Personal Information
Organization / Workplace
Greater New Orleans Area, LA United States
Occupation
Adjunct Professor
Website
www.lianaevans.com
About
Li teaches attendees of the AISTS MBA program about digital marketing with a focus on internet marketing and social media. Attendees learn the key differences between traditional marketing versus digital marketing and the subsets of digital marketing. Understanding that the online community functions completely differently to traditional marketing groups is key to harnessing online opportunities: conversations continue whether you are present or not, listening is as important as engaging, control is redundant and the online community does not want to be marketed to.
Liana teaches the students that the organisations need to know who their online audience is, where to reach them and what...
Tags
social media marketing
social media
search marketing
marketing strategies
seo
measuring
media
social
online marketing
marketing
serengeti communications
social conversations
sesny
metrics
measure
demand generation
digital marketing
analytics
resume
social media metrics
audience research
dma days
dmadays
dma
four pillars of social media
ranking in search
search optimization
marketing plans
liana li evans
marketing tactics
liana evans
search rankings
business
social media plus
li evans
socia media profiles
internet marketing
search engine strategies
integrated marketing
beth harte
integrated communications
social media 101
consumer engagment
social media engagments
social media basics
audience engagement
talking to it
dealing with it
social media it
it
roi
strategy
what
smm
managing
goals
sharing
search
branding
engines
images
retailers
photos
groups
flickr
photo
monitoring
See more
Presentations
(10)Documents
(1)Personal Information
Organization / Workplace
Greater New Orleans Area, LA United States
Occupation
Adjunct Professor
Website
www.lianaevans.com
About
Li teaches attendees of the AISTS MBA program about digital marketing with a focus on internet marketing and social media. Attendees learn the key differences between traditional marketing versus digital marketing and the subsets of digital marketing. Understanding that the online community functions completely differently to traditional marketing groups is key to harnessing online opportunities: conversations continue whether you are present or not, listening is as important as engaging, control is redundant and the online community does not want to be marketed to.
Liana teaches the students that the organisations need to know who their online audience is, where to reach them and what...
Tags
social media marketing
social media
search marketing
marketing strategies
seo
measuring
media
social
online marketing
marketing
serengeti communications
social conversations
sesny
metrics
measure
demand generation
digital marketing
analytics
resume
social media metrics
audience research
dma days
dmadays
dma
four pillars of social media
ranking in search
search optimization
marketing plans
liana li evans
marketing tactics
liana evans
search rankings
business
social media plus
li evans
socia media profiles
internet marketing
search engine strategies
integrated marketing
beth harte
integrated communications
social media 101
consumer engagment
social media engagments
social media basics
audience engagement
talking to it
dealing with it
social media it
it
roi
strategy
what
smm
managing
goals
sharing
search
branding
engines
images
retailers
photos
groups
flickr
photo
monitoring
See more