One fine body…
- Greater New Orleans Area, LA, United States
- Work Adjunct Professor
- Website www.lianaevans.com
- Recent conference talks
- About Li teaches attendees of the AISTS MBA program about digital marketing with a focus on internet marketing and social media. Attendees learn the key differences between traditional marketing versus digital marketing and the subsets of digital marketing. Understanding that the online community functions completely differently to traditional marketing groups is key to harnessing online opportunities: conversations continue whether you are present or not, listening is as important as engaging, control is redundant and the online community does not want to be marketed to. Liana teaches the students that the organisations need to know who their online audience is, where to reach them and what...