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Sun x86 Cluster Systems Sales Playbook
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© 2010 Oracle Corporation – Proprietary and Confidential 2
The following is intended to outline our general
product direction. It is intended for information
purposes only, and may not be incorporated into any
contract. It is not a commitment to deliver any
material, code, or functionality, and should not be
relied upon in making purchasing decisions.
The development, release, and timing of any
features or functionality described for Oracle’s
products remains at the sole discretion of Oracle.
© 2010 Oracle Corporation – Proprietary and Confidential 3
• Why You Should Care
• Sun x86 Server Portfolio Overview
• What To Sell
• Competition
• Example Customer Wins
• Sales Process
Agenda
© 2010 Oracle Corporation – Proprietary and Confidential 4
Why You Should Care
Pent Up Demand for Server Refresh
Approximately 1 million servers have had
their replacement delayed by a year.
Source: Gartner
http://www.gartner.com/it/page.jsp?id=1209913
The tech recovery will gain strength in the US
and around the world… the US IT market will
grow by 9.9% in 2010, and the global IT
market by 7.8%
Source: Forrester
http://www.forrester.com/rb/Research/us_and_global_it_market_outlook_q2/q/id/56880/t/2
© 2010 Oracle Corporation – Proprietary and Confidential 5
Source: IDC
x86 server segment growth outpacing rest of industry
Why You Should Care
x86 Market Growth
© 2010 Oracle Corporation – Proprietary and Confidential 6
Oracle x86 Cluster Systems
Complete, Open and Integrated
• Engineered together
• Tested together
• Packaged together
• Certified together
• Deployed together
• Supported together
• Upgraded together
Oracle
Virtualized
eBusiness
Suite Solution
Oracle
Exadata
Database
Machine
Version 2
© 2010 Oracle Corporation – Proprietary and Confidential 7
Oracle x86 Cluster Value Proposition
Rapid Return
on Investment
• Shortest time-to-revenue (quick deployment,
resource provisioning)
• Efficient use of power/cooling/real estate capacity
Performance
and Scale
• Tight integration of server, storage, networking,
and software elements deliver leading application
performance and unmatched solution scalability
for Oracle and non-Oracle workloads
Reduce
Management
Complexity
• App-to-disk management with a powerful, full-
featured toolset providing a common OS interface
• Simplified and virtualized network fabric
© 2010 Oracle Corporation – Proprietary and Confidential 8
Today’s infrastructure is designed, purchased, and
deployed one server at a time
Line of business
selects application
Get purchase
approvals Order server
Project planning
meetings
And more
meetings
Server delivery unpack inventory
Move to
test center
Build process
servernetworkstoragefacilities
Change control
approvals
Move to
production
environment
Re-cable and move
into production
• Labor-intensive
• Many manual steps
• Long lead-time
• More susceptible to
human error
© 2010 Oracle Corporation – Proprietary and Confidential 9
Oracle x86 Cluster Systems enables you to design,
purchase, and deploy infrastructure as a single system
• Tightly integrated solution
• Efficient: Fewer people, fewer
steps, fewer errors
• Provision in minutes, not
weeks
• Lowest TCO
Line of business
selects application
Verify resource
allocation
(self-service portal)
Tool determines
available resources
and when
Push “go” Workflow
starts
automatically
A full
application
infrastructur
e up and
running!
Choose infrastructure
application template
(right size?, right
app?)
© 2010 Oracle Corporation – Proprietary and Confidential 10
Oracle Integrated Solution Performance
World Record x86 ERP*
Benchmark Result
As of 06/20/2010. Source: http://www.sap.com/solutions/benchmark/sd2tier.epx; Certification #xxx, 2010010, 2010012.
Oracle Sun Fire X4470 (2)
[4 x Intel Xeon X7560, 2.26 GHz]
Oracle Sun Storage F5100 Flash Array
Oracle Solaris 10
Oracle 11g RAC
21,000 users
16,000 users
Greater performance and scalability vs. competing platforms
Fujitsu PRIMEQUEST 1800E
[8 x Intel Xeon X7560, 2.26 GHz]
Microsoft Windows Server 2008 R2 DC Ed.
Microsoft SQL Server2008
IBM System x3850 X5
[4 x Intel Xeon X7560, 2.26 GHz]
Microsoft Windows Server 2008 R2 DC Ed.
IBM DB2 9.7
10,450 users
* SAP SD-Parallel Benchmark users with the SAP enhancement package 4 for SAP ERP (Unicode).
© 2010 Oracle Corporation – Proprietary and Confidential 11
• Why You Should Care
• Sun x86 Server Portfolio Overview
• What To Sell
• Competition
• Example Customer Wins
• Sales Process
Agenda
© 2010 Oracle Corporation – Proprietary and Confidential 12
Sun Blade Product Family
PCIe Express Modules
Sun Blade
6000 Chassis
Sun Blade
Storage Module
Sun Blade 6000
Network Express Modules
Sun Blade 6000 Chassis
Monitoring Module
Sun Blade
Server Modules
• Blades are ideal for:
 Deployments where operational efficiency is top-of-mind
• Win with:
 SPARC and x86 blade server modules in the same chassis
 Fastest “live” resource and application provisioning
 Best HA features
 Choice of leading operating and virtualization platforms
© 2010 Oracle Corporation – Proprietary and Confidential 13
Sun Fire X4270 M2
Sun Fire X4800
Sun Fire X4170 M2 Sun Fire X2270 M2
Sun Fire X4470
Sun x86 Rack-Mount Server Family
• Volume rack-mount servers are ideal for:
 Traditional environments constrained by capital expenditure budgets
• Scalable rack-mount servers are ideal for:
 Demanding applications that require greater system resources
• Win with:
 Widest array of flash integration options
 Best x86 scalability with Solaris
 Choice of leading operating and virtualization platforms
© 2010 Oracle Corporation – Proprietary and Confidential 14
• Why You Should Care
• Sun x86 Server Portfolio Overview
• What To Sell
• Competition
• Example Customer Wins
• Sales Process
Agenda
© 2010 Oracle Corporation – Proprietary and Confidential 15
Revenue Opportunities
Core: Lead with
these products
Extend: Upsell
these products
Comprehensive:
Look for additional
opportunities
Oracle Database Machine
x86 Cluster Solutions
Sun Blade Modular System
Sun Fire X4800
Sun Fire X4470
Sun Network 10GE
Switch 72p
Oracle VM
Oracle
Enterprise
Linux
Oracle Storage
Oracle
Enterprise
Manager
Oracle
Solaris
Oracle RAC /
Solaris Cluster
© 2010 Oracle Corporation – Proprietary and Confidential 16
Solaris
Linux OS
Oracle Database
Fusion Middleware
OracleEM
Storage
Server
Oracle Virtual Machine
with
Validated Configs
Exadata v2
Sun Blade
Modular System
Discrete
Rack-Mount Systems
1
2
3
4
SELLING MODEL TransactionalArchitectural
HigherDIFFERENTIATIONLower
Lead with higher value solutions, but tailor to customer preference
Addressing x86 Server Revenue Opportunities
© 2010 Oracle Corporation – Proprietary and Confidential 17
Targeted Selling Opportunities
Oracle Installed Base
• 600,000 Sun x86 systems deployed since 2005 (70,000 8-socket)
• ~13k empty Sun Blade 6000 slots
1
Competitive (IBM POWER & HP Itanium/PA-RISC) Take-Out
• 300,000 mid-range systems running Oracle software
2
Green Field
• New Oracle software deployments (~$4B new licenses installed on
x86 systems per year)3
© 2010 Oracle Corporation – Proprietary and Confidential 18
Oracle Installed Base Opportunities
Refresh Legacy Sun x86 Servers
1 rack of Intel Xeon
5600 based servers
5 racks of Intel Xeon
dual-core servers
15 racks of Intel Xeon
single-core servers
Source: Intel
• Lead with:
– Benefits of refreshing legacy hardware
• Highlight:
– Operational cost savings (lower energy, footprint, and SW license
fees)
– Reduced management complexity
Annual Power
Consumption 773 MWh 38 MWh
315 21
282 MWh
105
OS / Application
Licenses
Up to 95% lower operating cost, ROI in less than 6 months
© 2010 Oracle Corporation – Proprietary and Confidential 19
Oracle Installed Base Opportunities
Competitive Take-Out: Mid-Range
• Lead with:
– Price/performance advantage vs. legacy IBM & HP RISC/UNIX
– Benefits of open standards vs. proprietary architectures
• Highlight:
– Sun Fire X4800 and X4470 servers
– Value of Solaris (e.g. scalability, reliability, DTrace)
– Oracle VM: embedded virtualization with Solaris Containers
– Oracle Database licensing advantage
(Intel Xeon: 0.5 per core vs. IBM POWER6 & 7: 1.0 per core)
System Hardware 3yr Service 3yr TCO
$/perf
(lower is better)
Rel $/perf
(lower is better)
Sun Fire X4800 Server $164,185 $59,107 $234,010 $264 1.0
IBM Power 750 Express $253,386 $93,820 $353,336 $455 1.7
HP Integrity rx8640 $714,590 $212,669 $946,939 $2,652 10.1
•Performance data based on specfprate_baseline from spec.org. HP service pricing based on current configurations. Service pricing for HP benchmark
configuration not available.
** HP and IBM pricing data from IDEAS International. 6/25/2010
© 2010 Oracle Corporation – Proprietary and Confidential 20
Oracle Installed Base Opportunities
Green Field OLTP & DW Deployment
• Lead with:
– Sun Oracle Database Machine
• Highlight:
– Faster time-to-revenue
– Unique technology differentiators -- Hybrid Columnar Compression,
Smart Flash Cache, Task Optimization Tools
"The minimum improvement was 27x with an average of 470x improvement on the queries we
tested... This was achieved with no tuning and after removing all indexes. In fact, eliminating
indexes is going to save us on half the disk capacity.“
Mark Win, Director, Business Intelligence
Integrated Health Information Systems Pte Ltd/National Healthcare Group, Singapore
"We chose Oracle Exadata because they could deliver a complete system that is simple and
fast to implement, very cost-effective, and scalable as our data warehouse grows.“
Suwicha Pornawalai, Director of Information Technology (Application)
True Corporation Plc.
© 2010 Oracle Corporation – Proprietary and Confidential 21
• Why You Should Care
• Sun x86 Server Portfolio Overview
• What To Sell
• Competition
• Example Customer Wins
• Sales Process
Agenda
© 2010 Oracle Corporation – Proprietary and Confidential 22
Competitive Advantages and Tactics
• Lead with the benefit of the Oracle integrated stack
 Only vendor capable of providing complete application-to-disk solutions
© 2010 Oracle Corporation – Proprietary and Confidential 23
Simplicity – Oracle x86 Cluster
SIMPLICITY
Oracle Servers and Storage
Oracle OS
Oracle Middleware
Oracle Applications
Oracle Virtualization
Oracle Networking
Oracle Database
Oracle Management
Component engineered and
supported in-house
Partial capabilities available in-house
Third party component
COMPLEXITY: 5x more
vendors in the solution
HP Servers and Storage
OS
Middleware
Applications
Virtualization
HP Networking
Database
HP Management
COMPLEXITY: 4x more
vendors in the solution
IBM Servers and Storage
OS
IBM Middleware
Applications
Virtualization
Networking
IBM Database
IBM Management
© 2010 Oracle Corporation – Proprietary and Confidential 24
Competitive Advantages and Tactics
• Lead with the benefit of the Oracle integrated stack
 Only vendor capable of providing complete application-to-disk solutions
• Differentiate with Solaris
 Best OS for multi-threaded environments
 Unmatched performance, scale, and efficiency
 Leading reliability and security features
© 2010 Oracle Corporation – Proprietary and Confidential 25
• Performance and scale
 Threading model optimized to take advantage of multi-core systems
 Take advantage of large memory systems with MPO
 Oracle Solaris ZFS™ seamlessly integrates flash and traditional storage
• Efficiency
 Cores reduced to lowest idle power states when possible
 Power Capping to control system peak power consumption
 Unique Oracle Solaris Power Aware Dispatcher assigns load to operating
threads first
• Mission-critical reliability
 Predictive Self Healing through Oracle Solaris Fault Management Architecture
 Oracle Solaris ZFS guarantees data reliability
• Security
 Industry-standard security technologies implemented through Oracle Solaris
“Cryptographic Framework”
 Support for new Intel Xeon “Advanced Encryption” instructions significantly
reduce CPU overhead
Solaris Differentiators
© 2010 Oracle Corporation – Proprietary and Confidential 26
Competitive Advantages and Tactics
• Lead with the benefit of the Oracle integrated stack
 Only vendor capable of providing complete application-to-disk solutions
• Differentiate with Solaris
 Best OS for multi-threaded environments
 Unmatched performance, scale, and efficiency
 Leading reliability and security features
• Highlight the benefits of flash integration
 Accelerate data- and I/O-intensive application performance
 Improve system energy efficiency
 The widest array of options in the industry – SSD, Sun Flash Accelerator F20
PCIe Card, Sun Storage F5100 Flash Array, Sun Blade Storage Module M2
© 2010 Oracle Corporation – Proprietary and Confidential 27
Sun Fire X4470 Server
Benefits of Flash Integration
Source: Oracle Internal Measurements
OLTP Throughput
(tpm; Higher is better)
170,921
Response Time
(Sec.; Lower is better)
0.43
Without Flash
With Flash
123,157
0.70
Higher application throughput and capacity with flash39% higher throughput and faster response time with flash acceleration
© 2010 Oracle Corporation – Proprietary and Confidential 28
Competitive Advantages and Tactics
• Lead with the benefit of the Oracle integrated stack
 Only vendor capable of providing complete application-to-disk solutions
• Differentiate with Solaris
 Best OS for multi-threaded environments
 Unmatched performance, scale, and efficiency
 Leading reliability and security features
• Highlight the benefits of flash integration
 Accelerate data- and I/O-intensive application performance
 Improve system energy efficiency
 The widest array of options in the industry – SSD, Sun Flash Accelerator F20
PCIe Card, Sun Storage F5100 Flash Array, Sun Blade Storage Module M2
• Outline Sun Blade modular system value-added features
 Operating efficiency
 Network simplification
 Rapid service and upgrade
© 2010 Oracle Corporation – Proprietary and Confidential 29
Configuration Flexibility
Versatile Shared Connectivity and Dedicated I/O Per Blade
Connect each blade uniquely to better meet application needs
SAN
Server Blade A Server Blade B
FC EMs GbE EMs
NAS
NEMs
© 2010 Oracle Corporation – Proprietary and Confidential 30
HP BL460c G6 Sun Blade X6270 M2
Annual Power Cost
Carbon Footprint
Annual Power
3,240 kWh 2,741 kWh
$334.40 $282.87
1.95 tons CO2 1.65 tons CO2
Up to 16% lower energy cost and environmental impact
Energy Efficient Blade Computing
IBM HS22
3,276 kWh
$338.11
1.98 tons CO2
© 2010 Oracle Corporation – Proprietary and Confidential 31
Note: Steps to upgrade from 4Gb fibre channel HBA to 8Gb fibre channel HBA. Source: Oracle internal measurements.
I/O service & upgrades in just a fraction of the time and effort
Rapid Service and Upgrade
Hot Swap I/O Reduces Complexity and Time
Number of Steps
13
6
Service/Upgrade Time
30 sec.
6 min., 30 sec.
App. Down Time
None
6 min., 30 sec.
© 2010 Oracle Corporation – Proprietary and Confidential 32
Network Fabric Simplification
Non-Blocking High Speed 72-Node Server Cluster Fabric
24-port Switch
Building Blocks
Sun Network
10GbE Switch 72p
Number of
Switch-to-Switch
Cables
Space
Requirement
Number of
Switches 9 1
9 RU 1 RU
72 0
48-port Switch
Building Blocks
5
5 RU
72
Build a non-blocking fabric with fewer switches and cables in less space
© 2010 Oracle Corporation – Proprietary and Confidential 33
• Why You Should Care
• Sun x86 Server Portfolio Overview
• What To Sell
• Competition
• Example Customer Wins
• Sales Process
Agenda
© 2010 Oracle Corporation – Proprietary and Confidential 34
SPACE AND ENERGY EFFICIENCY RAW PERFORMANCE
SPEED DEPLOYMENT PERFORMANCE DENSITY
Customers Run Their Business on Sun x86 Systems
Sony Canada
Deployed SAP'sNetWeaver Business Warehouse
Accelerator software on Sun blade servers
and storage.
Installed and configured in just 3 days, the solution
reduced datacenter space by 50%
and delivered data query results up to 42x
faster.
“Some queries that used to take six to seven
minutes now take less than 10 seconds”
Clemson University
Implemented an HPC cluster based on 43 Sun
Blade 6000 Modular Systems and Sun storage
and software.
Increased compute power from 7 to 35
Teraflops in the same square footage and
ranked 99 in Top500 for stability and
performance in LINPACK benchmarks
when deployed.
Retail Decisions
The payment card issuer and and leader in
card fraud prevention and payment processing
used Sun blades to help decrease transaction
processing time by 25% and reduce floor
space requirements - replacing 20 racks
with 2.
Symeos
The French company deployed a new virtualized
platform for identity management using Sun
blade servers and Sun Open storage solutions.
The solution was 92% faster and supports
10M users. Cut development costs by ~60%,
cut energy consumption by ~20%, ensured
99.999% availability.
© 2010 Oracle Corporation – Proprietary and Confidential 35
• Why You Should Care
• Sun x86 Server Portfolio Overview
• What To Sell
• Competition
• Example Customer Wins
• Sales Process
Agenda
© 2010 Oracle Corporation – Proprietary and Confidential 36
Solution Sales Engagement Process
Sun x86 Systems
• Identify the opportunity
 Verify the business driver: lower operating cost, capacity growth, reduced complexity
 Determine scope: architectural or transactional
 Review the background material: x86 Gold Pitch, My Oracle product page, podcasts
• Initial sales call
 Identify the key buying criteria: quality, scale, performance or price
 Resources: RPO/RTO assessment, customer presentation, solution blueprint
 Sales support : Sun-Oracle Sales, Enterprise Solution Group
• Assess and build the business case
 Design the solution highlighting TCO, performance, RAS, and simplicity
 Proposal development: Understand overall capacity, performance
and availability needs; reference sizing guide and configuration tool
 Engage professional services to include proper implementation services
• Refine and deploy: deliver proposal
 Engage with Enterprise Solution Group
© 2010 Oracle Corporation – Proprietary and Confidential 37
Further Information
• External product pages
http://www.oracle.com/goto/blades
http://www.oracle.com/goto/x86
http://www.oracle.com/goto/networking
• Internal product pages
http://my.oracle.com/site/pd/sss/products/blades/index.htm
http://my.oracle.com/site/pd/sss/products/x86/index.htm
http://my.oracle.com/site/pd/sss/products/networking/index.htm
• Oracle Technology Network
http://www.oracle.com/technetwork/server-storage/sun-blade/index.html
http://www.oracle.com/technetwork/server-storage/sun-networking/overview/index.html
http://www.oracle.com/technetwork/server-storage/sun-x86/overview/index.html
• Oracle Partner Network
http://www.oracle.com/partners/en/knowledge-zone/server-storage/sun-x86-systems-077228.html
© 2010 Oracle Corporation – Proprietary and Confidential 38
© 2010 Oracle Corporation – Proprietary and Confidential 39
Oracle is INVESTING in the x86 server business
• Complete product line refresh delivering up to 2x the performance of the
previous generation
• Purpose-built systems integrated with Oracle IP to maximize customer value
Oracle enables CUSTOMER CHOICE
• Hardware architecture: SPARC & x86
• Operating System: Solaris, Linux, and Windows
• Virtualization: Oracle VM, VMware, and Hyper-V
x86 systems represent the LARGEST GROWTH OPPORTUNITY
Oracle’s Commitment to x86 Systems
© 2010 Oracle Corporation – Proprietary and Confidential 40
Source: IDC
Managing operating cost due to server sprawl customer’s top priority
Why You Should Care
Market Ripe for Integrated Solutions
© 2010 Oracle Corporation – Proprietary and Confidential 41
Source: IDC
More mission-critical applications migrating to x86
Selling Opportunity
Migrating Legacy Installations
© 2010 Oracle Corporation – Proprietary and Confidential 42
Product Overview: Blades
Sun Blade 6000 Chassis
• 10 RU, 10 blade slots (SPARC, x86, or storage)
• Redundant power & cooling
• Hot-swap I/O
Sun Blade Server Module
• 1- or 2-processor UltraSPARC T2/T2+ or Intel Xeon processor 5600 series
• Up to 144 (x86) & 256 (SPARC) GB memory
• Up to 4 x Hot-swap 2.5” HDD/SSD
Sun Blade Storage Module
• Eight 2.5” SAS2 HDD
• Up to 2.4 TB of storage expansion
• Dynamic SAS-2 zoning
© 2010 Oracle Corporation – Proprietary and Confidential 43
Product Overview: Blades (Continued)
PCIe ExpressModule
• Industry standard hot-plug I/O module
• Two ExpressModules accessible per server blade module
• Connectivity options: GbE, 10 GbE, Fiber channel, Infiniband, SAS
Sun Network Express Module
• Shared I/O module providing connectivity to all 10 blades in the chassis
• Switched fabric options for cable consolidation
• No management overhead
Sun Chassis Monitoring Module
• Integrated into Oracle Single System Management framework
• Choice of chassis- or blade-level management
© 2010 Oracle Corporation – Proprietary and Confidential 44
Sun Blade X6270 M2
Server Module
Customer goal: OpEx Reduction
• Considering heterogeneous
consolidation?
• Concerned about power consumption
and cooling?
• Incurring high cost to service and
upgrade?
• Looking for cable reduction solution?
Navigating Customer Drivers of Choice
Blade vs. Rack-Mount Server
Yes
Sun Fire X4170 M2 Server
No
© 2010 Oracle Corporation – Proprietary and Confidential 45
Product Overview: Rack-Mount Server
Sun Fire X4800 Server
• 5 RU, up to eight Intel Xeon processor 7500-Series
• Up to 1 TB main memory
• 8 x PCIe 2.0, 8 x 10 GbE, 8 x 1 GbE; 8 x 2.5” SAS2 storage
• Hot-swap redundant fans/power supplies, hot-swap I/O
Sun Fire X4470 Server
• 3 RU, up to four Intel Xeon processor 7500-Series
• Up to 512 GB main memory
• 10 x PCIe 2.0; 6 x 2.5” SAS2 storage
• Up to 6 SATA SSD, 4 Sun Flash Accelerator F20 PCIe Card
• Hot-swap redundant fans/power supplies
© 2010 Oracle Corporation – Proprietary and Confidential 46
Product Overview: Rack-Mount Server(Continued)
Sun Fire X4270 M2 Server
• 2 RU, up to two Intel Xeon processor 5600-Series
• Up to 144 GB main memory
• 6 x PCIe 2.0; 12 x 3.5” or 24 x 2.5” SAS2 or SATA storage
• Up to 12 or 24 SSD, 5 Sun Flash Accelerator F20 PCIe Card
• Hot-swap redundant fans/power supplies
Sun Fire X4170 M2 Server
• 1 RU, up to two Intel Xeon processor 5600-Series
• Up to 144 GB main memory
• 3 x PCIe 2.0; 8 x 2.5” SAS2 or SATA storage
• Up to 8 SSD, 2 Sun Flash Accelerator F20 PCIe Card
• Hot-swap redundant fans/power supplies
Sun Fire X2270 M2 Server
• 1 RU, up to two Intel Xeon processor 5600-Series
• Up to 96 GB main memory
• 1 x PCIe, 2 x GbE; 4 x 3.5” SATA storage
• Up to 4 SSD
© 2010 Oracle Corporation – Proprietary and Confidential 47
Sun Fire X4170 M2 Server
Sun Fire X2270 M2 Server
Hardware fault-tolerance
Redundant power supplies and/or
fans required?
System sizing
• More than one I/O slot required?
• Memory footprint must be >96 GB?
• Four disks not enough?
• Require FC connectivity?
• Need more than 128 GB of flash?
Navigating Customer Drivers of Choice
Entry Server
No
Yes
Yes
No
© 2010 Oracle Corporation – Proprietary and Confidential 48
Sun Fire X4270 M2 Server
Processor performance
Highest frequency CPU required?
System sizing
• More than three I/O slots required?
• Eight disks not enough?
• Workload benefits from >448 GB of
flash storage capacity?
Navigating Customer Drivers of Choice
Enterprise 2-Socket Server
No
Yes
Yes
No
Sun Fire X4170 M2 Server
© 2010 Oracle Corporation – Proprietary and Confidential 49
Product Overview: 10 GbE Switch
Sun Blade 6000 Switched Network Express Module 24p 10 GbE
• In-chassis 10 GbE switching with (14) 10 GbE uplinks
• Mix of high-density QSFP and standard SFP+ connectors for uplink
capacity
• Proven L2/L3 SW stack
Sun Network 10 GbE Switch 72p
• Industry’s highest density 10GbE switch (72-ports in 1U enclosure)
• Managed L2/L3 switching
• Low latency cut-through switch architecture
• Mix of high-density QSFP and standard SFP+ connectors for uplink
capacity
© 2010 Oracle Corporation – Proprietary and Confidential 50
Product Overview: QDR InfiniBand Switch
Sun Datacenter InfiniBand Switch 36
• 1 RU, 36 QDR IB interfaces
• Fabric and element management optimized for HA environments
• Fabric management integrated with server management to provide
“system” look and feel
Sun Datacenter InfiniBand Switch 72
• 1 RU, 72 QDR IB interfaces (24 12x connectors)
• 3:1 cable consolidation
Sun Datacenter InfiniBand Switch 648
• 11 RU, 648 QDR IB interfaces (216 12x connectors)
• 3:1 cable consolidation
© 2010 Oracle Corporation – Proprietary and Confidential 51
Sun QDR InfiniBand
Customer goal: Cluster Performance
• Application exploits RDMA enabled
interconnect
• Cluster is self-contained with limited
requirement for access to data center
Ethernet infrastructure
• Application highly latency sensitive
Navigating Customer Drivers of Choice
10 Gb Ethernet vs. InfiniBand
No
Sun 10 Gb Ethernet
Yes
© 2010 Oracle Corporation – Proprietary and Confidential 52
Sun 36-port InfiniBand Switch
System sizing
• More than 36 server and storage
nodes?
• Large-scale cluster where all
servers and storage elements need
full network bandwidth?
• Requirement for spare capacity for
future cluster expansion?
Navigating Customer Drivers of Choice
InfiniBand Switch Selection
Sun 72-port or 648-port
InfiniBand Switch
Yes
No
© 2010 Oracle Corporation – Proprietary and Confidential 53
Oracle x86 Clusters
Transform the economics of your data center
Double productivity of administrators,
eliminate manual tasks and
coordination to reduce operating
expenses
Double the capacity of your datacenter
without adding power infrastructure
Increase asset utilization, optimize
infrastructure to reduce capital
expenses
Lower
Operating
Expenses
Lower Capital
Expenses
X86 Clusters
Deliver Rapid
Payback
Double admin productivity with payback in less than a year

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Sun x86 cluster systems sales playbook

  • 1. <Insert Picture Here> Sun x86 Cluster Systems Sales Playbook Download this slide http://ouo.io/OB2YmP
  • 2. © 2010 Oracle Corporation – Proprietary and Confidential 2 The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.
  • 3. © 2010 Oracle Corporation – Proprietary and Confidential 3 • Why You Should Care • Sun x86 Server Portfolio Overview • What To Sell • Competition • Example Customer Wins • Sales Process Agenda
  • 4. © 2010 Oracle Corporation – Proprietary and Confidential 4 Why You Should Care Pent Up Demand for Server Refresh Approximately 1 million servers have had their replacement delayed by a year. Source: Gartner http://www.gartner.com/it/page.jsp?id=1209913 The tech recovery will gain strength in the US and around the world… the US IT market will grow by 9.9% in 2010, and the global IT market by 7.8% Source: Forrester http://www.forrester.com/rb/Research/us_and_global_it_market_outlook_q2/q/id/56880/t/2
  • 5. © 2010 Oracle Corporation – Proprietary and Confidential 5 Source: IDC x86 server segment growth outpacing rest of industry Why You Should Care x86 Market Growth
  • 6. © 2010 Oracle Corporation – Proprietary and Confidential 6 Oracle x86 Cluster Systems Complete, Open and Integrated • Engineered together • Tested together • Packaged together • Certified together • Deployed together • Supported together • Upgraded together Oracle Virtualized eBusiness Suite Solution Oracle Exadata Database Machine Version 2
  • 7. © 2010 Oracle Corporation – Proprietary and Confidential 7 Oracle x86 Cluster Value Proposition Rapid Return on Investment • Shortest time-to-revenue (quick deployment, resource provisioning) • Efficient use of power/cooling/real estate capacity Performance and Scale • Tight integration of server, storage, networking, and software elements deliver leading application performance and unmatched solution scalability for Oracle and non-Oracle workloads Reduce Management Complexity • App-to-disk management with a powerful, full- featured toolset providing a common OS interface • Simplified and virtualized network fabric
  • 8. © 2010 Oracle Corporation – Proprietary and Confidential 8 Today’s infrastructure is designed, purchased, and deployed one server at a time Line of business selects application Get purchase approvals Order server Project planning meetings And more meetings Server delivery unpack inventory Move to test center Build process servernetworkstoragefacilities Change control approvals Move to production environment Re-cable and move into production • Labor-intensive • Many manual steps • Long lead-time • More susceptible to human error
  • 9. © 2010 Oracle Corporation – Proprietary and Confidential 9 Oracle x86 Cluster Systems enables you to design, purchase, and deploy infrastructure as a single system • Tightly integrated solution • Efficient: Fewer people, fewer steps, fewer errors • Provision in minutes, not weeks • Lowest TCO Line of business selects application Verify resource allocation (self-service portal) Tool determines available resources and when Push “go” Workflow starts automatically A full application infrastructur e up and running! Choose infrastructure application template (right size?, right app?)
  • 10. © 2010 Oracle Corporation – Proprietary and Confidential 10 Oracle Integrated Solution Performance World Record x86 ERP* Benchmark Result As of 06/20/2010. Source: http://www.sap.com/solutions/benchmark/sd2tier.epx; Certification #xxx, 2010010, 2010012. Oracle Sun Fire X4470 (2) [4 x Intel Xeon X7560, 2.26 GHz] Oracle Sun Storage F5100 Flash Array Oracle Solaris 10 Oracle 11g RAC 21,000 users 16,000 users Greater performance and scalability vs. competing platforms Fujitsu PRIMEQUEST 1800E [8 x Intel Xeon X7560, 2.26 GHz] Microsoft Windows Server 2008 R2 DC Ed. Microsoft SQL Server2008 IBM System x3850 X5 [4 x Intel Xeon X7560, 2.26 GHz] Microsoft Windows Server 2008 R2 DC Ed. IBM DB2 9.7 10,450 users * SAP SD-Parallel Benchmark users with the SAP enhancement package 4 for SAP ERP (Unicode).
  • 11. © 2010 Oracle Corporation – Proprietary and Confidential 11 • Why You Should Care • Sun x86 Server Portfolio Overview • What To Sell • Competition • Example Customer Wins • Sales Process Agenda
  • 12. © 2010 Oracle Corporation – Proprietary and Confidential 12 Sun Blade Product Family PCIe Express Modules Sun Blade 6000 Chassis Sun Blade Storage Module Sun Blade 6000 Network Express Modules Sun Blade 6000 Chassis Monitoring Module Sun Blade Server Modules • Blades are ideal for:  Deployments where operational efficiency is top-of-mind • Win with:  SPARC and x86 blade server modules in the same chassis  Fastest “live” resource and application provisioning  Best HA features  Choice of leading operating and virtualization platforms
  • 13. © 2010 Oracle Corporation – Proprietary and Confidential 13 Sun Fire X4270 M2 Sun Fire X4800 Sun Fire X4170 M2 Sun Fire X2270 M2 Sun Fire X4470 Sun x86 Rack-Mount Server Family • Volume rack-mount servers are ideal for:  Traditional environments constrained by capital expenditure budgets • Scalable rack-mount servers are ideal for:  Demanding applications that require greater system resources • Win with:  Widest array of flash integration options  Best x86 scalability with Solaris  Choice of leading operating and virtualization platforms
  • 14. © 2010 Oracle Corporation – Proprietary and Confidential 14 • Why You Should Care • Sun x86 Server Portfolio Overview • What To Sell • Competition • Example Customer Wins • Sales Process Agenda
  • 15. © 2010 Oracle Corporation – Proprietary and Confidential 15 Revenue Opportunities Core: Lead with these products Extend: Upsell these products Comprehensive: Look for additional opportunities Oracle Database Machine x86 Cluster Solutions Sun Blade Modular System Sun Fire X4800 Sun Fire X4470 Sun Network 10GE Switch 72p Oracle VM Oracle Enterprise Linux Oracle Storage Oracle Enterprise Manager Oracle Solaris Oracle RAC / Solaris Cluster
  • 16. © 2010 Oracle Corporation – Proprietary and Confidential 16 Solaris Linux OS Oracle Database Fusion Middleware OracleEM Storage Server Oracle Virtual Machine with Validated Configs Exadata v2 Sun Blade Modular System Discrete Rack-Mount Systems 1 2 3 4 SELLING MODEL TransactionalArchitectural HigherDIFFERENTIATIONLower Lead with higher value solutions, but tailor to customer preference Addressing x86 Server Revenue Opportunities
  • 17. © 2010 Oracle Corporation – Proprietary and Confidential 17 Targeted Selling Opportunities Oracle Installed Base • 600,000 Sun x86 systems deployed since 2005 (70,000 8-socket) • ~13k empty Sun Blade 6000 slots 1 Competitive (IBM POWER & HP Itanium/PA-RISC) Take-Out • 300,000 mid-range systems running Oracle software 2 Green Field • New Oracle software deployments (~$4B new licenses installed on x86 systems per year)3
  • 18. © 2010 Oracle Corporation – Proprietary and Confidential 18 Oracle Installed Base Opportunities Refresh Legacy Sun x86 Servers 1 rack of Intel Xeon 5600 based servers 5 racks of Intel Xeon dual-core servers 15 racks of Intel Xeon single-core servers Source: Intel • Lead with: – Benefits of refreshing legacy hardware • Highlight: – Operational cost savings (lower energy, footprint, and SW license fees) – Reduced management complexity Annual Power Consumption 773 MWh 38 MWh 315 21 282 MWh 105 OS / Application Licenses Up to 95% lower operating cost, ROI in less than 6 months
  • 19. © 2010 Oracle Corporation – Proprietary and Confidential 19 Oracle Installed Base Opportunities Competitive Take-Out: Mid-Range • Lead with: – Price/performance advantage vs. legacy IBM & HP RISC/UNIX – Benefits of open standards vs. proprietary architectures • Highlight: – Sun Fire X4800 and X4470 servers – Value of Solaris (e.g. scalability, reliability, DTrace) – Oracle VM: embedded virtualization with Solaris Containers – Oracle Database licensing advantage (Intel Xeon: 0.5 per core vs. IBM POWER6 & 7: 1.0 per core) System Hardware 3yr Service 3yr TCO $/perf (lower is better) Rel $/perf (lower is better) Sun Fire X4800 Server $164,185 $59,107 $234,010 $264 1.0 IBM Power 750 Express $253,386 $93,820 $353,336 $455 1.7 HP Integrity rx8640 $714,590 $212,669 $946,939 $2,652 10.1 •Performance data based on specfprate_baseline from spec.org. HP service pricing based on current configurations. Service pricing for HP benchmark configuration not available. ** HP and IBM pricing data from IDEAS International. 6/25/2010
  • 20. © 2010 Oracle Corporation – Proprietary and Confidential 20 Oracle Installed Base Opportunities Green Field OLTP & DW Deployment • Lead with: – Sun Oracle Database Machine • Highlight: – Faster time-to-revenue – Unique technology differentiators -- Hybrid Columnar Compression, Smart Flash Cache, Task Optimization Tools "The minimum improvement was 27x with an average of 470x improvement on the queries we tested... This was achieved with no tuning and after removing all indexes. In fact, eliminating indexes is going to save us on half the disk capacity.“ Mark Win, Director, Business Intelligence Integrated Health Information Systems Pte Ltd/National Healthcare Group, Singapore "We chose Oracle Exadata because they could deliver a complete system that is simple and fast to implement, very cost-effective, and scalable as our data warehouse grows.“ Suwicha Pornawalai, Director of Information Technology (Application) True Corporation Plc.
  • 21. © 2010 Oracle Corporation – Proprietary and Confidential 21 • Why You Should Care • Sun x86 Server Portfolio Overview • What To Sell • Competition • Example Customer Wins • Sales Process Agenda
  • 22. © 2010 Oracle Corporation – Proprietary and Confidential 22 Competitive Advantages and Tactics • Lead with the benefit of the Oracle integrated stack  Only vendor capable of providing complete application-to-disk solutions
  • 23. © 2010 Oracle Corporation – Proprietary and Confidential 23 Simplicity – Oracle x86 Cluster SIMPLICITY Oracle Servers and Storage Oracle OS Oracle Middleware Oracle Applications Oracle Virtualization Oracle Networking Oracle Database Oracle Management Component engineered and supported in-house Partial capabilities available in-house Third party component COMPLEXITY: 5x more vendors in the solution HP Servers and Storage OS Middleware Applications Virtualization HP Networking Database HP Management COMPLEXITY: 4x more vendors in the solution IBM Servers and Storage OS IBM Middleware Applications Virtualization Networking IBM Database IBM Management
  • 24. © 2010 Oracle Corporation – Proprietary and Confidential 24 Competitive Advantages and Tactics • Lead with the benefit of the Oracle integrated stack  Only vendor capable of providing complete application-to-disk solutions • Differentiate with Solaris  Best OS for multi-threaded environments  Unmatched performance, scale, and efficiency  Leading reliability and security features
  • 25. © 2010 Oracle Corporation – Proprietary and Confidential 25 • Performance and scale  Threading model optimized to take advantage of multi-core systems  Take advantage of large memory systems with MPO  Oracle Solaris ZFS™ seamlessly integrates flash and traditional storage • Efficiency  Cores reduced to lowest idle power states when possible  Power Capping to control system peak power consumption  Unique Oracle Solaris Power Aware Dispatcher assigns load to operating threads first • Mission-critical reliability  Predictive Self Healing through Oracle Solaris Fault Management Architecture  Oracle Solaris ZFS guarantees data reliability • Security  Industry-standard security technologies implemented through Oracle Solaris “Cryptographic Framework”  Support for new Intel Xeon “Advanced Encryption” instructions significantly reduce CPU overhead Solaris Differentiators
  • 26. © 2010 Oracle Corporation – Proprietary and Confidential 26 Competitive Advantages and Tactics • Lead with the benefit of the Oracle integrated stack  Only vendor capable of providing complete application-to-disk solutions • Differentiate with Solaris  Best OS for multi-threaded environments  Unmatched performance, scale, and efficiency  Leading reliability and security features • Highlight the benefits of flash integration  Accelerate data- and I/O-intensive application performance  Improve system energy efficiency  The widest array of options in the industry – SSD, Sun Flash Accelerator F20 PCIe Card, Sun Storage F5100 Flash Array, Sun Blade Storage Module M2
  • 27. © 2010 Oracle Corporation – Proprietary and Confidential 27 Sun Fire X4470 Server Benefits of Flash Integration Source: Oracle Internal Measurements OLTP Throughput (tpm; Higher is better) 170,921 Response Time (Sec.; Lower is better) 0.43 Without Flash With Flash 123,157 0.70 Higher application throughput and capacity with flash39% higher throughput and faster response time with flash acceleration
  • 28. © 2010 Oracle Corporation – Proprietary and Confidential 28 Competitive Advantages and Tactics • Lead with the benefit of the Oracle integrated stack  Only vendor capable of providing complete application-to-disk solutions • Differentiate with Solaris  Best OS for multi-threaded environments  Unmatched performance, scale, and efficiency  Leading reliability and security features • Highlight the benefits of flash integration  Accelerate data- and I/O-intensive application performance  Improve system energy efficiency  The widest array of options in the industry – SSD, Sun Flash Accelerator F20 PCIe Card, Sun Storage F5100 Flash Array, Sun Blade Storage Module M2 • Outline Sun Blade modular system value-added features  Operating efficiency  Network simplification  Rapid service and upgrade
  • 29. © 2010 Oracle Corporation – Proprietary and Confidential 29 Configuration Flexibility Versatile Shared Connectivity and Dedicated I/O Per Blade Connect each blade uniquely to better meet application needs SAN Server Blade A Server Blade B FC EMs GbE EMs NAS NEMs
  • 30. © 2010 Oracle Corporation – Proprietary and Confidential 30 HP BL460c G6 Sun Blade X6270 M2 Annual Power Cost Carbon Footprint Annual Power 3,240 kWh 2,741 kWh $334.40 $282.87 1.95 tons CO2 1.65 tons CO2 Up to 16% lower energy cost and environmental impact Energy Efficient Blade Computing IBM HS22 3,276 kWh $338.11 1.98 tons CO2
  • 31. © 2010 Oracle Corporation – Proprietary and Confidential 31 Note: Steps to upgrade from 4Gb fibre channel HBA to 8Gb fibre channel HBA. Source: Oracle internal measurements. I/O service & upgrades in just a fraction of the time and effort Rapid Service and Upgrade Hot Swap I/O Reduces Complexity and Time Number of Steps 13 6 Service/Upgrade Time 30 sec. 6 min., 30 sec. App. Down Time None 6 min., 30 sec.
  • 32. © 2010 Oracle Corporation – Proprietary and Confidential 32 Network Fabric Simplification Non-Blocking High Speed 72-Node Server Cluster Fabric 24-port Switch Building Blocks Sun Network 10GbE Switch 72p Number of Switch-to-Switch Cables Space Requirement Number of Switches 9 1 9 RU 1 RU 72 0 48-port Switch Building Blocks 5 5 RU 72 Build a non-blocking fabric with fewer switches and cables in less space
  • 33. © 2010 Oracle Corporation – Proprietary and Confidential 33 • Why You Should Care • Sun x86 Server Portfolio Overview • What To Sell • Competition • Example Customer Wins • Sales Process Agenda
  • 34. © 2010 Oracle Corporation – Proprietary and Confidential 34 SPACE AND ENERGY EFFICIENCY RAW PERFORMANCE SPEED DEPLOYMENT PERFORMANCE DENSITY Customers Run Their Business on Sun x86 Systems Sony Canada Deployed SAP'sNetWeaver Business Warehouse Accelerator software on Sun blade servers and storage. Installed and configured in just 3 days, the solution reduced datacenter space by 50% and delivered data query results up to 42x faster. “Some queries that used to take six to seven minutes now take less than 10 seconds” Clemson University Implemented an HPC cluster based on 43 Sun Blade 6000 Modular Systems and Sun storage and software. Increased compute power from 7 to 35 Teraflops in the same square footage and ranked 99 in Top500 for stability and performance in LINPACK benchmarks when deployed. Retail Decisions The payment card issuer and and leader in card fraud prevention and payment processing used Sun blades to help decrease transaction processing time by 25% and reduce floor space requirements - replacing 20 racks with 2. Symeos The French company deployed a new virtualized platform for identity management using Sun blade servers and Sun Open storage solutions. The solution was 92% faster and supports 10M users. Cut development costs by ~60%, cut energy consumption by ~20%, ensured 99.999% availability.
  • 35. © 2010 Oracle Corporation – Proprietary and Confidential 35 • Why You Should Care • Sun x86 Server Portfolio Overview • What To Sell • Competition • Example Customer Wins • Sales Process Agenda
  • 36. © 2010 Oracle Corporation – Proprietary and Confidential 36 Solution Sales Engagement Process Sun x86 Systems • Identify the opportunity  Verify the business driver: lower operating cost, capacity growth, reduced complexity  Determine scope: architectural or transactional  Review the background material: x86 Gold Pitch, My Oracle product page, podcasts • Initial sales call  Identify the key buying criteria: quality, scale, performance or price  Resources: RPO/RTO assessment, customer presentation, solution blueprint  Sales support : Sun-Oracle Sales, Enterprise Solution Group • Assess and build the business case  Design the solution highlighting TCO, performance, RAS, and simplicity  Proposal development: Understand overall capacity, performance and availability needs; reference sizing guide and configuration tool  Engage professional services to include proper implementation services • Refine and deploy: deliver proposal  Engage with Enterprise Solution Group
  • 37. © 2010 Oracle Corporation – Proprietary and Confidential 37 Further Information • External product pages http://www.oracle.com/goto/blades http://www.oracle.com/goto/x86 http://www.oracle.com/goto/networking • Internal product pages http://my.oracle.com/site/pd/sss/products/blades/index.htm http://my.oracle.com/site/pd/sss/products/x86/index.htm http://my.oracle.com/site/pd/sss/products/networking/index.htm • Oracle Technology Network http://www.oracle.com/technetwork/server-storage/sun-blade/index.html http://www.oracle.com/technetwork/server-storage/sun-networking/overview/index.html http://www.oracle.com/technetwork/server-storage/sun-x86/overview/index.html • Oracle Partner Network http://www.oracle.com/partners/en/knowledge-zone/server-storage/sun-x86-systems-077228.html
  • 38. © 2010 Oracle Corporation – Proprietary and Confidential 38
  • 39. © 2010 Oracle Corporation – Proprietary and Confidential 39 Oracle is INVESTING in the x86 server business • Complete product line refresh delivering up to 2x the performance of the previous generation • Purpose-built systems integrated with Oracle IP to maximize customer value Oracle enables CUSTOMER CHOICE • Hardware architecture: SPARC & x86 • Operating System: Solaris, Linux, and Windows • Virtualization: Oracle VM, VMware, and Hyper-V x86 systems represent the LARGEST GROWTH OPPORTUNITY Oracle’s Commitment to x86 Systems
  • 40. © 2010 Oracle Corporation – Proprietary and Confidential 40 Source: IDC Managing operating cost due to server sprawl customer’s top priority Why You Should Care Market Ripe for Integrated Solutions
  • 41. © 2010 Oracle Corporation – Proprietary and Confidential 41 Source: IDC More mission-critical applications migrating to x86 Selling Opportunity Migrating Legacy Installations
  • 42. © 2010 Oracle Corporation – Proprietary and Confidential 42 Product Overview: Blades Sun Blade 6000 Chassis • 10 RU, 10 blade slots (SPARC, x86, or storage) • Redundant power & cooling • Hot-swap I/O Sun Blade Server Module • 1- or 2-processor UltraSPARC T2/T2+ or Intel Xeon processor 5600 series • Up to 144 (x86) & 256 (SPARC) GB memory • Up to 4 x Hot-swap 2.5” HDD/SSD Sun Blade Storage Module • Eight 2.5” SAS2 HDD • Up to 2.4 TB of storage expansion • Dynamic SAS-2 zoning
  • 43. © 2010 Oracle Corporation – Proprietary and Confidential 43 Product Overview: Blades (Continued) PCIe ExpressModule • Industry standard hot-plug I/O module • Two ExpressModules accessible per server blade module • Connectivity options: GbE, 10 GbE, Fiber channel, Infiniband, SAS Sun Network Express Module • Shared I/O module providing connectivity to all 10 blades in the chassis • Switched fabric options for cable consolidation • No management overhead Sun Chassis Monitoring Module • Integrated into Oracle Single System Management framework • Choice of chassis- or blade-level management
  • 44. © 2010 Oracle Corporation – Proprietary and Confidential 44 Sun Blade X6270 M2 Server Module Customer goal: OpEx Reduction • Considering heterogeneous consolidation? • Concerned about power consumption and cooling? • Incurring high cost to service and upgrade? • Looking for cable reduction solution? Navigating Customer Drivers of Choice Blade vs. Rack-Mount Server Yes Sun Fire X4170 M2 Server No
  • 45. © 2010 Oracle Corporation – Proprietary and Confidential 45 Product Overview: Rack-Mount Server Sun Fire X4800 Server • 5 RU, up to eight Intel Xeon processor 7500-Series • Up to 1 TB main memory • 8 x PCIe 2.0, 8 x 10 GbE, 8 x 1 GbE; 8 x 2.5” SAS2 storage • Hot-swap redundant fans/power supplies, hot-swap I/O Sun Fire X4470 Server • 3 RU, up to four Intel Xeon processor 7500-Series • Up to 512 GB main memory • 10 x PCIe 2.0; 6 x 2.5” SAS2 storage • Up to 6 SATA SSD, 4 Sun Flash Accelerator F20 PCIe Card • Hot-swap redundant fans/power supplies
  • 46. © 2010 Oracle Corporation – Proprietary and Confidential 46 Product Overview: Rack-Mount Server(Continued) Sun Fire X4270 M2 Server • 2 RU, up to two Intel Xeon processor 5600-Series • Up to 144 GB main memory • 6 x PCIe 2.0; 12 x 3.5” or 24 x 2.5” SAS2 or SATA storage • Up to 12 or 24 SSD, 5 Sun Flash Accelerator F20 PCIe Card • Hot-swap redundant fans/power supplies Sun Fire X4170 M2 Server • 1 RU, up to two Intel Xeon processor 5600-Series • Up to 144 GB main memory • 3 x PCIe 2.0; 8 x 2.5” SAS2 or SATA storage • Up to 8 SSD, 2 Sun Flash Accelerator F20 PCIe Card • Hot-swap redundant fans/power supplies Sun Fire X2270 M2 Server • 1 RU, up to two Intel Xeon processor 5600-Series • Up to 96 GB main memory • 1 x PCIe, 2 x GbE; 4 x 3.5” SATA storage • Up to 4 SSD
  • 47. © 2010 Oracle Corporation – Proprietary and Confidential 47 Sun Fire X4170 M2 Server Sun Fire X2270 M2 Server Hardware fault-tolerance Redundant power supplies and/or fans required? System sizing • More than one I/O slot required? • Memory footprint must be >96 GB? • Four disks not enough? • Require FC connectivity? • Need more than 128 GB of flash? Navigating Customer Drivers of Choice Entry Server No Yes Yes No
  • 48. © 2010 Oracle Corporation – Proprietary and Confidential 48 Sun Fire X4270 M2 Server Processor performance Highest frequency CPU required? System sizing • More than three I/O slots required? • Eight disks not enough? • Workload benefits from >448 GB of flash storage capacity? Navigating Customer Drivers of Choice Enterprise 2-Socket Server No Yes Yes No Sun Fire X4170 M2 Server
  • 49. © 2010 Oracle Corporation – Proprietary and Confidential 49 Product Overview: 10 GbE Switch Sun Blade 6000 Switched Network Express Module 24p 10 GbE • In-chassis 10 GbE switching with (14) 10 GbE uplinks • Mix of high-density QSFP and standard SFP+ connectors for uplink capacity • Proven L2/L3 SW stack Sun Network 10 GbE Switch 72p • Industry’s highest density 10GbE switch (72-ports in 1U enclosure) • Managed L2/L3 switching • Low latency cut-through switch architecture • Mix of high-density QSFP and standard SFP+ connectors for uplink capacity
  • 50. © 2010 Oracle Corporation – Proprietary and Confidential 50 Product Overview: QDR InfiniBand Switch Sun Datacenter InfiniBand Switch 36 • 1 RU, 36 QDR IB interfaces • Fabric and element management optimized for HA environments • Fabric management integrated with server management to provide “system” look and feel Sun Datacenter InfiniBand Switch 72 • 1 RU, 72 QDR IB interfaces (24 12x connectors) • 3:1 cable consolidation Sun Datacenter InfiniBand Switch 648 • 11 RU, 648 QDR IB interfaces (216 12x connectors) • 3:1 cable consolidation
  • 51. © 2010 Oracle Corporation – Proprietary and Confidential 51 Sun QDR InfiniBand Customer goal: Cluster Performance • Application exploits RDMA enabled interconnect • Cluster is self-contained with limited requirement for access to data center Ethernet infrastructure • Application highly latency sensitive Navigating Customer Drivers of Choice 10 Gb Ethernet vs. InfiniBand No Sun 10 Gb Ethernet Yes
  • 52. © 2010 Oracle Corporation – Proprietary and Confidential 52 Sun 36-port InfiniBand Switch System sizing • More than 36 server and storage nodes? • Large-scale cluster where all servers and storage elements need full network bandwidth? • Requirement for spare capacity for future cluster expansion? Navigating Customer Drivers of Choice InfiniBand Switch Selection Sun 72-port or 648-port InfiniBand Switch Yes No
  • 53. © 2010 Oracle Corporation – Proprietary and Confidential 53 Oracle x86 Clusters Transform the economics of your data center Double productivity of administrators, eliminate manual tasks and coordination to reduce operating expenses Double the capacity of your datacenter without adding power infrastructure Increase asset utilization, optimize infrastructure to reduce capital expenses Lower Operating Expenses Lower Capital Expenses X86 Clusters Deliver Rapid Payback Double admin productivity with payback in less than a year

Editor's Notes

  1. Virtual machines do nothing to alter the fact that physical servers must be purchased and installed, nor do they simplify the provisioning to other data center resources.
  2. Oracle: The SAP Sales and Distribution (SD) Standard Application Benchmark performed on May 07, 2010, by Oracle in Burlington, MA, USA, has been certified with the following data: Number of SAP SD benchmark users (SD Parallel): 21,000 Average dialog response time: 0.93 seconds Throughput: Fully processed order line items/hour: 2,306,000 Dialog steps/hour: 6,918,000 SAPS: 115,300 Average database request time (dialog/update): 0.018 sec / 0.027 sec CPU utilization of servers: 97% (node 1 active: 97%, node 2 active: 96%) Operating system, central server: Solaris 10 RDBMS: Oracle 11g Real Application Clusters (RAC) SAP Business Suite software: SAP enhancement package 4 for SAP ERP 6.0 Configuration: 2 servers (2 active nodes): Oracle/Sun Fire X4470, 4 processors / 32 cores / 64 threads, Intel Xeon Processor X7560, 2.26 GHz, 64 KB L1 cache and 256 KB L2 cache per core, 24 MB L3 cache per processor, 256 GB main memory Certification number: Fujitsu: The SAP Sales and Distribution (SD) Standard Application Benchmark performed on March 08, 2010, by Fujitsu in Augsburg, Germany, was certified on March 30, 2010, with the following data: Number of SAP SD benchmark users: 16,000 Average dialog response time: 0.96 seconds Throughput: Fully processed order line items/hour: 1,751,000 Dialog steps/hour: 5,253,000 SAPS: 87,550 Average database request time (dialog/update): 0.039 sec / 0.072 sec CPU utilization of central server: 89% Operating system, central server: Windows Server 2008 R2 Datacenter Edition RDBMS: SQL Server 2008 SAP Business Suite software: SAP enhancement package 4 for SAP ERP 6.0 Configuration: Central server: Fujitsu PRIMEQUEST 1800E, 8 processors / 64 cores / 128 threads, Intel Xeon Processor X7560, 2.26 GHz, 64 KB L1 cache and 256 KB L2 cache per core, 24 MB L3 cache per processor, 512 GB main memory Certification number: 2010010 IBM: The SAP Sales and Distribution (SD) Standard Application Benchmark performed on March 13, 2010, by IBM in Research Triangle Park, NC, USA, was certified on March 30, 2010, with the following data: Number of SAP SD benchmark users: 10,450 Average dialog response time: 0.98 seconds Throughput: Fully processed order line items/hour: 1,142,330 Dialog steps/hour: 3,427,000 SAPS: 57,120 Average database request time (dialog/update): 0.021 sec / 0.017 sec CPU utilization of central server: 99% Operating system, central server: Windows Server 2008 Enterprise Edition RDBMS: DB2 9.7 SAP Business Suite software: SAP enhancement package 4 for SAP ERP 6.0 Configuration: Central server: IBM System x3850 X5, 4 processors / 32 cores / 64 threads, Intel Xeon Processor X7560, 2.26 GHz, 64 KB L1 cache and 256 KB L2 cache per core, 24 MB L3 cache per processor, 256 GB main memory Certification number: 2010012
  3. 20052010Delta / Notes ProductIntel Xeon 5100 (3.00GHz) Intel® Xeon® X5680 (3.33GHz) Performance per Server1Up to 5x increaseIntel internal measurements on a server side java benchmark as of Feb 2010 Server Power Idle / Active252W idle / 354W active 117W idle / 383W activeServer idle for 16 hours per day and active for 8 hours per day # Servers 105215:1 server consolidation # Racks 5 racks1 rack 5:1 Rack Consolidation Annual kWhr281,88337,938Estimated 85% lower energy costs Annual Energy Costs$56,376$7,588$45,169 electricity cost reduction per year. Assumes $0.10/kWhr and 2x cooling factor OS Licensing Costs$94,500$18,900$75,600 less per year Assumes a RHEL 1yr license at $900 Estimated Annual Cost Savings of $120,769 Cost of new HWn/a$151,200Assume $7,200 per server Estimated Payback Period of 15 months 20052010Delta / Notes ProductIntel Xeon 5100 (3.00GHz) Intel® Xeon® X5680 (3.33GHz) Performance per Server1Up to 5x increaseIntel internal measurements on a server side java benchmark as of Feb 2010 Server Power Idle / Active 252W idle / 354W active 117W idle / 383W activeServer idle for 16 hours per day and active for 8 hours per day # Servers needed105215:1 server consolidation # Racks needed5 racks1 rack 5:1 Rack Consolidation Annual kWhr281,88337,938Estimated 85% lower energy costs Annual Energy Costs$56,376$7,588$45,169 electricity cost reduction per year. Assumes $0.10/kWhr and 2x cooling factor OS Licensing Costs$94,500$18,900$75,600 less per year Assumes a RHEL 1yr license at $900 Estimated Annual Cost Savings of $120,769 Cost of new HWn/a$151,200Assume $7,200 per server Estimated Payback Period of 15 months
  4. Oracle x86 Cluster: Most inclusive IT strategy Oracle uniquely positioned to offer integrated infrastructure, resource provisioning (virtualization), DB, applications, and application management. HP Matrix: Matrix is a packaging exercise, not engineering Matrix does not include the application, DB, and application management components
  5. I. Building on a proven track record, Oracle Solaris is ready to take advantage of the groundbreaking performance capabilities of the Intel Xeon processor 7500 series and Intel Xeon processor 5600 series. Significant performance innovation comes from optimizations of the individual cores and the overall multicore microarchitecture, which increase both single threaded and multithread performance. As a result, the Oracle Solaris kernel and existing single- or multithreaded applications will run faster, with no code changes or recompilation necessary. II. Intel Hyper-Threading is an energy-efficient means of increasing performance for multi-threaded workloads, especially in multi-socket systems. Oracle Solaris has an outstanding threading model for commercial workloads running on production systems with dozens of sockets and multiple terabytes of memory. III. Intel Turbo Boost Technology converts any available power headroom into higher frequencies. In those situations where maximum processing power is required, the next generation Intel Xeon processor increases the frequency in the active core when conditions such as load, power consumption and temperature permit it. IVSun development tools are integrated to take advantage of specific features in the next generation Intel Xeon processor. Intel and Sun believe that the combination of Sun’s Sun Studio and NetBeans development tools running on the Intel Xeon processor provide a leading edge platform for ISVs to develop and deliver applications, with many optimizations for the latest Intel processors that drive record-setting performance (see benchmark slide). Sun dev tools also take advantage of MPO, important in NUMA (large systems) architectures. Oracle Solaris Dynamic Tracing (DTrace) technology provides very detailed tracing and observability, making it possible to detect performance bottlenecks in remarkably short periods of time. EVIDENCE: Based on internal testing by Oracle Corp., the following preliminary indications of performance and scalability of Oracle Solaris on Intel Xeon processor 5600 and 7500 series were obtained: • Near Linear Scalability: Oracle Solaris showed near linear scalability in several benchmarks: • Commercial workload: On a 4-socket system using the Intel Xeon processor 7500 series (8 cores per socket), scalability was nearly linear on a real-world representation of a transactional database workload using Oracle 11g Release 2. • Java™ server side workload: Performance of a Java server side benchmark scaled with near linearity when going from a 4- to 8-socket Intel Xeon processor 7500 series system running Oracle Solaris. • Memory-intensive workload: A memory bandwidth intensive benchmark demonstrated more than linear performance scaling, going from 4 to 8 sockets, using Intel Xeon processor 7500 series systems running Oracle Solaris. • CPU-intensive workload: A CPU-intensive benchmark scaled more than linearly in performance, going from 4 to 8 sockets, using Intel Xeon processor 7500 series systems running Oracle Solaris. • More Performance and Throughput: A prominent MCAE HPC workload run on Intel Xeon processor 5600 series (6-core Westmere-EP) achieved 50% more throughput compared to a similarly configured system based on the Intel Xeon processor 5500 series (4-core Nehalem-EP). Oracle Solaris was able to use all 24 available processing threads to schedule jobs.
  6. DB server: Sun Fire X4470 (4 x Intel Xeon processor X7560 @ 2.27 GHz, 131 GB memory) - Without flash: 4 x 136.73 GB SAS HDD - With flash: 2 x 24 GB Sun Flash Modules Workload: iGen-OLTP v1.6 Oracle 11gR2
  7. Power Calculator versions used (03/03/10): Sun: Internal measurements HP Bladesystem Power Sizing Tool v3.19.0 IBM BladeCenter and System X Power Configurator v 4.5.1.33 (4/28/10) Power Calculations (chassis configured with 10 blades): Blade Configuration specifics: 2x X5670 Westmere-EP (2.93GHz, 95W) processors 2x 500GB SATA HDDs 12x 4GB DIMMs 2x (embedded) GbE Links Chassis configurations: Sun Blade 6000 Chassis with: 2x 5600w Power Supply Modules (N+N Redundancy) 6x Cooling Fans 2x GbE Pass-thru NEMs 1x Chassis Monitoring Module HP c7000 Chassis with: 4x 2250w Power Supplies (N+N Redundancy) 8x Cooling Fans 2x Ethernet Pass-thru Modules 1x Onboard Administrator 1x BladeCenter H Chassis with 2x Copper Pass-thru GbE Modules 10x HS22 Blades Each Blade configured with: 2x X5670 CPUs 2x 500GB SATA HDDs 12x 4GB DIMMs 2x (embedded) GbE links, 1 to each GbE PT Module 100% Utilization: Sun config: 312.9 W HP config: 369.9 W IBM config: 374.0 W Power Cost calculations note: .1032 c/kWh is the commercial cost (avg. for 2008 &amp; 2009) per kWh … found at http://www.eia.doe.gov/fuelelectric.html SUN Config: 312.9w/hr (100% utilization) x 8760 hrs. per year = 2,741 kWh/yr 2,741 kWh/yr x .1032 per kWh = $282.87 annual power cost HP Config: 369.9w/hr (100% utilization) x 8760 hrs. per year = 3,240 kWh /yr 3,240 kWh /yr x .1032 per kWh = $334.40 annual power cost IBM Config: 374.0w/hr (100% utilization) x 8760 hrs. per year = 3,276 kWh /yr 3,240 kWh /yr x .1032 per kWh = $338.11 annual power cost Carbon footprint: http://www.42u.com/efficiency/energy-efficiency-calculator.htm 2741 kWh/yr / 1658.7 kWh/ton CO2 = 1.65 tons CO2 / yr 3240 kWh/yr / 1658.7 kWh/ton CO2 = 1.95 tons CO2 / yr 3276 kWh/yr / 1658.7 kWh/ton CO2 = 1.98 tons CO2 / yr
  8. The hardware swap in/out analysis : (HP: 13 steps, 6 minutes 30 second duration vs. SUN: 6 steps, 30 seconds duration) 13 steps for the I/O upgrade in the HP Blade system vs 6 steps in the SB Modular System translates to over 50% faster upgrade process for the Sun blade chassis. The SB6000 continue providing service (at reduced bandwidth/redundancy levels) throughout the upgrade, but the HP system has to be completely shut down for essentially the full process of the upgrade.
  9. Values shown above represent configurations consisting of 1x Blade Chassis populated with 1x Blade and 2x GbE pass-thru modules. Each blade is configured with 2x E5540 CPUs, 12x 4GB DIMMs, 2x 146GB SAS HDDs and 2x (on-board) GbE Links Power Calculator versions used (03/03/10): Sun: On-line Sun Blade 6000 Power Calculator HP: BladeSystem Power Sizing Tool v3.15.0 Virtual Machines Calculation: Sun X6270 has 18 DIMM slots, using 8GB DIMMs max memory = 144GB HP BL460c G6 has 12 DIMM slots, using 8GB DIMMs max memory = 96GB (*note: BL460c G6 does offer 16GB DIMMs)‏ Avg. 2GB memory required per virtual machine @ 70% utilization X6270 = 144GB / 2GB per VM = 72 Virtual Machines x .70 utilization = 50.4 Virtual Machines per blade x 10 blades = 504 Virtual Machines BL460c G6 = 96GB / 2GB per VM = 48 Virtual Machines x .70 utilization = 33.6 Virtual Machines per blade x 10 blades = 336 Virtual Machines Power Calculations: Configuration specifics: Sun X6270 Blades HP BL460c G6 Each blade with: 2x E5540 CPUs 12x 4GB DIMMs 2x 146GB SAS HDDs 2x (on-board) GbE Chassis configurations: Sun Blade 6000 Chassis with: 2x 5600w Power Supply Modules (N+N Redundancy) 6x Cooling Fans 2x GbE Pass-thru NEMs 1x Chassis Monitoring Module HP c7000 Chassis with: 4x 2250w Power Supplies (N+N Redundancy) 8x Cooling Fans 2x Ethernet Pass-thru Modules 1x Onboard Administrator 100% Utilization: Sun config: 277.9w HP config: 351.5w Power Cost calculations note: .1032 c/kWh is the commercial cost (avg. for 2008 &amp; 2009) per kWh … found at http://www.eia.doe.gov/fuelelectric.html SUN Config: 277.9w/hr (100% utilization) x 8760 hrs. per year = 2,434 kWh/yr 24,344 kWh/yr x .1032 per kWh = $251.23 annual power cost HP Config: 351.5w/hr (100% utilization) x 8760 hrs. per year = 3,079kWh /yr 30,791 kWh/yr x .1032 per kWh = $317.76 annual power cost Carbon footprint: http://www.42u.com/efficiency/energy-efficiency-calculator.htm
  10. Footnotes (6)Micros Fidelio case study: grew 50% and only added 25% more staff; IDC White Paper Sponsored by HP, Gaining Business Value and ROI with HP Insight Control, Doc # #218069, May 2009 (7)IDC White Paper Sponsored by HP, Realizing TCO Savings with HP BladeSystem Virtual Connect Flex-10 Technology, Doc # 218222, May 2009 (approved)   (8)Product specs (9)Dynamic Power Capping TCO and Best Practices White Paper, http://h71028.www7.hp.com/ERC/downloads/4AA2-3107ENW.pdf (10)Virtual Connect Flex 10 product specs