Approaching the famous and hyped lovers day, there are many brands that have been using the power of this day to promote their product/service. The Valentines week seems to be the right time to actually launch impactful and effective social media campaigns that could essentially work in favor of the brand.

1. Michael Kors – Falling In Love

2. Approaching the famous and hyped lovers day, there
are many brands that have been using the power of this
day to promote their product/service. The Valentines
week seems to be the right time to actually launch
impactful and effective social media campaigns that
could essentially work in favor of the brand.

3. Social Media proves to be the one platform that
can easily encompass all promotional activities
with grace and provide brands and its users a
place to meet and carry out effective business. If
we talk about the Valentine‟s Day in particular,
lifestyle brands like Michael Kors can use this
opportunity and carve it in a way that it proves to
be beneficial and at the same time helpful.

4. The brand Michael Kors launched a campaign
using the hashtag, #FallingInLoveWith. The
motto behind the campaign was to spark a
dialogue with consumers about what they are
falling in love with this season whether it is with
people, places or apparel – on its social media
networks and through email and mobile
marketing. Michael Kors‟ #FallingInLoveWith
hashtag effort taps into passion and emotive
marketing while simultaneously advertising
products.

5. The campaign has already gone viral on
Twitter and Instagram where users are
commenting using the hashtag.

6. Throughout February, the Kors brand will foster
online discussions with consumers about the
people and places that they fell for this year. Of
course this will also include things that they have
or had their hearts on. On Twitter, the Kors team
will partner with Marie Claire and Neiman
Marcus to co-host a live chat series, the first
chat session of which began on February 6.
Although this is an entirely new vision, the
campaign has started to build a buzz on
the social media and that is already bringing in
worthwhile results

7. Michael Kors is also attempting to bridge the
gaps between the channels with an in-store
component: 20 branded stores will have a
special window display for the Valentine‟s Day
campaign. This will in itself build the initial
framework and take the campaign to a varied
height.

8. Kors will also be launching special features on
its “Destination Kors” blog and Pinterest page.
The designer‟s e-commerce site is in on the
love-fest, too, with a specially-curated „Falling in
Love‟ lookbook, complete with practical tips like:
“Move all the sparkly stuff to the front of your
closet”.

9. The campaign in itself seems to be a huge
success, it is new and fresh and people like
when they are asked about what they like and
what they dont. „It‟s a full-blown campaign that
ties personal experiences with the brand in a fun
way.‟ It shall raise above the expected bars and
provide great benefits and a successful
campaign altogether.

10. Rajat Garg (CEO)
rajat@socialappshq.com
+91 995 808 3052
http://www.socialappshq.com