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5 Biggest Trends in Online Fundraising (2012)
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5 Biggest Trends in Online Fundraising (2012)

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2012 edition with updated data, trends, insights, and lots more.

2012 edition with updated data, trends, insights, and lots more.

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5 Biggest Trends in Online Fundraising (2012) 5 Biggest Trends in Online Fundraising (2012) Presentation Transcript

  •  5 Biggest Trends in Online Fundraising #12NTCnptrendsSteve MacLaughlin - Director, Internet Solutions Blog: www.nptrends.com Twitter: smaclaughlin © 2012 Blackbaud
  • About Me‣ Director - Internet Solutions Blackbaud, Inc.‣ 15+ years of Internet experience‣ Frequent speaker at nonprofit conferences and events‣ Serves on the Board of Directors of NTEN Blog: www.nptrends.com‣ Editor and contributing author of the book Internet Management for Nonprofits Twitter: @SMacLaughlin © 2012 Blackbaud
  • 3Trend No. 1 © 2012 Blackbaud
  • 4Online Giving in 2011 13% Source: 2011 Online Giving Report, Blackbaud http://www.blackbaud.com/onlinefundraising © 2012 Blackbaud
  •  2011 Online Giving Report ‣ 1,800+ nonprofit organizations ‣ Small, medium, and large organizations ‣ Analysis of eight nonprofit sectors ‣ Research into online major giving ‣ Help with online benchmarkingwww.blackbaud.com/onlinefundraising © 2012 Blackbaud
  • 6 n = 1,895‣ Up 13% when International Affairs are excluded Source: 2011 Online Giving Report, Blackbaud http://www.blackbaud.com/onlinefundraising © 2012 Blackbaud
  • 7 n = 1,895Source: 2011 Online Giving Report, Blackbaud http://www.blackbaud.com/onlinefundraising © 2012 Blackbaud
  • 8Trend No. 1½ © 2012 Blackbaud
  • 9 20% of online giving happens in the month of DecemberSource: 2011 donorCentrics Multichannel Giving Report, Blackbaud http://www.blackbaud.com/multichannel © 2012 Blackbaud
  • 10 n = 1,895Source: 2011 Online Giving Report, Blackbaud http://www.blackbaud.com/onlinefundraising © 2012 Blackbaud
  • 11 n = 1,895‣ Diversifying when giving happens is important Source: 2011 Online Giving Report, Blackbaud http://www.blackbaud.com/onlinefundraising © 2012 Blackbaud
  • 12 n = 2,395Source: 2011 Online Giving Report, Blackbaud http://www.blackbaud.com/onlinefundraising © 2012 Blackbaud
  • 13Trend No. 2 © 2012 Blackbaud
  • 14 Less than 10% of all fundraising in the US happens onlineSource: 2011 Online Giving Report, Blackbaud http://www.blackbaud.com/onlinefundraising © 2012 Blackbaud
  • 15 n = 1,560‣ Decreased from 7.6% in 2010 Source: 2011 Online Giving Report, Blackbaud http://www.blackbaud.com/onlinefundraising © 2012 Blackbaud
  • 16 n = 1,560Source: 2011 Online Giving Report, Blackbaud http://www.blackbaud.com/onlinefundraising © 2012 Blackbaud
  • 17 $315,000,000,000 $210,000,000,000 Offline $105,000,000,0002006 2007 2008 2009 $0 2010 2011‣ Giving is in a slow transitional phase Source: Giving USA, Blackbaud © 2012 Blackbaud
  • 18Offline Source: National Index of Fundraising Performance, Target Analytics © 2012 Blackbaud
  • 19Trend No. 3 © 2012 Blackbaud
  • 20 32%of online donors switch channels and give offline the next yearSource: 2011 donorCentrics Multichannel Giving Report, Blackbaud http://www.blackbaud.com/multichannel © 2012 Blackbaud
  • 2011 donorCentrics Internet  and Multichannel Giving Benchmarking Report ‣ 28 nonprofit organizations ‣ 15 million donors ‣ $1+ billion in revenue ‣ Trends from 2007 to 2010 ‣ Multichannel donor analysiswww.blackbaud.com/multichannel © 2012 Blackbaud
  • 22Source: 2011 donorCentrics Multichannel Giving Report, Blackbaud http://www.blackbaud.com/multichannel © 2012 Blackbaud
  • 23Source: 2011 donorCentrics Multichannel Giving Report, Blackbaud http://www.blackbaud.com/multichannel © 2012 Blackbaud
  • 24Source: 2011 donorCentrics Multichannel Giving Report, Blackbaud http://www.blackbaud.com/multichannel © 2012 Blackbaud
  • 25Source: 2011 donorCentrics Multichannel Giving Report, Blackbaud http://www.blackbaud.com/multichannel © 2012 Blackbaud
  • 26Source: 2011 donorCentrics Multichannel Giving Report, Blackbaud http://www.blackbaud.com/multichannel © 2012 Blackbaud
  • 27Trend No. 4 © 2012 Blackbaud
  • 28 75% of peer-to-peer fundraising participants are lost each yearSource: 2011 donorCentrics Peer-to-Peer Fundraising Benchmarking Insights,http://www.blackbaud.com/rwr © 2012 Blackbaud
  •  2012 donorCentricsPeer-to-Peer Fundraising Benchmarking Insights‣ 10 national event programs‣ Alzheimer’s Association‣ American Diabetes Association‣ Arthritis Foundation‣ Easter Seals‣ March of Dimes‣ National Multiple Sclerosis Society www.blackbaud.com/RWR © 2012 Blackbaud
  • 30‣ Teams outperform individuals in fundraising Source: 2011 donorCentrics Peer-to-Peer Fundraising Benchmarking Insights,http://www.blackbaud.com/rwr © 2012 Blackbaud
  • 31‣ Only 25% of fundraising participants are retained Source: 2011 donorCentrics Peer-to-Peer Fundraising Benchmarking Insights,http://www.blackbaud.com/rwr © 2012 Blackbaud
  • 32Trend No. 5 © 2012 Blackbaud
  • 33 54% of nonprofits say of goal of social media is fundraisingSource: 2012 Nonprofit Social Network Benchmark Report http://www.nonprofitsocialnetworksurvey.com © 2012 Blackbaud
  •  2012 Nonprofit Social Network Benchmark Report ‣ 3,500+ nonprofit professionals ‣ NTEN ‣ Common Knowledge ‣ Blackbaudwww.nonprofitsocialnetworksurvey.com © 2012 Blackbaud
  • 35Source: 2012 Nonprofit Social Network Benchmark Report http://www.nonprofitsocialnetworksurvey.com © 2012 Blackbaud
  • 36Source: 2012 Nonprofit Social Network Benchmark Report http://www.nonprofitsocialnetworksurvey.com © 2012 Blackbaud
  • 37Source: 2012 Nonprofit Social Network Benchmark Report http://www.nonprofitsocialnetworksurvey.com © 2012 Blackbaud
  • 38“One more thing...” © 2012 Blackbaud
  • © 2012 Blackbaud
  • 40 n = 1,895Source: 2011 Online Giving Report, Blackbaud http://www.blackbaud.com/onlinefundraising © 2012 Blackbaud
  • 41Can’t Get Enough? ‣ Twitter • @smaclaughlin ‣ Nonprofit Trends • www.nptrends.com ‣ Blackbaud Index of Charitable Giving • www.blackbaud.com/blackbaudindex • Text “Index” to 69866 © 2012 Blackbaud
  •  Thank You Steve MacLaughlin Director, Internet Solutions steve.maclaughlin@blackbaud.com Twitter: smaclaughlin Blog: www.nptrends.com © 2012 Blackbaud