At social media breakfast #27 in Calgary, Stacey Perlin talks about the importance of public relations and how to connect your business with mainstream media and journalist. Sponsored by Mount Royal University, Pawsitively Natural Daycare & Academy, and Riverwood Photography.

1. Welcome to @SMBYYC #27
Social Media Breakfast, Calgary
Monday, March 26, 2012

2. INTERNET
ACCESS: MRwave
User: scc
PW: intreu
Monday, March 26, 2012

3. Welcome
SMB is a place for social media professionals and
beginners to discuss effective practices, past
experiences and new techniques.
Our discussions allow us to nurture social media in
the community and help enhance existing social
networks.
Plan to stay after the presentation to meet others
and share ideas and experiences with social media.
Monday, March 26, 2012

4. #27
Monday, March 26, 2012

5. Doggy Daycare
What’s the point?
Monday, March 26, 2012

6. The Big Question
Who do you choose to take
care of your best friend?
Monday, March 26, 2012

7. 100% Kennel Free
Daily Pack Walks
Monday, March 26, 2012

8. Pet First Aid Certified
BBB Accredited
Monday, March 26, 2012

9. We specialize in socializing problem dogs
Monday, March 26, 2012

10. www.pawsdogdaycare.ca
facebook.com/pawsdogdaycare
@pawsdogdaycare
Monday, March 26, 2012

11. Custom Portrait, Lifestyle, and Commercial Photography
Professional Headshots & Business Portraits for Corporate Executives, Small
Business Professionals, Actors, Authors and more...
Monday, March 26, 2012

12. Monday, March 26, 2012

13. www.riverwoodphotography.com
www.calgaryheadshots.com
facebook.com/riverwoodphotography
@riverwoodphoto
Monday, March 26, 2012

14. Monday, March 26, 2012

15. Venue Sponsor
mtroyal.ca @mountroyal4u
Monday, March 26, 2012

16. Thank You!!!
Thank you @mountroyal4U
@pawsdogdaycare
@riverwoodphoto for hosting and
feeding us at #smbyyc
Monday, March 26, 2012

17. Past Sponsors
Monday, March 26, 2012

18. Ongoing Sponsors
Monday, March 26, 2012

19. SMBYYC Committee
Donna McTaggart
@donnamct
“Chett” Matchett
@chett12, @binstinctsgroup
Mike Spear
@mikesgene
Catherine Saykaly-Stevens
@calgarysingles,
@calgarynetworks
Kevin Hayes
@kevinhayesca
Monday, March 26, 2012

20. Venue & Breakfast Sponsors
Sponsors for future SMBYYC events.
Venue:
- Space that can seat approx 100 people.
Breakfast Sponsor:
- Approx monthly cost is $350.
Please Contact: @SMBYYC
Monday, March 26, 2012

21. Follow Us on Twitter
Follow @SMBYYC to connect with other
Calgary Social Media Breakfast enthusiasts and get
advanced notice for upcoming events.
#smbyyc
Monday, March 26, 2012

22. @SMBYEG
Social Media Breakfast Edmonton @SMBYEG
When: Last Friday of every month 8:30 am -10:30 am
Where: CBC Edmonton
Monday, March 26, 2012

23. @SMBYEG
Social Media Breakfast Edmonton @SMBYEG
When: Last Friday of every month 8:30 am -10:30 am
Where: CBC Edmonton
Monday, March 26, 2012

24. Social Media Minute
Monday, March 26, 2012

25. Social Media Minute
Via Rail you guys suck…a four pound dog in a bag and you
boot me off in the middle of nowhere?
Monday, March 26, 2012

26. Social Media Minute
Via Rail you guys suck…a four pound dog in a bag and you
boot me off in the middle of nowhere?
Just so you know...we r in a town car cruising towards
the Capitol...the show will go on! Eat my bra via rail...
Monday, March 26, 2012

27. Social Media Minute
Via Rail @via_rail Hi Jann, I am very sorry for this unfortunate
situation! We should have flagged this at the station before you
left.
Monday, March 26, 2012

28. Social Media Minute
Via Rail @via_rail Hi Jann, I am very sorry for this unfortunate
situation! We should have flagged this at the station before you
left.
"I do hope you enjoy the rest of your trip," said another
@VIA_rail tweet, which included a link to the company's
pet policy.
Monday, March 26, 2012

29. Social Media Minute
Oshawa Mayor John Henry
Monday, March 26, 2012

30. Social Media Minute
Oshawa Mayor John Henry
“She can put her dog in my car and I’ll drive her all around the city
and show her the great things here,”
Monday, March 26, 2012

31. Social Media Minute
Monday, March 26, 2012

32. Social Media Minute
“I am so sorry for anything negative I may have said ... you
certainly are NOT the middle of nowhere! just a figure of
speech!!”
Monday, March 26, 2012

33. Social Media Minute
“I am so sorry for anything negative I may have said ... you
certainly are NOT the middle of nowhere! just a figure of
speech!!”
“And besides ... I LIVE in the middle of nowhere in
Alberta!!!! I really am sorry for any misunderstanding.
Proud of my country!!!”
Monday, March 26, 2012

34. Social Media Minute
Monday, March 26, 2012

35. Social Media Minute
Monday, March 26, 2012

36. Social Media Minute
Monday, March 26, 2012

37. Social Media Minute
Monday, March 26, 2012

38. Social Media Minute
Monday, March 26, 2012

39. Social Media Minute
Monday, March 26, 2012

40. Social Media Minute
Lessons
• Mistakes will happen because we are human
• A social media policy will give you framework to handle
mistakes and negative conversation
• Fess up, make light, move on. No one will remember in 12
months from now
• Monitor your brand for opportunities for positive and
negative interactions
Monday, March 26, 2012

41. Presenter
Welcoming…
Stacey Perlin, Founder
Smashing Events
@smashingdahling
• Creates & Manages projects to connect press,
public, politicians and arts culture in Alberta
• 12 year veteran in film, tv, and digital
• All around fantastic young lady!
Monday, March 26, 2012

42. Presenter
Welcoming…
Stacey Perlin, Founder
Smashing Events
@smashingdahling
smashingevents.tumblr.com
@smashingdahling
403 923 5654
smashingdahlingyyc@gmail.com
Monday, March 26, 2012