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On the one hand, Twitter is as simple as it gets. 140 character posts. Follow people, and most follow you back. Reply to people, use a hashtag to be a part of specific conversations...sounds easy, right?
Twitter also goes rabbit-hole deep, and most of the use by its 500 million members happens "off-platform" - through a whole host of tools, apps, services, dashboards, and analytics designed to help you make the most of your Twitter experience.
So, once you've mastered the basics of Twitter - setting up your account, starting to tweet, finding people to follow - what comes next? How do you make sense of this awesome serendipity portal, which now ranks only behind Google and YouTube as the third-largest search engine in the world?
In this presentation, originally delivered for a Women Inspiring Women 2012 Entrepreneurial Series workshop, Allen Voivod pulls the curtain back on some of the tools, tactics, and strategies he and his co-Ally in Possibility Lani Voivod use to succeed with Twitter at Epiphanies, Inc.