Noesis Global Retail Trends 2011/2012

Global Retail
Trends
Presented by Noesis, August 2011
www.teamnoesis.com

©
Noesis
2011/2012

Connecting
Companies
to
the
Consumer
Conversation

What
is
Noesis?
Noesis
is
a
passionate
company
run
by
passionate
people
-‐
we
are
insight
hunters,
insa<ably
curious,
with
a
unique
way
of
ge?ng
to
the
why?

Contact
us
and
let
us
ﬁnd
out
why
for
you.

hEp://teamnoesis.com/contact.html

©
Noesis
2011/2012

Lynn
Casey,
CEO
&
Founder

Trend
hunter
Brand
strategist
Consumer
culture
expert

©
Noesis
2011/2012

Noesis
 Consumer
Culture
Experts
 Proprietary
Panel
of
Global
Consumers
 The
Buzzthrill
–
streaming
trend
reports

©
Noesis
2011/2012

Global
Retail
Trends

©
Noesis
2011/2012

Post
Recession
Retail

A
new
de?inition
of
value:

VALUE $

©
Noesis
2011/2012

A
New
Paradigm

Stuff
is
not
valued…..

x

©
Noesis
2011/2012

Value
is….

©
Noesis
2011/2012

Its
about
an
Experience

©
Noesis
2011/2012

Global
Retail
Trends
Entry
into
a
store
is
often
the
last
step
of
a
lengthy
customer
journey

©
Noesis
2011/2012

Customer
Journey

AWARE

RESEARCH

PURCHASE

TAKE
POSSESSION

©
Noesis
2011/2012

Customer
Journey
Continued
Friends/family
AWARE TV/radio/billboard
Retailer store
Search engine
RESEARCH Retailer website

PURCHASE
TV/radio/Billboard
Retailer store
Friends/family
Mobile apps
TAKE
emails POSSESSION

©
Noesis
2011/2012

Customer
Journey
Continued

 Hears
about
a
new
product
 Goes
online
and
looks
it
up
 FB
friends
to
see
who
has
it/what
they
think
 Checks
out
customer
reviews
 Does
online
price
comparisons
 Looks
for
unique
features
or
personaliza<on
 Purchases
online
or
goes
in
store
to
check
it
out
 Buys
there,
or
buys
on
mobile
device
later

©
Noesis
2011/2012

How
Consumers
See

A Whole
New Look

©
Noesis
2011/2012

Virtual
Reality

It’s here

©
Noesis
2011/2012

KinectShop

Look
Ma
–
No
Mirrors!

©
Noesis
2011/2012

Virtual
Shopping

KinectShop”
(working
title),
an
augmented
reality
shopping
platform
for
the
Xbox
Kinect:
system’s
new
?inger-‐recognition
technology
allows
shoppers
to
grab
items
from
an
unlimited
shelf
of
clothes
see
how
accessories
look
at
multiple
angles,
share
the
photos
with
friends
on
Twitter
and
Facebook
for
a
quick
thumbs-‐up
or
down.

©
Noesis
2011/2012

KinectShop

On
to
purchase….
Smartphone’s
can
activate
apps,
alert
nearby
stores
to
wish-‐listed
items.

Imagine:

digitally
trying
on
a
new
purse,
getting
a
round
of
likes
on
Facebook,
starring
it
on
a
shopper
app…

Then
being
alerted
to
a
big
sale
at
a
nearby
store
while
running
errands.

©
Noesis
2011/2012

Restaurant
projects
food
onto
diners’
plates
with
interactive
ordering
system

©
Noesis
2011/2012

Plate
Envy
No
More!
 The
pan-‐Asian
restaurant
Inamo,
in
London,
uses
unique
technology
called
E-table.
 Projectors
are
installed
in
the
venue’s
ceiling,
which
turn
the
tabletops
into
the
equivalent
of
a
computer
monitor.

Using
a
touch
mouse
pad
on
the
table,
diners
can
use
the
interactive
system,
with
images
of
each
meal
being
projected
onto
their
plate
as
they
browse
the
menu.
 The
system
enables
diners
to
place
their
orders
themselves,
change
the
pattern
of
the
projection
to
function
as
a
virtual
tablecloth,
view
a
live
webcam
feed
of
the
kitchen,
play
games
with
other
diners,
?ind
out
more
about
what’s
happening
the
neighborhood,
and
order
taxis.

©
Noesis
2011/2012

The
Magic
Mirror

Who’s
the
fairest
of
them
all?

©
Noesis
2011/2012

The
Magic
Mirror

 This
advance
in
technology
will
help
retailers
lure
in
consumers
because
it
is
fast
and
easy
 In
the
dressing
rooms
and
on
the
retail
?loor
 a
large
re?lective
screen
that
is
the
size
of
a
normal
standing
mirror
becomes
a
life-‐size
Ipad.

allows
customers
to
view
different
styles,
colors
and
sizes
of
the
clothing
without
even
undressing.
 Touch
screen
technology
allows
her
to
order
her
selection
and
pick
it
up
at
the
register

©
Noesis
2011/2012

The
Shopping
Experience
 In
Store
Shopping
as
an
Experience
in
itself
will
be
the
way
that
we
shop
in
the
near
future.
Touch
screen
kiosks,
facial
recognition
and
gesture
based
technology,
targeted
content
directly
to
mobile
devices
alongside
real
time
price
comparison
means

©
Noesis
2011/2012

Home
Vision

©
Noesis
2011/2012

Home
Vision
 Allows
consumers
to
upload
a
photo
of
their
home
 Select
furniture,
interior
products,
landscape
items,
etc,
 Check
in
with
experts
in
various
?ields
via
live
chat
 Purchase
inventory
and
have
it
shipped,
or
make
an
appointment
to
go
see
it
live.

©
Noesis
2011/2012

The
Ben
Color
Capture
App

 Customize,
then
realize:
Take
a
picture
of
anything

The
app
matches
it
with
a
Ben
Moore
color

Shake
your
phone
–
it
will
provide
a
spectrum
of
coordinating
colors
for
accents

GPS
locator
sends
you
to
the
closest
retailer.

©
Noesis
2011/2012

Retail
Connection

 http://youtu.be/0ytOA2rC0Vw

 IPG
Media
Labs
Magic
Window

©
Noesis
2011/2012

Experience
Counts

FUN !
NOVEL !
NEW !

©
Noesis
2011/2012

Kogi
Barbecue

 The
one
that
started
it
all…

©
Noesis
2011/2012

Retail
MUST
provide

 Fun
 An
Experience
 Social
Currency

Its
an
investment
of
their
time,
as
well
as
their
money

©
Noesis
2011/2012

Free
Wi-Fi
and
TV
at
Your
Local
Taco
Bell
 Taco
Bell
is
hoping
to
install
free
Wi-‐?i
and
video
screens
(featuring
sports,
music
and
lifestyle
content)
in
all
5,600
locations
nationwide
as
a
catalyst
to
increase
the
duration
of
the
stay
of
each
customers
per
branch.
 Other
QSR
are
also
adding
interactive
kiosks,
video
and
table
games
to
create
destinations
and
increase
order
tickets.

©
Noesis
2011/2012

Le
Meridien
Re-deVines
the
Lobby

©
Noesis
2011/2012

Hotels
Create
Culture
The
New
Salons:
The
idea
here
is
for
Global
boutique
Hotels
to
utilize
their
partnerships
with
creative
in?luencers
such
as
chefs,
?ilmakers,
artists,
and
more
by

employing
them
as
curators
of
music,
food,
design,
?ilm
and
retail
for
their
hotel
experiences.

‘Le
Meridien
Hub’
is
the
newest
curated
idea
series
that
is
part
of
the
marketing
strategy
of

Starwood
Hotels.
(W,
Sheraton,
Aloft)

Working
to
deconstruct
the
traditional
notion
of
the
hotel
lobby,
the
goal
is
to
transform
the
entryways
into
a
social
gathering
space
that
emulates
a
microcosm
of
global
culture
within
the
context
of
the
hotel’s
brand.

Each
unique
hotel
brand
will
tap
into
cultural
ambassadors
that
refelct
that
target,
and
that
region.

©
Noesis
2011/2012

Excite
Me!

 http://youtu.be/lVp0x3zXJ0c

 Catchyoo
interactive
?loor
panels

©
Noesis
2011/2012

Select

Help
Me

©
Noesis
2011/2012

Curation

Make
it
Mine
Show
that
you
Know
me

©
Noesis
2011/2012

Curation

Huge
trend
with
two
faces:

 Help
with
the
decision
 Mini
stores
within
stores
 Expert
areas
 Staff
recommendations
 Visual
cues
(
quick
codes)

©
Noesis
2011/2012

Curation

Huge
trend
with
two
faces:

 Personalization
 Recognize
me
 Select
products
for
me
 Special
deals
at
checkout
 Personalized
offers
online/mobile

©
Noesis
2011/2012

Curation

Why
is
this
all
so
important?
 Personalized
promotions
are
the
#1
purchase
in?luencer
 Personalized
shopping
experience
breeds
highest
satisfaction
 Personalized
assortments
(
most
important
loyalty
factor)

©
Noesis
2011/2012

How
it
Works
 The
Home
Depot,
Inc.
gets
mobile
 Two-‐dimensional
bar
codes
smartphone
owners
can
scan,
using
an
app
connected
to
their
phone's
camera,
to
access
product
ratings
and
reviews,
how-‐to
guides,
product
videos
and
a
web
page
where
purchases
can
be
made.
The
codes
will
also
be
used
with
direct
mail,
and
on
store
shelves
and
signs.
 The
company
will
then
use
the
data
to
track
back
to
consumers
interests.
 Smart
stores
will
recognize
apps,
alert
loyal
shoppers
to
specials
and
deals
–
provide
perks.

©
Noesis
2011/2012

BHLDN
Gives
Bridal
Retail
a
Serious
Makeover

©
Noesis
2011/2012

BHDLN
 Having
launched
its
e-‐commerce
presence
earlier
this
year,
BHLDN
opens
the
doors
of
its
?irst
retail
in
Houston,
Texas.
 Urban
Out?itters
Inc.’s
foray
into
the
wedding
market,
 Much
like
the
modern
bohemian
feel
of
sister
store
Anthropologie,
the
brand
will
cultivate
its
own
distinct
approach
to
bridal
fashion
and
wedding
decor.
 “We’re
offering
a
take
that’s
not
out
there.
We
have
a
lot
of
shorter
dresses,
lots
of
color
and
prints
and
no
optic
white
dresses.
Traditionally,
people
got
married
in
churches.
Now,
they’re
getting
married
on
beaches
and
mountaintops.
We’re
building
our
assortment
for
the
ultimate
end
use.”
 Whole
wedding
planning
process
captured,
helping
each
bride
make
decisions
on
everything
from
photographers
to
?lorists.

©
Noesis
2011/2012

BHDLN

©
Noesis
2011/2012

Man
Cave
Events

©
Noesis
2011/2012

Selling
Comes
Home

The
New
Tupperware
Party?
The
Man
Cave
brand
offers
a
selection
of
‘Man
Food’,
BBQ
accessories
and
gifts.

The
company’s
multi-‐level
marketing
strategy
employs
‘Man
Cave
Advisors’
provided
with
a
package
of
Man
Cave
products
at
a
discounted
rate.
host
grilling
demonstrations
where
they
can
earn
up
to
35
percent
commission
on
sales
of
Man
Cave
products.
Attendees
at
these
‘MEATings’
sample
free
food
and
beer
Watch
the
BBQ
equipment
in
action.
Any
purchases
are
then
shipped
directly
to
the
customer.

©
Noesis
2011/2012

Decisions,
Decisions

©
Noesis
2011/2012

True
Curation
 Product
comparison
site
Reevoo
offers
over
1
million
reviews
on
a
vast
range
of
products,(
think
Epinions
and
Amazon’s
hosted
reviews.
)
 Consumers
faced
with
such
overwhelming
choice
can
now
turn
to
an
alternative
offering
of
curated
product
selections
from
Reevoo.
 Just
buy
this
one
uses
the
cumulative
ratings
of
reviews
to
offer
a
single
recommendation
for
each
product
category.
 Nine
categories
are
featured,
including
laptops,
TVs,
toasters
and
vacuum
cleaners,
with
multiple
price
points
available
for
each.
The
site
simply
offers
an
image
of
the
best
rated
product
alongside
a
brief
list
of
features
and
the
best
price
available
—
with
a
link
to
buy.
 If
they
want
more
information,
customers
can
click
through
to
Reevoo
at
any
point
to
see
the
full
range
of
products
and
reviews.

©
Noesis
2011/2012

Big
is
No
Longer
Beautiful

©
Noesis
2011/2012

Best
Buy
Considers
Shared
Retail

 Software
is
sold
online
 Stores
are
for
purchase
culmination,
no
longer
showrooms
 Aggressive
pricing
on
electronics
 Cost
of
store
employees
 Multi-‐destination
creates
cross
pollination

The
Man
Mall

 Currently
in
the
midst
of
a
June
launch,
Pánská
Pasáž
—
which
translates
roughly
into
“Gentlemen’s
Arcade”
—
is
the
?irst
shopping
center
in
the
Czech
Republic
dedicated
primarily
to
men,
its
creators
say.
Developed
by
Metrostav,
the
800-‐square-‐meter
venue
features
19
luxury
shops
including
Ralph
Lauren,
famed
Austrian
tailor
Knize,
a
gourmet
food
market,
a
shoe
shop,
a
parfumerie
for
men,
a
traditional
barbershop
and
a
tobacco
store.

©
Noesis
2011/2012

In
London,
60
Shipping
Crates
will
Form
an
Invitation-Only
Pop-Up
Mall

©
Noesis
2011/2012

Box
It
Up!
 Slated
to
appear
in
London’s
Shoreditch
area
this
August,
Boxpark
will
house
more
than
50
small
stores
in
a
two-‐story
structure
constructed
on
Bishopsgate
Goods
Yard.
 Conceived
by
Roger
Wade
—
creator
of
the
Boxfresh
brand
as
well
as
fashion
brand
consultancy
Brands
Inc.
—
in
partnership
with
real
estate
developers
Hammerson
and
Ballymore,
Boxpark
will
focus
on
small,
independent
brands
that
are
hand-‐selected
and
offered
space
by
invitation
only.
The
result
will
be
a
mix
of
international
fashion,
arts
and
lifestyle
brands
along
with
galleries
and
cafés.

©
Noesis
2011/2012

Freecity
Supershop
Supermät

©
Noesis
2011/2012

The
Curation
of
Cool
 A
shop
known
as
much
for
its
free
organic
OJ
as
its
silk-‐
screen
printed
tees,
Nina
Garduno
recently
moved
her
Westside
mainstay
Freecity
from
Malibu
to
Hollywood.
While
the
new
home
is
3,000
square
feet,
the
"supermät"
will
keep
a
neighborhood
feeling
with
its
locally-‐sourced
goods
and
welcoming
vibe.

 The
Hollywood
Supermät
will
function
as
a
one-‐stop
shop
where
patrons
can
pick
up
a
range
of
items,
from
vintage
bikes
to
freshly
baked
bread
with
an
eclectic
mix
of
clothing,
records
and
posters
in
between.

©
Noesis
2011/2012

Dagmar
Rousset
Melbourne
boutique
marries
colorful
style,
art
objects
and
French
lessons
under
one
roof

©
Noesis
2011/2012

Mixed
Messages

 A
hip
boutique-‐cum-‐art
gallery,
and
now
language
school
too.
Stocked
with
an
eclectic
mix
of
well-‐known
and
lesser
known
labels
from
across
the
globe,
along
with
local
Melbourne-‐based
fashion
offerings
 Dagmar
has
just
the
right
mix
of
local
chic
and
international
style.

©
Noesis
2011/2012

Consumer
Brain
Share
 There’s
no
doubt
the
global
brain
can
be
a
source
of
countless
winning
product
ideas.
That’s
why
there’s
Ahhha,
for
example,
and
it’s
also
why
there’s
Genius
Crowds,
which
taps
everyday
consumers
for
product
ideas
and
then
brings
the
best
concepts
to
market.
 Consumers
create
an
account
on
Genius
Crowds
 then
submit
their
own
product
ideas

discuss/vote
on
those
already
listed
 Participant
voting
leads
to
crowd
favorites
 Those
are
reviewed
by
Genius
Crowds’
own
panel
of
experts.
 Concepts
deemed
most
likely
to
succeed
are
designated
“for
the
shelf,”
and
Genius
Crowds
handles
all
packaging,
prototyping,
testing,
manufacturing
and
distribution
through
its
relationships
with
world-‐
class
manufacturers
and
retailers.
Resulting
products
are
sold
under
the
Genius
Crowds
brand
name,
and
 25
percent
of
all
royalties
go
to
the
products’
inventors,
whose
names
get
included
on
the
packaging
as
well.

©
Noesis
2011/2012

Customer
Advocates
Seattle-‐based
Hollrr
 Invitation
only
beta
aims
to
help
small
companies
launch
new
products.
 Fans
of
a
product
begin
by
joining
its
Tribe
of
Followers
 fans
can
help
promote
the
product
by
writing
an
endorsement,
downloading
a
widget
to
their
blog
or
Facebook
page
and
sending
a
link
to
their
friends
via
Twitter
or
email.
 Participants
get
directly
rewarded
for
each
person
who
clicks
through
from
their
endorsement
to
the
product
website.
 Rewards
are
also
split
among
the
whole
Tribe.

©
Noesis
2011/2012

GAP

 Flash
sales
 Tweets
for
followers
 Friends
and
Family

discounts
 Fashion
show
previews
 Online
Design
by
fashion
bloggers
 Consumers
‘own
the
store’

©
Noesis
2011/2012

Authentic
Celebrities

 5
YouTube
'Stars'
That
Brands
Love
(VIDEOS)
 www.huf&ingtonpost.com/.../5-youtube-
stars-that-brands-love_n_78...
-‐
Cached
 Nov
11,
2010
–
While
big
cable
companies
struggle
to
retain
subscribers,
some
YouTube
"stars"
are
drawing
large
audiences-‐-‐and
ad
dollars
to
match

©
Noesis
2011/2012

Facebook
Grocery
Shopping
 AaramShop
particularly
interesting,
in
fact,
is
its
Facebook
application,
which
lets
consumers
shop
through
its
service
on
Facebook
as
well.
 Now
in
beta,
AaramShop
offers
neighborhood
retailers
in
India
a
free
online
storefront
on
its
multivendor
site.
 Consumers
use
the
service
by
shopping
online
for
groceries
and
then
selecting
the
participating
retailer
they
prefer
in
their
area;
Shopping
can
be
done
on
the
AaramShop
site
directly
or
through
its
Facebook
application.
 Once
the
consumer’s
shopping
is
complete,
the
order
is
instantly
transmitted
to
the
selected
retailer,
who
is
responsible
for
making
prompt
delivery.
Consumers
only
pay
the
retailer
once
delivery
is
made.
Using
AaramShop
is
free
for
both
consumers
and
retailers.
 The
bene?its
of
a
bigger,
coordinated
online
presence
are
clear
for
small,
local
retailers
who
may
otherwise
be
drowned
out
by
larger
competitors
online.
 For
time-‐strapped
consumers,
meanwhile,
shopping
capabilities
not
just
online
but
through
Facebook
offer
an
extra
measure
of
convenience.

©
Noesis
2011/2012

Friends
Don’t
Let
Friends
Buy
From
Strangers

Newcomer
Copious
has
moved
away
from
the
anonymity
of
online
marketplaces
like
eBay
and
Craigslist
and
made
the
process
more
social.
Launched
in
beta
earlier
this
month,

it
requires
a
Facebook
login
and
users’
pro?ile
pages
can
also
be
linked
to
their
Twitter
and
eBay
accounts
and
personal
blogs.
You
can
follow
other
users
and
view
their
recent
activity
in
a
feed.

©
Noesis
2011/2012

Copious
 Product
pages
feature
the
seller’s
identity
and
use
“social
signals”
as
a
rating
to
show
whether
anyone
you
know
is
friends
with
them
and
if
they’ve
bought
items
from
them
before.
 Through
“social
pricing”
sellers
can
choose
to
offer
discounts
to
buyers
who
follow
them
or
share
the
item
with
their
networks,
advertising
what
they’ve
just
bought.

Johnathan
Ehrlich,
co-‐founder
of
Copious,
said:
 “
Building
around
real
identity
means
no
more
anonymous
transactions
between
aliases,
no
more
sifting
through
reviews
from
equally
anonymous
third-‐parties,
and
no
more
recommendations
based
solely
on
what
you’ve
bought
in
the
past.
We’re
creating
a
marketplace
for
friends.”

©
Noesis
2011/2012

How
Will
They
Spend?
 A
recent
national
survey
by
PayPal
Canada,
through
Leger
Marketing,
asked
over
1,500
Canadians
about
mobile
payments
and
digital
wallets.
 more
than
half
would
be
comfortable
never
using
cash
again
and
relying
solely
on
other
methods
of
payment.
 A
Canadian
uses
PayPal
as
their
digital
wallet
once
every
second
because
of
?lexibility,
security
and
convenience
in
how
they
pay
and
get
paid.
 avoiding
the
search
for
ATMs,
easier
ways
to
split
restaurant
bills
with
friends
or
making
payments
anytime,
anywhere
and
from
virtually
any
device,
Canadians
want
easier,
faster
and
safer
ways
to
shop,
share
expenses,
send
money
or
get
paid
back.

©
Noesis
2011/2012

Final
Thoughts
 Susan
Lyne,
the
CEO
of
Gilt
Groupe
(an
online
fashion
retailer
offering
designer
labels
at
discounted
prices)
talks
about
the
future
of
the
online
retail
industry
in
this
interview
for
Big
Think
and
identi?ies
three
key
ideas.
 Curation
 Content/Editorial
 Game
Dynamics
 groupons,
appointment
shopping
and
limited
time
offers
that
drive
people
to
move
to
the
next
level
in
the
shopping
experience.

©
Noesis
2011/2012

Noesis Global Retail Trends 2011/2012

Recommended

Recommended

More Related Content

Similar to Noesis Global Retail Trends 2011/2012

Similar to Noesis Global Retail Trends 2011/2012 (20)

Recently uploaded

Recently uploaded (20)

Noesis Global Retail Trends 2011/2012