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Building and testing an information architecture
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Building and testing an information architecture

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Transcript

  • 1. Building & Testing an IACrystal Beasley . @skinny
  • 2. a.k.a. “How To Improve YourProduct Without EverOpening Photoshop
  • 3. bigger = exponentially harder
  • 4. support.mozilla.com HOME
  • 5. users often land on leaves
  • 6. Where am I?What content is related?
  • 7. Where am I?What content is related?
  • 8. HOME
  • 9. HOMEbookmarks
  • 10. HOMEbookmarks crashes
  • 11. HOMEbookmarks crashes privacy
  • 12. making the buckets
  • 13. determine top user tasks
  • 14. What did users look for?
  • 15. internal search analytics
  • 16. What did they find?
  • 17. incoming google termstop visited pages
  • 18. incoming google termstop visited pages
  • 19. group terms into clusters
  • 20. the mismatches are gold
  • 21. deep links
  • 22. Is google findingpoor-quality pages?
  • 23. Treejack testing
  • 24. can users find the answer
  • 25. do a baseline
  • 26. improved wordingimproved categories
  • 27. improved wordingimproved categories
  • 28. test again
  • 29. use exact same tasks andwording each time
  • 30. getting recruits
  • 31. intercept visitors with Ethnio
  • 32. direct traffic to any provider
  • 33. pay incentives throughEthnio
  • 34. gotcha: allow 1+ dev cycleto ship JS to prod