SlideShare a Scribd company logo
1 of 41
Building & Testing an IA
Crystal Beasley . @skinny
a.k.a. “How To Improve Your
Product Without Ever
Opening Photoshop
bigger = exponentially harder
support.mozilla.com
        HOME
users often land on leaves
Where am I?
What content is related?
Where am I?
What content is related?
HOME
HOME




bookmarks
HOME




bookmarks   crashes
HOME




bookmarks   crashes   privacy
making the buckets
determine top user tasks
What did users look for?
internal search analytics
What did they find?
incoming google terms
top visited pages
incoming google terms
top visited pages
group terms into clusters
the mismatches are gold
deep links
Is google finding
poor-quality pages?
Treejack testing
can users find the answer
do a baseline
improved wording
improved categories
improved wording
improved categories
test again
use exact same tasks and
wording each time
getting recruits
intercept visitors with Ethnio
direct traffic to any provider
pay incentives through
Ethnio
gotcha: allow 1+ dev cycle
to ship JS to prod

More Related Content

What's hot (6)

Matt Roberts - My SEO Toolkit - ionSearch 2012
Matt Roberts - My SEO Toolkit - ionSearch 2012Matt Roberts - My SEO Toolkit - ionSearch 2012
Matt Roberts - My SEO Toolkit - ionSearch 2012
 
Enterprise SEO: Understanding the Power and Peril of SEO at Scale
Enterprise SEO: Understanding the Power and Peril of SEO at ScaleEnterprise SEO: Understanding the Power and Peril of SEO at Scale
Enterprise SEO: Understanding the Power and Peril of SEO at Scale
 
Esse Quam Videri
Esse Quam VideriEsse Quam Videri
Esse Quam Videri
 
SEO for WordPress in 10 Simple Steps
SEO for WordPress in 10 Simple Steps SEO for WordPress in 10 Simple Steps
SEO for WordPress in 10 Simple Steps
 
Simple WordPress SEO
Simple WordPress SEOSimple WordPress SEO
Simple WordPress SEO
 
SEO for Visibility, Action, & Conversion
SEO for Visibility, Action, & ConversionSEO for Visibility, Action, & Conversion
SEO for Visibility, Action, & Conversion
 

Viewers also liked

BrowserID review of mobile experience
BrowserID review of mobile experienceBrowserID review of mobile experience
BrowserID review of mobile experience
Crystal Beasley
 

Viewers also liked (8)

Pielab preso
Pielab presoPielab preso
Pielab preso
 
PieLabPDX preso
PieLabPDX presoPieLabPDX preso
PieLabPDX preso
 
Negotiation in open source teams
Negotiation in open source teamsNegotiation in open source teams
Negotiation in open source teams
 
BrowserID review of mobile experience
BrowserID review of mobile experienceBrowserID review of mobile experience
BrowserID review of mobile experience
 
RDF is the worldwide brainstorm
RDF is the worldwide brainstormRDF is the worldwide brainstorm
RDF is the worldwide brainstorm
 
RDF et web sémantique en 5 minutes chrono
RDF et web sémantique en 5 minutes chronoRDF et web sémantique en 5 minutes chrono
RDF et web sémantique en 5 minutes chrono
 
13 Signs Your UX Needs an Exorcism
13 Signs Your UX Needs an Exorcism13 Signs Your UX Needs an Exorcism
13 Signs Your UX Needs an Exorcism
 
How to Become a Thought Leader in Your Niche
How to Become a Thought Leader in Your NicheHow to Become a Thought Leader in Your Niche
How to Become a Thought Leader in Your Niche
 

Similar to Building and testing an information architecture

Writing For Semantic Search
Writing For Semantic SearchWriting For Semantic Search
Writing For Semantic Search
Zara Altair
 

Similar to Building and testing an information architecture (20)

Writing For Semantic Search
Writing For Semantic SearchWriting For Semantic Search
Writing For Semantic Search
 
Writing for Semantic Search
Writing for Semantic SearchWriting for Semantic Search
Writing for Semantic Search
 
Denver Startup Week: 10 Common Website Mistakes and How to Fix Them
Denver Startup Week: 10 Common Website Mistakes and How to Fix ThemDenver Startup Week: 10 Common Website Mistakes and How to Fix Them
Denver Startup Week: 10 Common Website Mistakes and How to Fix Them
 
SEO Content Creation 101 By LinchpinSEO for Small Business in Chicago
SEO Content Creation 101 By LinchpinSEO for Small Business in ChicagoSEO Content Creation 101 By LinchpinSEO for Small Business in Chicago
SEO Content Creation 101 By LinchpinSEO for Small Business in Chicago
 
Creative Content Marketing: From Strategy to Execution
Creative Content Marketing: From Strategy to ExecutionCreative Content Marketing: From Strategy to Execution
Creative Content Marketing: From Strategy to Execution
 
SEO Best Practices Tools and Resources
SEO Best Practices Tools and ResourcesSEO Best Practices Tools and Resources
SEO Best Practices Tools and Resources
 
Usability bootcamp 3 18-13 high edweb ne-final
Usability bootcamp 3 18-13 high edweb ne-finalUsability bootcamp 3 18-13 high edweb ne-final
Usability bootcamp 3 18-13 high edweb ne-final
 
Deck_Rob Flaherty
Deck_Rob FlahertyDeck_Rob Flaherty
Deck_Rob Flaherty
 
Google Analytics: Q&A
Google Analytics: Q&AGoogle Analytics: Q&A
Google Analytics: Q&A
 
Why I teach Content Strategy in Information Architecture
Why I teach Content Strategy in Information ArchitectureWhy I teach Content Strategy in Information Architecture
Why I teach Content Strategy in Information Architecture
 
Choose Short Men & Tall Women
Choose Short Men & Tall WomenChoose Short Men & Tall Women
Choose Short Men & Tall Women
 
Semantic Search
Semantic SearchSemantic Search
Semantic Search
 
Ultimate SEO Guide Australia 2018
Ultimate SEO Guide Australia 2018Ultimate SEO Guide Australia 2018
Ultimate SEO Guide Australia 2018
 
State of seo 2016 by Josh Bachynski
State of seo 2016  by  Josh BachynskiState of seo 2016  by  Josh Bachynski
State of seo 2016 by Josh Bachynski
 
SEO Workshop Presentation
SEO Workshop PresentationSEO Workshop Presentation
SEO Workshop Presentation
 
Ethical Search Engine Optimization | White Hat SEO Tips and Techniques
Ethical Search Engine Optimization | White Hat SEO Tips and TechniquesEthical Search Engine Optimization | White Hat SEO Tips and Techniques
Ethical Search Engine Optimization | White Hat SEO Tips and Techniques
 
Behemoth SEO: Search Strategy for Huge Websites
Behemoth SEO: Search Strategy for Huge WebsitesBehemoth SEO: Search Strategy for Huge Websites
Behemoth SEO: Search Strategy for Huge Websites
 
How Google Ranks Websites and Basic Needs for SEO
How Google Ranks Websites and Basic Needs for SEOHow Google Ranks Websites and Basic Needs for SEO
How Google Ranks Websites and Basic Needs for SEO
 
Web strategy
Web strategyWeb strategy
Web strategy
 
Using Tags & Taxonomies to super charge your eCommerce SEO
Using Tags & Taxonomies to super charge your eCommerce SEOUsing Tags & Taxonomies to super charge your eCommerce SEO
Using Tags & Taxonomies to super charge your eCommerce SEO
 

Recently uploaded

Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
panagenda
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Safe Software
 
Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native Applications
WSO2
 

Recently uploaded (20)

Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
 
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
 
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
 
WSO2's API Vision: Unifying Control, Empowering Developers
WSO2's API Vision: Unifying Control, Empowering DevelopersWSO2's API Vision: Unifying Control, Empowering Developers
WSO2's API Vision: Unifying Control, Empowering Developers
 
ICT role in 21st century education and its challenges
ICT role in 21st century education and its challengesICT role in 21st century education and its challenges
ICT role in 21st century education and its challenges
 
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodPolkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
 
Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot ModelMcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot Model
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
 
CNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In PakistanCNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In Pakistan
 
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWEREMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
 
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
 
Exploring Multimodal Embeddings with Milvus
Exploring Multimodal Embeddings with MilvusExploring Multimodal Embeddings with Milvus
Exploring Multimodal Embeddings with Milvus
 
Platformless Horizons for Digital Adaptability
Platformless Horizons for Digital AdaptabilityPlatformless Horizons for Digital Adaptability
Platformless Horizons for Digital Adaptability
 
Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native Applications
 
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
 
Introduction to Multilingual Retrieval Augmented Generation (RAG)
Introduction to Multilingual Retrieval Augmented Generation (RAG)Introduction to Multilingual Retrieval Augmented Generation (RAG)
Introduction to Multilingual Retrieval Augmented Generation (RAG)
 
DBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor PresentationDBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor Presentation
 

Building and testing an information architecture

Editor's Notes

  1. \n
  2. \n
  3. \n
  4. \n
  5. \n
  6. \n
  7. \n
  8. \n
  9. \n
  10. \n
  11. \n
  12. \n
  13. \n
  14. \n
  15. \n
  16. \n
  17. \n
  18. \n
  19. \n
  20. \n
  21. \n
  22. \n
  23. \n
  24. \n
  25. \n
  26. \n
  27. \n
  28. \n
  29. \n
  30. \n
  31. \n
  32. \n
  33. \n
  34. \n
  35. \n
  36. \n
  37. \n
  38. \n
  39. \n
  40. \n
  41. \n