If you are not creating and maintaining your own email lists, you are not only missing the identification data that is exact to your company, but you are running the risk of being marked as a spammer and decreasing your return on investment.

1. By: Alphasandesh.com
How To Manage Email List
Hygiene and Cleaning

2. InceptionInception
Email marketing is continuously growing as the
best online marketing tool. In fact, customers are
being smarter day by day, and thus, we have to
be more targeted in our marketing approach.
If you are not creating and maintaining your own
email lists, you are not only missing the
identification data that is exact to your company,
but you are running the risk of being marked as a
spammer and decreasing your return on
investment.
alphasandesh.com

3. Tips for email list hygieneTips for email list hygiene
Here are a few tips on how to maintain your
email list hygiene:
 Clean your mailing lists frequently
 Determine inactive subscribers
 Provide non-responders with a chance
 Check feedback ambiguity
 Eliminate inactive email ids
alphasandesh.com

4. Clean your email list frequentlyClean your email list frequently
• Cleaning your email list is
just ensuring that you are
keeping it as hygienic as
possible by running your
list contrary to a list of
recognized bad domains
and role accounts.
Whereas you should
eliminate opted-out email
ids and pertinent bounced
email addresses instantly.
alphasandesh.com

5. Determine inactive subscribersDetermine inactive subscribers
Finding an inactive email
subscriber depends on
the frequency of sent
emails. Somebody who
does not go through a
regular email for three
days might be busy.
Somebody who does not
go through a monthly
email three times
repeatedly may be telling
you something.
alphasandesh.com

6. Provide non responders with a chanceProvide non responders with a chance
• Do not presume that
non-responders are
dead weight. Deliver a
number of emails
intended to re-engage
them. If they do not
reply or unfold the
email, send a final
customized email
supporting them to take
action if they want to
unsubscribe.
alphasandesh.com

7. Check feedback ambiguityCheck feedback ambiguity
• Another thing internet
service providers use to
find out your
sender score is the
number of complaints
your email produce. With
email users today, it is
generally easier for
people to report your
unsolicited messages as
spam than it is for them
to opt-out from your list.
alphasandesh.com

8. Eliminate inactive email idsEliminate inactive email ids
• Analyze the email activity of
your customers and evaluate
email open rates with the
frequency of the email
delivered to them. One
example may be, if you send
an email newsletter every
two weeks and a client has
not opened one email in the
last six months, you should
eliminate the address from
your master list.
alphasandesh.com

9. Conclusion
• By following the above
practices, you can take
further steps in
enhancing your email
deliverability rates and
protecting your
reputation. Remember,
list hygiene is not a
one-time solution; you
continuously need to
clean your lists.
alphasandesh.com

10. Alphasandesh
Email Marketing & Beyond
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