The document displays samples from a design company's work, including layouts, graphics, and data visualizations. The samples showcase the company's ability to create designs with different styles, incorporate graphics and data, and customize work to match clients' messages. The designs are intended to appear lively, vibrant, and convey a unique spirit.

1. A FEW SAMPLES OF OUR WORK
WHAT YOU SEE IS WHAT YOU GET
WHAT WE DO IS WHAT YOU SEE
WHAT YOU SEE IS WHAT YOU GET
WHAT WE DO IS WHAT YOU SEE
WHAT YOU SEE IS WHAT YOU GET
WHAT WE DO IS WHAT YOU SEE
WHAT YOU SEE IS WHAT YOU GET
WHAT WE DO IS WHAT YOU SEE
WHAT YOU SEE IS WHAT YOU GET
WHAT WE DO IS WHAT YOU SEE

2. A FEW SAMPLES OF OUR WORK
(ALMOST) RANDOM
WHAT YOU SEE IS WHAT YOU GET
WHAT WE DO IS WHAT YOU SEE
WHAT YOU SEE IS WHAT YOU GET
WHAT WE DO IS WHAT YOU SEE
WHAT YOU SEE IS WHAT YOU GET
WHAT WE DO IS WHAT YOU SEE
WHAT YOU SEE IS WHAT YOU GET
WHAT WE DO IS WHAT YOU SEE
WHAT YOU SEE IS WHAT YOU GET

3. A FEW SAMPLES OF OUR WORK
(ALMOST) RANDOM
SIMPLE, DIFFERENT LAYOUTS
WHAT YOU SEE IS WHAT YOU GET
WHAT WE DO IS WHAT YOU SEE
WHAT YOU SEE IS WHAT YOU GET
WHAT WE DO IS WHAT YOU SEE
WHAT YOU SEE IS WHAT YOU GET
WHAT WE DO IS WHAT YOU SEE
WHAT YOU SEE IS WHAT YOU GET
WHAT WE DO IS WHAT YOU SEE

4. INSIDE OUTSIDE

5. SP
Y
FORMULA

6. COMPANIES find it hard to entitle COMPANIES don‘t believe that
rank and file staff to become the most outspoken fans of their
spokespersons for their brands. brands are good representatives
And what will the SEC say ... of their overall source of business

7. A FEW SAMPLES OF OUR WORK
(ALMOST) RANDOM
SIMPLE, DIFFERENT LAYOUTS
GRAPHICS THAT STAND OUT
WHAT YOU SEE IS WHAT YOU GET
WHAT WE DO IS WHAT YOU SEE
WHAT YOU SEE IS WHAT YOU GET
WHAT WE DO IS WHAT YOU SEE
WHAT YOU SEE IS WHAT YOU GET
WHAT WE DO IS WHAT YOU SEE
WHAT YOU SEE IS WHAT YOU GET

8. BRAND ACTIVATION
DATABASE DIA CONTENT
Which are easy and LO Ongoing content
legal to use GUE delivery
TOOLS
to create closed loop

9. Customer data profiles
Single customer views
Targeted communication campaigns
Closed Loop marketing programs

10. Web visitors
Social
Media Views, Click-throughs,
Web Tracking
WWW.SITE.COM Unsubscribes
Registered users
Questionnaires Purchasers
Data
Source
1 De-Duplication
E-Mail Response
Mechanics:
coupons,
Data Central Mail barcodes ...
Source
2
Marketing Call Ctr
Database
De-Duplication
(User Profiles) SMS
Mobile
Data billing
Source platform
3 Handling
House

11. A FEW SAMPLES OF OUR WORK
(ALMOST) RANDOM
SIMPLE, DIFFERENT LAYOUTS
GRAPHICS THAT STAND OUT
YES, AND DATA, TOO
WHAT YOU SEE IS WHAT YOU GET
WHAT WE DO IS WHAT YOU SEE
WHAT YOU SEE IS WHAT YOU GET
WHAT WE DO IS WHAT YOU SEE
WHAT YOU SEE IS WHAT YOU GET
WHAT WE DO IS WHAT YOU SEE

12. 140
130
120
Brand A
Price Level
110
100
90
80
-60 -30 0 30 60 90 120 150
Growth

13. Brand A 38
Brand B 15
Brand C 5
Brand D 4
Brand E 3
Top 3
Brands
Brand F 2
Brand G 2
Brand H 1
58%
...
Brand Y 0
Brand Z 0

14. 2007 2008
27ct 35ct
Advertising Expenses per 1€ Retail Sales

15. THE BETWEEN PURCHASE AND RE-PURCHASE
GAP
2 purchases/year
ys
1
2
3
4
5
6
7
8
9
183
184
185
186
187
188
Da

16. IN SEARCH OF THE PRAGMATIC
OPPORTUNIST

17. A FEW SAMPLES OF OUR WORK
(ALMOST) RANDOM
SIMPLE, DIFFERENT LAYOUTS
GRAPHICS THAT STAND OUT
YES, AND DATA, TOO
TO MATCH WITH YOUR MESSAGE
WHAT YOU SEE IS WHAT YOU GET
WHAT WE DO IS WHAT YOU SEE
WHAT YOU SEE IS WHAT YOU GET
WHAT WE DO IS WHAT YOU SEE
WHAT YOU SEE IS WHAT YOU GET

18. LOKOMOTIVE HAMBURG PRESENTS
18

19. PLUG PLAY
Modern Man and His Technology
(A Gameshow Concept)
19

20. A FEW SAMPLES OF OUR WORK
(ALMOST) RANDOM
SIMPLE, DIFFERENT LAYOUTS
GRAPHICS THAT STAND OUT
YES, AND DATA, TOO
TO MATCH WITH YOUR MESSAGE
AS PURE AS POSSIBLE
WHAT YOU SEE IS WHAT YOU GET
WHAT WE DO IS WHAT YOU SEE
WHAT YOU SEE IS WHAT YOU GET
WHAT WE DO IS WHAT YOU SEE

21. 1. 2. 3.
I Want I Can I Do

24. A FEW SAMPLES OF OUR WORK
(ALMOST) RANDOM
SIMPLE, DIFFERENT LAYOUTS
GRAPHICS THAT STAND OUT
YES, AND DATA, TOO
TO MATCH WITH YOUR MESSAGE
AS PURE AS POSSIBLE
ALIVE AND VIBRANT
WHAT YOU SEE IS WHAT YOU GET
WHAT WE DO IS WHAT YOU SEE
WHAT YOU SEE IS WHAT YOU GET

25. Brand Culture
BrandNet
www. .net

26. E
DIGITAL LIFESTYLE LEADERS THEY‘RE DIFFERENT ...
... BECAUSE THEY‘RE AHEAD

27. E
... INSPIRING IDEAS
FIND OUT ...
... NEEDS PHYSICAL PRESENCE
THE INTANGIBLE ...
... HOW IT FEELS
BUY INTO ...

28. BRAND CULTURE AGENDA
Identify Digital Lifestyle Leaders
> Push customer collaboration program
> Establish Digital Lifestyle Network
Bring brand to life as live, 3D experience
> Lounges in strategic shops
> Connected Life & Work Simulator
> Develop movable Expo show
> Commission Expo exhibition center at central location in Berlin
(+ take ownership of corporate art pool)

29. A FEW SAMPLES OF OUR WORK
(ALMOST) RANDOM
SIMPLE, DIFFERENT LAYOUTS
GRAPHICS THAT STAND OUT
YES, AND DATA, TOO
TO MATCH WITH YOUR MESSAGE
AS PURE AS POSSIBLE
ALIVE AND VIBRANT
PULSING WITH A UNIQUE SPIRIT
WHAT WE DO IS WHAT YOU SEE
WHAT YOU SEE IS WHAT YOU GET

35. A FEW SAMPLES OF OUR WORK
(ALMOST) RANDOM
SIMPLE, DIFFERENT LAYOUTS
GRAPHICS THAT STAND OUT
YES, AND DATA, TOO
TO MATCH WITH YOUR MESSAGE
AS PURE AS POSSIBLE
ALIVE AND VIBRANT
PULSING WITH A UNIQUE SPIRIT
WHAT WE DO IS WHAT YOU SEE
WHAT YOU SEE IS WHAT YOU GET

36. A FEW SAMPLES OF OUR WORK
(ALMOST) RANDOM
SIMPLE, DIFFERENT LAYOUTS
GRAPHICS THAT STAND OUT
YES, AND DATA, TOO
TO MATCH WITH YOUR MESSAGE
AS PURE AS POSSIBLE
ALIVE AND VIBRANT
PULSING WITH A UNIQUE SPIRIT
WHAT WE DO IS WHAT YOU SEE
WHAT YOU SEE IS WHAT YOU GET