Slides for a workshop on how filmmakers can use the Internet (and other new technologies) to market and distribute their work. This is a talk I've been giving at film schools, and most recently, the Film Arts Foundation in San Francisco. Related blog: http://cinematech.blogspot.com

1. Digital Distribution & Marketing Film Arts Foundation October 11, 2007 Scott Kirsner http://cinematech.blogspot.com [email_address]

6. What are They Watching? “ Evolution of Dance” - 60 million views, $0 on YouTube

7. What are They Watching? “ Extreme Diet Coke & Mentos Experiments” 7.5 million views, $35,000 on Revver

8. What are They Watching? “ Matrix - For Real” by Joe Eigo 5.5 million views, $27,000 on Metacafe

9. What are They Watching? “ 405” on iFilm 5.3 million views, $??

10. What are They Watching? “ Ask a Ninja” $20,000 on Revver in 2006

11. What are They Watching? “ Back Massage Techniques” 1.4 million views, $7277 on Metacafe

13. Consumption Habits News: 72 percent Television or movie clips: 59 percent Music videos: 48 percent Sports highlights: 44 percent Amateur videos: 43 percent Concert highlights: 23 percent Full-length movies or TV shows: 22 percent Live sporting events: 17 percent Video podcasts: 17 percent Live concerts: 9 percent A September 2006 AP/AOL survey of 1,347 online video users reported on the types of videos they were consuming

14. Where Consumption Happens Top U.S. Online Video Properties by Videos Viewed July 2007 (Source: comScore Video Metrix) Videos Share (%) of Property (MM) Videos Total Internet 9,077 100.0 % Google Sites 2,454 27.0 % Yahoo! Sites 390 4.3 % Fox Interactive Media 298 3.3 % Viacom Digital 281 3.1 % Disney Online 182 2.0 % Time Warner Network 181 2.0 % Microsoft Sites 149 1.6 % ESPN 75 0.8 % Veoh.com 53 0.6 % Comcast Corporation 51 0.6 %

15. Filmmaker Experiences $7 million budget….Digital download on AOL in October 2006: $2.49 for 5-day rental, $7.99 to own…AOL committed millions to promotion…Later released by Sony Home Entertainment on DVD

16. Filmmaker Experiences Budget under $1 million…Director turned down $125K distrib offer…Debuted on Google video in Jan. 2006, with 70/30 revenue split at $3.99 per download…300 downloads, not 3000…About $1000 in revenue, but 22,000 DVDs shipped (MTI Home Video)

17. Filmmaker Experiences Budget under $10 million…Distributed on Net two weeks after theatrical release, in December 2006 … $9.99 for rental, $19.99 for download to own…Released on DVD in February by First Look.

18. Filmmaker Experiences Doc made by two first-time filmmakers…Self-distributed to theaters and on DVD…Filmmakers have sold 4000 DVDs, 700 downloads through their own site (powered by E-Junkie) and Amazon Unbox, as of September 2007.

23. Reinventing Distribution: “Four Eyed Monsters” 1. Played SXSW 2. Didn’t get picked up 3. Video podcasts 4. The importance of e-mail addresses and ZIP codes 5. Demand-based theatrical showings

24. Reinventing Distribution: “Iraq for Sale” 1. Made to influence the 2006 mid-term elections 2. Online financing 3. House parties/DVD sales

25. Reinventing Distribution: House Parties

29. Where Film Fans Hang Out

30. Where Film Fans Hang Out

31. Where Film Fans Hang Out

32. Marketing: Pre-Release

33. Marketing: Pre-Release

34. Marketing: Pre-Release

35. Marketing: Pre-Release Documentary: “Half a Soulja”

36. Marketing: Pre-Release

37. Marketing: Pre-Release

38. Marketing: Release Time

39. Marketing: Release Time

40. Marketing: Release Time Feature: “Head Trauma”

41. Marketing: DVD & Post-Theatrical

42. Marketing: DVD & Post-Theatrical

43. Marketing: “Embed and Spread”

45. Video: M dot Strange