Behavioral psychology also referred to as behaviorism in some quarters, attempts to establish links between human behavior and the external world. It is based on the assumption that all human behavior is a direct consequence of external stimuli. In other words, the discipline holds that there can be no behavior without external stimuli. Indeed, advocates of this approach prefer "behavior" to the more purposeful "action." Understandably, this view has come under some criticism, mainly because it seems to suggest that human behavior is a mere reaction. Behaviorism, moreover, is rigidly scientific and mainly aims to predict humans. behavior, given a situation. The approach is also widely employed to study, document, and predict the behaviors of nonhuman animals as well. Advocates argue that the best way to predict human behavior is by modifying and conditioning it. Therefore, it is not surprising that behaviorist principles have been widely applied in the corporate sector to boost productivity or reduce workplace stress: disciplines such as Management and Industrial Psychology draw heavily from behaviorism. Notably, behaviorism has also been widely applied in classrooms to condition student behavior.

1. WHAT IS BEHAVIORAL
PSYCHOLOGY? HOW TO
USE IT

2. INTRODUCTIONS
Behavioural psychology also referred to as behaviourism in some quarters, attempts to establish
links between human behaviour and the external world. It is based on the assumption that all
human behaviour is a direct consequence of external stimuli. In other words, the discipline holds
that there can be no behaviour without external stimuli. Indeed, advocates of this approach prefer
"behaviour" to the more purposeful "action." Understandably, this view has come under some
criticism, mainly because it seems to suggest that human behaviour is a mere reaction.
Behaviourism, moreover, is rigidly scientific and mainly aims to predict humans. behaviour, given a
situation. The approach is also widely employed to study, document, and predict the behaviour of
nonhuman animals as well. Advocates argue that the best way to predict human behaviour is by
modifying and conditioning it. Therefore, it is not surprising that behaviourist principles have been
widely applied in the corporate sector to boost productivity or reduce workplace stress: disciplines
such as Management and Industrial Psychology draw heavily from behaviourism. Notably,
behaviourism has also been widely applied in classrooms to condition student behaviour.

3. WHAT DOES BEHAVIORAL PSYCHOLOGY FOCUS ON?
Behavioural psychology focuses on human behaviours rather than thought processes,
emotions or motivations. This involves measuring external behaviours, analysing how
they correspond to environmental stimuli, and then using conditioning to shape or
reshape those reactions.
Behavioural psychology can be a useful approach for psychological research because
researchers can apply it to conditions and measure the changes in external behaviour
more easily than they can measure internal states. Behavioural psychologists work with
two types of conditioning, classical and operant conditioning. Here is what each
involves:

4. 1. CLASSICAL CONDITIONING
Classical conditioning starts by recognizing that the patient responds with a certain
behavior to a natural stimulus. In Pavlov's study on classical conditioning, the natural
stimulus was feeding a dog, and the behavior was the dog producing saliva. The
psychologist adds a stimulus to the situation, bringing in this new action along with the
natural stimulus each time.
Pavlov rang a bell every time he fed the dog. Finally, the patient responds to the
additional stimulus in the same way they responded to the natural stimulus. When the
bell rang, the dog would salivate.

5. 2. OPERANT CONDITIONING
Operant conditioning involves more complex reinforcements but still operates on the
idea that reinforcements can encourage or discourage behaviours. Operant conditioning
uses two distinct kinds of reinforcements:
Positive reinforcement: Positive reinforcement encourages positive behaviour by
presenting somebody with a reward, such as praise, money or food when they perform
the desired behaviour.

6. Negative reinforcement: Negative reinforcement involves presenting a person
with something unpleasant, such as a noise or source of pain that is removed
when they perform the desired behaviour.
Behavioural psychology that uses operant conditioning rarely involves any use of
punishment, since punishment discourages negative behaviours rather than teaching
new, positive behaviours.

7. What Does a Behavioural Psychologist Do?
Like all psychologists, behavioral psychologists will have a variety of job duties that
include publishing findings, performing research, and treating patients. However, a
behavioral psychologist helps people by suggesting new actions that can have a positive
effect on patients' mental states.
Other psychologists may prefer using talk therapy. Also, several psychologist-medical
doctors with specialization and expertise in psychology often prescribe medication
before trying other treatment methods.

8. Use of Behavioural Psychology
Behavioural psychology is used in therapeutic applications in many situations. The most
common way for behaviourism to be used is in the treatment of children with autism
the behavioural analysis combined with conditioning can help children with mental
health conditions, such as autism, to learn new techniques.

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