43 海賊王 589,757 713,964 動漫
44 KKBOX 588,729 684,387 品牌
45 周杰倫 Jay Chou 581,835 2,215,308 名人
46 創意礦坑 581,282 815,680 議題
47 86小舖商城 579,343 623,358 品牌
48 adidas Originals 574,903 20,449,551 品牌
49 台灣好市多COSTCO必買物 569,265 629,430 品牌
50 Garena-TW 558,019 645,043 遊戲
資料來源:2013/06/08 Social Bakers
6
台灣粉絲團百大排行榜-51~100
Rank Name 台灣Fans 全球Fans 類別
51 五月天 553,781 825,029 名人
52 背包客棧 548,773 698,716 議題
53 MUJI 無印良品生活研究所 540,112 605,595 品牌
54 Linkin Park 537,782 53,696,606 名人
55 海賊王驚點語錄 525,207 636,522 動漫
56 OPEN小將 516,474 532,796 動漫
57
攝影入門 Photography Tips
for Beginners
509,667 856,869 議題
58 桂格燕麥 508,347 577,086 品牌
59 彭于晏Eddie Peng 504,625 642,734 名人
60 LINE Japan 499,429 839,959 品牌
61 Avril Lavigne 491,241 42,641,380 遊戲
62 我可能不會愛你 488,438 558,760 影視
63 柯震東 487,596 719,550 名人
64 Levi's 479,818 18,249,334 品牌
65 好命團 477,871 572,305 議題
66 每天簡單學英文 472,384 530,428 議題
67 Sandy&Mandy 468,093 1,272,223 名人
68 國泰人壽 464,117 574,279 品牌
69 櫻桃小丸子驚點語錄 463,027 635,391 動漫
70 Kobe Bryant 460,864 16,283,506 名人
71 閱讀 459,018 602,963 議題
72 王心凌Cyndi Wang 458,089 786,621 名人
73 娛樂百分百 453,024 695,047 影視
74 蘇貞昌 447,530 460,054 名人
75 女生愛美麗 445,169 490,275 議題
Rank Name 台灣Fans 全球Fans 類別
76 iCook 愛料理 441,594 487,054 品牌
77 Angry Birds 431,588 24,639,084 遊戲
78 吳念真 429,363 455,747 名人
79 LINE Taiwan- 再Line一下 428,089 466,310 品牌
80 潘瑋柏 Wilber Pan 421,776 916,666 名人
81 Groupon 台灣酷朋 414,808 440,378 品牌
82 SALE 特賣會情報 413,853 474,864 議題
83 羅志祥國際粉絲會 411,976 693,435 名人
84 康熙來了 408,547 542,913 影視
85 女人幫 Women Talk 407,643 509,773 議題
86 Mr. 6 404,671 461,181 議題
87 博客來 402,550 435,240 品牌
88 Taylor Swift 402,074 43,709,802 名人
89 Texas HoldEm Poker 398,404 70,355,647 遊戲
90 遊戲橘子 Gamania TW 397,710 449,085 遊戲
91 女王 397,396 460,102 名人
92 蕭亞軒 Elva 396,404 465,676 名人
93 寵物資訊粉絲團 Pet info 395,609 496,444 議題
94 BIGBANG 394,747 5,110,163 名人
95 Boss維加斯 391,157 510,885 遊戲
96 Mayday - 五月天 388,042 545,943 名人
97 台灣 民宿 飯店 俱樂部 386,926 528,472 議題
98 陳妍希 Michelle 382,444 579,187 名人
99 郭靜 Claire 378,944 435,080 名人
100 旅遊資訊粉絲團 Traveling 376,877 474,455 議題
資料來源:2013/06/08 Social Bakers
7
台灣粉絲團百大以名人為主
39
24
4
14
4
15
名人
品牌
動漫
遊戲
影視
議題
Facbook能聚眾最主要原因:
 目標對象-包含人/商品
 相同話題-同樣信念或是喜好及議題
名人
品牌
議題
遊戲
資料來源:2013/06/08 Social Bakers
Facebook行銷成功案例
8
9
2週突破4,000人!
http://www.facebook.com/fishlovebuy
10
1-800 Flower成交4000筆訂單!
情人節時舉辦活動,成功吸引增加120,000名粉絲加入,並且在FB內的EC平台成
交4000多筆訂單!
11
Luxury Link 達到100%業績成長!
旅遊套票100%的銷售增長來自Facebook
12
每年增加50萬美金營業額!
每年的從FB來銷增量約50萬美金
官網流量有12%都來自Facebook
粉絲在12個月內增長10倍
如何開始?
13
14
行銷4階段
聚眾
養成
互動
品牌
建立
廣告曝光,吸引人進來
定期+相同氛圍議題發佈
趣味內容,增加分享/按讚/留言
15
Atelier給你最超值『聚眾』方案!
FB廣
告
聯盟廣
告
粉絲
16
Atelier給你最超值『聚眾』方案!
6週達成
5,000人
10週達成
10,000人
38,880 元
66,660 元
2大保證!
 100%真人粉絲!
 不達成不收尾款!
CPF=7.78
CPF=6.68
CPF=Cost Per Fans以上報價未稅。
17
Atelier給你最超值『養成』方案!
三個月
50篇圖文
三個月
28,880 元
46,660 元
100篇圖文
解決人手不足/議題安排/圖片美化問題!
以上報價未稅。
18
Atelier給你最多、最超值方案!
提升互動率
無論你是要….
製作FB APP活動網站
FB使用教學
FB使用顧問
FB地標/粉絲團整合
歡迎洽詢Atelier!
Thank you
19
Welcome to contact us:
atelier.2316@gmail.com
www.facebook.com/mkateliermk

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