Building and testing an information architecture
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Building and testing an information architecture

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Building and testing an information architecture Building and testing an information architecture Presentation Transcript

  • Building & Testing an IACrystal Beasley . @skinny
  • a.k.a. “How To Improve YourProduct Without EverOpening Photoshop
  • bigger = exponentially harder
  • support.mozilla.com HOME
  • users often land on leaves
  • Where am I?What content is related?
  • Where am I?What content is related?
  • HOME
  • HOMEbookmarks
  • HOMEbookmarks crashes
  • HOMEbookmarks crashes privacy
  • making the buckets
  • determine top user tasks
  • What did users look for?
  • internal search analytics
  • What did they find?
  • incoming google termstop visited pages
  • incoming google termstop visited pages
  • group terms into clusters
  • the mismatches are gold
  • deep links
  • Is google findingpoor-quality pages?
  • Treejack testing
  • can users find the answer
  • do a baseline
  • improved wordingimproved categories
  • improved wordingimproved categories
  • test again
  • use exact same tasks andwording each time
  • getting recruits
  • intercept visitors with Ethnio
  • direct traffic to any provider
  • pay incentives throughEthnio
  • gotcha: allow 1+ dev cycleto ship JS to prod