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Social Media Breakfast Calgary #27 - Stacey Perlin
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Social Media Breakfast Calgary #27 - Stacey Perlin

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At social media breakfast #27 in Calgary, Stacey Perlin talks about the importance of public relations and how to connect your business with mainstream media and journalist. …

At social media breakfast #27 in Calgary, Stacey Perlin talks about the importance of public relations and how to connect your business with mainstream media and journalist.

Sponsored by Mount Royal University, Pawsitively Natural Daycare & Academy, and Riverwood Photography.

Published in: Education, Business, Technology

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  • 1. Welcome to @SMBYYC #27 Social Media Breakfast, CalgaryMonday, March 26, 2012
  • 2. INTERNET ACCESS: MRwave User: scc PW: intreuMonday, March 26, 2012
  • 3. Welcome SMB is a place for social media professionals and beginners to discuss effective practices, past experiences and new techniques. Our discussions allow us to nurture social media in the community and help enhance existing social networks. Plan to stay after the presentation to meet others and share ideas and experiences with social media.Monday, March 26, 2012
  • 4. #27Monday, March 26, 2012
  • 5. Doggy Daycare What’s the point?Monday, March 26, 2012
  • 6. The Big Question Who do you choose to take care of your best friend?Monday, March 26, 2012
  • 7. 100% Kennel Free Daily Pack WalksMonday, March 26, 2012
  • 8. Pet First Aid Certified BBB AccreditedMonday, March 26, 2012
  • 9. We specialize in socializing problem dogsMonday, March 26, 2012
  • 10. www.pawsdogdaycare.ca facebook.com/pawsdogdaycare @pawsdogdaycareMonday, March 26, 2012
  • 11. Custom Portrait, Lifestyle, and Commercial Photography Professional Headshots & Business Portraits for Corporate Executives, Small Business Professionals, Actors, Authors and more...Monday, March 26, 2012
  • 12. Monday, March 26, 2012
  • 13. www.riverwoodphotography.com www.calgaryheadshots.com facebook.com/riverwoodphotography @riverwoodphotoMonday, March 26, 2012
  • 14. Monday, March 26, 2012
  • 15. Venue Sponsor mtroyal.ca @mountroyal4uMonday, March 26, 2012
  • 16. Thank You!!! Thank you @mountroyal4U @pawsdogdaycare @riverwoodphoto for hosting and feeding us at #smbyycMonday, March 26, 2012
  • 17. Past SponsorsMonday, March 26, 2012
  • 18. Ongoing SponsorsMonday, March 26, 2012
  • 19. SMBYYC Committee Donna McTaggart @donnamct “Chett” Matchett @chett12, @binstinctsgroup Mike Spear @mikesgene Catherine Saykaly-Stevens @calgarysingles, @calgarynetworks Kevin Hayes @kevinhayescaMonday, March 26, 2012
  • 20. Venue & Breakfast Sponsors Sponsors for future SMBYYC events. Venue: - Space that can seat approx 100 people. Breakfast Sponsor: - Approx monthly cost is $350. Please Contact: @SMBYYCMonday, March 26, 2012
  • 21. Follow Us on Twitter Follow @SMBYYC to connect with other Calgary Social Media Breakfast enthusiasts and get advanced notice for upcoming events. #smbyycMonday, March 26, 2012
  • 22. @SMBYEG Social Media Breakfast Edmonton @SMBYEG When: Last Friday of every month 8:30 am -10:30 am Where: CBC EdmontonMonday, March 26, 2012
  • 23. @SMBYEG Social Media Breakfast Edmonton @SMBYEG When: Last Friday of every month 8:30 am -10:30 am Where: CBC EdmontonMonday, March 26, 2012
  • 24. Social Media MinuteMonday, March 26, 2012
  • 25. Social Media Minute Via Rail you guys suck…a four pound dog in a bag and you boot me off in the middle of nowhere?Monday, March 26, 2012
  • 26. Social Media Minute Via Rail you guys suck…a four pound dog in a bag and you boot me off in the middle of nowhere? Just so you know...we r in a town car cruising towards the Capitol...the show will go on! Eat my bra via rail...Monday, March 26, 2012
  • 27. Social Media Minute Via Rail @via_rail Hi Jann, I am very sorry for this unfortunate situation! We should have flagged this at the station before you left.Monday, March 26, 2012
  • 28. Social Media Minute Via Rail @via_rail Hi Jann, I am very sorry for this unfortunate situation! We should have flagged this at the station before you left. "I do hope you enjoy the rest of your trip," said another @VIA_rail tweet, which included a link to the companys pet policy.Monday, March 26, 2012
  • 29. Social Media Minute Oshawa Mayor John HenryMonday, March 26, 2012
  • 30. Social Media Minute Oshawa Mayor John Henry “She can put her dog in my car and I’ll drive her all around the city and show her the great things here,”Monday, March 26, 2012
  • 31. Social Media MinuteMonday, March 26, 2012
  • 32. Social Media Minute “I am so sorry for anything negative I may have said ... you certainly are NOT the middle of nowhere! just a figure of speech!!”Monday, March 26, 2012
  • 33. Social Media Minute “I am so sorry for anything negative I may have said ... you certainly are NOT the middle of nowhere! just a figure of speech!!” “And besides ... I LIVE in the middle of nowhere in Alberta!!!! I really am sorry for any misunderstanding. Proud of my country!!!”Monday, March 26, 2012
  • 34. Social Media MinuteMonday, March 26, 2012
  • 35. Social Media MinuteMonday, March 26, 2012
  • 36. Social Media MinuteMonday, March 26, 2012
  • 37. Social Media MinuteMonday, March 26, 2012
  • 38. Social Media MinuteMonday, March 26, 2012
  • 39. Social Media MinuteMonday, March 26, 2012
  • 40. Social Media Minute Lessons • Mistakes will happen because we are human • A social media policy will give you framework to handle mistakes and negative conversation • Fess up, make light, move on. No one will remember in 12 months from now • Monitor your brand for opportunities for positive and negative interactionsMonday, March 26, 2012
  • 41. Presenter Welcoming… Stacey Perlin, Founder Smashing Events @smashingdahling • Creates & Manages projects to connect press, public, politicians and arts culture in Alberta • 12 year veteran in film, tv, and digital • All around fantastic young lady!Monday, March 26, 2012
  • 42. Presenter Welcoming… Stacey Perlin, Founder Smashing Events @smashingdahling smashingevents.tumblr.com @smashingdahling 403 923 5654 smashingdahlingyyc@gmail.comMonday, March 26, 2012