2. How long will it be before
Texas A&M or The University of Texas
offers a
Bachelor of Sports or a Bachelor of Athletics
with a
Major in Football?
3. There is a valid reason to do so. In fact, many.
• Football is not a game.
• Football is a business.
• Football is not a sport.
• Football is a business.
• Football is an Industry—a multibillion-dollar industry.
Football provides many jobs and supports many other industries, which, by
extension, provides many more jobs.
4. THE BASIC BUSINESS MODEL
In most businesses, sales are goals.
In football, goals are sales.
Fans are revenue generators.
Advertising pays the bills.
And television speaks for itself.
5. A Football team may benefit from Brand Loyalty, however, There is no boutique
football. There is no Mass-Market Discount Football.
• Football is not L.L. Bean®.
• Football is not Wal-Mart®.
• Football is Kohl’s®.
• Football is Macy’s®.
And just as Macy’s becomes The Miracle on 34th Street every Thanksgiving,
complete with a parade, Football becomes the miracle on the 50 yard line
complete with Bowl Games.
6. Originally, this article was only to underscore the difference between teams
and committees. However, it turned out to be much more.
You’ve heard of surgical teams.
Have you ever heard of a surgical committee?
You’ve heard of football teams.
Have you ever heard of a football committee?
Proms have decorating committees.
Proms are not in competition.
Proms are not revenue generators.
Playing football in high school is just as valid as taking Phys. Ed. or Health Class.
College Football, however, is a whole new ballgame.
7. COLLEGE FOOTBALL IS A WHOLE NEW BALLGAME
College Football is very competitive.
College Football is big business.
College Football is an industry.
College Football is a major revenue generator.
Therefore, by extension, College Football should also be a College Major.
In fact, there should be an entire degreed field of study.
Soon there should be, and there will be, a
Bachelor of Sports (BS) and a Bachelor of Athletics (BA)
8. Those graduating with a Bachelor of Sports can become
Coaches
Trainers
Recruiters
Or enter the fields of
Sports Advertising
Marketing
Sales.
They can even go on to play Professional Football.
9. A Football Major watching a training film is just as valid as
A Film Major watching Citizen Kane, or
A Theatre Major watching a play.
A Football Major going to a football game is just as valid as
A music major going to listen to a symphony,
An Art Major going to a gallery opening, or
A History Major visiting a Museum.
All are valid activities. Only Football is derided despite the fact that
Football is a Multibillion Dollar Industry.
10. Is there any real difference?
A Finance Major studies Economics and Statistics to develop
investment portfolio strategies.
A Football Major studies Football stats to develop recruitment
and training strategies.
11. And there will be a core curriculum.
Offense Analysis I. II. III. IV.
Defense Analysis I. II. III. IV.
Pregame Previews
Post Game Analysis
Broadcasting
Sports Writing
Recruiting
Training
Marketing
Advertising
Sales
Revenues
12. How long before the
University of Texas
Texas A&M
USC
Notre Dame
Penn State and other Colleges and Universities
offer Degrees in Sports with a Football Major?