1. Unit 1: P1, M1, D1
Why would you complete research if you were creating a new media product?
• To find out if your target audience would buy your product
• To find out how much you could sell your product for
• To find out how to make your product more appealing to your target audience
• To find out how to market your product to your target audience
Method Definition Advantage Disadvantage
Primary
Primary research consists of a
collection of original primary data
collected by the researcher. It is
often undertaken after the researcher
has gained some insight into the
issue by reviewing secondary
research or by analysing previously
collected primary data.
You will be able to collect specific
information through specifically
chosen questions data will be
accurate and up-to-date.
People might not want to do this
research because its time
consuming.
Secondary
Secondary research involves
the summary, collation and/or
synthesis of existing research
rather than primary research,
where data is collected from, for
example, research subjects or
experiments. The term is widely
used in medical research, legal
research, and in market
research.
An advantage of secondary
research is that it is coast
affective, and it is also easy to
access. Importantly it also gives
more detailed information than
primary research.
The disadvantages of secondary
research are that it could be out
of date or biased. This would
mean that the information given
to you would be not suitable nor
would It be appropriate.
Quantitative
In sociology, quantitative
research refers to the
systematic empirical
investigation of social
phenomena via statistical,
mathematical or computational
techniques. It’s the information
that gives the company
facts/statistics.
This is a good thing because the
company can look into what
certain people like to watch, when
and where. This would give a
good incite and great information
to the company to make whatever
their product is suitable to their
target audiences. It’s very easy to
look at, making everyone’s job
easier.
The statics could be fake and
not accurate. This would be
fouls information, which would
clearly not be beneficial. Results
are limited as they provide
number/statistical descriptions
rather than detailed/worded
answers. Takes a lot of time
Qualitative
Gets a greater understanding of
reasons, opinions, and
motivations of why people do
something. It provides insights
into the problem, it helps to
It would be more useful because
it gives a much more detailed
description/information of the
target audiences. It’s helpful to
all sorts of people, easier
It’s very hard to put people
thoughts and opinions into
chats, so it’s very time
consuming. You also have to
write everything up; this could

2. Unit 1: P1, M1, D1
develop ideas. questions to answer and more
explained information.
mean the people that are
reading it may not believe what
is said because it’s not
factual/statistical.
What research methods did you use when completing the assignments in year 10 for Unit 9: Photography
Techniques – Portrait and Magazine covers? (e.g. primary, secondary, qualitative, quantitative)
Firstly I research about a famous photographer ‘Annie Leibovitz’, this helped up to understand what it takes
to be a photographer and where people get their ideas/inspiration from. Looking at her worked helped
me to identify what sort of photography I wanted to recreate. This was beneficial and also gave me a
great idea of what kind of conventions I wanted to include during this unit. Researching her was more
of a primary style of research because it wasn’t specific enough to my final piece.
We also looked into iconic pictures and who they attracted. It was important to know what message they
were trying to get across. This relates to Annie Leibovitz because she was cleaver in the way she tried
to capture celebrities, e.g. ‘whoopi Goldberg – in the milk’ this photo relates to her personality, but also
has a message to get across about ‘black and white’.
During the research we had to learn about the ‘rule of thirds’ this was an advantage to learn about because
What research techniques did you use when completing the assignments in year 10 for Unit 9: Photography
Techniques – Portrait and Magazine covers? (e.g. using the library, the internet, watching videos, reading info,
recces, practises, plans etc)
For this unit we looked at lots of different photographers and magazines, to see what sort of photos are being produced
now days. We also did research on a female and male magazine and realised/pick out what makes it stereotypical, with
gender differences. This was very useful at understand, to help us identify and narrow down what target audiences it
would aim/attract.
I also read magazines which have photos. Physiologically reading/looking at those photos would help me get idea and is
research for the future.
I used the internet a lot to find out different types of things for specific task. E.g. ‘the 3 types of cameras’ looking up what
people used in the past and what resources they had.

3. Unit 1: P1, M1, D1
How did you collate, store and use the information trail for Unit 9 ? (e.g. did
you book mark key websites? Keep a list of websites used? Print off or save
any info for your folders?)
Firstly, for my photo, I had to do an annotation, on a picture of Audrey Hepburn, which I stored on my blog. I believe my
blog was another way of collating and storing important information and previous work.
During this unit I saved work, on ‘Microsoft Word’, with web links to quickly access photograph helping/relating to my work
and unit. Whereas on the magazine unit I saved everything in my folder because I need sketched of how my magazine
was going to be set out. I also tried to compare different magazines to see what one I should recreate (saved on blog).

4. Unit 1: P1, M1, D1
How and why might you use the four research methods in a real life situation? For example if you worked for the
BBC and were tasked with creating a new reality TV show how might you use the four research methods to help?
If I worked for the BBC I would go out into the public and would use primary research to find out what the people want. I
would primarily, come up with some new ideas for a show and find out what the majority want. It would be extremely
important to do the primary research to have a good background on ideas/information, about timing and what the actually
product should be. However this is very time consuming and you wouldn’t get through many people, in a short amount of
time, making this task a long duration. Then I would try and use some quantitative research to expand my search for what
people want and what they will enjoy. Then to finish off my research I would do some Qualitative research so we could get
a greater understanding on what our target is and how we should go and aim our show at. All of this research helps
identify key aspects of the whole product. Doing this research would narrow down a specific target audience, helping to
create whatever is being created.