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Slidelab Samples

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  • 1. A FEW SAMPLES OF OUR WORK WHAT YOU SEE IS WHAT YOU GET WHAT WE DO IS WHAT YOU SEE WHAT YOU SEE IS WHAT YOU GET WHAT WE DO IS WHAT YOU SEE WHAT YOU SEE IS WHAT YOU GET WHAT WE DO IS WHAT YOU SEE WHAT YOU SEE IS WHAT YOU GET WHAT WE DO IS WHAT YOU SEE WHAT YOU SEE IS WHAT YOU GET WHAT WE DO IS WHAT YOU SEE
  • 2. A FEW SAMPLES OF OUR WORK (ALMOST) RANDOM WHAT YOU SEE IS WHAT YOU GET WHAT WE DO IS WHAT YOU SEE WHAT YOU SEE IS WHAT YOU GET WHAT WE DO IS WHAT YOU SEE WHAT YOU SEE IS WHAT YOU GET WHAT WE DO IS WHAT YOU SEE WHAT YOU SEE IS WHAT YOU GET WHAT WE DO IS WHAT YOU SEE WHAT YOU SEE IS WHAT YOU GET
  • 3. A FEW SAMPLES OF OUR WORK (ALMOST) RANDOM SIMPLE, DIFFERENT LAYOUTS WHAT YOU SEE IS WHAT YOU GET WHAT WE DO IS WHAT YOU SEE WHAT YOU SEE IS WHAT YOU GET WHAT WE DO IS WHAT YOU SEE WHAT YOU SEE IS WHAT YOU GET WHAT WE DO IS WHAT YOU SEE WHAT YOU SEE IS WHAT YOU GET WHAT WE DO IS WHAT YOU SEE
  • 4. INSIDE OUTSIDE
  • 5. SP Y FORMULA
  • 6. COMPANIES find it hard to entitle COMPANIES don‘t believe that rank and file staff to become the most outspoken fans of their spokespersons for their brands. brands are good representatives And what will the SEC say ... of their overall source of business
  • 7. A FEW SAMPLES OF OUR WORK (ALMOST) RANDOM SIMPLE, DIFFERENT LAYOUTS GRAPHICS THAT STAND OUT WHAT YOU SEE IS WHAT YOU GET WHAT WE DO IS WHAT YOU SEE WHAT YOU SEE IS WHAT YOU GET WHAT WE DO IS WHAT YOU SEE WHAT YOU SEE IS WHAT YOU GET WHAT WE DO IS WHAT YOU SEE WHAT YOU SEE IS WHAT YOU GET
  • 8. BRAND ACTIVATION DATABASE DIA CONTENT Which are easy and LO Ongoing content legal to use GUE delivery TOOLS to create closed loop
  • 9. Customer data profiles Single customer views Targeted communication campaigns Closed Loop marketing programs
  • 10. Web visitors Social Media Views, Click-throughs, Web Tracking WWW.SITE.COM Unsubscribes Registered users Questionnaires Purchasers Data Source 1 De-Duplication E-Mail Response Mechanics: coupons, Data Central Mail barcodes ... Source 2 Marketing Call Ctr Database De-Duplication (User Profiles) SMS Mobile Data billing Source platform 3 Handling House
  • 11. A FEW SAMPLES OF OUR WORK (ALMOST) RANDOM SIMPLE, DIFFERENT LAYOUTS GRAPHICS THAT STAND OUT YES, AND DATA, TOO WHAT YOU SEE IS WHAT YOU GET WHAT WE DO IS WHAT YOU SEE WHAT YOU SEE IS WHAT YOU GET WHAT WE DO IS WHAT YOU SEE WHAT YOU SEE IS WHAT YOU GET WHAT WE DO IS WHAT YOU SEE
  • 12. 140 130 120 Brand A Price Level 110 100 90 80 -60 -30 0 30 60 90 120 150 Growth
  • 13. Brand A 38 Brand B 15 Brand C 5 Brand D 4 Brand E 3 Top 3 Brands Brand F 2 Brand G 2 Brand H 1 58% ... Brand Y 0 Brand Z 0
  • 14. 2007 2008 27ct 35ct Advertising Expenses per 1€ Retail Sales
  • 15. THE BETWEEN PURCHASE AND RE-PURCHASE GAP 2 purchases/year ys 1 2 3 4 5 6 7 8 9 183 184 185 186 187 188 Da
  • 16. IN SEARCH OF THE PRAGMATIC OPPORTUNIST
  • 17. A FEW SAMPLES OF OUR WORK (ALMOST) RANDOM SIMPLE, DIFFERENT LAYOUTS GRAPHICS THAT STAND OUT YES, AND DATA, TOO TO MATCH WITH YOUR MESSAGE WHAT YOU SEE IS WHAT YOU GET WHAT WE DO IS WHAT YOU SEE WHAT YOU SEE IS WHAT YOU GET WHAT WE DO IS WHAT YOU SEE WHAT YOU SEE IS WHAT YOU GET
  • 18. LOKOMOTIVE HAMBURG PRESENTS 18
  • 19. PLUG PLAY Modern Man and His Technology (A Gameshow Concept) 19
  • 20. A FEW SAMPLES OF OUR WORK (ALMOST) RANDOM SIMPLE, DIFFERENT LAYOUTS GRAPHICS THAT STAND OUT YES, AND DATA, TOO TO MATCH WITH YOUR MESSAGE AS PURE AS POSSIBLE WHAT YOU SEE IS WHAT YOU GET WHAT WE DO IS WHAT YOU SEE WHAT YOU SEE IS WHAT YOU GET WHAT WE DO IS WHAT YOU SEE
  • 21. 1. 2. 3. I Want I Can I Do
  • 22. A FEW SAMPLES OF OUR WORK (ALMOST) RANDOM SIMPLE, DIFFERENT LAYOUTS GRAPHICS THAT STAND OUT YES, AND DATA, TOO TO MATCH WITH YOUR MESSAGE AS PURE AS POSSIBLE ALIVE AND VIBRANT WHAT YOU SEE IS WHAT YOU GET WHAT WE DO IS WHAT YOU SEE WHAT YOU SEE IS WHAT YOU GET
  • 23. Brand Culture BrandNet www. .net
  • 24. E DIGITAL LIFESTYLE LEADERS THEY‘RE DIFFERENT ... ... BECAUSE THEY‘RE AHEAD
  • 25. E ... INSPIRING IDEAS FIND OUT ... ... NEEDS PHYSICAL PRESENCE THE INTANGIBLE ... ... HOW IT FEELS BUY INTO ...
  • 26. BRAND CULTURE AGENDA Identify Digital Lifestyle Leaders > Push customer collaboration program > Establish Digital Lifestyle Network Bring brand to life as live, 3D experience > Lounges in strategic shops > Connected Life & Work Simulator > Develop movable Expo show > Commission Expo exhibition center at central location in Berlin (+ take ownership of corporate art pool)
  • 27. A FEW SAMPLES OF OUR WORK (ALMOST) RANDOM SIMPLE, DIFFERENT LAYOUTS GRAPHICS THAT STAND OUT YES, AND DATA, TOO TO MATCH WITH YOUR MESSAGE AS PURE AS POSSIBLE ALIVE AND VIBRANT PULSING WITH A UNIQUE SPIRIT WHAT WE DO IS WHAT YOU SEE WHAT YOU SEE IS WHAT YOU GET
  • 28. A FEW SAMPLES OF OUR WORK (ALMOST) RANDOM SIMPLE, DIFFERENT LAYOUTS GRAPHICS THAT STAND OUT YES, AND DATA, TOO TO MATCH WITH YOUR MESSAGE AS PURE AS POSSIBLE ALIVE AND VIBRANT PULSING WITH A UNIQUE SPIRIT WHAT WE DO IS WHAT YOU SEE WHAT YOU SEE IS WHAT YOU GET
  • 29. A FEW SAMPLES OF OUR WORK (ALMOST) RANDOM SIMPLE, DIFFERENT LAYOUTS GRAPHICS THAT STAND OUT YES, AND DATA, TOO TO MATCH WITH YOUR MESSAGE AS PURE AS POSSIBLE ALIVE AND VIBRANT PULSING WITH A UNIQUE SPIRIT WHAT WE DO IS WHAT YOU SEE WHAT YOU SEE IS WHAT YOU GET