Under the Influence; The New Social VIPs and the Power They Have Over Your Future
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Kevin Skarritt's presentation at the 2011 AhaNH Social Media Summitt in Gilford, New Hampshire
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Under the Influence; The New Social VIPs and the Power They Have Over Your Future
- 1. “A-Ha!” NH Social Media Business Summit #AhaNH UNDER THE INFLUENCE The New Social VIPs and Their Power Over Your Future Kevin Lane Skarritt Chief Peep Flock Marketing @Skarritt Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with @EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
- 2. “A-Ha!” NH Social Media Business Summit #AhaNH What is Influence? • “MUST HAVE” Attributes – Value – Credibility – Network Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with @EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
- 3. “A-Ha!” NH Social Media Business Summit #AhaNH Value What it IS… What it’s NOT… • Informative • Spammy • Timely • Outdated • Focused • Willy-nilly • Other-focused • Self-centered • Interesting • Hohummmm • Exciting • Polarizing Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with @EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
- 4. “A-Ha!” NH Social Media Business Summit #AhaNH Credibility – You ARE what you send! • Twitter • Facebook • LinkedIn • Blogging And HOW; • Consistent — Scheduled Daily Events • High Value — Create a Media Calendar • Engagement — Who, What, When, Where Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with @EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
- 5. “A-Ha!” NH Social Media Business Summit #AhaNH Network The Long Tail Dunbar’s Number = 150 Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with @EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
- 6. “A-Ha!” NH Social Media Business Summit #AhaNH The Long Tail Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with @EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
- 7. “A-Ha!” NH Social Media Business Summit #AhaNH The Long Tail Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with @EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
- 8. “A-Ha!” NH Social Media Business Summit #AhaNH The Long Tail Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with @EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
- 9. “A-Ha!” NH Social Media Business Summit #AhaNH Tools to Measure Influence Klout.com Twitter.Grader.com Facebook.Grader.com PeerIndex.com Twitalyzer.com … and MANY more. Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with @EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
- 10. “A-Ha!” NH Social Media Business Summit #AhaNH ReFollow.com Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with @EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
- 11. “A-Ha!” NH Social Media Business Summit #AhaNH Make Your Smart Phone Your Best Friend Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with @EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
- 12. “A-Ha!” NH Social Media Business Summit #AhaNH Drink the “Social Media Kool-Aid” Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with @EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
- 13. “A-Ha!” NH Social Media Business Summit #AhaNH Connect With Kevin 1-888-FLOCK-88 kevin@flockmarketing.com @skarritt facebook.com/skarritt facebook.com/flockmarketing linkedin.com/in/skarritt Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with @EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
Editor's Notes
- Is a millionaire in Empire Avenue with a share price of 45 eaves.Included in over 1400 Twitter listsHas over 41,000 followers (in the top ½ of 1% of all tweeters worldwide)Twitalyzer score of 98/100TwitterGrader score of 100/100Has a Klout Score of 74 (higher than Chris Penn, Laura Fitton, John Wall, David Meerman Scott)
- 2 MinutesHow many of you are:– Marketing Mangers– Professional Networkers– PublishersBefore you can have influence you have to:–Drink the Social Media Koolaid (Own it, Embrace it)– Have a strategy based on knowledge– Build momentumVALUE – AmplificationNETWORK – True Reach CREDIBILITY – Network Impact
- 1 MinuteVALUE – Your goal is to get amplification - no spam - no selling - high perceived value - easy to digest (mostly) - laser focused on just a few topics
- 1 MinuteCREDIBILITY - Authentic - Personal – Casual but not too much so - Professional – but not too stuffy - NEVER appear to hard sell!
- 4 minutesNETWORK - Laser focused (sound familiar) - BIG (despite rumors to the contrary) - segmented using lists (CRM Application in the best of worlds) - Engaged … willing to reciprocate
- 1 MinuteKLOUT – Twitter, Facebook, Google+, LinkedIn, FourSquare, YouTube, Instagram,Tumblr, Blogger, WordPress, Last.fm, FlickrPEERINDEX – Twitter, Facebook, LinkedIn, Quora
- 30 SecondsMultiple Followand UnfollowSortingSearchAbout $20/month
- 30 SecondsIf you don’t have one, GET ONE!Manage all your accounts in one place, anytime!
- 10 Seconds
- 1 minute