2012 edition with updated data, trends, insights, and lots more.

1. 
5 Biggest Trends in
Online Fundraising
#12NTCnptrends
Steve MacLaughlin - Director, Internet Solutions
Blog: www.nptrends.com
Twitter: smaclaughlin
© 2012 Blackbaud

2. 
About Me
‣ Director - Internet Solutions
Blackbaud, Inc.
‣ 15+ years of Internet experience
‣ Frequent speaker at nonprofit
conferences and events
‣ Serves on the Board of Directors
of NTEN
Blog: www.nptrends.com
‣ Editor and contributing author of
the book Internet Management
for Nonprofits Twitter: @SMacLaughlin
© 2012 Blackbaud

3. 3
Trend No. 1
© 2012 Blackbaud

4. 4
Online Giving in 2011
13%
Source: 2011 Online Giving Report, Blackbaud http://www.blackbaud.com/onlinefundraising
© 2012 Blackbaud

5. 
2011 Online
Giving Report
‣ 1,800+ nonprofit organizations
‣ Small, medium, and large
organizations
‣ Analysis of eight nonprofit sectors
‣ Research into online major giving
‣ Help with online benchmarking
www.blackbaud.com/onlinefundraising
© 2012 Blackbaud

6. 6
n = 1,895
‣ Up 13% when International Affairs are excluded
Source: 2011 Online Giving Report, Blackbaud http://www.blackbaud.com/onlinefundraising
© 2012 Blackbaud

7. 7
n = 1,895
Source: 2011 Online Giving Report, Blackbaud http://www.blackbaud.com/onlinefundraising
© 2012 Blackbaud

8. 8
Trend No. 1½
© 2012 Blackbaud

9. 9
20%
of online giving happens
in the month of December
Source: 2011 donorCentrics Multichannel Giving Report, Blackbaud http://www.blackbaud.com/multichannel
© 2012 Blackbaud

10. 10
n = 1,895
Source: 2011 Online Giving Report, Blackbaud http://www.blackbaud.com/onlinefundraising
© 2012 Blackbaud

11. 11
n = 1,895
‣ Diversifying when giving happens is important
Source: 2011 Online Giving Report, Blackbaud http://www.blackbaud.com/onlinefundraising
© 2012 Blackbaud

12. 12
n = 2,395
Source: 2011 Online Giving Report, Blackbaud http://www.blackbaud.com/onlinefundraising
© 2012 Blackbaud

13. 13
Trend No. 2
© 2012 Blackbaud

14. 14
Less than
10%
of all fundraising
in the US
happens online
Source: 2011 Online Giving Report, Blackbaud http://www.blackbaud.com/onlinefundraising
© 2012 Blackbaud

15. 15
n = 1,560
‣ Decreased from 7.6% in 2010
Source: 2011 Online Giving Report, Blackbaud http://www.blackbaud.com/onlinefundraising
© 2012 Blackbaud

16. 16
n = 1,560
Source: 2011 Online Giving Report, Blackbaud http://www.blackbaud.com/onlinefundraising
© 2012 Blackbaud

17. 17
$315,000,000,000
$210,000,000,000
Offline
$105,000,000,000
2006 2007 2008 2009 $0
2010 2011
‣ Giving is in a slow transitional phase
Source: Giving USA, Blackbaud
© 2012 Blackbaud

18. 18
Offline
Source: National Index of Fundraising Performance, Target Analytics
© 2012 Blackbaud

19. 19
Trend No. 3
© 2012 Blackbaud

20. 20
32%
of online donors switch channels
and give offline the next year
Source: 2011 donorCentrics Multichannel Giving Report, Blackbaud http://www.blackbaud.com/multichannel
© 2012 Blackbaud

21. 2011 donorCentrics Internet

and Multichannel Giving
Benchmarking Report
‣ 28 nonprofit organizations
‣ 15 million donors
‣ $1+ billion in revenue
‣ Trends from 2007 to 2010
‣ Multichannel donor analysis
www.blackbaud.com/multichannel
© 2012 Blackbaud

22. 22
Source: 2011 donorCentrics Multichannel Giving Report, Blackbaud http://www.blackbaud.com/multichannel
© 2012 Blackbaud

23. 23
Source: 2011 donorCentrics Multichannel Giving Report, Blackbaud http://www.blackbaud.com/multichannel
© 2012 Blackbaud

24. 24
Source: 2011 donorCentrics Multichannel Giving Report, Blackbaud http://www.blackbaud.com/multichannel
© 2012 Blackbaud

25. 25
Source: 2011 donorCentrics Multichannel Giving Report, Blackbaud http://www.blackbaud.com/multichannel
© 2012 Blackbaud

26. 26
Source: 2011 donorCentrics Multichannel Giving Report, Blackbaud http://www.blackbaud.com/multichannel
© 2012 Blackbaud

27. 27
Trend No. 4
© 2012 Blackbaud

28. 28
75%
of peer-to-peer fundraising
participants are lost each year
Source: 2011 donorCentrics Peer-to-Peer Fundraising Benchmarking Insights,http://www.blackbaud.com/rwr
© 2012 Blackbaud

29. 
2012 donorCentrics
Peer-to-Peer Fundraising
Benchmarking Insights
‣ 10 national event programs
‣ Alzheimer’s Association
‣ American Diabetes Association
‣ Arthritis Foundation
‣ Easter Seals
‣ March of Dimes
‣ National Multiple Sclerosis Society
www.blackbaud.com/RWR
© 2012 Blackbaud

30. 30
‣ Teams outperform individuals in fundraising
Source: 2011 donorCentrics Peer-to-Peer Fundraising Benchmarking Insights,http://www.blackbaud.com/rwr
© 2012 Blackbaud

31. 31
‣ Only 25% of fundraising participants are retained
Source: 2011 donorCentrics Peer-to-Peer Fundraising Benchmarking Insights,http://www.blackbaud.com/rwr
© 2012 Blackbaud

32. 32
Trend No. 5
© 2012 Blackbaud

33. 33
54%
of nonprofits say of goal of
social media is fundraising
Source: 2012 Nonprofit Social Network Benchmark Report http://www.nonprofitsocialnetworksurvey.com
© 2012 Blackbaud

34. 
2012 Nonprofit
Social Network
Benchmark Report
‣ 3,500+ nonprofit professionals
‣ NTEN
‣ Common Knowledge
‣ Blackbaud
www.nonprofitsocialnetworksurvey.com
© 2012 Blackbaud

35. 35
Source: 2012 Nonprofit Social Network Benchmark Report http://www.nonprofitsocialnetworksurvey.com
© 2012 Blackbaud

36. 36
Source: 2012 Nonprofit Social Network Benchmark Report http://www.nonprofitsocialnetworksurvey.com
© 2012 Blackbaud

37. 37
Source: 2012 Nonprofit Social Network Benchmark Report http://www.nonprofitsocialnetworksurvey.com
© 2012 Blackbaud

38. 38
“One more thing...”
© 2012 Blackbaud

39. 
© 2012 Blackbaud

40. 40
n = 1,895
Source: 2011 Online Giving Report, Blackbaud http://www.blackbaud.com/onlinefundraising
© 2012 Blackbaud

41. 41
Can’t Get Enough?
‣ Twitter
• @smaclaughlin
‣ Nonprofit Trends
• www.nptrends.com
‣ Blackbaud Index of Charitable Giving
• www.blackbaud.com/blackbaudindex
• Text “Index” to 69866
© 2012 Blackbaud

42. 
Thank You
Steve MacLaughlin
Director, Internet Solutions
steve.maclaughlin@blackbaud.com
Twitter: smaclaughlin
Blog: www.nptrends.com
© 2012 Blackbaud