5 Biggest Trends in Online Fundraising (2012)

About Me‣ Director - Internet Solutions Blackbaud, Inc.‣ 15+ years of Internet experience‣ Frequent speaker at nonproﬁt conferences and events‣ Serves on the Board of Directors of NTEN Blog: www.nptrends.com‣ Editor and contributing author of the book Internet Management for Nonproﬁts Twitter: @SMacLaughlin © 2012 Blackbaud

 2011 Online Giving Report ‣ 1,800+ nonproﬁt organizations ‣ Small, medium, and large organizations ‣ Analysis of eight nonproﬁt sectors ‣ Research into online major giving ‣ Help with online benchmarkingwww.blackbaud.com/onlinefundraising © 2012 Blackbaud

2011 donorCentrics Internet  and Multichannel Giving Benchmarking Report ‣ 28 nonproﬁt organizations ‣ 15 million donors ‣ $1+ billion in revenue ‣ Trends from 2007 to 2010 ‣ Multichannel donor analysiswww.blackbaud.com/multichannel © 2012 Blackbaud

 2012 donorCentricsPeer-to-Peer Fundraising Benchmarking Insights‣ 10 national event programs‣ Alzheimer’s Association‣ American Diabetes Association‣ Arthritis Foundation‣ Easter Seals‣ March of Dimes‣ National Multiple Sclerosis Society www.blackbaud.com/RWR © 2012 Blackbaud

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5 Biggest Trends in Online Fundraising (2012)

by Steve MacLaughlin on Apr 04, 2012

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