Unit 1 research methods worksheet ver2 important
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Unit 1 research methods worksheet ver2 important Presentation Transcript

  • 1. Unit 1: P1, M1, D1 Why would you complete research if you were creating a new media product? • To find out if your target audience would buy your product • To find out how much you could sell your product for • To find out how to make your product more appealing to your target audience • To find out how to market your product to your target audience Method Definition Advantage Disadvantage Primary Primary research consists of a collection of original primary data collected by the researcher. It is often undertaken after the researcher has gained some insight into the issue by reviewing secondary research or by analysing previously collected primary data. You will be able to collect specific information through specifically chosen questions data will be accurate and up-to-date. People might not want to do this research because its time consuming. Secondary Secondary research involves the summary, collation and/or synthesis of existing research rather than primary research, where data is collected from, for example, research subjects or experiments. The term is widely used in medical research, legal research, and in market research. An advantage of secondary research is that it is coast affective, and it is also easy to access. Importantly it also gives more detailed information than primary research. The disadvantages of secondary research are that it could be out of date or biased. This would mean that the information given to you would be not suitable nor would It be appropriate. Quantitative In sociology, quantitative research refers to the systematic empirical investigation of social phenomena via statistical, mathematical or computational techniques. It’s the information that gives the company facts/statistics. This is a good thing because the company can look into what certain people like to watch, when and where. This would give a good incite and great information to the company to make whatever their product is suitable to their target audiences. It’s very easy to look at, making everyone’s job easier. The statics could be fake and not accurate. This would be fouls information, which would clearly not be beneficial. Results are limited as they provide number/statistical descriptions rather than detailed/worded answers. Takes a lot of time Qualitative Gets a greater understanding of reasons, opinions, and motivations of why people do something. It provides insights into the problem, it helps to It would be more useful because it gives a much more detailed description/information of the target audiences. It’s helpful to all sorts of people, easier It’s very hard to put people thoughts and opinions into chats, so it’s very time consuming. You also have to write everything up; this could
  • 2. Unit 1: P1, M1, D1 develop ideas. questions to answer and more explained information. mean the people that are reading it may not believe what is said because it’s not factual/statistical. What research methods did you use when completing the assignments in year 10 for Unit 9: Photography Techniques – Portrait and Magazine covers? (e.g. primary, secondary, qualitative, quantitative) Firstly I research about a famous photographer ‘Annie Leibovitz’, this helped up to understand what it takes to be a photographer and where people get their ideas/inspiration from. Looking at her worked helped me to identify what sort of photography I wanted to recreate. This was beneficial and also gave me a great idea of what kind of conventions I wanted to include during this unit. Researching her was more of a primary style of research because it wasn’t specific enough to my final piece. We also looked into iconic pictures and who they attracted. It was important to know what message they were trying to get across. This relates to Annie Leibovitz because she was cleaver in the way she tried to capture celebrities, e.g. ‘whoopi Goldberg – in the milk’ this photo relates to her personality, but also has a message to get across about ‘black and white’. During the research we had to learn about the ‘rule of thirds’ this was an advantage to learn about because What research techniques did you use when completing the assignments in year 10 for Unit 9: Photography Techniques – Portrait and Magazine covers? (e.g. using the library, the internet, watching videos, reading info, recces, practises, plans etc) For this unit we looked at lots of different photographers and magazines, to see what sort of photos are being produced now days. We also did research on a female and male magazine and realised/pick out what makes it stereotypical, with gender differences. This was very useful at understand, to help us identify and narrow down what target audiences it would aim/attract. I also read magazines which have photos. Physiologically reading/looking at those photos would help me get idea and is research for the future. I used the internet a lot to find out different types of things for specific task. E.g. ‘the 3 types of cameras’ looking up what people used in the past and what resources they had.
  • 3. Unit 1: P1, M1, D1 How did you collate, store and use the information trail for Unit 9 ? (e.g. did you book mark key websites? Keep a list of websites used? Print off or save any info for your folders?) Firstly, for my photo, I had to do an annotation, on a picture of Audrey Hepburn, which I stored on my blog. I believe my blog was another way of collating and storing important information and previous work. During this unit I saved work, on ‘Microsoft Word’, with web links to quickly access photograph helping/relating to my work and unit. Whereas on the magazine unit I saved everything in my folder because I need sketched of how my magazine was going to be set out. I also tried to compare different magazines to see what one I should recreate (saved on blog).
  • 4. Unit 1: P1, M1, D1 How and why might you use the four research methods in a real life situation? For example if you worked for the BBC and were tasked with creating a new reality TV show how might you use the four research methods to help? If I worked for the BBC I would go out into the public and would use primary research to find out what the people want. I would primarily, come up with some new ideas for a show and find out what the majority want. It would be extremely important to do the primary research to have a good background on ideas/information, about timing and what the actually product should be. However this is very time consuming and you wouldn’t get through many people, in a short amount of time, making this task a long duration. Then I would try and use some quantitative research to expand my search for what people want and what they will enjoy. Then to finish off my research I would do some Qualitative research so we could get a greater understanding on what our target is and how we should go and aim our show at. All of this research helps identify key aspects of the whole product. Doing this research would narrow down a specific target audience, helping to create whatever is being created.