Product Distribution Channel

1. 1

2. Marketing Channels are
sets of independent
organization involved in
the process of making a
product available for
consumption or use.
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3. VVaalluuee CChhaaiinn
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Intermediaries

4. FFuunnccttiioonnss
 Bulk Breaking
 Pricing
 Pass consumer data to manufacturer
 Bringing different assortment
 Buying or storage of the product
 Sharing risk of obsolesce
 Help manufacturer to design promotional
champaign
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5. SSttrraatteeggyy UUsseedd
1. Pull Strategy
2. Push Strategy
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6. SSttaannddaarriizzaattiioonn// AAddaappttaattiioonn
Eg: McD
Standarization – Layout, Service
Adaptation – India (Aloo Tikki,
Chicken Sandwich), USA (Beef).
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7. CChhaannnneell DDeevveellooppmmeenntt
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1. Distributor
2. Agent
3. Brokers
4. Wholesaler
5. Retailer

8. CChhaannnneell LLeevveellss
1. 0 Level
2. 1 Level
3. 2 Level
4. 3 Level
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9. 00 LLeevveell
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10. 11 LLeevveell
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11. 22 LLeevveell
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12. 33 LLeevveell
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13. CChhaannnneell FFllooww
1. Cash Flow
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14. 2. Physical Flow
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15. 3. Title Flow
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16. 4. Informational Flow
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17. 5. Promotional Flow
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18. TTyyppeess ooff IInntteerrmmeeddiiaarriieess
 Exclusive
 Selective
 Mass/ Intensive
 VMS (Vertical Management System)
 Horizontal
 Multichannel
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19. Does the Place ooff SSeelllliinngg PPrroodduucctt
MMaatttteerrss
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20. AAssppeeccttss
I. From Point of View of
Manufacturer
II. From Point of View of Customer/
Consumer
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21. Presented By:
Sonali Srivastava
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