Compete profitably whilst translating the brand

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Microsoft Corporate Executive Roadshow business productivity – Compete profitably whilst translating the brand

Microsoft Corporate Executive Roadshow business productivity – Compete profitably whilst translating the brand

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  • Agenda:Introduction (10 mins)Strategy (10 mins)Inside, Looking Out– Intranet (15 mins)Outside, Looking In– On-line Presence (15 mins)Wrap-Up / Call to Action (10 mins)Highlight the key points and questionsAny other businessTrinity Offers
  • Strategy (10 mins)“We” frame the session around experiences of strategy, transparency, client and employee engagement, “magic mirror”Start the conversation with asking them “not to do a technology project” (SharePoint as an example) do a business projectThey discuss the level of strategies they have in place and the relationships between them  i.e. Business strategyIT strategyWeb strategyCorporate / brand commsEmployee engagement strategyCustomer engagement strategyWe generate an “on-the-fly” poll of the level of strategic awareness (2nd monitor/screen)
  • Inside, Looking Out– Intranet (15 mins)“We” frame the session around Start with “CapGemini report” re: FaceBook as the corporate Intranet + my views (inc. The “walking through clouds analogy”)They discuss issues, challenges, approaches to:Organisational BrandBusiness processCollaboration and knowledge management2-way conversationsKnowledge discoveryTransparency“We” challenge“We” generate an “on-the-fly” mind-map of points raised (2nd monitor/screen)
  • Outside, Looking In – On-line Presence (15 mins)“We” frame the session around what do clients/customers want to engage with/see from your organisationDo you know what your clients / customers are thinkingProcesses and engagements should cross organisational boundaries – does your strategy and technology enable that?They discuss issues, challenges, approaches to:Organisational BrandBusiness processCollaboration 2-way conversationsTransparency“We” challenge“We” generate an “on-the-fly” mind-map of points raised (2nd monitor/screen)
  • Wrap-Up / Call to Action (10 mins)Highlight the key points and questionsAny other businessTrinity Offer
  • Trinity Offer
  • Articulate the Trinity Offer Details and Engage those interested appropriately

Transcript

  • 1. Session Structure:
    Introduction
    Strategy
    Intranet - Inside, Looking Out
    Web Presence - Outside, Looking In
    Wrap-Up and Trinity Offer
  • 2. Antony Clay
    antonyc@tesl.com
    www.linkedin.com/in/antonyclay
    www.twitter.com/soulsailor
    www.tesl.com
  • 3. StrategicApproach
  • 4. InsideLookingOut
  • 5. OutsideLookingIn
  • 6. KeyLearningPoints
    Strategy
  • 7.
  • 8. Trinity Special Offer:
    *Organisational Readiness
    *Technology Readiness
    *Across both OCS & SharePoint