Offering incentives are a great complement to your marketing strategy and can help you achieve your goals to increase sales, boost brand recognition, and generate customer engagement.

1. As marketers, we are always
on the lookout for innovative
ways to drive sales, increase
awareness and improve the
customer experience.
Whether it’s building brand
loyalty or creating more
valuable customer relationships,
our goals remain the same.
Marketing Engagement
Create a customer satisfaction loop
Joe sent an email to his customers
that offered a $5 Prepaid Award Card
for completing a survey.
Not only did the incentive motivate
more customers to complete the
survey, lots of them made additional
purchases from Joe’s company as a
result of being more engaged!
Identify the “cream of the crop”
Joe got together with his data team
to look at common characteristics
and purchasing behavior of his
customers.
Now Joe knows the best time of
year to send his newsletter, who
should get discount offers, and
which customers are his most
valuable. He sends prepaid cards
to show appreciation and
encourage continued patronage.
Recognize and reward
Joe consulted with his VP of Sales
to help create an employee
incentive program.
In the past six months, they’ve
given out prepaid cards for “spot”
awards, along with meeting or
exceeding sales goals. Productivity
has gone up and there’s a buzz in
the office!
Get feedback and
build repeat business
Keep your brand
top of mind
Every good marketer
knows that customers
enjoy expressing their
opinions. Online or over the
phone, customers want
their voices to be heard.
We’re always looking for
ways to increase brand
recognition and develop
positive brand awareness,
to improve the chances of
customer engagement.
Thank your top
customers
We’re always looking for
ways to keep our client’s
brand top of mind,
improving the chances of
customer engagement –
and seeing is believing.
Saying thank you is
one of the easiest
ways we can help
keep customers happy,
engaged, and ready
to make that next
purchase.
Employees are where
any organization’s
rubber meets the road.
Recognizing and
rewarding employee
efforts can go a long way.
Reward
Brand
Loyalty
Value
1
2
3
Recognize the most
important people4
Example: Joe, Marketing Manager
Get your clients and their customers engaged! Prepaid Award
Cards can help your marketing goals and your business.
For more information on Prepaid Award Cards, visit smartoneprepaid.com.
Recognize customer milestones
Joe tracked purchase milestones
within his customer database. He
rewarded customers with Prepaid
Award Cards for their loyalty once
they reached an anniversary or
spending threshold.
By putting his company logo on
the cards, Joe was able to remind
customers of his company each
time they used their award card.
60-70%1
The probability of selling again
to an existing customer is
61%of buyers spend 7
months or more planning
a major purchase2
89%of employees who are
recognized feel more
“appreciated” at their job4
20%of your customer base3
Identify the top
Sources:
1 http://www.linkedin.com/today/post/article/20130604134550-284615-15-statistics-that-should-change-the-business-world-but-haven-t
2 http://www.findmorebuyers.com/page.cfm/11
3 According to 80/20 rule - Pareto Principle
4 http://smallbiztrends.com/2012/08/employee-recognition-programs.html
A “rising star” in the marketer’s toolkit
is the Prepaid Award Card.
Did you know that entire engagement programs can be developed around this handy
resource? Check out some ways our client example, Joe, uses Prepaid Cards for
marketing campaigns to get his customers engaged with his business and brand.