Press Release Friday 8 August 2014 Women's Agenda celebrates second birthday and launches advisory board Women's Agenda is celebrating its second birthday today by announcing its first advisory board, and launching a series of challenging ideas to promote better workplaces and choices for women at work. The advisory board features a number of leading business minds who will offer advice and ideas for further developing the Women's Agenda brand. It includes Boost Juice founder Janine Allis, company directors Wendy McCarthy and Elizabeth Proust, and Marina Go -- who will continue on the board after leaving her role as CEO of Private Media (also the publisher of Women's Agenda). Launched on the 8th August 2012, the digital publication has since gone on to become a leading and widely recognised brand for professional women and entrepreneurs, with 14,000 daily newsletter subscribers and a strong following on social media. "We know we've cracked an excellent niche by delivering great news content, opinions and profiles stories relevant to career-minded women. We know it, because our readers frequently tell us. Our goal is to make sure more women know we exist, and to significantly expand our community," said Women’s Agenda editor, Angela Priestley. While the publication covers careers advice for women, it also aims to challenge the status quo when it comes to women's workforce participation and the still too small number of women in leadership.

1. PRESS RELEASE
8th
August 2014
Women's Agenda celebrates second birthday and launches advisory board
Women's Agenda is celebrating its second birthday today by announcing its first
advisory board, and launching a series of challenging ideas to promote better
workplaces and choices for women at work.
The advisory board features a number of leading business minds who will offer advice and
ideas for further developing the Women's Agenda brand. It includes Boost Juice founder
Janine Allis, company directors Wendy McCarthy and Elizabeth Proust, and Marina Go -
- who will continue on the board after leaving her role as CEO of Private Media (also the
publisher of Women's Agenda).
Launched on the 8th August 2012, the digital publication has since gone on to become a
leading and widely recognised brand for professional women and entrepreneurs, with 14,000
daily newsletter subscribers and a strong following on social media.
"We know we've cracked an excellent niche by delivering great news content, opinions and
profiles stories relevant to career-minded women. We know it, because our readers
frequently tell us. Our goal is to make sure more women know we exist, and to significantly
expand our community," said Women’s Agenda editor, Angela Priestley.
While the publication covers careers advice for women, it also aims to challenge the status
quo when it comes to women's workforce participation and the still too small number of
women in leadership.
As such, Women's Agenda will celebrate its second birthday on the 8th
August by launching
a series exploring 'Eight Ground-breaking Ideas for Women at Work'. The series will
challenge, provoke and get people thinking outside the square when it comes to so-called
'solutions' for bolstering women's workforce participation. Some of the ideas to be featured
include: Compulsory mentoring service; a one childcare place for every child policy, and paid
maternity transition assistance.
Angela Priestley says the feature series will promote some of the 'what if' style
conversations the publication's key writers have had with interview subjects and at events
while discussing workplace gender equality over the last two years.
"Some will seem outlandish, others a little daring, but all have some foundation in the ideas
we've shared amongst ourselves and with others in the 24 months we've been covering
these issues on a daily basis," she said.
Priestley also reflected on the success of the publication so far, but said the team's looking
to further extend the brand and reach to more women and men interested in its core issues.
"We launched with the purpose of delivering news and actively advocating for change across
four key pillars: the gender pay gap; women in leadership; workplace discrimination; and
affordable and accessible childcare. In our third year, we'll be extending that to further
covering and advocating for improving women's health, and promoting and celebrating girls
ambition”, she said.

2. She said the team is also developing more in person events following the success of the
NAB Women's Agenda Leadership Awards in 2013 and 2014, as well as short courses
and seminars via its recently released online mentoring platform, My Agenda.
For interviews, media appearances, images and further information please contact
Samantha Dybac
e: sjdybac@sammway.com.au p: 0411 251 373
ENDS
WOMEN'S AGENDA is the digital destination for career-minded women, where women (and
men) help women achieve. We support women in business, women on boards, women in
media, women in leadership and all aspirational women in the workplace.
http://www.womensagenda.com.au
For further information on editor, Women’s Agenda, Angela Priestley
http://www.sammway.com.au/talent/angela-priestley/
Angela Priestley is the editor of Women’s Agenda, a leading digital publication for career-
minded women. Angela has been a journalist and editor for ten years, writing about and
editing publications on legal affairs, business, politics and technology.
She is the author of: Women Who Seize the Moment: 11 Lessons From Those Who Create
Their Own Success.
She speaks on women’s careers and workforce participation and is available for media
interviews, award judging and panel discussions.
PRIVATE MEDIA is Australia’s leading independent digital publisher with a portfolio of
premium websites that reach over 1 million monthly unique, influential viewers and includes
some of Australia’s fastest-growing and best-known digital media publications: Crikey,
SmartCompany, Women’s Agenda, The Mandarin, StartupSmart, Property Observer and
Daily Review.
Private Media deploys high-quality journalism to provide breaking news, information and
advice with an independent perspective and social media savvy to Australia’s most
influential, affluent and entrepreneurial decision makers.
In the process they have built new marketplaces around the key influential groups who are
market makers: the leaders, the early adopters and those in that crucial first wave who
create and drive new markets. Their publications are audited by the Audited Media
Association of Australia (unlike competitors Fairfax and News Ltd) and aim to achieve the
highest possible standards of integrity with commercial partners.