This document compares two Chinese restaurants, David's Tea House and Hap Chan, through observations of their locations, establishments, customer demographics, menus, pricing, and conclusions. David's Tea House is located in a high-end area close to hotels and caters more to families, while Hap Chan is located closer to offices and attracts a faster-turning, working professional crowd. David's Tea House has a wider menu but higher prices, while Hap Chan has more affordable options but a smaller menu. Both restaurants are recommended to adjust their menus and prices to be more competitive.

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CHINA vs. CHINA
A battle of the Chinese Restaurants
(David’s Tea House vs. Hap Chan)
A Micro Market Analysis
Southerners
Jose Emerson “Jemer” Afable
Ramir Anthony Blanco
Sherwin Pontanilla
Juan “Bong” Villamor

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INTRODUCTION
 Best known and most influential in Chinese gastronomy are the
Cantonese cuisine, Szechuan cuisine and the Jiangsu cuisine.
 Cantonese cuisine suited the Filipino palate best amongst
others and touched our hearts
 DimSum, which is the best example after all, is a Cantonese
term for small hearty dishes,and literally means, “touch your
heart”.

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Introduction
 DimSum dishes are bite-sized portions which are prepared
using traditional cooking methods such as frying, steaming,
stewing and baking
 Cantonese Cuisine may also include rice rolls, lotus leaf rice,
turnip cakes, buns, dumplings, stir-fried vegetables, congee
porridge and soups

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Scope and Limitation
An observational study covering:
 David’s Tea House in A. Venue Hall, Makati Avenue, Makati City
 Hap Chan branch in Neptune St. Brgy Bel-Air 2 Makati City
Authors observed both businesses from 7:00 pm up to 9:00 pm on
January 22 and 24, 2013 respectively

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Business Background
David’s Tea House
 Started operations in the late 90’s
 In 2003 began franchising opportunities to other Chinese food
enthusiasts
 As of 2012, already has over 20 branches nationwide
 above-average class style, with an ambiance of modern
Chinese restaurants
 serves authentic Chinese food consisting of Noodles, Congee,
Dimsum and Short Orders with classic Cantonese sauces

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Business Background
Hap Chan
 Started out in 1997 as a small teahouse in Manila
 Began franchising in 1999 through Hap Chan Trading and
Management Corporation
 To date, there are a total of forty branches nationwide
 Showcase of the superior food quality and friendly
neighborhood service of an authentic Hong Kong Tea House

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Observation – Location
David’s Tea House Hap Chan
Located along Makati Ave. fronting Located an establishment away
a mall and attached to a hotel (A. from Makati Ave. and just a block
Venue) away from Jupiter street and two
Amidst are a number of 3-4 star blocks away from Buendia.
hotels and other mid to high end Very heavy traffic but is just walking
restaurants distance from part of the Makati
Very heavy traffic during rush hour Central Business District
and about 5 blocks away from Hap
Chan

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Observation – Establishment
David’s Tea House Hap Chan
About a 200 sq.m. dining area About a 150 sq.m. dining area
with tables of 10-20 seating with tables with 4-10 seating
capacity/table capacity/table
Not congested looking Congested looking
With lights a bit more softer With bright white lights
With a more high-end feel With a more cafeteria look

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Observation – Customer
Demographics
David’s Tea House Hap Chan
Most of the customers were Customers were mostly smaller
families occupying at least 75% of groups of working individuals in
the establishment their 30’s up having after office
The remaining were composed of dinners and a few drinks.
big groups in their 20’s to 30’s Customer turnover was much
Customer turnover was slow as faster
customers took a longer time than Males dominated the crowd with an
usual of stay at the establishment equal mix of Chinese and Filipinos
With equal mix of males and
females but mostly Chinese
dominated

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Observation – Menu and Pricing
David’s Tea House Hap Chan
Dimsum – 75-95 Dimsum – 50-90
Congee – 90-155 Congee – 90-100
Noodles – 110-175 Noodles – 90-160
Vegetable Dishes – 225-350 Vegetable Dishes – 150-175
Chicken Dishes – 250-340 Chicken Dishes – 250-340
Beef Dishes – 265-340 Beef Dishes – 230-340
Pork Dishes – 260-430 Pork Dishes – 250-310
Fish Dishes – 340-430 Fish Dishes – 290-400
Prawn Dishes – 350-430 Prawn Dishes – 300-450
Soups – 245-285 Soups – 160-260
Roastings – 220-460 Roastings – 180-460
Rice – 195-260 Rice – 160-260
Fruit Shakes – 95-105 Fruit Shakes – 75-80
Drinks – 60-90 Drinks – 45-70
Hotpot – 350 and up Hotpot – not offered in branch
Rice Toppings – 165-175 Rice Toppings – none offered

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Conclusion
Hap Chan has a better advantage in terms of:
 Price
 Location, especially for the working crowd of Makati
David’s Tea House has a better advantage in terms of:
 Menu Offerings
 Establishment set-up especially for family and special
gatherings

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Recommendations
David’s Tea House
 Lower price
 Seating for smaller groups to maximize space
 A roving DimSum cart
Hap Chan
 A better menu (better classification of dishes)
 More choice of dishes
 HotPot offering in all branches

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Southerners
 Jose Emerson “Jemer” Afable
 Ramir Anthony Blanco
 Sherwin Pontanilla
 Juan “Bong” Villamor