2. INTRODUCTION
Established -1984.
“Emerald” is known for its quality consciousness, perfection in
manufacturing and business ethics
It started business by working with goldsmiths and then
established its own manufacturing in 1992.
Currently Emerald has the esteemed tag of being the “Largest
Jewellery Manufacturer in the SAARC Countries”.
The Company caters the demands of domestic Indian markets
and also exports to countries like Singapore, Dubai, UK and USA.
The Group is retaining the coveted “Export House” Status for its
continuous excellent performance in exports.
Emerald is known for its large number of design base (over 1 lac
designs). All designs have been developed internally by an active
team.
3. Meet the innovator…
K. Srinivasan,
Managing Director,
Emerald Jewel Industry India
Started career as a sales man, now the owner of Coimbatore’s
largest jeweler, and one of the biggest in Tamil Nadu.
6. Chains
They provide chains is to their clients
in numerous specifications like
thickness, size, patterns with fine
quality and finesse.
7. Bracelets
They are engaged in offering gamut of
Bracelets with the latest international
fashion standards at the feasible rates.
8. Bridal Diamond Rings
They are engaged in providing
splendid collection of bridal diamond
rings in unique patterns and finishes.
9. Anklet Toe Rings
They offer wide variety of Anklet Toe
Rings at the most affordable rates. O
10. •
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Strength
50% mechanized jewellery operations
Strong marketing and distribution networks
in different countries
Self manufacturing units
Opportunities
•Retail business
•Light weight jewellery for younger
generation
•New markets in Europe and asia
Weakness
•A largely unorganized sector
•High inventory carrying costs
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THREATS
Rise in prices
Economic recession and depression
Increased market presence of other
competition
Government policy
13. Stage 1- Table Analysis
Rating the innovation on a scale of 0 to 5 (5 Being the highest score)
on each of the parameters outlined in the sandbox , the self
assessment scores are : 0
Capacity to Scale up
Ensuring Social Equity
Creating new Price-performance
levels
Fair & transparent transactions &
relationships
Environmental sustainability
Respecting rule of law &
Individual Rights
1
2
3
4
5