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2011

                                                                                           C       ∞




           2011
Creativity ?!




2011
Tom Peters
    톰 피터스
    피터드러커와 더불어 현대적 경영기법의
    창시자로 꼽히는 경영구루(guru)
Gary Hamel
                   게리 해멀
  21세기 최고의 혁신경영전략 구루(guru)
런던비즈니스스쿨 전략 및 국제경영 담당교수
Steve Jobs
                      스티브 잡스
                      애플 CEO
Seth Godin
                      세스 고딘
                      21세기 가장 영향력 있는 비즈니스 전략가
                      보랏빛 소가 온다 퍼미션 마케팅 더딥 등
                      베스트셀러 출간
Tim Brown
                 팀 브라운
세계적인 디자인 컨설팅 그룹 IDEO CEO
2011
2011
2011
2011
2011
2011

2011
2011
2011
“                                                                                  
                                                                                                                                                             
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                             SBS                                                                                              




2011
2011
Ziploc                       
                                                                                                      
                                                                                              
                                                                      
                                                                                                              

           2011
2011
Post-it                                                                                                   
                                                                                                                                                             
                                                                                                                                                             
                                                                                                                                     
                                                                                                                                     

2011
2011
2011
Introduction

play + insight = creativity
Basis

                  
                                                                                                                                                                                                                                                                                                               
                                                                                                                                                                                                                                                                                                                                                                                           
                                                                                                                                                                                                                                                                                                                                                                                                                         
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
                                                                                                                                                                                                                                                                                                                                                                                                                                                       
                                                                                                                                                                                     
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
                                                                                                                                                                                                                                                                                                                                                                                                                                            
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
                                                                                                                                                                                                                                                                                                                               



2011
Method

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
 
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
         


                                                                                                                                                                                                                                                                                                                                                                 Play
                                                                                                             Play                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
                                                                                        Strategic play                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            

                                                                                                                                                                                                                                                                                                                                           Insight


                                                                                                      2011
clone™

                                                                                                                                                                                                         
                                                                                                                                                                                                                                                                                                            
                                                                                                                                                                                                                                                                                                                                                                                                                           
                                                                                                                                                                                                                                                                                                                                                                                                                                




                                                                                                                                                                                                                                                                                                                                                                                                          
                                                                                                                                                                                                                                                                                                                                                                                                                              

                                                                                                                                                                                                                                                                                                                                                                                             
                                                                                                                                                                                                                                                                                                                                                        




                2011
clone™-1



                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             


 
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                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
 
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                          2011
clone™-2



                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  


 
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                                       2011
clone™-3



                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      
                                                                                                                                                                                                                                                                                                                                                                                                                              


 
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                       2011
Service

                                                                                                                
                                                                                                         
                                                                                                                                            
                                                                                                      



                                                                                                                                                                     creativity
           Assessment

           Training

           Consulting




                               2011
Structure

                                                                                                                                                        
                                                                                                                         

                        Assessment                                                                                         Training                                                            Consulting
                                                                                                                                                                                                       

                                                                Creative Thinking                     Creative Leadership                                                  Facili-creation™
                                                                 Basic                               Self-leadership                                                     Training Package
                                                                  Intensive                           Collaborative leadership                                             Development
                                                                 Practical




                                                                                                 Creative Teamwork
                                                                                                  Mosaic-team
                                                                                                  Innovation-work




                                                                   2011
Play

                                                                                                
                                                                                                                                                                                                                            
                                                                                                                                                       
                                                                                                                                                                                                                                       
                                                                                                                                                                                                                                                                        




                                                                                                                                                                                                                                                  
                                                                                                                                                                                                                                                  

                                                                                                                                                                                                  
                                                                                                                                                                                  
                                                                                                                                                 



                      2011
Play

                                                                       
                                                                   
                             


 storytelling                                                         도구                                       Keynote
 visualization
 role                                                   포스트잇                                                   (발제)
 dramatization                                          비주얼/영상 자료
 sampling                                               레고 블럭
                                                         게임 보드

                          x                                                                 ÷
 craft
 puzzling                                               카메라/필름
                                                                                                                 Main
 mapping                                                그림 재료
                                                                                                                 (실전)
 definition                                             종이/찰흙/나무 등
 simulation                                            원재료
                                                         마시멜로우 등 식재료


               유형
                                                         재활용품 외
                                                              ……                                     목적
               2011
Target
                                                                                                                                                                                                                         

                                                                                                                                                                                                                                                                                                                                                                               
                                                                                                                                                                                                          
                                                                                                                                                                                                                                                                                                                                   
                                                                                                                                                                                                      
                                                                                                                                                                                                                                                                                                                                                                                  
                                                                                                                                                                                                              
                                                                                                                                                                                                                                                                                                                                           



                                                                                                                                                                                                       
                                                                                                                                                                                                                                                                                                                                         
                                                                                                                                                                                                                              
                                                                                                                                                                                                                                                                                                                                                              
                                                                                                                                                                                                                              
                                                                                                                                                                                                                                                                                                                                                    
                                                                                                                                                                                      



                                                                                                                                                                                                                                                                                                                                   
                                                                                                                                                                          
                                                                                                                                                                                                                                                                                                                                                                                  
                                                                                                                                               
                                                                                                                                                                                                                                                                                                                                                                               
                                                                                                                                                                                                   
                                                                                                                                                                                                                                                                                                                                              




                                            2011
Process
                                                                                                                                                                                                                                                            
                                                                                                                                                                                                                                                            

                                                                                                                                                                                                                  Mutual Feedback




                     Client                                                                                                                                                                                                                                                 Assessment                                                                                                          Result
                                                                                                                                                                              Analysis
                    Meeting                                                                                                                                                                                                                                                  Training                                                                                                           Survey
                                                                                                                                                                              Setting
                                                                                                                                                                                                                                                                            Consulting                                                                                                          Report
 
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                                                                                                                                                                                                                                                                                                                                                        
                                                                                                                                                                                                    



                                                                                                         2011
Strength

                                                                                                                                                                                                                                                                                                                                                                   

 
                                                                                                                                                                                                                                                                                                                                                                                                  
                                                                                                                                                                                                                                                                                                                                                                                    
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 


 
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 


 
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                                                        2011
Step 1



                                                                                                1
Creative Assessment Program
             
                                      Assessment
                                             

                                                          
                                                          
                                   
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     2011
더플레이랩 소개서
더플레이랩 소개서
더플레이랩 소개서
더플레이랩 소개서
더플레이랩 소개서
더플레이랩 소개서
더플레이랩 소개서
더플레이랩 소개서
더플레이랩 소개서
더플레이랩 소개서
더플레이랩 소개서
더플레이랩 소개서
더플레이랩 소개서
더플레이랩 소개서
더플레이랩 소개서
더플레이랩 소개서
더플레이랩 소개서
더플레이랩 소개서
더플레이랩 소개서

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더플레이랩 소개서

  • 2. C ∞ 2011
  • 4. Tom Peters 톰 피터스 피터드러커와 더불어 현대적 경영기법의 창시자로 꼽히는 경영구루(guru)
  • 5. Gary Hamel 게리 해멀 21세기 최고의 혁신경영전략 구루(guru) 런던비즈니스스쿨 전략 및 국제경영 담당교수
  • 6. Steve Jobs 스티브 잡스 애플 CEO
  • 7. Seth Godin 세스 고딘 21세기 가장 영향력 있는 비즈니스 전략가 보랏빛 소가 온다 퍼미션 마케팅 더딥 등 베스트셀러 출간
  • 8. Tim Brown 팀 브라운 세계적인 디자인 컨설팅 그룹 IDEO CEO
  • 10. 2011
  • 11. 2011
  • 12. 2011
  • 13. 2011
  • 14. 2011
  • 16. 2011
  • 17. 2011
  • 18. ” SBS 2011
  • 19. 2011
  • 20. Ziploc 2011
  • 21. 2011
  • 22. Post-it 2011
  • 23. 2011
  • 24. 2011
  • 26. Basis 2011
  • 27. Method Play Play Strategic play Insight 2011
  • 28. clone™ 2011
  • 29. clone™-1           2011
  • 30. clone™-2       2011
  • 31. clone™-3             2011
  • 32. Service creativity Assessment Training Consulting 2011
  • 33. Structure Assessment Training Consulting   Creative Thinking Creative Leadership  Facili-creation™    Basic  Self-leadership  Training Package  Intensive  Collaborative leadership Development    Practical Creative Teamwork  Mosaic-team  Innovation-work 2011
  • 34. Play 2011
  • 35. Play  storytelling 도구 Keynote  visualization  role  포스트잇 (발제)  dramatization  비주얼/영상 자료  sampling  레고 블럭  게임 보드 x ÷  craft  puzzling  카메라/필름 Main  mapping  그림 재료 (실전)  definition  종이/찰흙/나무 등  simulation 원재료  마시멜로우 등 식재료 유형  재활용품 외 …… 목적 2011
  • 36. Target 2011
  • 37. Process Mutual Feedback Client Assessment Result Analysis Meeting Training Survey Setting Consulting Report                             2011
  • 38. Strength       2011
  • 39. Step 1 1 Creative Assessment Program Assessment       2011