Case Study: The Miami Heat wanted to engage fans with a modern day Augmented Reality game, challenging fans to create the best content in a game. The Heat engaged Social Scavenger to embed our technology directly into the app, driving new app downloads on top of creating a great fan engagement tool. With over 10,000 photos submitted it was a booming success. From fan engagement to contests and games, Social Scavenger works with brands around the world to create social mobile games that align with company goals. Available on iPhone and Android.

1. CASE STUDY: LEADING EDGE FAN ENGAGEMENT

2. HOW DO YOU ENGAGE BOTH FANS FROM VENUE SEATS TO LIVING ROOM LAZY BOYS?
THE SOLLUTION
AUGMENTED REALITY
PHOTO GAME
EMBEDDED SOCIAL SCAVENGER PLATFORM INTO HEAT APP

3. THE SOLLUTION
AUGMENTED REALITY
PHOTO GAME
EMBEDDED SOCIAL SCAVENGER PLATFORM INTO HEAT APP
Sports fans are some of the most passionate fans in
the world and the HEAT were ready to up the level of
fan engagement and interaction to bring together fans,
the team, merchandise and sponsors!

4. THE SOLLUTION
AUGMENTED REALITY
PHOTO GAME
EMBEDDED SOCIAL SCAVENGER PLATFORM INTO HEAT APP
E n g a g in g M o b ile F a n s
The Miami HEAT started the year by making
fans part of the World Championship
celebration with an Augmented Reality mobile
game. The HEAT wanted to engage fans inside
their own app and leverage all social channels.

5. THE SOLLUTION
AUGMENTED REALITY
PHOTO GAME
EMBEDDED SOCIAL SCAVENGER PLATFORM INTO HEAT APP
D r iv in g A p p D o w n lo a d s
Instead of steering fans to a third-party
app to generate the fun the Heat were
able to launch an AR game seamlessly
inside their own app, awarding points,
streaming content to their web
properties / product pages and
kickstarting a new engagement
program

6. THE SOLLUTION
AUGMENTED REALITY
PHOTO GAME
EMBEDDED SOCIAL SCAVENGER PLATFORM INTO HEAT APP
C r e a tin g A m a z in g
C o n te n t
Ten thousand plus photos, 20,000
likes on Pinterest and many more on
Facebook and Twitter, and the Heat
started preparing for campaign #2

7. THE SOLLUTION
AUGMENTED REALITY
PHOTO GAME
EMBEDDED SOCIAL SCAVENGER PLATFORM INTO HEAT APP
O u r fa n s a b s o lu te ly lo v e d
e n g a g in g w ith th e r in g a n d
b e in g p a r t o f th e c e le b r a tio n
w ith o u r S o c ia l S c a v e n g e r a p p
in te g r a tio n !
N o t to m e n tio n o u r b o o m in
d o w n lo a d s . P u r e A w e s o m e
— Miami Heat

8. SUCCESS
35
%
Increase in daily
download of
HEAT app
during the
campaign
10,000+
Photo Submissions
20,000+
=
Social Likes
Awesome
Content
Happy
Fans
(and happy clients)

9. A FEW FEATURES
Ke e p M y Fa n s
The HEAT didn’t want
to drive their fans
anywhere but back to
home base, giving
loyal and new app
users an enhanced
experience
B ra n d e d
Customized icons, streams and
more working hand in hand with
the HEAT's brand guidelines

10. A FEW FEATURES
S tr e a m in g
to th e We b
A widget pasted
on the HEAT
website allowed
fans to see
themselves on the
team’s website!
S o c ia l C o n te n t
Fans quickly proved they
loved creating and sharing
amazing content

11. A FEW FEATURES
M e r c h a n d is in g
C a m p a ig n
Fans tried on virtual Jerseys and
were able to purchase them in
the HEAT store and unlock
hidden goods!

12. S o m e E x tr a F e a tu r e s :
-3 Solutions: Embedded | White
Labelled | SS Platform
-Full admin module
-Moderation tools
-Change content on the fly
-Engage sponsors with new
inventory
-Social and GPS Integration

13. F r o m 5 0 to 5 0 m illio n ,
S o c ia l S c a v e n g e r c a n
b u ild fu n
a n d e n g a g e m e n t in to a n y
s iz e e v e n t o r c a m p a ig n .

14. Contact us Today:
info@socialscavenger.com