1. What are the effects of the mass media on their audiences?
2. Sociologists are interested in the power of the media and its possible harmful effects on its audiences. ‘ how far can the media affect people’s political attitudes’ ‘ how far can the media cause violence in society’
7. DIFFERENT NEEDS MET BY THE MEDIA (McQuail, 2003) Information – what is happening in the world Personal Identity – help us understand ourselves Personal Relationships – soaps give us a substitute for real life relationships/also give us something to talk to others about Entertainment & Diversion – help us escape from our problems and help us relax