A brief introduction of the software ecosystems in Thailand provided for CEBIT 2011

1. The Center of Excellence for Global Class Software ---Trust on
“The Software Ecosystem from Thailand”
Over few years, Thailand has proven as the international reputation on BPO and ITO as the center of
excellence to conduct the world class software outsourcing. The software industry gains the strong
complementary elements: a centric manufacturing of international software leading companies that align the
global market leaders and numerously indigenous companies who achieve the significant global market
success. Thai software has been recognized internationally as being dynamic, highly innovative, technically
expert and international standard adept.
Since 2008 to 2010 Thailand has been ranked as the Top 30 global destination for IT outsourcing by Gartner.
Thai Software Industry today comprises over 3,000 companies, employing over 40,000 skill people. The market
opportunity rose from the domestic demand on internet and mobile usage such as there are nowadays 24
million internet users and 69 million mobile users. Thailand is also one of the biggest no. 3 social networks
online community as Facebook that is estimated today 69 million users.
Key successful Factors
The successful development of software industry in Thailand complied by the uniquely supportive ecosystem.
Almost all of the world’s leading software companies including IBM, Microsoft, Oracle have significant
presence in Thailand. Situated in the strategic location in Asia Pacific region, Thailand is accredited for leading
destination of IT outsourcing location, for instance Thomas Reuter has established the software center since
2001 and deliberated the global development site. Currently the company employs more than 1,300 IT
professional as the largest software development site globally. In addition, the DST international Bangkok
centre was established in 1993 and has grown to over 800 professionals providing Consulting, Support and
Development services to Clients and DST affiliates globally. In Thailand, DSTi services more than 50% of Fund
Management companies and more than 50% of Broker companies.
Skilled workforce
The software sector in Thailand has been driven by the highly skilled and well educated workforce. Thailand
education system transforms the variety of IT professional courses set by the standard nationwide. Thailand
development policy delegates the opportunity to the geographic clusters such as the IT valley in the northern
of Thailand and outsourcing cluster in Phuket. The development of language skill in Thailand has been proven
as the various interpretation skill. Localization enablers the international business in Thailand such as.
Proz.com , the largest online community of translators and Localization Industry Standard Association (LISA)
located in Bangkok to promote the localization and translation industry globally. Thailand is also the largest
IS/ISV communities to do outsourcing in Southeast Asia region. Also now we have certified 33 companies
CMMI appraisal and more than 103 software developers are training and implementing (PSP) ranked at 3rd in
the world. The number of certified software professional in PM, Software Quality Assurance and software
tester were approved by Quality Assurance Institute (QAI) achieved 80 persons.
Research and Development
The industry development is underwritten by the continued state investment in education and research. The
information and communication technologies are the priority area supported by the government; therefore
the investment in R &D has also significantly risen. The Ministry of ICT has invested to initiative projects to
collaboration among academic, research and industries to ensure the optimum usage of resource and apply
successful commercialization. There are more than 100 universities produce more than 4,000 skill professional
workers annually. Some institutions, for example Software Park Thailand provided professional high skill
enterprises training such as IT professional, project management, and software process.

2. Specialist Clusters
Thai software industry has been developed deep in sectoral expertise in specific areas such as mobile
application, enterprise software in the several devices, graphic & animation and horizontal software such as
tourism, financial services, logistics, hospital, food, agricultural, manufacturing industries and so on. The
strong network of companies within the clusters has ready accessed and provided the solid platform to
penetrate both domestic and international markets, for example the Association of Thai ICT Industry (ATCI),
Association of Thai Software Industry (ATSI) , Thailand Software Export Promotion Association (TSEP), Thailand
Animation & Computer Graphics Association (TACGA) and so on.
Government Privilege
The second phase of the National ICT Master Plan II comply the priority to optimization and investment in IT
Infrastructure. The government launched 16 e government pilot projects and delivers the economic stimulus
program to reinforce the industrial sectors as well as investing in IT enabler services. The tax privileges are
applicable from Thailand Board of Investment (BOI) with 8 years tax exemption for foreign start-up and
incentive applied to equipment and machinery. The government also promotes the development of 3G and
Wimax, web 2.0 and security system.
The upcoming change of computing generation such as mobile internet, cloud computing, social network will
challenge the emergence of new business model, the software valued chain, and end-user demands. The
companies recognize this trend will be capable to drive the new Software Economy especially the Saas market
that is expected to triple value and position successful as world leaders in the near future.
(More information, please contact Software Park Thailand at www.swpark.or.th
Thai Software Value Proposition
Infrastructure and government incentive: Computer-related crime act 2007,WiFi/Wimax and 3G technology
adoption, tax intensive scheme, government promotion policies
Computer service: System Integration (SI), Network service, Software and data maintenance, data center and
disaster recovery center
IT Professional Expertise (50,000 persons) 2010: Programmer, software developer, design and architect,
database administrator, IT project manager, Management Team
Tourism Commerce Medical software Logistics
-Hotel management -Dynamic Domain name -Open-source medical service -Warehouse management
system
-Back, Front office -Back and front Medical -Fleet management
-B2B, Point of sales software service
-RFID
-Reservation
-E-commerce -Picture Archiving and
communication system -Helpdesk and escalation
-E-marketing -Promotion and
advertising on mobile -Database management -Transportation
management
Financial & Banking Mobile Application Telecom Manufacturing
-Risk management -Mobile Internet/ Mobile -Prepaid-post paid system -MRP/ERP/SCM
Game
-CRM -Target promotion and -Fixed asset software
-Enterprise software on advertising
- Mobile internet Banking Iphone, Android and Ipad -Dealer web application
-Transfer system via mobile
-Integrated brokerage -Inventory management
-Cloud computing
application -Mobile internet