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SC2218: Anthropology and the Human Condition Lecture 8: Culture and Commodification Eric C. Thompson Semester 1, 2011/2012 MONEY
Where Are We Going? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],YOU ARE HERE
Last Week… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
This Week (Lecture Outline)… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Practical Application and Food for Thought ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Modern Economics as a Cultural System
The Magic of Markets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ Wholesale Sushi” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Toro  (Tuna Belly) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Branding ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Creating Value through Consumption ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Trademark, Copyright and Intellectual Property ,[object Object],[object Object]
Questions for Reflection ,[object Object],[object Object],[object Object],[object Object],[object Object]
Modern Economic Culture and the Commodification of Human Relationships
Commodification of Human Relationships ,[object Object],[object Object],[object Object],[object Object],[object Object]
“ Two Sides of the Coin” (Keith Hart, optional reading) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Money ,[object Object],[object Object],[object Object]
SMART a poem by Shel Silverstein QUARTER (25 cents) DIME (10 cents) NICKEL (5 cents) PENNY (1 cent)
SMART! My dad gave me one dollar bill ‘ Cause I’m his  smartest  son, And I swapped it for two shiny quarters ‘ Cause two is more than one!
SMART! And then I took the quarters And traded them to Lou For three dimes – I guess he don’t know That three is more than two!
SMART! Just then, along came old blind Bates And just ‘cause he can’t see He gave me four nickels for my three dimes, And four is more than three!
SMART! And I took the nickels to Hiram Coombs Down at the seed-feed store, And the fool gave me five pennies for them, And five is more than four!
SMART! And then I went and showed my dad, And he got red in the cheeks And closed his eyes and shook his head - -  Too proud of me to speak!
INTERMISSION…
Commodity Fetishism ,[object Object],[object Object],[object Object],[object Object]
What is a Commodity? ,[object Object],[object Object]
Commodity Fetish ,[object Object],[object Object],[object Object],[object Object]
The Cultural Nature of Commodities (and Money) ,[object Object],[object Object],[object Object],[object Object]
Patron-Client Networks  and  Rational Bureaucracies Comparing Two Cultural Systems (A Clash of Cultures)
Patron-Client Networks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],*Julia Adams, “Rule of the Father: . . . In Early Modern Europe” ** Benandari community in “A Man without Pigs”
“ Rational” Bureaucracies ,[object Object],[object Object],[object Object]
A Clash of Cultures ,[object Object],[object Object],[object Object],[object Object]
Comparing  Patron-Client Networks  to  Rational Bureaucracies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Comparing American and Minangkabau Business Cultures ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Is a “Bureaucracy” an Economic System? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Question for Reflection ,[object Object],[object Object],[object Object]
A Final Thought . . . ,[object Object],[object Object]

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Sc2218 lecture 8 (2011)

  • 1. SC2218: Anthropology and the Human Condition Lecture 8: Culture and Commodification Eric C. Thompson Semester 1, 2011/2012 MONEY
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. Modern Economics as a Cultural System
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14. Modern Economic Culture and the Commodification of Human Relationships
  • 15.
  • 16.
  • 17.
  • 18. SMART a poem by Shel Silverstein QUARTER (25 cents) DIME (10 cents) NICKEL (5 cents) PENNY (1 cent)
  • 19. SMART! My dad gave me one dollar bill ‘ Cause I’m his smartest son, And I swapped it for two shiny quarters ‘ Cause two is more than one!
  • 20. SMART! And then I took the quarters And traded them to Lou For three dimes – I guess he don’t know That three is more than two!
  • 21. SMART! Just then, along came old blind Bates And just ‘cause he can’t see He gave me four nickels for my three dimes, And four is more than three!
  • 22. SMART! And I took the nickels to Hiram Coombs Down at the seed-feed store, And the fool gave me five pennies for them, And five is more than four!
  • 23. SMART! And then I went and showed my dad, And he got red in the cheeks And closed his eyes and shook his head - - Too proud of me to speak!
  • 25.
  • 26.
  • 27.
  • 28.
  • 29. Patron-Client Networks and Rational Bureaucracies Comparing Two Cultural Systems (A Clash of Cultures)
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.

Editor's Notes

  1. Things (or at least some things) have use value (give examples) Commodities, by definition, have exchange value. The nature of commodity exchange through markets, especially one in which money is used, leads to “commodity fetishism”
  2. In a market system, commodities are “fetishized” What does this mean? A fetish is something that stands for something else (and also has a secondary meaning as an “object of desire”) The exchange value of commodities is based on social relationships among people; but people generally don’t see it that way – they see value as somehow inherent in the commodity (the thing) and/or in the price Marx – “commodity fetish” Money heightens this effect of separating use value from exchange value (other things, used like money, can as well… gold, seashells, etc.). For Marx – the values of commodities stood for the social relationships of production (relationship between labor, capitalist, and consumer); He was mainly interested in how this affected the relationship of labor and capital. Markets are SYMBOLIC systems of VALUES