Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Under the Influence: The New Social VIPs and Their Power Over Your Future (#AhaNH 2011)

569 views

Published on

Delivering value, building and analyzing your network, and establishing your credibility - these are the keys to influence in the new social era. So says Kevin Skarritt, Chief Peep at Flock Marketing, in his session at the 3rd Annual "A-Ha!" NH Social Media Business Summit.

Published in: Business, Technology
  • Be the first to comment

Under the Influence: The New Social VIPs and Their Power Over Your Future (#AhaNH 2011)

  1. 1. “A-Ha!” NH Social Media Business Summit #AhaNH UNDER THE INFLUENCE The New Social VIPs and Their Power Over Your Future Kevin Lane Skarritt Chief Peep Flock Marketing @Skarritt Presented  by  Epiphanies,  Inc.  (EpiphaniesInc.com),  in  partnership  with    @EpiphaniesInc    |    @NoBullBlog   Facebook.com/AhaYourself    |    Facebook.com/NoBullBusiness   the  NH  Division  of  Economic  Development  (NHEconomy.com)  
  2. 2. “A-Ha!” NH Social Media Business Summit #AhaNH What is Influence? •  “MUST HAVE” Attributes –  Value –  Network –  Credibility Presented  by  Epiphanies,  Inc.  (EpiphaniesInc.com),  in  partnership  with    @EpiphaniesInc    |    @NoBullBlog   Facebook.com/AhaYourself    |    Facebook.com/NoBullBusiness   the  NH  Division  of  Economic  Development  (NHEconomy.com)  
  3. 3. “A-Ha!” NH Social Media Business Summit #AhaNH Value – More than the cost of canned meat What it IS… What it’s NOT… •  Informative •  Spammy •  Timely •  Outdated •  Focused •  Willy-nilly •  Other-focused •  Self-centered •  Interesting •  Hohummmm •  Exciting •  Polarizing Presented  by  Epiphanies,  Inc.  (EpiphaniesInc.com),  in  partnership  with    @EpiphaniesInc    |    @NoBullBlog   Facebook.com/AhaYourself    |    Facebook.com/NoBullBusiness   the  NH  Division  of  Economic  Development  (NHEconomy.com)  
  4. 4. “A-Ha!” NH Social Media Business Summit #AhaNH Network The Long Tail Dunbar’s  Number  =  150   Presented  by  Epiphanies,  Inc.  (EpiphaniesInc.com),  in  partnership  with    @EpiphaniesInc    |    @NoBullBlog   Facebook.com/AhaYourself    |    Facebook.com/NoBullBusiness   the  NH  Division  of  Economic  Development  (NHEconomy.com)  
  5. 5. “A-Ha!” NH Social Media Business Summit #AhaNH The Long Tail Presented  by  Epiphanies,  Inc.  (EpiphaniesInc.com),  in  partnership  with    @EpiphaniesInc    |    @NoBullBlog   Facebook.com/AhaYourself    |    Facebook.com/NoBullBusiness   the  NH  Division  of  Economic  Development  (NHEconomy.com)  
  6. 6. “A-Ha!” NH Social Media Business Summit #AhaNH The Long Tail Presented  by  Epiphanies,  Inc.  (EpiphaniesInc.com),  in  partnership  with    @EpiphaniesInc    |    @NoBullBlog   Facebook.com/AhaYourself    |    Facebook.com/NoBullBusiness   the  NH  Division  of  Economic  Development  (NHEconomy.com)  
  7. 7. “A-Ha!” NH Social Media Business Summit #AhaNH The Long Tail Presented  by  Epiphanies,  Inc.  (EpiphaniesInc.com),  in  partnership  with    @EpiphaniesInc    |    @NoBullBlog   Facebook.com/AhaYourself    |    Facebook.com/NoBullBusiness   the  NH  Division  of  Economic  Development  (NHEconomy.com)  
  8. 8. “A-Ha!” NH Social Media Business Summit #AhaNH Credibility – You ARE what you send! •  Twitter •  Facebook •  LinkedIn •  Blogging And HOW; •  Consistent — Scheduled Daily Events •  High Value — Create a Media Calendar •  Engagement — Who, What, When, Where Presented  by  Epiphanies,  Inc.  (EpiphaniesInc.com),  in  partnership  with    @EpiphaniesInc    |    @NoBullBlog   Facebook.com/AhaYourself    |    Facebook.com/NoBullBusiness   the  NH  Division  of  Economic  Development  (NHEconomy.com)  
  9. 9. “A-Ha!” NH Social Media Business Summit #AhaNH Tools to Measure Influence Klout.com TwitterGrader.com PeerIndex.com Twitalyzer.com … and MANY more. Presented  by  Epiphanies,  Inc.  (EpiphaniesInc.com),  in  partnership  with    @EpiphaniesInc    |    @NoBullBlog   Facebook.com/AhaYourself    |    Facebook.com/NoBullBusiness   the  NH  Division  of  Economic  Development  (NHEconomy.com)  
  10. 10. “A-Ha!” NH Social Media Business Summit #AhaNH ReFollow.com Presented  by  Epiphanies,  Inc.  (EpiphaniesInc.com),  in  partnership  with    @EpiphaniesInc    |    @NoBullBlog   Facebook.com/AhaYourself    |    Facebook.com/NoBullBusiness   the  NH  Division  of  Economic  Development  (NHEconomy.com)  
  11. 11. “A-Ha!” NH Social Media Business Summit #AhaNH Make Your Smart Phone Your Best Friend Presented  by  Epiphanies,  Inc.  (EpiphaniesInc.com),  in  partnership  with    @EpiphaniesInc    |    @NoBullBlog   Facebook.com/AhaYourself    |    Facebook.com/NoBullBusiness   the  NH  Division  of  Economic  Development  (NHEconomy.com)  
  12. 12. “A-Ha!” NH Social Media Business Summit #AhaNH Connect With Kevin 1-888-FLOCK-88 kevin@flockmarketing.com @skarritt facebook.com/skarritt facebook.com/flockmarketing linkedin.com/in/skarritt Presented  by  Epiphanies,  Inc.  (EpiphaniesInc.com),  in  partnership  with    @EpiphaniesInc    |    @NoBullBlog   Facebook.com/AhaYourself    |    Facebook.com/NoBullBusiness   the  NH  Division  of  Economic  Development  (NHEconomy.com)  

×