BUSINESS ANALYSISSWOT Analysis SWOT analysis is the identification and evaluation of a firm’s strengths, weaknesses,opportunities and threats. Here are the evaluations of our company.Strengths 1. Creative We use our imagination and creativity to do what is considered impossible by most people. All the cupcakes’ decoration come in variety with customers’ preferences. 2. Special ingredients We only use the best of natural ingredients to deliver a unique flavor rather than using artificial ingredients. The secret of our taste and quality is in the superior quality of our ingredients that allows us to make the best cupcakes in the country.Weaknesses 1. Price sensitive for rural customers Some of our customers in rural area come from lower income group and cannot afford to purchase our product. 2. Unwell-known Since Munch Cupcake is a new company in the industry, our product is still unknown by people and sales are not encouraging.Opportunities 1. New technologies With the latest technology, we can reduce the human labor and substitute with machines. This will increase the production of cupcake and speed up the production rate.
2. Improved infrastructure in rural area The improvement of infrastructures in rural area for instance, more new shops and road make us easier to deliver our product to be consumed by rural customers.Threats 1. Competitors Current and potential competitors are major threats for our Munch Cupcake. Many cupcake shops have been opened and this will increase the competition. 2. Rising sales of substitute product Our sales have been declining lately because bread has substituted our cupcakes and decrease the demand of our product.