1. AdAge.com/agencyfamilytrees2010
Profiles of world’s top 50
agency firms, part of
AGENCY FAMILY TREES 2010
premium content
in AdAge.com’s
DataCenter
Primary holdings of the world’s top four agency companies by 2009 worldwide revenue
WPP $13.60B OMNICOM GROUP $11.72B PUBLICIS GROUPE $6.29B INTERPUBLIC GROUP OF COS. $6.03B
NO. 1 WORLDWIDE REVENUE NO. 2 WORLDWIDE REVENUE NO. 3 WORLDWIDE REVENUE NO. 4 WORLDWIDE REVENUE
U.S. REVENUE: $4.44 BILLION HEADQUARTERS: DUBLIN U.S. REVENUE: $6.18 BILLION HEADQUARTERS: NEW YORK U.S. REVENUE ESTIMATE: $2.72 BILLION HEADQUARTERS: PARIS U.S. REVENUE: $3.37 BILLION HEADQUARTERS: NEW YORK
WORLDWIDE EMPLOYEES: 98,759 MARKET CAP: $13.7 BILLION WORLDWIDE EMPLOYEES: 63,000 MARKET CAP: $12.5 BILLION WORLDWIDE EMPLOYEES: 45,402 MARKET CAP: $8.7 BILLION WORLDWIDE EMPLOYEES: 40,000 MARKET CAP: $4.4 BILLION
WORLDWIDE REVENUE BY DISCIPLINE GREY GROUP $912 MILLION WORLDWIDE REVENUE BY DISCIPLINE OTHER AGENCIES WORLDWIDE REVENUE BY DISCIPLINE STARCOM MEDIAVEST WORLDWIDE REVENUE BY DISCIPLINE LOWE & PARTNERS $543 MILLION
Branding & identity, Advertising, media Specialty communications Traditional media Media Advertising GROUP $809 MILLION Constituency Management Advertising & media
healthcare & investment Grey $505 MILLION $1.07 billion; 9.1% advertising Cline Davis & Mann $147 MILLION $1.32 billion; 21.0% $2.20 billion; 35.0% Group1 $4.14 billion; 68.7% Lowe & Partners $253 MILLION
specialist management $5.20 billion; 44.3% $915 million; 15.2% AD AGENCY. REVENUE FOR LOWE OUTSIDE NORTH AMERICA
communications $5.26 billion; 38.7%
NETWORK LEAD AGENCY HEALTHCARE AGENCY Starcom MediaVest Group $749 MILLION
Public relations MEDIA AGENCY
$3.50 billion; 25.7% G2 $280 MILLION $1.08 billion; 9.2% Corbett Accel Healthcare Deutsch $177 MILLION
MARKETING SERVICES AGENCY Healthcare Group $61 MILLION SMG PERFORMANCE MARKETING $31 MILLION $328 million; 5.4% AD AGENCY. NORTH AMERICAN HUB OF LOWE NETWORK
MARKETING SERVICES AGENCY GROUP
GHG $110 MILLION HEALTHCARE AGENCY Lowe Healthcare Worldwide $80 MILLION
HEALTHCARE AGENCY Critical Mass $75 MILLION SMG Search $14 MILLION HEALTHCARE AGENCY. REPORTS INTO DEUTSCH
DIGITAL AGENCY. OMNICOM OWNS 54% SEARCH MARKETING. PART OF PERFORMANCE MARKETING
Batey $8 MILLION Huge $33 MILLION
SINGAPORE-BASED AGENCY NETWORK Marketing DIGITAL AGENCY. 51% OWNED BY INTERPUBLIC
Dieste $39 MILLION Spark Communications $13 MILLION services
MEDIA AGENCY
Wing $8 MILLION HISPANIC AD AGENCY SAMS (Specialized (excluding CMG)
OTHER AGENCIES
Agencies and $646 million;
HISPANIC AD AGENCY Direct Partners $17 MILLION Marketing Services)
Tapestry $11 MILLION 10.7%
DIRECT MARKETING AGENCY STARCOM’S MULTICULTURAL MEDIA AGENCY Accentmarketing $11 MILLION
$2.77 billion; 44.0%
Public relations &
public affairs Consumer insight UNITED GROUP $86 MILLION Customer relationship
management Doremus $39 MILLION MV42 $6 MILLION
1. Interpublic discipline percentages are Ad Age estimates except
for Constituency Management Group, which is actual. CMG
HISPANIC AGENCY. INTERPUBLIC OWNS 49%
$1.25 billion; 9.2% $3.60 billion; 26.5% $4.38 billion; 37.4% BUSINESS-TO-BUSINESS AGENCY Dentsu owns 15% of Publicis Groupe MEDIAVEST’S MULTICULTURAL MEDIA AGENCY houses PR agencies, Jack Morton Worldwide, Octagon,
Campbell-Ewald $161 MILLION
Berlin Cameron United $15 MILLION Publicis owns 1% of Interpublic Group
FutureBrand and certain other marketing services.
AD AGENCY
AD AGENCY Element 79 $24 MILLION
GLOBAL NETWORKS GLOBAL NETWORKS AD AGENCY GLOBAL NETWORKS DIGITAS $550 MILLION GLOBAL NETWORKS Carmichael Lynch $41 MILLION
Cole & Weber United $11 MILLION AD AGENCY
AD AGENCY Footsteps $8 MILLION Digitas $443 MILLION
YOUNG & RUBICAM DDB WORLDWIDE MULTICULTURAL AD AGENCY. OMNICOM OWNS 49% PUBLICIS $1.06 BILLION DIGITAL AGENCY MCCANN WORLDGROUP $2.67 BILLION Cubocc NA
BRANDS $2.65 BILLION OTHER AGENCIES COMMUNICATIONS GROUP $2.22 BILLION GMR Marketing $78 MILLION Digitas Health $107 MILLION
ADVERTISING AND MARKETING SERVICES AGENCY BASED IN
BRAZIL. INTERPUBLIC BOUGHT CUBOCC IN MARCH 2010
EVENT MARKETING AGENCY. Publicis $875 MILLION DIGITAL HEALTHCARE AGENCY McCann Erickson Worldwide $1.42 BILLION
Y&R $932 MILLION Hill & Knowlton $330 MILLION DDB Worldwide $1.11 BILLION NETWORK LEAD AGENCY NETWORK LEAD AGENCY Dailey $24 MILLION
NETWORK LEAD AGENCY PR AGENCY NETWORK LEAD AGENCY Goodby, Silverstein AD AGENCY
& Partners $105 MILLION Publicis Modem & Dialog $170 MILLION OTHER VIVAKI NA Weber Shandwick $360 MILLION
Sudler & Hennessey $126 MILLION CommonHealth $156 MILLION Interbrand $195 MILLION AD AGENCY
MARKETING SERVICES AGENCY PR AGENCY. ALIGNED WITH MCCANN WORLDGROUP DeVries Public Relations $18 MILLION
HEALTHCARE AGENCY HEALTHCARE AGENCY BRANDING CONSULTANCY
Publicis & Hal Riney $17 MILLION Razorfish $409 MILLION MRM Worldwide $260 MILLION PR AGENCY
Tapsa Grizzard Communications Group $32 MILLION DIGITAL AGENCY
Landor Associates $121 MILLION $30 MILLION Tribal DDB $188 MILLION DIRECT MARKETING AGENCY
AD AGENCY DIGITAL AND DIRECT MARKETING AGENCY GolinHarris $109 MILLION
BRANDING CONSULTANCY MADRID-BASED AD AGENCY DIGITAL AGENCY Medias & Regies Europe $84 MILLION PR AGENCY
GSD&M Idea City Momentum Worldwide $175 MILLION
$65 MILLION OUT-OF-HOME ADVERTISING
Cohn & Wolfe $117 MILLION Brand Union $13 MILLION TracyLocke $104 MILLION AD AGENCY LEO BURNETT MARKETING SERVICES AGENCY Hill Holliday $160 MILLION
PR AGENCY AD AGENCY PROMOTION AGENCY WORLDWIDE $1.10 BILLION Denuo $6 MILLION McCann Healthcare AD AGENCY
Harrison & Star $55 MILLION CONSULTANCY. PART OF VIVAKI
VML $91 MILLION Alma DDB $17 MILLION Worldwide $138 MILLION IW Group $11 MILLION
DIGITAL AGENCY WPP DIGITAL $221 MILLION HISPANIC AD AGENCY. OMNICOM OWNS 74%
HEALTHCARE AGENCY Leo Burnett Worldwide $777 MILLION Phonevalley NA HEALTHCARE AGENCY ASIAN-AMERICAN AGENCY. INTERPUBLIC OWNS 49%
Javelin NETWORK LEAD AGENCY
$46 MILLION MOBILE-MARKETING AGENCY
Bravo Group $29 MILLION 24/7 Real Media $110 MILLION Rodgers Townsend $13 MILLION Martin Agency $112 MILLION Jack Morton Worldwide $95 MILLION
HISPANIC AD AGENCY
DIRECT MARKETING AGENCY Arc Worldwide $247 MILLION AD AGENCY EVENT MARKETING AGENCY
DIGITAL AD NETWORK AD AGENCY
LatinWorks $20 MILLION MARKETING SERVICES AGENCY HEALTHCARE AGENCIES
Kang & Lee Advertising $16 MILLION Bridge Worldwide $49 MILLION Roberts & Langer DDB $8 MILLION HISPANIC AD AGENCY. OMNICOM OWNS 49% FutureBrand $56 MILLION Mullen $83 MILLION
ASIAN-AMERICAN AD AGENCY DIGITAL AGENCY AD AGENCY
Beacon Communications $61 MILLION BRANDING CONSULTANCY. ALIGNED WITH AD AGENCY
LyonHeart $30 MILLION JAPANESE AD AGENCY. PUBLICIS OWNS 66%; PUBLICIS HEALTHCARE MCCANN WORLDGROUP
SicolaMartin $7 MILLION Schematic $40 MILLION Spike DDB $3 MILLION HEALTHCARE AGENCY DENTSU OWNS 34%
COMMUNICATIONS GROUP $452 MILLION MWW Group $36 MILLION
AD AGENCY DIGITAL AGENCY AFRICAN-AMERICAN AD AGENCY. OMNICOM OWNS 49% Campbell Mithun $53 MILLION PR AGENCY
Marketing Arm $102 MILLION Lapiz Hispanic Marketing $6 MILLION AD AGENCY
Robinson Lerer & Montgomery NA Blue Interactive Marketing $11 MILLION RAPP $588 MILLION MARKETING SERVICES AGENCY GROUP HISPANIC AD AGENCY Medicus Lifebrands/ Octagon $121 MILLION
PR AGENCY SINGAPORE-BASED DIGITAL AGENCY MARKETING SERVICES AGENCY AND NETWORK Publicis Lifebrands $111 MILLION TM Advertising $34 MILLION SPORTS AND ENTERTAINMENT MARKETING AGENCY
Martin Williams Advertising $37 MILLION Vigilante $4 MILLION PART OF PUBLICIS HEALTHCARE AD AGENCY
WUNDERMAN $828 MILLION HeathWallace $8 MILLION Kern Organization $18 MILLION AD AGENCY MULTICULTURAL AD AGENCY Siboney USA $5 MILLION
MARKETING SERVICES AGENCY AND NETWORK U.K.-BASED WEB DESIGN FIRM. WPP OWNS 75% MARKETING SERVICES AGENCY. PART OP RAPP NETWORK Saatchi & Saatchi Avrett Free Ginsberg $19 MILLION HISPANIC AGENCY. INTERPUBLIC OWNS 49%
Merkley & Partners $43 MILLION
SAATCHI & SAATCHI $759 MILLION Healthcare Advertising $47 MILLION AD AGENCY
Blast Radius $55 MILLION Quasar Media $4 MILLION AD AGENCY Tierney Communications $11 MILLION
VANCOUVER-BASED DIGITAL AGENCY. INDIA-BASED DIGITAL AGENCY. WPP OWNS 75% BBDO WORLDWIDE $1.67 BILLION PART OF PUBLICIS HEALTHCARE Fitzgerald & Co. $18 MILLION AD AGENCY
IN WUNDERMAN NETWORK Russ Reid Co. $26 MILLION Saatchi & Saatchi $650 MILLION Saatchi & Saatchi Wellness $27 MILLION AD AGENCY
BBDO Worldwide $1.14 BILLION NETWORK LEAD AGENCY Translation Consulting
Zaaz $25 MILLION MEDIA AGENCIES NETWORK LEAD AGENCY
DIRECT MARKETING AGENCY PART OF PUBLICIS HEALTHCARE Gotham $17 MILLION & Brand Imaging $6 MILLION
DIGITAL AGENCY. IN WUNDERMAN NETWORK Siegel & Gale $37 MILLION Team One $50 MILLION Williams Labadie $15 MILLION AD AGENCY AD AND BRANDING AGENCY. INTERPUBLIC OWNS 60%
Proximity Worldwide $395 MILLION BRANDING CONSULTANCY AD AGENCY PART OF PUBLICIS HEALTHCARE Casanova Pendrill
RTC Relationship Marketing $25 MILLION GROUP M $2.06 BILLION DIGITAL AGENCY
$10 MILLION
MEDIA AGENCIES
DIRECT MARKETING AGENCY. IN WUNDERMAN NETWORK Targetbase $82 MILLION Saatchi & Saatchi X $41 MILLION Saatchi & Saatchi HISPANIC AD AGENCY
Mindshare Worldwide $713 MILLION Organic $136 MILLION MARKETING SERVICES AGENCY PROMOTION AGENCY
Healthcare Innovations
Designkitchen $11 MILLION $11 MILLION
DRAFTFCB
DIGITAL AGENCY. IN WUNDERMAN NETWORK
MEDIA AGENCY DIGITAL AGENCY
Unit 7 $22 MILLION Conill $18 MILLION PART OF PUBLICIS HEALTHCARE $1.18 BILLION MEDIABRANDS $686 MILLION
BURSON-MARSTELLER MEC $595 MILLION DIRECT MARKETING AGENCY HISPANIC AD AGENCY
DraftFCB UM
$385 MILLION MEDIA AGENCY TBWA WORLDWIDE $1.52 BILLION PUBLIC RELATIONS & EVENTS $885 MILLION $368 MILLION
PR AGENCY AND NETWORK NETWORK LEAD AGENCY MEDIA AGENCY. ALIGNED WITH MCCANN WORLDGROUP
Proof $12 MILLION
MediaCom $570 MILLION TBWA Worldwide $1.02 BILLION MEDIA AGENCIES OTHER AGENCIES R/GA $132 MILLION Initiative $248 MILLION
AD AGENCY. PART OF BURSON-MARSTELLER NETWORK
MEDIA AGENCY NETWORK LEAD AGENCY MS&L GROUP $488 MILLION DIGITAL AGENCY MEDIA AGENCY. ALIGNED WITH DRAFTFCB
Group M Search $90 MILLION Zimmerman Advertising $134 MILLION OMNICOM MEDIA GROUP $1.33 BILLION Bartle Bogle Hegarty $155 MILLION
SEARCH MARKETING AGENCY LONDON-BASED AD AGENCY. PUBLICIS OWNS 49% MS&L $237 MILLION DraftFCB Healthcare $112 MILLION Wahlstrom Group $20 MILLION
OGILVY & MATHER $1.75 BILLION
AD AGENCY
OMD Worldwide $730 MILLION
PR AGENCY HEALTHCARE AGENCY DIRECTORY AGENCY. PART OF GEOMENTUM
Maxus $90 MILLION Integer Group $127 MILLION Fallon Worldwide $68 MILLION
OgilvyOne Worldwide $683 MILLION MEDIA AGENCY
MEDIA AGENCY AD AGENCY Kekst & Co. $39 MILLION Hacker Group $32 MILLION Reprise Media $14 MILLION
PROMOTION AGENCY PR AGENCY DIRECT MARKETING AGENCY SEARCH MARKETING AGENCY
MARKETING SERVICES AGENCY
Kinetic PHD $138 MILLION Kaplan Thaler Group $65 MILLION
NA Tequila $110 MILLION MEDIA AGENCY Relay $16 MILLION Rivet $14 MILLION Magna NA
Ogilvy & Mather Advertising $585 MILLION OUT-OF-HOME MEDIA AGENCY MARKETING SERVICES AGENCY AD AGENCY
EVENT MARKETING AGENCY PROMOTION AGENCY MEDIA NEGOTIATION AND RESEARCH UNIT
NETWORK LEAD AGENCY Resolution Media $14 MILLION Burrell
TBWA/WorldHealth $70 MILLION
Bates 141 $126 MILLION WPP INVESTMENTS HEALTHCARE AGENCY
SEARCH MARKETING AGENCY Communications Group $22 MILLION
HONG KONG-BASED MARKETING COMMS. NETWORK Novus Print Media Network NA AFRICAN-AMERICAN AD AGENCY. PUBLICIS OWNS 49%
Asatsu-DK $451 MILLION Agency.com $47 MILLION MEDIA AGENCY ABOUT AGENCY FAMILY TREES 2010
Ogilvy TOKYO-BASED AD AGENCY. WPP OWNS 24% DIGITAL AGENCY Bromley Communications $16 MILLION
HISPANIC AD AGENCY. PUBLICIS OWNS 49% PUBLISHED APRIL 26, 2010. ORDER AD AGE’S AGENCY ISSUE,
Public Relations Worldwide $122 MILLION BPG Group (Bates PanGulf) $50 MILLION PUBLIC RELATIONS PERCENT OF 2009 WORLDWIDE REVENUE BY REGION INCLUDING THE AGENCY FAMILY TREES POSTER: 1-888-288-5900.
PR AGENCY
DUBAI-BASED AGENCY NETWORK. WPP OWNS 40% OTHER AGENCIES Amazon Advertising $4 MILLION The poster shows 2009 revenue for key agency networks and
AD AGENCY. PUBLICIS OWNS 35% OMNICOM PUBLICIS INTERPUBLIC agencies (advertising, marketing services, media and public
Neo@Ogilvy $103 MILLION Brierley & Partners $24 MILLION 180 Amsterdam/180 LA $40 MILLION WPP1 GROUP GROUPE2 GROUP OF COS. relations) owned by the world’s Big 4 agency companies. Agency
DIGITAL MEDIA AGENCY
CRM AGENCY. WPP OWNS 20% AD AGENCY. OMNICOM OWNS 51% PUBLIC RELATIONS $1.08 BILLION networks are in orange; agencies are in black. Not all units are
Ogilvy Healthworld $90 MILLION Chime Communications $193 MILLION Agency Rx $24 MILLION FLEISHMAN-HILLARD $405 MILLION
MEDIA & DIGITAL AGENCIES: VIVAKI U.S. 34.7% 52.7% 43.3% 55.9% shown; network listings not comprehensive. Ad Age DataCenter
HEALTHCARE AGENCY estimated revenue for networks and agencies. Figures are rounded.
LONDON-BASED AGENCY COMPANY. WPP OWNS 16% HEALTHCARE AGENCY PR AGENCY AND NETWORK Total revenue for agency companies is from public
EUROPE 38.7 30.7 34.9 22.9
OgilvyAction $45 MILLION HighCo $96 MILLION Alcone Marketing Group $37 MILLION GMMB $30 MILLION ZENITHOPTIMEDIA $779 MILLION documents. Revenue is worldwide except where indicated.
MARKETING SERVICES AGENCY Market-cap figures are as of April 16, 2010.
FRANCE-BASED MARKETING SERVICES FIRM. WPP OWNS 34.1% PROMOTION AGENCY POLITICAL AD AGENCY. PART OF FLEISHMAN-HILLARD NETWORK REST OF WORLD 26.7 16.6 21.8 21.1
ZenithOptimedia $673 MILLION Advertising Age’s DataCenter produced this poster and a
STW Group $213 MILLION Arnell Group $16 MILLION Ketchum $218 MILLION MEDIA AGENCY. INCLUDES ZENITH MEDIA USA AND premium subscriber database, including details on holdings of the
JWT $1.12 BILLION SYDNEY-BASED AGENCY COMPANY. WPP OWNS 20.6% AD AND BRANDING AGENCY PR AGENCY OPTIMEDIA INTERNATIONAL U.S.
ASIA PACIFIC NA NA 11.0 9.5
world’s top 50 agency companies, as part of Agency Report 2010.
See more detail, including agency descriptions, links and related
JWT $1.07 BILLION UniWorld Group $22 MILLION Beanstalk Group $12 MILLION Porter Novelli $196 MILLION Moxie Interactive $60 MILLION LATIN AMERICA NA NA 4.8 5.1
Ad Age articles, in the Agency Family Trees 2010 database:
NETWORK LEAD AGENCY MULTICULTURAL AGENCY. WPP OWNS 49% BRANDING CONSULTANCY PR AGENCY DIGITAL AGENCY AdAge.com/agencyfamilytrees2010
ALL OTHER MARKETS NA NA 6.0 6.5
JWT Specialized Comms. $36 MILLION Bernard Hodes Group $57 MILLION Brodeur Partners $76 MILLION Performics $31 MILLION See rankings of more than 800 agencies by U.S. revenue and
RECRUITMENT AND OTHER SERVICES MARKET RESEARCH RECRUITMENT AGENCY PR AGENCY SEARCH MARKETING AGENCY Source: Public documents. 1) Rest of world includes Central and Eastern Europe. 2) U.S. total is
Ad Age DataCenter estimate.
disciplines such as digital, direct marketing and public relations:
AdAge.com/agencyreport2010
Malone Advertising $18 MILLION Kantar $3.60 BILLION C2 Creative $12 MILLION Cone $10 MILLION Ninah $15 MILLION
MARKETING SERVICES AGENCY MARKET RESEARCH GROUP EVENT MARKETING. PART OF RADIATE GROUP PR AGENCY ECONOMETRIC MODELING This document (published Aprl 26, 2010), and information contained therein, is the copyrighted property of Crain Communications Inc. and The Ad Age Group (© Copyright 2010) and is for your personal, non-
commercial use only. You may not reproduce, display on a website, distribute, sell or republish this document, or the information contained therein, without the prior written consent of The Ad Age Group.