The document uses an analogy to describe how social media works. It imagines all of a business's customers and interested people assembled in a room, with the business owner at a podium to address them. However, when an employee is handed the microphone instead and begins shouting an unfocused message about sales and the company, the crowd starts leaving within 15 seconds until the room is almost empty. The document warns that social media is like this scenario, with businesses only getting a limited chance through each post, tweet or video to engage people before they lose interest and move on. It emphasizes the importance of having the right person crafting clear, relevant messages for a business's social media presence.

1. Russell | Roering
Business Owners:
This is Social Media

2. Business owners:
Consider a scene where all of your
customers and people interested in
your product are assembled in one
room and there is a podium in front.

3. You know you have a very limited time to make
an impression, but you are confident you can get
the right message across.
You take a deep breath and hand the
microphone to an employee to
deliver the message.
The hired speaker steps to
the podium and the crowd,
while still talking, appears to
notice the presence.

4. Already a few are turned off by the
appearance of the employee and
begin to leave.
The employee then shouts
about a big sale, big savings,
and how wonderful the
company is at what they do.

5. More people leave.
Customers leave.
Big-name potential clients leave.
Only 15 seconds have gone by since this
session began, but now the room is becoming
visibly emptier.
After 20 seconds, the employee at the podium
has stopped talking about the business and is
now talking about plans for the weekend.

6. The room is nearly empty now except for only
a few die-hard fans and customers.

7. This is Facebook…every update.
This is Twitter…every tweet.
This is YouTube…every view.
This is your blog…every post.
This is your website…every second.
This is social media…in real life.

8. Who has your
company’s
microphone?
What will be
your message?

9. Let’s build your brand together.
Russell Roering
http://russellroering.com
russ6775@gmail.com
414.881.8922
@russ_dean
http://linkedin.com/in/RussellRoering
http://facebook.com/socialmediabrat
Russell.Roering
• 2+ years Search Engine Optimization.
• 3+ years Social Media Marketing.
• 4+ years Blogging.
• 4+ years Marketing.
• 5+ years Website Design.
• 13+ years Information Technology.