Every business or organization today, no matter what size, have some degree of investment on data management as well as business analytics infrastructure and platform. The complexity and the investments to simply maintain and integrate multiple applications to provide business value with Traditional on premise based BI is only growing. There are a number of reasons why you should be considering Cloud Solutions to build an enterprise class Analytics Platform for your Organization. Here, I would like to discuss three compelling reasons: First, Cloud analytics offerings today has significantly matured as a product and is ready for prime time. All the previous hesitations to move to the cloud such as – security, reliability, data movement - have now been addressed by vendors like Oracle, particularly with their introduction of Oracle BI Cloud Service (BICS) Second, BI cloud services provides a complete self-service Business Intelligence for the business users. Self-service really helps the business users in getting what they want quickly. It gives them the capability to combine the single “source of truth” data that’s in their enterprise systems with any other external data that they want to combine. This means that users’ ability to make quick, timely decisions drastically improves. Third, with Cloud Analytics solutions, it has become very easy for organizations and Lines of Business to get a modern analytical platform at a very low subscription based cost.