1. Developing Canoe Trails:
Key Steps to Success
Chris Scott
Activity Tourism Manager

2. Developing Canoe Trails: Key Steps to Success
• Outdoor Recreation NI
• Case Study: Lough Erne Canoe Trail – Strategy to Implementation
• Inland Canoe Trail Development
• Marketing
• Socio – Economic Benefits
• Moving Forward

3. Inspiring Outdoor Recreation

4. Responsible for the strategic development, management
and promotion of outdoor recreation across Northern
Ireland for both the local community and for visitors.
Working in partnership with:
•
those participating in outdoor recreation activities
•
those who manage or own land on which outdoor
recreation take place
•
those providing outdoor recreation opportunities
•
those responsible for outdoor recreation policy
•
those volunteering in outdoor recreation related activities

5. Work focuses on 6 keys areas:
1. Partnerships
2. Product Development
3. Policy and Research
4. Training
5. Information and Marketing
6. Widening participation

9. Lough Erne Canoe Trail – Strategy to Implementation

10. Lough Erne Canoe Trail – Strategy to Implementation
Strategy
Funding & Partnership
Consultation & Mapping
Launch & Promote

11. Lough Erne Canoe Trail – Strategy to Implementation
Strategy
Funding & Partnership
Consultation & Mapping
Launch & Promote

12. Canoeing in Northern Ireland:
A Strategic Review 2002
Objectives
1. Improve facilities for canoeing at range of well used beginner and coaching sites
2. To develop a series of canoe trails
3. To develop a series of events aimed at attracting canoeing visitors from Republic of
Ireland and Great Britain
4. To provide advocacy for water development
5. To ensure weir development meets needs of canoeists
6. To provide comprehensive information for visitors and local people on canoeing sites
7. To develop environmental awareness and good practice amongst all canoeists
8. To further good relationships between canoeists, other river users and river managers

13. Canoeing in Northern Ireland:
A Strategic Review 2002
Objectives
2. To develop a series of canoe trails
6. To provide comprehensive information for visitors and
local people on canoeing sites

14. Why Lough Erne?
•
•
•
•
Key Tourism Destination
Popular Canoeing Destination
Key Infrastructure
Engaged Local Council

15. Lough Erne Canoe Trail – Strategy to Implementation
Strategy
Funding & Partnership
Consultation & Mapping
Launch & Promote

16. Funding & Partnership
Funding:
Partnership:

17. Lough Erne Canoe Trail – Strategy to Implementation
Strategy
Funding & Partnership
Consultation & Mapping
Launch & Promote

23. Lough Erne Canoe Trail – Strategy to Implementation
Strategy
Funding
Consultation & Mapping
Launch & Promote

27. Lough Neagh
Blackwater
Lower Bann

28. Strangford Lough

29. Marketing

32. Socio – Economic Benefits
Paddler Survey Report 2010 – Stats
Average Spend
Out of State
Paddlers
Northern Irish Paddlers
Day Trip
£95
£25
Short Break
£153
£157
Holiday
£342
N/A
• 50% visit area more often as a result of trail
• 85% said trail enhanced their experience of the area
• 91% are keen to use the trail again

33. Socio – Economic Benefits

35. Moving Forward

36. Moving Forward

37. Moving Forward

38. Moving Forward

39. Happy to Help
Chris Scott
Activity Tourism Manager
Outdoor Recreation NI
048 90 306 940
chris@outdoorrecreationni.com
CanoeNI.com
OutdoorRecreationNI.com