SlideShare a Scribd company logo
1 of 18
THE EXCHANGE 
THEORY 
The Importance Of 
The Idea Of Exchange 
in Anthropological 
Theory
The Exchange Theory 
 Branislaw Malinowski (1884-1942) 
His famous book ‘Argonauts of the 
Western Pacific’ 
Exchange system called Potlatch 
• Marcel Mauss 
His famous book ‘The Gift’ 
Exchange system called Kula
Malinowski and His Theory of 
Exchange ‘Kula’
The Articles of Kula 
 Soulava Mwali
The Functions of Kula 
 To create ‘social alliance’ 
 The ability to remain fit and healthy for 
men 
 Creates good social relations between 
families and friends 
 Increase personal confidence through 
ceremonies. For ex: banishing bad luck
KULA 
 Acc.to Malinowski, culture existed to 
serve human needs. The needs of an 
individual conducts cultural behaviours in 
societies. 
 The main function of Kula was to create 
‘social alliance’. 
 It was creating social motivations for 
societies. 
 It was rooted in myth, backed by 
traditional law and surrounded with 
magical rites. 
 Economic Institution 
 Communication System
Mauss and His Theory of 
Exchange 
 Potlatch; a gift exchange ceremony 
as kula which is in practice in 
Pacific Northwest Coast of America. 
The articles in exchange: Tonga 
 Potlatch was bringing the 
honour,prestige or ‘mana’.
KULA & POTLATCH 
Way of Communication 
 Bring Social Cohesion 
 Organize the Hierarchy in 
Communities 
 Clean The Spirits of People 
 Represent the Power, Wealth and 
Happiness
Western Commodity 
Exchange Systems 
Gift Exchange 
Systems 
 Value: Supply and 
Demand 
 Labour Force 
Importance 
 Profit Importance 
 No origin 
 No relationships 
between 
objects&people 
 Permanent 
ownership=Wealth 
 Value: The 
Movement History of 
the Objects 
 No Labour Force 
 No Profit 
 Origin Importance 
 Deep relationship 
between 
objects&people 
 No 
ownership=Wealth 
means to give more
Western 
Commodity 
Exchange 
Systems 
Gift Exchange 
Systems 
 Monetary 
Economy,No 
Trust,Contracts 
 Market Economy 
Obligations 
 Individual Profit 
Importance 
 No 
Contracts,Trust 
Importance. 
 Moral Obligations 
 Social 
Mobilization 
Importance
DISCUSSIONS ABOUT POTLATCH 
SYSTEM 
 Economists find the system 
wastefull. 
 Wayne Suttles and Andrew Wayda-interpretation 
of potlatch. 
Customs like the potlatch are cultural adaptations 
to alternating periods of local abundance and shortage.
 Potlatching linked villages together in 
a regional economy which means an 
exchange system that distributed food 
and wealth from wealthy to needy 
communities. 
If there had been subsistence surpluses 
and thus a build up of wealth over several 
good years, a village could afford a 
potlatch to convert its food and wealth 
into prestige.
QUESTIONS 
1.What is the role of gift exchange 
systems on communication? 
2.Can you give some examples of gift 
exchange systems from modern 
socities?

More Related Content

What's hot

Sociology of culture
Sociology of cultureSociology of culture
Sociology of cultureSeth Allen
 
Theories of Religion
Theories of ReligionTheories of Religion
Theories of ReligionBeth Lee
 
Levi Strauss and structuralism
Levi Strauss and structuralismLevi Strauss and structuralism
Levi Strauss and structuralismMarion Breteau
 
Emile Durkheim's Division of Labour in Society.pptx
Emile Durkheim's Division of Labour in Society.pptxEmile Durkheim's Division of Labour in Society.pptx
Emile Durkheim's Division of Labour in Society.pptxShidratul Moontaha Suha
 
Unit 3 Sociology: Beliefs in society
Unit 3 Sociology: Beliefs in societyUnit 3 Sociology: Beliefs in society
Unit 3 Sociology: Beliefs in societyemmaashman
 
Max weber's book of protestantism ethics and spirit of capitalism
Max weber's book of protestantism ethics and spirit of capitalismMax weber's book of protestantism ethics and spirit of capitalism
Max weber's book of protestantism ethics and spirit of capitalismEfa Tadesse Debele
 
Weber and the spirit of capitalism
Weber and the spirit of capitalismWeber and the spirit of capitalism
Weber and the spirit of capitalismPrabha Panth
 
Blau's Social Exchange Theory
Blau's Social Exchange TheoryBlau's Social Exchange Theory
Blau's Social Exchange TheoryDr. Sinem Bulkan
 
Bourdieu, Pierre: Structure and Agency
Bourdieu, Pierre: Structure and AgencyBourdieu, Pierre: Structure and Agency
Bourdieu, Pierre: Structure and AgencyRara Pun
 
POVERTY AND THEORIES USED TO EXPLAIN POVERTY
POVERTY AND THEORIES USED TO EXPLAIN POVERTYPOVERTY AND THEORIES USED TO EXPLAIN POVERTY
POVERTY AND THEORIES USED TO EXPLAIN POVERTYDevine Espante
 
Foucault and sociology of medical knowledge
Foucault and sociology of medical knowledgeFoucault and sociology of medical knowledge
Foucault and sociology of medical knowledgeMeesum Kazmi
 

What's hot (20)

George simmel (1)
George simmel (1)George simmel (1)
George simmel (1)
 
Sociology of culture
Sociology of cultureSociology of culture
Sociology of culture
 
Theories of Religion
Theories of ReligionTheories of Religion
Theories of Religion
 
Levi Strauss and structuralism
Levi Strauss and structuralismLevi Strauss and structuralism
Levi Strauss and structuralism
 
Emile Durkheim's Division of Labour in Society.pptx
Emile Durkheim's Division of Labour in Society.pptxEmile Durkheim's Division of Labour in Society.pptx
Emile Durkheim's Division of Labour in Society.pptx
 
Culture2
Culture2Culture2
Culture2
 
Unit 3 Sociology: Beliefs in society
Unit 3 Sociology: Beliefs in societyUnit 3 Sociology: Beliefs in society
Unit 3 Sociology: Beliefs in society
 
Anthony giddens
Anthony giddens Anthony giddens
Anthony giddens
 
Max weber's book of protestantism ethics and spirit of capitalism
Max weber's book of protestantism ethics and spirit of capitalismMax weber's book of protestantism ethics and spirit of capitalism
Max weber's book of protestantism ethics and spirit of capitalism
 
Weber and the spirit of capitalism
Weber and the spirit of capitalismWeber and the spirit of capitalism
Weber and the spirit of capitalism
 
Blau's Social Exchange Theory
Blau's Social Exchange TheoryBlau's Social Exchange Theory
Blau's Social Exchange Theory
 
Bourdieu, Pierre: Structure and Agency
Bourdieu, Pierre: Structure and AgencyBourdieu, Pierre: Structure and Agency
Bourdieu, Pierre: Structure and Agency
 
Sociological theorists
Sociological theoristsSociological theorists
Sociological theorists
 
POVERTY AND THEORIES USED TO EXPLAIN POVERTY
POVERTY AND THEORIES USED TO EXPLAIN POVERTYPOVERTY AND THEORIES USED TO EXPLAIN POVERTY
POVERTY AND THEORIES USED TO EXPLAIN POVERTY
 
Foucault and sociology of medical knowledge
Foucault and sociology of medical knowledgeFoucault and sociology of medical knowledge
Foucault and sociology of medical knowledge
 
Ethnomethodology
EthnomethodologyEthnomethodology
Ethnomethodology
 
Max Weber
Max WeberMax Weber
Max Weber
 
Social exchange theory
Social exchange theorySocial exchange theory
Social exchange theory
 
Sociology of Knowledge
Sociology of KnowledgeSociology of Knowledge
Sociology of Knowledge
 
NEOEVOLUTIONISM
NEOEVOLUTIONISMNEOEVOLUTIONISM
NEOEVOLUTIONISM
 

Viewers also liked (11)

The first farmers
The first farmersThe first farmers
The first farmers
 
Evolution and Genetics
Evolution and GeneticsEvolution and Genetics
Evolution and Genetics
 
Applying anthropology chp.3
Applying anthropology chp.3Applying anthropology chp.3
Applying anthropology chp.3
 
Studying the past
Studying the pastStudying the past
Studying the past
 
Culture1
Culture1Culture1
Culture1
 
The First Cities and States
The First Cities and StatesThe First Cities and States
The First Cities and States
 
What is anthropology
What is anthropologyWhat is anthropology
What is anthropology
 
The world system and colonialism2
The world system and colonialism2The world system and colonialism2
The world system and colonialism2
 
Families,kinship,descent
Families,kinship,descentFamilies,kinship,descent
Families,kinship,descent
 
Human variation
Human variationHuman variation
Human variation
 
Ethnicity and race
Ethnicity and raceEthnicity and race
Ethnicity and race
 

Similar to The exchange-theory

Similar to The exchange-theory (17)

Sc2218 Lecture 7 (2008a)
Sc2218 Lecture 7 (2008a)Sc2218 Lecture 7 (2008a)
Sc2218 Lecture 7 (2008a)
 
Sc2218 lecture 8 (2011)
Sc2218 lecture 8 (2011)Sc2218 lecture 8 (2011)
Sc2218 lecture 8 (2011)
 
Defining Culture
Defining CultureDefining Culture
Defining Culture
 
Sc2218 lecture 8 (2010)
Sc2218 lecture 8 (2010)Sc2218 lecture 8 (2010)
Sc2218 lecture 8 (2010)
 
3 Characteristics Of A Civilization
3 Characteristics Of A Civilization3 Characteristics Of A Civilization
3 Characteristics Of A Civilization
 
Culture Essays
Culture EssaysCulture Essays
Culture Essays
 
The Culture of being Cultured in business
The Culture of being Cultured in businessThe Culture of being Cultured in business
The Culture of being Cultured in business
 
A New Social Covenant: Multicultural Leadership
A New Social Covenant: Multicultural LeadershipA New Social Covenant: Multicultural Leadership
A New Social Covenant: Multicultural Leadership
 
Deep Structures of Culture
Deep Structures of CultureDeep Structures of Culture
Deep Structures of Culture
 
The Importance Of Culture Essay
The Importance Of Culture EssayThe Importance Of Culture Essay
The Importance Of Culture Essay
 
Civilization
CivilizationCivilization
Civilization
 
WORLD-LITERATURE-.pdf
WORLD-LITERATURE-.pdfWORLD-LITERATURE-.pdf
WORLD-LITERATURE-.pdf
 
Swep iii. sss 571. class 1
Swep iii. sss 571. class 1Swep iii. sss 571. class 1
Swep iii. sss 571. class 1
 
The Culture Of The Japanese Culture
The Culture Of The Japanese CultureThe Culture Of The Japanese Culture
The Culture Of The Japanese Culture
 
Culture And Its Effects On Our Culture
Culture And Its Effects On Our CultureCulture And Its Effects On Our Culture
Culture And Its Effects On Our Culture
 
Werejaguars and Giant Heads The Olmec culture of Meso-America.docx
Werejaguars and Giant Heads The Olmec culture of Meso-America.docxWerejaguars and Giant Heads The Olmec culture of Meso-America.docx
Werejaguars and Giant Heads The Olmec culture of Meso-America.docx
 
7 elements-of-culture-1204749912100452-5
7 elements-of-culture-1204749912100452-57 elements-of-culture-1204749912100452-5
7 elements-of-culture-1204749912100452-5
 

Recently uploaded

Keynote by Prof. Wurzer at Nordex about IP-design
Keynote by Prof. Wurzer at Nordex about IP-designKeynote by Prof. Wurzer at Nordex about IP-design
Keynote by Prof. Wurzer at Nordex about IP-designMIPLM
 
Incoming and Outgoing Shipments in 3 STEPS Using Odoo 17
Incoming and Outgoing Shipments in 3 STEPS Using Odoo 17Incoming and Outgoing Shipments in 3 STEPS Using Odoo 17
Incoming and Outgoing Shipments in 3 STEPS Using Odoo 17Celine George
 
AUDIENCE THEORY -CULTIVATION THEORY - GERBNER.pptx
AUDIENCE THEORY -CULTIVATION THEORY -  GERBNER.pptxAUDIENCE THEORY -CULTIVATION THEORY -  GERBNER.pptx
AUDIENCE THEORY -CULTIVATION THEORY - GERBNER.pptxiammrhaywood
 
GRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTS
GRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTSGRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTS
GRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTSJoshuaGantuangco2
 
Virtual-Orientation-on-the-Administration-of-NATG12-NATG6-and-ELLNA.pdf
Virtual-Orientation-on-the-Administration-of-NATG12-NATG6-and-ELLNA.pdfVirtual-Orientation-on-the-Administration-of-NATG12-NATG6-and-ELLNA.pdf
Virtual-Orientation-on-the-Administration-of-NATG12-NATG6-and-ELLNA.pdfErwinPantujan2
 
Transaction Management in Database Management System
Transaction Management in Database Management SystemTransaction Management in Database Management System
Transaction Management in Database Management SystemChristalin Nelson
 
HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...
HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...
HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...Nguyen Thanh Tu Collection
 
Congestive Cardiac Failure..presentation
Congestive Cardiac Failure..presentationCongestive Cardiac Failure..presentation
Congestive Cardiac Failure..presentationdeepaannamalai16
 
Inclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdf
Inclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdfInclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdf
Inclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdfTechSoup
 
How to Add Barcode on PDF Report in Odoo 17
How to Add Barcode on PDF Report in Odoo 17How to Add Barcode on PDF Report in Odoo 17
How to Add Barcode on PDF Report in Odoo 17Celine George
 
THEORIES OF ORGANIZATION-PUBLIC ADMINISTRATION
THEORIES OF ORGANIZATION-PUBLIC ADMINISTRATIONTHEORIES OF ORGANIZATION-PUBLIC ADMINISTRATION
THEORIES OF ORGANIZATION-PUBLIC ADMINISTRATIONHumphrey A Beña
 
Grade 9 Quarter 4 Dll Grade 9 Quarter 4 DLL.pdf
Grade 9 Quarter 4 Dll Grade 9 Quarter 4 DLL.pdfGrade 9 Quarter 4 Dll Grade 9 Quarter 4 DLL.pdf
Grade 9 Quarter 4 Dll Grade 9 Quarter 4 DLL.pdfJemuel Francisco
 
Concurrency Control in Database Management system
Concurrency Control in Database Management systemConcurrency Control in Database Management system
Concurrency Control in Database Management systemChristalin Nelson
 
Active Learning Strategies (in short ALS).pdf
Active Learning Strategies (in short ALS).pdfActive Learning Strategies (in short ALS).pdf
Active Learning Strategies (in short ALS).pdfPatidar M
 
TEACHER REFLECTION FORM (NEW SET........).docx
TEACHER REFLECTION FORM (NEW SET........).docxTEACHER REFLECTION FORM (NEW SET........).docx
TEACHER REFLECTION FORM (NEW SET........).docxruthvilladarez
 
Millenials and Fillennials (Ethical Challenge and Responses).pptx
Millenials and Fillennials (Ethical Challenge and Responses).pptxMillenials and Fillennials (Ethical Challenge and Responses).pptx
Millenials and Fillennials (Ethical Challenge and Responses).pptxJanEmmanBrigoli
 
ICS2208 Lecture6 Notes for SL spaces.pdf
ICS2208 Lecture6 Notes for SL spaces.pdfICS2208 Lecture6 Notes for SL spaces.pdf
ICS2208 Lecture6 Notes for SL spaces.pdfVanessa Camilleri
 

Recently uploaded (20)

Keynote by Prof. Wurzer at Nordex about IP-design
Keynote by Prof. Wurzer at Nordex about IP-designKeynote by Prof. Wurzer at Nordex about IP-design
Keynote by Prof. Wurzer at Nordex about IP-design
 
Incoming and Outgoing Shipments in 3 STEPS Using Odoo 17
Incoming and Outgoing Shipments in 3 STEPS Using Odoo 17Incoming and Outgoing Shipments in 3 STEPS Using Odoo 17
Incoming and Outgoing Shipments in 3 STEPS Using Odoo 17
 
AUDIENCE THEORY -CULTIVATION THEORY - GERBNER.pptx
AUDIENCE THEORY -CULTIVATION THEORY -  GERBNER.pptxAUDIENCE THEORY -CULTIVATION THEORY -  GERBNER.pptx
AUDIENCE THEORY -CULTIVATION THEORY - GERBNER.pptx
 
INCLUSIVE EDUCATION PRACTICES FOR TEACHERS AND TRAINERS.pptx
INCLUSIVE EDUCATION PRACTICES FOR TEACHERS AND TRAINERS.pptxINCLUSIVE EDUCATION PRACTICES FOR TEACHERS AND TRAINERS.pptx
INCLUSIVE EDUCATION PRACTICES FOR TEACHERS AND TRAINERS.pptx
 
GRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTS
GRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTSGRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTS
GRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTS
 
Virtual-Orientation-on-the-Administration-of-NATG12-NATG6-and-ELLNA.pdf
Virtual-Orientation-on-the-Administration-of-NATG12-NATG6-and-ELLNA.pdfVirtual-Orientation-on-the-Administration-of-NATG12-NATG6-and-ELLNA.pdf
Virtual-Orientation-on-the-Administration-of-NATG12-NATG6-and-ELLNA.pdf
 
LEFT_ON_C'N_ PRELIMS_EL_DORADO_2024.pptx
LEFT_ON_C'N_ PRELIMS_EL_DORADO_2024.pptxLEFT_ON_C'N_ PRELIMS_EL_DORADO_2024.pptx
LEFT_ON_C'N_ PRELIMS_EL_DORADO_2024.pptx
 
Transaction Management in Database Management System
Transaction Management in Database Management SystemTransaction Management in Database Management System
Transaction Management in Database Management System
 
HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...
HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...
HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...
 
Congestive Cardiac Failure..presentation
Congestive Cardiac Failure..presentationCongestive Cardiac Failure..presentation
Congestive Cardiac Failure..presentation
 
Inclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdf
Inclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdfInclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdf
Inclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdf
 
How to Add Barcode on PDF Report in Odoo 17
How to Add Barcode on PDF Report in Odoo 17How to Add Barcode on PDF Report in Odoo 17
How to Add Barcode on PDF Report in Odoo 17
 
THEORIES OF ORGANIZATION-PUBLIC ADMINISTRATION
THEORIES OF ORGANIZATION-PUBLIC ADMINISTRATIONTHEORIES OF ORGANIZATION-PUBLIC ADMINISTRATION
THEORIES OF ORGANIZATION-PUBLIC ADMINISTRATION
 
Grade 9 Quarter 4 Dll Grade 9 Quarter 4 DLL.pdf
Grade 9 Quarter 4 Dll Grade 9 Quarter 4 DLL.pdfGrade 9 Quarter 4 Dll Grade 9 Quarter 4 DLL.pdf
Grade 9 Quarter 4 Dll Grade 9 Quarter 4 DLL.pdf
 
Concurrency Control in Database Management system
Concurrency Control in Database Management systemConcurrency Control in Database Management system
Concurrency Control in Database Management system
 
Active Learning Strategies (in short ALS).pdf
Active Learning Strategies (in short ALS).pdfActive Learning Strategies (in short ALS).pdf
Active Learning Strategies (in short ALS).pdf
 
FINALS_OF_LEFT_ON_C'N_EL_DORADO_2024.pptx
FINALS_OF_LEFT_ON_C'N_EL_DORADO_2024.pptxFINALS_OF_LEFT_ON_C'N_EL_DORADO_2024.pptx
FINALS_OF_LEFT_ON_C'N_EL_DORADO_2024.pptx
 
TEACHER REFLECTION FORM (NEW SET........).docx
TEACHER REFLECTION FORM (NEW SET........).docxTEACHER REFLECTION FORM (NEW SET........).docx
TEACHER REFLECTION FORM (NEW SET........).docx
 
Millenials and Fillennials (Ethical Challenge and Responses).pptx
Millenials and Fillennials (Ethical Challenge and Responses).pptxMillenials and Fillennials (Ethical Challenge and Responses).pptx
Millenials and Fillennials (Ethical Challenge and Responses).pptx
 
ICS2208 Lecture6 Notes for SL spaces.pdf
ICS2208 Lecture6 Notes for SL spaces.pdfICS2208 Lecture6 Notes for SL spaces.pdf
ICS2208 Lecture6 Notes for SL spaces.pdf
 

The exchange-theory

  • 1. THE EXCHANGE THEORY The Importance Of The Idea Of Exchange in Anthropological Theory
  • 2. The Exchange Theory  Branislaw Malinowski (1884-1942) His famous book ‘Argonauts of the Western Pacific’ Exchange system called Potlatch • Marcel Mauss His famous book ‘The Gift’ Exchange system called Kula
  • 3. Malinowski and His Theory of Exchange ‘Kula’
  • 4. The Articles of Kula  Soulava Mwali
  • 5. The Functions of Kula  To create ‘social alliance’  The ability to remain fit and healthy for men  Creates good social relations between families and friends  Increase personal confidence through ceremonies. For ex: banishing bad luck
  • 6.
  • 7. KULA  Acc.to Malinowski, culture existed to serve human needs. The needs of an individual conducts cultural behaviours in societies.  The main function of Kula was to create ‘social alliance’.  It was creating social motivations for societies.  It was rooted in myth, backed by traditional law and surrounded with magical rites.  Economic Institution  Communication System
  • 8. Mauss and His Theory of Exchange  Potlatch; a gift exchange ceremony as kula which is in practice in Pacific Northwest Coast of America. The articles in exchange: Tonga  Potlatch was bringing the honour,prestige or ‘mana’.
  • 9.
  • 10.
  • 11.
  • 12. KULA & POTLATCH Way of Communication  Bring Social Cohesion  Organize the Hierarchy in Communities  Clean The Spirits of People  Represent the Power, Wealth and Happiness
  • 13. Western Commodity Exchange Systems Gift Exchange Systems  Value: Supply and Demand  Labour Force Importance  Profit Importance  No origin  No relationships between objects&people  Permanent ownership=Wealth  Value: The Movement History of the Objects  No Labour Force  No Profit  Origin Importance  Deep relationship between objects&people  No ownership=Wealth means to give more
  • 14. Western Commodity Exchange Systems Gift Exchange Systems  Monetary Economy,No Trust,Contracts  Market Economy Obligations  Individual Profit Importance  No Contracts,Trust Importance.  Moral Obligations  Social Mobilization Importance
  • 15.
  • 16. DISCUSSIONS ABOUT POTLATCH SYSTEM  Economists find the system wastefull.  Wayne Suttles and Andrew Wayda-interpretation of potlatch. Customs like the potlatch are cultural adaptations to alternating periods of local abundance and shortage.
  • 17.  Potlatching linked villages together in a regional economy which means an exchange system that distributed food and wealth from wealthy to needy communities. If there had been subsistence surpluses and thus a build up of wealth over several good years, a village could afford a potlatch to convert its food and wealth into prestige.
  • 18. QUESTIONS 1.What is the role of gift exchange systems on communication? 2.Can you give some examples of gift exchange systems from modern socities?