Delivering value, building and analyzing your network, and establishing your credibility - these are the keys to influence in the new social era. So says Kevin Skarritt, Chief Peep at Flock Marketing, in his session at the 3rd Annual "A-Ha!" NH Social Media Business Summit.

1. “A-Ha!” NH Social Media Business Summit #AhaNH
UNDER THE INFLUENCE
The New Social VIPs and Their Power Over Your Future
Kevin Lane Skarritt
Chief Peep
Flock Marketing
@Skarritt
Presented
by
Epiphanies,
Inc.
(EpiphaniesInc.com),
in
partnership
with
@EpiphaniesInc
|
@NoBullBlog
Facebook.com/AhaYourself
|
Facebook.com/NoBullBusiness
the
NH
Division
of
Economic
Development
(NHEconomy.com)

2. “A-Ha!” NH Social Media Business Summit #AhaNH
What is Influence?
• “MUST HAVE” Attributes
– Value
– Network
– Credibility
Presented
by
Epiphanies,
Inc.
(EpiphaniesInc.com),
in
partnership
with
@EpiphaniesInc
|
@NoBullBlog
Facebook.com/AhaYourself
|
Facebook.com/NoBullBusiness
the
NH
Division
of
Economic
Development
(NHEconomy.com)

3. “A-Ha!” NH Social Media Business Summit #AhaNH
Value – More than the cost of canned meat
What it IS… What it’s NOT…
• Informative • Spammy
• Timely • Outdated
• Focused • Willy-nilly
• Other-focused • Self-centered
• Interesting • Hohummmm
• Exciting • Polarizing
Presented
by
Epiphanies,
Inc.
(EpiphaniesInc.com),
in
partnership
with
@EpiphaniesInc
|
@NoBullBlog
Facebook.com/AhaYourself
|
Facebook.com/NoBullBusiness
the
NH
Division
of
Economic
Development
(NHEconomy.com)

4. “A-Ha!” NH Social Media Business Summit #AhaNH
Network
The Long Tail
Dunbar’s
Number
=
150
Presented
by
Epiphanies,
Inc.
(EpiphaniesInc.com),
in
partnership
with
@EpiphaniesInc
|
@NoBullBlog
Facebook.com/AhaYourself
|
Facebook.com/NoBullBusiness
the
NH
Division
of
Economic
Development
(NHEconomy.com)

5. “A-Ha!” NH Social Media Business Summit #AhaNH
The Long Tail
Presented
by
Epiphanies,
Inc.
(EpiphaniesInc.com),
in
partnership
with
@EpiphaniesInc
|
@NoBullBlog
Facebook.com/AhaYourself
|
Facebook.com/NoBullBusiness
the
NH
Division
of
Economic
Development
(NHEconomy.com)

6. “A-Ha!” NH Social Media Business Summit #AhaNH
The Long Tail
Presented
by
Epiphanies,
Inc.
(EpiphaniesInc.com),
in
partnership
with
@EpiphaniesInc
|
@NoBullBlog
Facebook.com/AhaYourself
|
Facebook.com/NoBullBusiness
the
NH
Division
of
Economic
Development
(NHEconomy.com)

7. “A-Ha!” NH Social Media Business Summit #AhaNH
The Long Tail
Presented
by
Epiphanies,
Inc.
(EpiphaniesInc.com),
in
partnership
with
@EpiphaniesInc
|
@NoBullBlog
Facebook.com/AhaYourself
|
Facebook.com/NoBullBusiness
the
NH
Division
of
Economic
Development
(NHEconomy.com)

8. “A-Ha!” NH Social Media Business Summit #AhaNH
Credibility – You ARE what you send!
• Twitter
• Facebook
• LinkedIn
• Blogging
And HOW;
• Consistent — Scheduled Daily Events
• High Value — Create a Media Calendar
• Engagement — Who, What, When, Where
Presented
by
Epiphanies,
Inc.
(EpiphaniesInc.com),
in
partnership
with
@EpiphaniesInc
|
@NoBullBlog
Facebook.com/AhaYourself
|
Facebook.com/NoBullBusiness
the
NH
Division
of
Economic
Development
(NHEconomy.com)

9. “A-Ha!” NH Social Media Business Summit #AhaNH
Tools to Measure Influence
Klout.com
TwitterGrader.com
PeerIndex.com
Twitalyzer.com
… and MANY more.
Presented
by
Epiphanies,
Inc.
(EpiphaniesInc.com),
in
partnership
with
@EpiphaniesInc
|
@NoBullBlog
Facebook.com/AhaYourself
|
Facebook.com/NoBullBusiness
the
NH
Division
of
Economic
Development
(NHEconomy.com)

10. “A-Ha!” NH Social Media Business Summit #AhaNH
ReFollow.com
Presented
by
Epiphanies,
Inc.
(EpiphaniesInc.com),
in
partnership
with
@EpiphaniesInc
|
@NoBullBlog
Facebook.com/AhaYourself
|
Facebook.com/NoBullBusiness
the
NH
Division
of
Economic
Development
(NHEconomy.com)

11. “A-Ha!” NH Social Media Business Summit #AhaNH
Make Your Smart Phone Your Best Friend
Presented
by
Epiphanies,
Inc.
(EpiphaniesInc.com),
in
partnership
with
@EpiphaniesInc
|
@NoBullBlog
Facebook.com/AhaYourself
|
Facebook.com/NoBullBusiness
the
NH
Division
of
Economic
Development
(NHEconomy.com)

12. “A-Ha!” NH Social Media Business Summit #AhaNH
Connect With Kevin
1-888-FLOCK-88
kevin@flockmarketing.com
@skarritt
facebook.com/skarritt
facebook.com/flockmarketing
linkedin.com/in/skarritt
Presented
by
Epiphanies,
Inc.
(EpiphaniesInc.com),
in
partnership
with
@EpiphaniesInc
|
@NoBullBlog
Facebook.com/AhaYourself
|
Facebook.com/NoBullBusiness
the
NH
Division
of
Economic
Development
(NHEconomy.com)