Twitter Crash Course: Beyond the Basics, to Tools, Strategies, and Secrets

611 views

Published on

On the one hand, Twitter is as simple as it gets. 140 character posts. Follow people, and most follow you back. Reply to people, use a hashtag to be a part of specific conversations...sounds easy, right?

Twitter also goes rabbit-hole deep, and most of the use by its 500 million members happens "off-platform" - through a whole host of tools, apps, services, dashboards, and analytics designed to help you make the most of your Twitter experience.

So, once you've mastered the basics of Twitter - setting up your account, starting to tweet, finding people to follow - what comes next? How do you make sense of this awesome serendipity portal, which now ranks only behind Google and YouTube as the third-largest search engine in the world?

In this presentation, originally delivered for a Women Inspiring Women 2012 Entrepreneurial Series workshop, Allen Voivod pulls the curtain back on some of the tools, tactics, and strategies he and his co-Ally in Possibility Lani Voivod use to succeed with Twitter at Epiphanies, Inc.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
611
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Twitter Crash Course: Beyond the Basics, to Tools, Strategies, and Secrets

  1. 1. A-Ha Yourself! With Social Media #AhaNHTwitter Crash Course!Lani & Allen Voivod  Co-Owners andYour Allies in Possibility  Epiphanies, Inc.  @AllenVoivod@LaniVoivod Source: GollyGforce on Flickr (CC BY 2.0) Presented  by  Epiphanies,  Inc.  (EpiphaniesInc.com),  in  partnership  with   @EpiphaniesInc    |    @WomenInspiring   Facebook.com/AhaYourself    |    Facebook.com/WomenInspiringWomen   Women  Inspiring  Women  (wiwnh.com)  
  2. 2. A-Ha Yourself! With Social Media #AhaNH“…burning withcuriosity, she ran acrossthe field after it, and fortunately wasjust in time to see it pop down alarge rabbit-hole under the hedge. “In another moment down wentAlice after it, never once consideringhow in the world she was to get outagain.” --Alice’s Adventures in Wonderland Presented  by  Epiphanies,  Inc.  (EpiphaniesInc.com),  in  partnership  with  @EpiphaniesInc    |    @WomenInspiring   Facebook.com/AhaYourself    |    Facebook.com/WomenInspiringWomen   Women  Inspiring  Women  (wiwnh.com)  
  3. 3. A-Ha Yourself! With Social Media #AhaNHComing up… •  Since about 70-80% of Twitter use is off-site, 70-80% of this session features off-site ways to maximize your success. •  Secret note: The bullet point above is 120 characters long, the ideal length to allow old-style retweeting – aka sharing - of your tweets. •  Let’s go! Presented  by  Epiphanies,  Inc.  (EpiphaniesInc.com),  in  partnership  with  @EpiphaniesInc    |    @WomenInspiring   Facebook.com/AhaYourself    |    Facebook.com/WomenInspiringWomen   Women  Inspiring  Women  (wiwnh.com)  
  4. 4. A-Ha Yourself! With Social Media #AhaNH Presented  by  Epiphanies,  Inc.  (EpiphaniesInc.com),  in  partnership  with  @EpiphaniesInc    |    @WomenInspiring   Facebook.com/AhaYourself    |    Facebook.com/WomenInspiringWomen   Women  Inspiring  Women  (wiwnh.com)  
  5. 5. A-Ha Yourself! With Social Media #AhaNHThe Basics… http://aha.to/ TwitterSmallBizGuide Presented  by  Epiphanies,  Inc.  (EpiphaniesInc.com),  in  partnership  with  @EpiphaniesInc    |    @WomenInspiring   Facebook.com/AhaYourself    |    Facebook.com/WomenInspiringWomen   Women  Inspiring  Women  (wiwnh.com)  
  6. 6. A-Ha Yourself! With Social Media #AhaNH Source: Loren Javier on Flickr (CC BY-ND 2.0) Presented  by  Epiphanies,  Inc.  (EpiphaniesInc.com),  in  partnership  with  @EpiphaniesInc    |    @WomenInspiring   Facebook.com/AhaYourself    |    Facebook.com/WomenInspiringWomen   Women  Inspiring  Women  (wiwnh.com)  
  7. 7. A-Ha Yourself! With Social Media #AhaNHTwitter Is a… •  One-on-one relationship-building platform •  Serendipity engine •  Business/industry intelligence source •  Lead generation/affiliate sales driver •  Collaborative attention-getter •  Gatekeeper-bypassing access door •  It’s what YOU decide you want it to be! Presented  by  Epiphanies,  Inc.  (EpiphaniesInc.com),  in  partnership  with  @EpiphaniesInc    |    @WomenInspiring   Facebook.com/AhaYourself    |    Facebook.com/WomenInspiringWomen   Women  Inspiring  Women  (wiwnh.com)  
  8. 8. A-Ha Yourself! With Social Media #AhaNHOn Twitter: Lists Presented  by  Epiphanies,  Inc.  (EpiphaniesInc.com),  in  partnership  with  @EpiphaniesInc    |    @WomenInspiring   Facebook.com/AhaYourself    |    Facebook.com/WomenInspiringWomen   Women  Inspiring  Women  (wiwnh.com)  
  9. 9. A-Ha Yourself! With Social Media #AhaNHOn Twitter: Say It Again! “If I follow common wisdom, I would have tweeted it once and lost 1,200 clicks—that’s the bottom line.” Source: http:// holykaw.alltop.com/ the-art-of-the-repeat- tweet Presented  by  Epiphanies,  Inc.  (EpiphaniesInc.com),  in  partnership  with  @EpiphaniesInc    |    @WomenInspiring   Facebook.com/AhaYourself    |    Facebook.com/WomenInspiringWomen   Women  Inspiring  Women  (wiwnh.com)  
  10. 10. A-Ha Yourself! With Social Media #AhaNHOn Twitter: Saved & Advanced Search Presented  by  Epiphanies,  Inc.  (EpiphaniesInc.com),  in  partnership  with  @EpiphaniesInc    |    @WomenInspiring   Facebook.com/AhaYourself    |    Facebook.com/WomenInspiringWomen   Women  Inspiring  Women  (wiwnh.com)  
  11. 11. A-Ha Yourself! With Social Media #AhaNHOff Twitter: HootSuite Presented  by  Epiphanies,  Inc.  (EpiphaniesInc.com),  in  partnership  with  @EpiphaniesInc    |    @WomenInspiring   Facebook.com/AhaYourself    |    Facebook.com/WomenInspiringWomen   Women  Inspiring  Women  (wiwnh.com)  
  12. 12. A-Ha Yourself! With Social Media #AhaNHOff Twitter: Bit.ly Presented  by  Epiphanies,  Inc.  (EpiphaniesInc.com),  in  partnership  with  @EpiphaniesInc    |    @WomenInspiring   Facebook.com/AhaYourself    |    Facebook.com/WomenInspiringWomen   Women  Inspiring  Women  (wiwnh.com)  
  13. 13. A-Ha Yourself! With Social Media #AhaNHOff Twitter: Get in the Sharing Habit! Presented  by  Epiphanies,  Inc.  (EpiphaniesInc.com),  in  partnership  with  @EpiphaniesInc    |    @WomenInspiring   Facebook.com/AhaYourself    |    Facebook.com/WomenInspiringWomen   Women  Inspiring  Women  (wiwnh.com)  
  14. 14. A-Ha Yourself! With Social Media #AhaNHOff Twitter: TweetAdder Presented  by  Epiphanies,  Inc.  (EpiphaniesInc.com),  in  partnership  with  @EpiphaniesInc    |    @WomenInspiring   Facebook.com/AhaYourself    |    Facebook.com/WomenInspiringWomen   Women  Inspiring  Women  (wiwnh.com)  
  15. 15. A-Ha Yourself! With Social Media #AhaNHOff Twitter: TweetAdder Presented  by  Epiphanies,  Inc.  (EpiphaniesInc.com),  in  partnership  with  @EpiphaniesInc    |    @WomenInspiring   Facebook.com/AhaYourself    |    Facebook.com/WomenInspiringWomen   Women  Inspiring  Women  (wiwnh.com)  
  16. 16. A-Ha Yourself! With Social Media #AhaNHOff Twitter: TweetChat Presented  by  Epiphanies,  Inc.  (EpiphaniesInc.com),  in  partnership  with  @EpiphaniesInc    |    @WomenInspiring   Facebook.com/AhaYourself    |    Facebook.com/WomenInspiringWomen   Women  Inspiring  Women  (wiwnh.com)  
  17. 17. A-Ha Yourself! With Social Media #AhaNHOff Twitter: Crowdbooster Presented  by  Epiphanies,  Inc.  (EpiphaniesInc.com),  in  partnership  with  @EpiphaniesInc    |    @WomenInspiring   Facebook.com/AhaYourself    |    Facebook.com/WomenInspiringWomen   Women  Inspiring  Women  (wiwnh.com)  
  18. 18. A-Ha Yourself! With Social Media #AhaNHOff Twitter: Crowdbooster Presented  by  Epiphanies,  Inc.  (EpiphaniesInc.com),  in  partnership  with  @EpiphaniesInc    |    @WomenInspiring   Facebook.com/AhaYourself    |    Facebook.com/WomenInspiringWomen   Women  Inspiring  Women  (wiwnh.com)  
  19. 19. A-Ha Yourself! With Social Media #AhaNHOff Twitter: Data Crunchers Source: Poynter Institute) Presented  by  Epiphanies,  Inc.  (EpiphaniesInc.com),  in  partnership  with  @EpiphaniesInc    |    @WomenInspiring   Facebook.com/AhaYourself    |    Facebook.com/WomenInspiringWomen   Women  Inspiring  Women  (wiwnh.com)  
  20. 20. A-Ha Yourself! With Social Media #AhaNH Final Thought…“If opportunity doesnt knock, build a door.” – Milton Berle (at right with Frank Sinatra and Tony Curtis) Source: classic film scans on Flickr (CC BY 2.0) Presented  by  Epiphanies,  Inc.  (EpiphaniesInc.com),  in  partnership  with   @EpiphaniesInc    |    @WomenInspiring   Facebook.com/AhaYourself    |    Facebook.com/WomenInspiringWomen   Women  Inspiring  Women  (wiwnh.com)  
  21. 21. A-Ha Yourself! With Social Media #AhaNH 603-524-5248 Hey@EpiphaniesInc.com Connect @LaniVoivod, @AllenVoivod with Lani Facebook.com/AhaYourself & Allen Pinterest.com/EpiphaniesInc LinkedIn.com/Company/Epiphanies-Inc Slideshare.net/AhaYourself YouTube.com/AhaYourself gplus.to/AhaYourself Presented  by  Epiphanies,  Inc.  (EpiphaniesInc.com),  in  partnership  with  @EpiphaniesInc    |    @WomenInspiring   Facebook.com/AhaYourself    |    Facebook.com/WomenInspiringWomen   Women  Inspiring  Women  (wiwnh.com)  

×