This case study looks at Fifty & Five, an agency in LA & Orlando that uses Sprout to strategize & manage social activity for dozens of clients. Read their success story!

1. CASE STUDY
Fifty & Five + Sprout Partner to Offer Data-Driven
Social Strategies for Agency Clients
Fifty & Five, a full-service social media agency, simultaneously handles the social strategy
and day-to-day management of more than two dozen different brands. With so many
clients and projects to juggle, they turn to Sprout Social to help streamline team
processes, guide social content creation and merchandise results to their clients.
sproutsocial.com
1.866.878.3231
sales@sproutsocial.com

2. Quick Facts
Identify New Opportunities
The Fifty & Five team uses Sprout’s suite of features – including
the discovery and analytics tools – to hone in on opportunities for
their clients to better engage with fans. The teams:
• Utilize the Smart Inbox to act as the eyes and ears of the brand and pick
up on brand mentions happening throughout the social sphere.
• Create brand keywords to identify social conversations that are
Regional Offices
Los Angeles & Orlando
adjacent to, not just directly mentioning, their clients’ brands – thereby
widening their audience and sphere of influence.
• Use reporting features to identify spikes or dips in conversations,
2009
Launched
25+
Clients
explore the reasons for those changes and lay the foundation
for opportunities.
Guide Content and Strategy
Fifty & Five relies on Sprout’s reporting and analytics to identify
trends, inform client strategies and shape content development.
Specifically, they are able to:
• Use the Smart Inbox and Discovery to uncover social dialog and craft
content that further feeds conversations and increases
engagement activities.
• Rely on Sprout for monitoring and reporting, so the Fifty & Five team
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Sprout Users
at Agency
can focus on data analyzation, strategic recommendations and building
relevant content.
• Spot spikes in engagement from specific countries - something their
global clients appreciate - which informs not only social strategy but
potential business opportunities.
• Employ Sprout’s proprietary ViralPost feature that dictates best times to
publish content in order to gain the highest level of engagement
among fans and followers.
sproutsocial.com
1.866.878.3231
sales@sproutsocial.com

3. Highlights
Merchandise Social To Clients
3.7M
Sprout’s detailed yet straightforward analytics make it easy for
the Fifty & Five team to translate the results of their social
efforts into clear, concise and digestible reports. Specifically,
Fifty & Five is able to:
Social Messages
Tracked Annually
• Add a layer of strategic credibility by providing real data, valuable
insights and actionable recommendations to their clients in real time.
1.3B
Social Impressions
Garnered for Clients
• Trust the Engagement Report to showcase how well each brand
communicates with their customers, responds to requests and answers
questions in a timely and efficient manner.
• Access all information quickly, efficiently and in real-time, so teams can
turn around results for their client at a moment’s notice - a crucial
capability in the high-pressure agency world.
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• Generate unlimited, visually appealing and presentation-ready reports
for client meetings and executive level conversations.
Facebook Pages
Attached to Sprout
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Twitter Pages Attached
to Sprout
Sprout’s suite of collaboration, engagement, and analytics tools
strengthen Fifty & Five’s ability to actively manage networks,
monitor and engage in conversations, and deliver exceptional
customer experiences for their clients each year.
Learn how Sprout can help compliment your agency’s social
efforts and increase engagement at sproutsocial.com.