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Employee discountspoll2011 final
Employee discountspoll2011 final
Employee discountspoll2011 final
Employee discountspoll2011 final
Employee discountspoll2011 final
Employee discountspoll2011 final
Employee discountspoll2011 final
Employee discountspoll2011 final
Employee discountspoll2011 final
Employee discountspoll2011 final
Employee discountspoll2011 final
Employee discountspoll2011 final
Employee discountspoll2011 final
Employee discountspoll2011 final
Employee discountspoll2011 final
Employee discountspoll2011 final
Employee discountspoll2011 final
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Employee discountspoll2011 final

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  • 1. SHRM Poll: Employee DiscountPrograms February 15, 2012
  • 2. Key Findings How many organizations offer an employee discount program? More than one-half (58%) of organizations have an employee discount program. Larger organizations (those with 500 or more employees) are more likely to have an employee discount program than smaller organizations . What kinds of goods and services are most commonly offered? The top five employee discounts offered are: computer hardware and software (57%), health/wellness services not covered by health insurance and/or organization’s wellness offerings (55%), goods and services at specific retail stores or retail sites (46%), entertainment (46%), and the organization’s own goods and services (43%). Which employee discounts are the most popular? Nearly one-quarter (24%) of organizations reported that their own organization’s goods and services were most popular, followed by health/wellness services and entertainment (15% each). Computer hardware and software was the fourth most popular discount (10%). Do employees value employee discounts? The majority (55%) of organizations reported that their employees either highly or somewhat value these discounts. More than one-quarter (27%) indicated that employees were neutral about employee discounts, and 18% reported little to no value for employee discounts. SHRM Poll: Employee Discount Programs ©SHRM 2012 2
  • 3. Does your organization have an employee discount program? No, 42% Yes, 58%Note: n = 486. Respondents who answered “don’t know” were excluded from this analysis. SHRM Poll: Employee Discount Programs ©SHRM 2012 3
  • 4. Does your organization have an employee discount program?Comparisons by organization staff sizeLarger organizations (more than 500 employees) are more likely than smaller organizations (1 to 499 employees) to have anemployee discount program. Small organizations Large organizations Differences based on organization staff size 500 to 2,499 employees (75%) 1 to 99 employees (19%) 2,500 to 24,999 employees (84%) Larger organizations > smaller organizations 100 to 499 employees (55%) 25,000 or more employees (94%) SHRM Poll: Employee Discount Programs ©SHRM 2012 4
  • 5. In the past two years, has your organization’s employee discountprogram increased (e.g., in terms of the value, types and number ofdiscounts offered)? No, 49% Yes, 51%Note: n = 218. Only respondents whose organizations had an employee discount program were asked this question. Respondents who answered “don’tknow” were excluded from this analysis. SHRM Poll: Employee Discount Programs ©SHRM 2012 5
  • 6. On what kinds of goods and services does your organization offeremployee discounts, and which is the most popular? Computer hardware and software 57% 10% Health/wellness services not covered by health insurance and/or 55% organizations wellness offerings (e.g., fitness classes) 15% Goods and services at specific retail stores or retail sites 46% 7% Entertainment 46% 15% Your organizations own goods and services 43% 24% Restaurants 35% 4% Other consumer electronics (other than computer hardware and 34% Offered (n = software) 5% 269) Travel 33% 4% Most Popular New auto sales or auto services 29% (n = 220) 6% Clothing 23% 0% Services discounts such as cleaning, dry cleaning, etc. 19% 1% Phone discounts 6% 0% 10% Other 9%Note: Percentages for “offered” category do not total 100% due to multiple response options. Only respondents whose organizations had an employeediscount program were asked these questions. Respondents who answered “don’t know” were excluded from this analysis. SHRM Poll: Employee Discount Programs ©SHRM 2012 6
  • 7. Does your organization use a third-party administrator to manageemployee discounts? Yes, 21% No, 79%Note: n = 242. Only respondents whose organizations had an employee discount program were asked this question. Respondents who answered “don’tknow” were excluded from this analysis. SHRM Poll: Employee Discount Programs ©SHRM 2012 7
  • 8. How does your organization communicate employee discounts to staff? Through the organizations intranet 67% Via e-mail to staff 52% Distribution of coupons 18%Employee handbook, policy manual or orientation 12% Flyers, brochures, memos 8% Other 10%Note: n = 268. Percentages do not total 100% due to multiple response options. Only respondents whose organizations had an employee discount programwere asked this question. SHRM Poll: Employee Discount Programs ©SHRM 2012 8
  • 9. How does your organization communicate employee discounts to staff? Comparisons by organization staff size Larger organizations (25,000 or more employees) are more likely to communicate employee discounts to staff through the organization’s intranet than smaller organizations (1 to 2,499 employees). Small organizations Large organizations Differences based on organization staff size 1 to 99 employees (45%) 100 to 499 employees (54%) 25,000 or more employees (94%) Larger organizations > smaller organizations 500 to 2,499 employees (67%)Comparisons by organization sectorPublicly owned for-profit organizations are more likely to communicate employee discounts to staff through the organization’sintranet than privately owned for-profit and nonprofit organizations. Publicly owned for- Privately owned for- Nonprofit Differences based on organization profit organizations profit organizations organizations sector Publicly owned for-profit > 85% 61% 61% Privately owned for-profit and nonprofit SHRM Poll: Employee Discount Programs ©SHRM 2012 9
  • 10. How much do employees value discounts as part of their benefitspackage? Highly value 16% Somewhat value 39% Neutral 27% Little value 15% No value 3%Note: n = 268. Only respondents whose organizations had an employee discount program were asked this question. SHRM Poll: Employee Discount Programs ©SHRM 2012 10
  • 11. Do you know what percentage of your organization’s employeesused at least one employee discount in 2010? Yes, 20% No, 80%Note: n= 267. Only respondents whose organizations had an employee discount program were asked this question. SHRM Poll: Employee Discount Programs ©SHRM 2012 11
  • 12. Percentage of organizations employees that used at least oneemployee discount in 2010 1% to 25% of employees 32% 26% to 50% of employees 28% 51% to 75% of employees 17% 76% to 100% of employees 23%Note: n = 53. Only respondents who knew what percentage of employees used their organization’s discount program were asked this question. SHRM Poll: Employee Discount Programs ©SHRM 2012 12
  • 13. Demographics: Organization Industry Manufacturing 20% Health care and social assistance 15% Professional, scientific and technical services 13% Finance and insurance 8% Retail trade 7% Educational services 6% Transportation and warehousing 5% Accommodation and food services 4% Information, publishing industries 4% Public administration 4% Wholesale trade 4% Utilities 3% Arts, entertainment and recreation 3% Real estate and rental and leasing 2% Religious, grant-making, civic, professional and similar organizations 2% Management of companies and enterprises 2% Construction of buildings, heavy and civil engineering construction, specialty trade contractors 2% Administrative and support and waste management and remediation services 1% Mining 1% Repair and maintenance 1% Private households 0% Agriculture, forestry, fishing and hunting 0% Personal and laundry services 0% Other services except public administration 9% Note: n = 446. Percentages do not total 100% due to multiple response options. SHRM Poll: Employee Discount Programs ©SHRM 2012 13
  • 14. Demographics: Organization Sector Publicly owned for-profit organization 18% Privately owned for-profit organization 53% Nonprofit organization 20% Government sector 5% Other 4% n = 443 SHRM Poll: Employee Discount Programs ©SHRM 2012 14
  • 15. Demographics: Organization Staff Size 30% 24% 22% 16% 8% 1 to 99 employees 100 to 499 employees 00 to 2,499 employees to 24,999 employees or more employees 5 2,500 25,000 n = 444 SHRM Poll: Employee Discount Programs ©SHRM 2012 15
  • 16. Demographics: OtherDoes your organization have U.S.- Is your organization a single-unit company or abased operations (business units) only multi-unit company?or does it operate multi-nationally? Single-unit company: A company in which the location and the company are one 30% U.S.-based operations only 73% and the same. Multi-unit company: A company that has Multinational operations 27% 70% more than one location.n = 467 n = 470 Are HR policies and practices determined by the What is the HR department/function multi-unit corporate headquarters, by each work for which you responded throughout location or both? this survey? Multi-unit headquarters determines HR policies 51% and practices Corporate (company wide) 68% Each work location determines HR policies and Business unit/division 14% 4% practices Facility/location 18% A combination of both the work location and the multi-unit headquarters determine HR policies 45% n = 336 and practices n = 335 SHRM Poll: Employee Discount Programs ©SHRM 2012 16
  • 17. SHRM Poll: Employee Discount Programs Methodology  Response rate = 18%  Sample composed of 501 randomly selected HR professionals from SHRM’s membership  Margin of error +/- 4%  Survey fielded September 28-October 12, 2011 For more poll findings, visit www.shrm.org/surveys Follow us on Twitter: http://twitter.com/SHRM_Research SHRM Poll: Employee Discount Programs ©SHRM 2012 17

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