There was a shift in brand loyalty due to the fair standard in labeling act, shifting consumer confidence to brands rather than retailers. This led to a rise in the success of Wal-Mart as the lowest cost purveyor of consumer goods
Huge population boom as the baby boomers of the 50’s and 60’s grow up to have jobs, homes, families, and consumer needs.
A backlash to the hippie movement of the 60’s and 70’s led to the rise of the “generation me” which came with a focus on materialism
The movie industry made a comeback after being hit hard for decades by the rise of television – along with these new blockbuster movies came big sales in movie merchandise (Star Wars, Jaws, etc…)