Info. http://mediawrite.eu/trenduri-marketing-online/ - Dot RO Digital Marketing Trends is the Romanian study on trends in digital marketing. The study is conducted by Mediawrite - The Web Content-Media Agency.

1. DotRO
Digital MarketingTrends
2015

2. Dot RO
(.)ro
is the Romanian top domain
extension

3. Dotro trends in onlinemarketing
study shows the marketing
objectives,the actions andtools
used by Romanian marketers

4. 2013 –60 participants
2014 –40 participants
2015 – 256 participants

5. 41.67
20.83
16.67
14.58
6.25
Business
Owners
Digital
Marketers
Marketing
Managers
Sales
Managers
Others
The 2015 studyrespondents
256 persons

6. Top Priority
Objectives

7. Top Priority
Objectives
1. Sales Generation
2. Connectwith morecustomers
3. The up-sell growth
Usingonline / digital tools and options

8. Top Priority
NEWObjectives

9. Top Priority
NEWObjectives
1. The growth ofsales volume on current andpast clients
2. Theexposure of thebrand / company
3. Theimprovementofdigitalmarketingmanagement
Usingonline / digital tools and options

10. Top Priority
Objectives for thosewith75%+
transactionsin online/ digital

11. Top Priority
Objectives for thosewith75%+ transactionsin
online/ digital
1. The growth ofsales volume on current andpast clients
2. Sales generation
3. Thegrowth ofwebsitetraffic
Usingonline / digital tools and options

12. Top Priority
Objectives forthosewith75%+
transactionsoffline(Shops&Other)

13. Top Priority
Objectives forthosewith75%+ transactionsoffline
(Shops& Other)
1. Marketshareincrease
2. Connect with morecustomers
3. Maintaincustomer loyalty
Usingonline / digital tools and options

14. Top Spending
MarketingBudgetSplit

15. Top marketing spending
MarketingSplit
1. TV /radio /printcampaigns– 18,32% ofthe marketing
budget
2. CPM optimizedcampaigns– 18,06% ofthemarketing
budget
3. Digitalcustomermediaactions– 13,64% ofthe marketing
budget

16. Want To See Results in
Other European
Countries?

17. Support
Mediawrite
The Web Content-Media Agency
http://mediawrite.eu/