2. What marketing strategies MTS is implementing to increase the market
share?
To find competitors to MTS and the market shares of the Competitors and
what strategies MTS is implementing to beat its competitors.
To find out how MTS react to the technology changes in the
communications sector
To find out the vision, mission and ambition of the MTS
3. Sistema Shyam TeleServices(SSTL), A joint venture between
Sistema of Russia and Shyam tele link group of India, has
announced the launch of its global brand 'MTS‘ in India.
It is the first CDMA operator to get plan India license to
A Presentation by
operate in all 22 circles in India.
It will operate on CDMA technology and also provide Data
Access.
4. MTS was established in October 1993, combine by
three companies
In late 1996, Sistema JSFC acquired a majority stake in
MTS and has remained the primary owner ever since
MTS has expanded rapidly in Russia largely through the
acquisition of smaller independent players and became the
leading national mobile operator
5. CEO OF MTS
Vsevolod Rozanov
President & CEO, MTS India It takes great grit to be a telecom player in
India. The industry throws up everything business hates: Low profitability,
bitter spectrum fights, regrettable infrastructure, an exacting regulatory
body, and a large number of players. So why do telecom companies keep
at it? Because of this treasure trove: 700 million customers who still don’t
have a phone.
6. ABOUT MTS
• MTS services over 95.03 million subscribers (June30,2009). MTS provides
mobile communication Russia, Ukraine ,Turkmenistan, with a total
population of more than 230million.
7. Cont..
• MTS has been listed on the New York Stock Exchange since
July 2000 and trades under the ticker MBT.
• In 2008, MTS‘ revenues grew 24%to$10.2billion. According
to Inform telecoms & Media's World Cellular Information
Service, MTS ranks as the 8th largest operator in the world by
subscriptions at the end of 2008.
8. MTS joined the CDMA
Development Group
(CDG), an international
consortium of CDMA
service providers and
manufacturers….
MTS CDMA mobile services of
(SSTL) selects tata
communication to manage its
call centers..
10. MTS brand was
recognized as one of the
Most Powerful Brands,
MTS India touches
2 million subscriber mark
“National Telecom Award”
11. Services
• High Speed Internet
• Download 3.1MBps and Upload 1.8
MBps
• Device Cost 699,
• MTS CDMA Mobile
• ½ p/sec pulse rate
• Digital technology.
16. EXECUTIVE SUMMARY
publishing demo cards to the customer .
giving advertisements through posturing .
after receiving the call, explains about the details what customers
need.
Depends upon plans customer start to buy.
17. Eligibility for the activation datacard
The customer must and should be employ
Require id card and company id card also
Customer working company eligibility
They require address proofs also
22. CONSUMERS FEEDBACK
** Good Broadband facility has got a positive response
from the customers.
** The launch of USB data card for high speed net has
helped MTS to cover up the various losses.
23. MTS is a multinational corporation of a new
type, based in a high-growth emerging
market and simultaneously entering other
developing markets with a unified brand.
MTS is not only a leading Russian blue-chip
company, but a truly global organization….
