Neat Company

Katherine Kelly | Ben Kessler Colleen McAndrew | Joannis Paxinos | Dineen Williams

Client: The Neat Company ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Product: NeatReceipts

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Manager Interview

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SWOT Analysis

Customer Interviews 25 Interviews November 3, 2008 – November 8, 2008

Interview Questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Target Markets Yes Small Business Industry Accounting Busn Services Fin. Services Male Female Gender Age Income 18-29 30-39 40-49 50-59 60+ < $40,000 $40,000 - $59,000 $60,000 - $79,000 $80,000 - $99,000 $100,000 + ,[object Object],[object Object],20 9 4 3 20 5 4 6 9 5 1 1 4 8 5 7 Number of Respondents

SWOT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Customer Satisfaction Number of Respondents 3 4 8 9 ,[object Object],[object Object]

Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],Summary and Recommendations

Neat Company

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