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  • 1 CHAPTER- 1 INTRODUCTION OF GOOGLE A widely used search engine that uses text-matching techniques to find web pages that are important and relevant to a user's search. Google was founded by Larry page and Sergey bring while they were student at Stanford University, California. originally nicknamed "backrub" The domain google.com was registered on September 15, 1997. Google.inc is an American public corporation, earning revenue from advertising related to its internet search, e-mail, online mapping, office productivity, social networking and video sharing service as well as selling advertising-free versions of the same technologies. Google has developed an open source web browsers and a mobile operating system. The Google headquarters, the googolplex, is located in Mountain View, California. as of march31, 2009,
  • 2 CHAPTER-2 FOUNDER OF GOOGLE ERIC EMERSON SCHMIDT ERIC EMERSON SCHMIDT was born in 1955 in Washington D.C. Chairman and ceo of Google inc. and a member of the board of directors of apple Inc.
  • 3 LAWRENCE EDWARD "LARRY" PAGE LAWRENCE EDWARD ―LARRY‖ PAGE was born on March 26, 1973 in Lansing, Michigan He is currently the president of products at Google Inc. View slide
  • 4 SERGEY BRIN SERGEY BRIN was born on august 21, 1973 Co-founder and president of technology of Google View slide
  • 5 CHAPTER-3 HISTORY OF GOOGLE 1995: Larry Page and Sergey Brin meet at Stanford. Larry, 22, a U Michigan grad, is considering the school; Sergey, 21, is assigned to show him around. 1996: Larry and Sergey begin collaborating on a search engine called BackRub. BackRub operates on Stanford servers for more than a year—eventually taking up too much bandwidth. 1997:Google.com is registered as a domain on September 15. The name—a play on the word "googol," a mathematical term for the number represented by the numeral 1 followed by 100 zeros—reflects Larry and Sergey's mission to organize a seemingly infinite amount of information on the web 1998: April Larry launches a monthly "Google Friends Newsletter" to inform fans about company news. (We've since shut down Google Friends Newsletter in favor of blogs, Google+ and other methods of sharing news.) August Sun co-founder Andy Bechtolsheim writes a check for $100,000 to an entity that doesn't exist yet—a company called Google Inc. Before heading to the Burning Man festival in the Nevada desert, Larry and Sergey incorporate the iconic Man into the logo to keep people informed about where the Google crew would be for a few days—our first doodle. September On September 4, Google files for incorporation in California. Larry and Sergey open a bank account in the newly-established company's name and deposit Andy Bechtolsheim's check. Google sets up workspace in Susan Wojcicki's garage on Santa Margarita Ave., Menlo Park, Calif. Larry and Sergey hire their first employee. Craig Silverstein is a fellow CS grad student at Stanford who works at Google for 10+ years before joining education startup Khan Academy. December "PC Magazine" reports that Google "has an uncanny knack for returning extremely relevant results" and recognizes us as the search engine of choice in the Top 100 Web Sites for 1998.
  • 6 2002: February The first Google product for enterprises is released: the Google Search Appliance is a yellow box that businesses can plug into their computer network to enable search capabilities for their own documents. We release a major overhaul for AdWords, including new cost-per-click pricing. April We release the first set of Google APIs, enabling developers to query more than 2 billion web documents and program in their favorite environment, including Java, Perl and Visual Studio. May We release Google Labs, which let people try out beta technologies and was the proving ground for many Google features, such as Google Transit, Google Scholar and Google Trends. Nearly 10 years later, we wind down Google Labs in order to prioritize our product efforts. September Google News launches with 4,000 news sources. Today Google News includes 50,000+ news sources, with 70 regional editions in different languages. All told, Google News and other services send publishers 6 billion clicks per month as of 2012. October A few months after our first employee in Australia starts selling AdWords from her lounge room, we open our office in Sydney—the second office after Japan in APAC. Our first local AdWords client is eBay Australia. December With the launch of Froogle (which became Google Shopping in 2012), people can search for stuff to buy. 2010: January We introduce the Nexus One to show what's possible on Android devices. The Nexus line of devices has since grown and now includes tablets as well as phones. In response to the Haiti earthquake, engineers build Person Finder to connect loved ones in the wake of disasters. We've since launched Person Finder for other crises—including the Tōhoku earthquake and tsunami in Japan—and formed Google Crisis Response, a team that responds to global disasters. After detecting a sophisticated cyberattack from China, we announce we are no longer willing to continue censoring our services on Google.cn, our local domain. Today, users in mainland China can access search via Google.com.hk.
  • 7 February The first-ever Google Super Bowl ad tells a love story through search terms. This is one of many videos made to celebrate the human side of search. We announce a plan to build and test ultra high-speed broadband networks, delivering Internet speeds up to 100 times faster than what most Americans have access to today. More than 1,000 communities submit proposals in response. March Bike directions and bike trail data come to Google Maps. Today, there are more than 330,000 miles (530,000 kilometers) of biking trails and paths in Google Maps to help you get around on your two wheels. April We change our name to Topeka for April Fools' Day—a tribute to Topeka, Kansas, which changed its name to Google as part of an effort to bring Fiber to that city. We're the first company to launch a website publishing the number of requests we get from governments to provide information about our users or to remove content from Google products. Later in the year, we add visualizations showing disruptions in visitor traffic to our products, such as a government blocking access or a cable being cut. May As part of our efforts to accelerate the deployment of renewable energy, we make our first direct investment in a utility-scale renewable energy project. Google TV is built on Android and Chrome and gives you an easy and fast way to navigate to television channels, websites, apps, shows and movies. In celebration of PAC-MAN’s 30th birthday, we release our first-ever playable doodle, complete with all 256 levels and Ms. PAC-MAN. We acquire AdMob, a mobile display advertising company. July As part of our long-term goal to power our operations with 100% renewable energy, we announce an agreement to purchase the clean energy from 114 megawatts of wind generation in Iowa. ―Life in a Day‖ is a cinematic experiment to document one day as seen through the eyes of people around the world—created with thousands of submissions from YouTube users. August Priority Inbox helps you handle information overload in Gmail by automatically sorting your email by importance, using a variety of signals. The Wilderness Downtown‖ is a musical experience created by writer/director Chris Milk with the band Arcade Fire and Google, built with Google Chrome in mind using HTML5 and other technologies.
  • 8 September Google Instant shows you search results as you type so you can quickly get to the information you’re looking for. Three years after we first launched Street View in five U.S. cities, you can explore all seven continents at eye level with the addition of Brazil, Ireland and Antarctica imagery. October We announce we've developed technology for cars that can drive themselves; we think self-driving cars can help prevent traffic accidents, free up people’s time and reduce carbon emissions. Our automated cars have since logged more than 500,000 miles on the road. December YouTube introduces True View, a new kind of ad—after 5 seconds, if an ad doesn't seem relevant or interesting to you, you can skip it. TrueView is part of our effort to ensure viewers watch ads that are most relevant to them, and advertisers reach the right audience. 2013: January We commit to invest $200 million in a wind farm in west Texas. This brings our total clean energy commitments to more than $1 billion, which can generate over 2 GW—enough to power all the public elementary schools in New York, Wyoming and Oregon for a year. February We introduce enhanced campaigns, which updates AdWords for the multi-screen world. In 50 words, tomorrow’s Glass Explorers tell us what they would do if they had Glass. The first Explorers get Glass later in the year. Our newest laptop—the Chromebook Pixel—is designed from the ground up for power users who have embraced the cloud. April Get just the information you need right when you need it with the release of Google Now for iPhone and iPad. Plan your digital afterlife with Inactive Account Manager, which enables you to tell us what to do with your data from Google services if your account becomes inactive for any reason. May A video doodle for graphic designer and filmmaker Saul Bass celebrates his classic film credits and posters. We release imagery of the Earth taken from space over a quarter-century, providing a stunning historical perspective on the changes to the Earth’s surface over time. Google Play Music All Access, a new monthly music subscription service, lets you listen to millions of songs across your devices.
  • 9 We introduce a new Google+ Photos experience that helps your photos look their best, as well as Hangouts, which will be Google’s single communications system, replacing Google Talk, Google+ Hangouts and Messenger. Gmail gets a brand new inbox that helps you see what’s new at a glance and decide which emails you want to read when. June We unveil our latest Google[x] project: balloon-powered Internet access. We hope Project Loon can become an option for connecting rural, remote and underserved areas, and for crisis response communications. We acquire Waze to help you outsmart traffic. Funded by Google, Lawrence Berkeley National Laboratory investigates the energy impact of cloud computing. Their research indicates that moving all office workers in the United States to the cloud could reduce the energy used by information technology by up to 87 percent. July Just months after we preview the new Maps for desktop at Google I/O, we release the updated Google Maps app for smartphones and tablets—part of our redesign of Maps across devices. Chromecast is a small and affordable device that makes it easy to use your phone, tablet or laptop to bring your favorite online entertainment to your TV screen. We team up with Starbucks to bring faster, free WiFi connections to all 7,000 companyoperated Starbucks stores in the U.S. September Android passes 1 billion device activations—reflecting the work of the entire Android ecosystem and thanks to the enthusiasm of users all around the world. We announce Calico, a new company that will focus on health and well-being, with Arthur D. Levinson as CEO.
  • 10 CHAPTER-4 SERVICES AND TOOLS OF GOOGLE
  • 11 CHAPTER-5 PRODUCT FROM GOOGLE 1. Desktop products – Desktop extensions -These products created by Google are extensions to software created by other organizations. 2. Mobile products – Online mobile products – Downloadable mobile products 3. Web products 4. Development 5. Mapping 6. Search 7. Google Hardware
  • 12 1. Desktop Products • Ad Words Editor – Desktop application to manage a Google Ad Words account. The application allows users to make changes to their account and advertising campaigns before synchronizing with the online service. • Chrome – • Desktop – • Virtual 3D globe that uses satellite imagery, aerial photography and GIS from Google's repository. Gmail/Google Notified – • Desktop search application that indexes e-mails, documents, music, photos, chats, Web history and other files. It allows the installation of Google Gadgets. Earth – • Web browser. Alerts the user of new messages in their Gmail account. Pack – – Talk – • Collection of computer applications -- some Google-created, some not -including Google Earth, Google Desktop, Picasa, Google Talk, and Google Chrome. Application for VoIP and instant messaging. It consists of both a service and a client used to connect to the service, which uses the XMPP protocol. Photos Screensaver – • Slideshow screensaver as part of Google Pack, which displays images sourced from a hard disk, or through RSS and Atom Web feeds. Picasa – Photo organization and editing application, providing photo library options and simple effects. Also includes Facial Recognition and GeoTagging features.
  • 13 • Picasa Web Albums Up loader – An application to upload images to the "Picasa Web Albums" service. It consists of both an iPhoto plug-in and a stand-alone application. 2. Desktop extensions • Blogger Web Comments – • Dashboard Widgets for Mac – • A browser plug-in that enables development of off-line browser applications. Send to Mobile – • Collection of mini-applications including Gmail, Blogger and Search History. Gears – • Displays related comments from other Blogger users. Allows users to send text messages to their mobile phone (US only) about web content. Toolbar – Web browser toolbar with features such as a Google Search box, phishing protection, pop-up blocker as well as the ability for website owners to create buttons. 3. Mobile Products • Blogger Mobile – • Buzz – • Buzz is a social networking service built into Gmail. It was released on February 9th, 2010. Calendar – • Only available on some US networks. Allows you to update your Blogger blog from a mobile device. Gmail Displays a list of all Google Calendar events on a mobile device. Users are able to quickly add events to your personal calendar.
  • 14 – • News – • Access a Gmail account from a mobile device using a standard mobile web browser. Alternatively, Google provides a specific mobile application to access and download Gmail messages quicker. Allows the user to access Google News in a mobile-optimized view. Google Mobilizer – – • Optimizes web pages for mobile web browsers. Information about a product. Reader – • Displays Google Reader on a mobile device. Mobile search – Search web pages, images, local listings and mobile-specific web pages through the Google search engine. Mobile view is enabled by default. Picasa Web Albums – • Google Latitude – • Lets you view and share photo albums that you have stored online on Picasa. Google Latitude is a mobile relocation tool that lets your friends know where you are via Google Maps. Google Maps Navigation – An Android navigation application for GPS-enabled mobile devices (such as the Google Nexus One) with 3D views, turn-by-turn voice guidance and automatic rerouting. It is currently available only in the United 4. Web Products • Dashboard – • Dashboard is an online tool that allows Google Account holders to view all their personal information Google is storing on their servers. Ad Planner
  • 15 – • Ad Manager – • Internet ad serving provider. Grants – • Calling system so users can call advertisers for free at Google's expense from search results pages. This service was discontinued. Double-click – • Integrated Ad Words tool for testing different website content, in order to gain to the most successful advertising campaigns. Click-to-Call – • Google's Ad Words partner certification program, providing Ad Words qualifications to agencies that pass exams and other criteria Ad Words Website Optimizer – • Google's flagship advertising product and main source of revenue. Ad Words offers pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads. Google Advertising Professionals – • Advertisement program for Website owners. Adverts generate revenue on either a per-click or per-thousand-ads-displayed basis, and adverts shown are from Ad Words users, depending on which adverts are relevant. Ad Words – • A hosted ad management solution Ad Sense – • An online tool that allows users to view traffic estimates for popular web sites and create media plans. Scheme for non-profit organizations to benefit from free Cost-Per-Click advertising on the Ad Words network. TV Ads – CPM-driven television advertising scheme available on a trial basis, currently aimed towards professional advertisers, agencies and partners
  • 16 • Apps – • Blogger – • Friend Connect is an online service that empowers website and blog owners to add social features to their websites. It also allows users to connect with their friends on different websites that have implemented Google Friend Connect on their website. Gadgets – • Document, spreadsheet and presentation application, with document collaboration and publishing capabilities. Friend Connect – • Free online calendar. It includes a unique "quick add" function which allows users to insert events using natural language input. Other features include Gmail integration and calendar sharing. It is similar to those offered by Yahoo! and MSN. Docs – • Integrated with Gmail service allowing sharing updates, photos, videos and more at once. It lets the users make conversations about the things they find interesting. This looks as a transition to Google Wave. Calendar – • Weblog publishing tool. Users can create custom, hosted blogs with features such as photo publishing, comments, group blogs, blogger profiles and mobile-based posting with little technical knowledge. Buzz – • Custom domain and service integration service for businesses, enterprise and education, featuring Gmail and other Google products. Mini-applications designed to display information or provide a function in a succinct manner. Available in Universal or Desktop format. Profiles
  • 17 – • Gmail (Also known as Google Mail) – • Free Webmail IMAP and POP e-mail service provided by Google, known for its abundant storage and advanced interface. It was first released in an invitation-only form on April 1, 2004. Mobile access and Google Talk integration is also featured. iGoogle (Previously Google Personalized Homepage) – • It is simply how you present yourself on Google products to other Google users. It allows you to control how you appear on Google and tells others a bit more about who you are. Customizable homepage, which can contain Web feeds and Google Gadgets, launched in May 2005. It was renamed to iGoogle on April 30, 2007 (previously used internally by Google). Notebook – Web clipping application for saving online research. The tool permits users to clip text, images, and links from pages while browsing, save them online, access them from any computer, and share them with others. Google recently stopped development on Notebook and no longer accepts sign-ups. While old users can still access their notebooks, newcomers are offered to try other services such as Google Docs and Google Bookmark – • Orkut – • Panoramio – • Social networking services, where users can list their personal and professional information, create relationships amongst friends and join communities of mutual interest. In November 2006, Google opened Orkut registration to everyone, instead of being invitation only. Photos of the world. Picnik – Online photo editing service.
  • 18 • Reader – • Sites (Previously Jot spot) – • Launched September 2008, allows users to create and subscribe to channels over SMS. Channels can be based on RSS feeds. Questions and Answers (Chinese / Russian / Thai / Arabic Only) – • Website creation tool for private or public groups, for both personal and corporate use. SMS Channels (Google India Only) – • Web-based news aggregator, capable of reading Atom and RSS feeds. It allows the user to search, import and subscribe to feeds. The service also embeds audio enclosures in the page. Major revisions to Google Reader were made in October 2006. Community-driven knowledge market website. Launched on June 26, 2007 that allows users to ask and answer questions posed by other users. YouTube – Free video sharing Web site which lets users upload, view, and share video clips. In October 2006, Google, Inc. announced that it had reached a deal to acquire the company for $1.65 billion USD in Google's stock. The deal closed on 13 November 2006. 5. Development • App Engine – • Code – • A tool that allows developers to write and run web applications. Google's site for developers interested in Google-related development. The site contains Open Source code and lists of their API services. Also provides project hosting for any free and open source software. Mash up Editor – Web Mash up creation with publishing facilities, as well as syntax highlighting and debugging (Deprecated, since January 14, 2009).
  • 19 • Open Social – • Subscribed Links – • Sitemap submission and analysis for the Sitemaps protocol. Renamed from Google Sitemaps to cover broader features, including query statistics and robots.txt analysis. Web Toolkit – • Allows developers to create custom search results that Google users can add to their search pages. Webmaster Tools (Previously Google Sitemaps) – • A set of common APIs for building social applications on many websites. An open source Java software development framework that allows web developers to create Ajax applications in Java. Google Chrome OS – An Operating System utilizing the Linux kernel and a custom Window manager. 6. Mapping • City Tours – • Maps – • Edit the map in more than a hundred countries and watch your edits go into Google Maps. Become a citizen cartographer and help map your world. Building Maker – • Mapping service that indexes streets and displays satellite and street-level imagery, providing driving directions and local business search. Map Maker – • An overlay to Maps that shows interesting tours within a city Mars Web Based building and editing tool to create 3D buildings for Google Earth.
  • 20 – • Moon – • Imagery of Mars using the Google Maps interface. Elevation, visible imagery and infrared imagery can be shown. It was released on March 13, 2006, the anniversary of the birth of astronomer Percival Lowell. NASA imagery of the moon through the Google Maps interface. It was launched on July 20, 2005, in honor of the first manned Moon landing on July 20, 1969. Ride Finder – Taxi, limousine and shuttle search service, using real time position of vehicles in 14 US cities. Ride Finder uses the Google Maps interface and cooperates with any car service that wishes to participate (discontinued as of October 2009). 7. Search • Aardvark – • Accessible Search – • E-mail notification service, which sends alerts based on chosen search terms, whenever there are new results. Alerts include web results, Groups results news, and video. Book Search (Previously Google Print) – • Search engine for the blind and visually impaired. It prioritizes usable and accessible web sites in the search results, so the user incurs minimal distractions when browsing. Alerts – • Social search utility which allows people to ask and answer questions within their social networks. It uses people's claimed expertise to match askers with good answerers. Search engine for the full text of printed books. Google scans and stores in its digital database. The content that is displayed depends on the arrangement with the publishers, ranging from short extracts to entire books. Checkout – Online payment processing service provided by Google aimed at simplifying the process of paying for online purchases. Webmasters can choose to implement Google Checkout as a form of payment.
  • 21 • Code Search – • Dictionary – • Collection of linguistic applications, including one that allows users to translate text or web pages from one language to another, and another that allows searching in web pages located in a specific country or written in a specific language. Life Search (Google China) – • Searchable US business news, opinion, and financial data. Features include company-specific pages, blog search, interactive charts, executive’s information, discussion groups and a portfolio. Language Tools – • Options for testing new interfaces whilst searching with Google, including Timeline views and keyboard shortcuts. Finance – • Navigation directory, specifically for Chinese users. Experimental Search – • Collection of links arranged into hierarchical subcategories. The links and their categorization are from the Open Directory Project, but are sorted using Page Rank. Directory (Google China) – • Once part of Google Translate, it is now a standalone service that allows searching of words and phrases from over 22 languages. Directory – • Search engine for programming code found on the Internet. Search engine tailored towards everyday needs, such as train times, recipes and housing. Movies – A specialized search engine that obtains Film showing times near a userentered location as well as providing reviews of films compiled from several different websites.
  • 22 • Music (Google China) – • News – • Search engine for the full text of scholarly literature across an array of publishing formats and scholarly fields. Today, the index includes virtually all peer-reviewed journals available online. SMS – • Price engine that searches online stores, including auctions, for products. Scholar – • Feature within Google News that allows users to browse articles from over 200 years ago. Product Search (Previously Fro ogle) – • Automated news compilation service and search engine for news. There are versions of the aggregator for more than 20 languages. While the selection of news stories is fully automated, the sites included are selected by human editors. News Archive Search – • A site containing links to a large archive of Chinese pop music (principally Canto pop and Mandopop), including audio streaming over Google's own player, legal lyric downloads, and in most cases legal MP3 downloads. The archive is provided by Top100.cn (i.e. this service does not search the whole Internet) and is only available in mainland China. It is intended to rival the similar, but potentially illegal service provided by Baidu. Mobile phone short message service offered by Google in several countries, including the USA, Japan, Canada, India and China and formerly the UK, Germany and Spain. It allows search queries to be sent as a text message. The results are sent as a reply, with no premium charge for the service. Suggest – Auto-completion in search results while typing to give popular searches.
  • 23 8. Google Hardware • Google Search Appliance – Hardware device that can be hooked to corporate intranets for indexing/searching of company files. • Google Mini – Reduced capacity and less expensive version of the Google Search Appliance. • Nexus One – Smartphone that runs the Android open source mobile operating system
  • 24 CHAPTER-6 WORKS OF GOOGLE Google works on web spider now called a googlebot. The spider consists of crawler and indexer. Crawler crawls the WebPages on the internet and also saves the links mentioned on the webpage and crawl them too. As crawler crawls a particular pages it gets indexed or cached in the Google database by indexer. Explanation in Steps 1. Google search engine use software called bots or spider to scour the web 2. These bots and spider find new websites and web pages by following links on the web page. 3. Once Google search engine find a web page, they "read" the text-based content and the search engine stores this data into a huge library called an index. 4. When we search something on Google the search engine reaches into its gigantic index and before displaying a list if web pages it uses its Algorithm to calculate which ones best match your search query then it eventually presents you with search results that are related to your query which leads you to the website you were looking for!
  • 25 GOOGLE WORKS (PROCESS)
  • 26 Chapter-7 EARNING OF GOOGLE There are various possible ways through which Google generate its income. The following are: Google Search Engine Gmail YouTube Orkut Google Ad sense Google Ad words Blogger Google Maps Google Earth Google News Google Analytics Android (operating system) 1. Ad Words It is the Google main source of revenue. Ad words basically deals with advertising. Reach people when they are actively looking information about your products and services online, and send targeted visitors directly to what you are offering. With Ad words it cost-per-click pricing. It’s easy to control costs- and you only pay when people click on your ad 2. Ad Sense It is basically use for web publishers. Earn more revenue from your website, while provide visitors with a more rewarding online experience. Google Ad Sense automatically delivers text and image ads that are precisely targeted to site and site content -ads so well-matched. In fact, the readers will actually find them useful. And when you add Google web search to the site, ad sense delivers targeted ads to the search result pages too. With ad sense you earn more ad revenue with minimal efforts - and no additional cost. 3. Page Rank Developed by Larry page and Sergey brin at the University of Stanford in 1997 Link analysis algorithm, measuring the relative importance of a website
  • 27 "Page rank is a vote, by all the other web pages on the internet, about how important a web page is. A link to a web page counts as a vote of support. If there are no incoming links to a web page then there is no support." Academic citation literature is applied to calculate page rank PR(A)= (1-d) + d(PR(t1)/C(t1) + ... + PR(tn)/C(tn)) in this equation't1-tn' are pages linking to page A, 'c' is the number of outbund links that a page has and 'd' is a damping factor , usually set to 0.85. 4. Sponsored Results These are the results that appear on the right hand corner of our screens after we execute a search on Google. Websites that appear on the Sponsored Results tab have an agreement with Google where they pay Google for showing their website on searches for specific websites. For example, if we are searching for a Samsung mobile phone, we see websites selling Samsung mobile phones in the Sponsored links section. Google earns some money when we click on any of these links. The question is how much money does Google earn from this? Google Ad words allow all potential advertisers to put up their adverts, specifying the keywords. After assessing the advert, Google will quote a price for your advert. 5. Google mobile search this can be explain with the help of an example A) search the web - at the supermarket and need to find the ingredients for Thai curry? just query "Thai curry ingredients" on your phone's web browser to search through more than 8 billion pages for the recipe that will wow the taste buds. B) search images - is that an oak tree or an ash tree ? search more than 2 billion images and get the one you need on your phone with Google image search.
  • 28 C) search the mobile web - access the mobile web which s made up of site that are specifically designed to fit your phone screen. 6. Google Image search Google also shows sponsored results for images under Sponsored Links above the rest of the results. These are also a means to earn a lot of money for Google. 7. Gmail When we sign in to our mail accounts on Gmail which is probably the most popular at this point in time, we are shown sponsored links on our accounts. And these links are always relevant to the keywords of the mails that we receive. 8. Orkut Google displays text and banner ads (Google Ad sense) on Orkut profiles and pages. 9. Android Google makes money (and justifies giving away the OS) by licensing the Google Apps that come on most Android phones (but not all). Apps like Gmail, the Android Market, Google Search, and others come in something called GAPPS. The Market is really where Google is interested. Sure, the other GAPPS add value to the phone (hence why carriers license their inclusion on Android-powered phones), but Google is making money with every app sold through the Market. Even free apps make Google money. Developers have to pay to have an account to list their apps under. Even ad-sponsored apps are likely using Google Mobile Ads, so Google’s getting revenue from that source as well. 10. YouTube Google displays text and banner ads (Google Ad sense) on youtube videos and sidebar of YouTube pages
  • 29 CHAPTER- 8 SUCCESS AND WEAKPOINT OF GOOGLE The following are the point of Success of Google: 1. 2. 3. 4. 5. we cannot deny it Google is a great success ―Google’s search engine has always had strong global appeal,‖ Easy service, easy to manage American impact Google dependence phenomenon (Gmail, Blogger, picasa, youtube... Google has some week point: Asian market : Reasons of a non success 1. 2. 3. 4. Wrong strategy Huge gap of cultural differences Too many cultures to mange Anti globalization trends
  • 30 CHPATER-8 JOBS AT GOOGLE In the United States, Google has offices in several states, including California, Illinois, Massachusetts, Arizona, Michigan, New York, Texas, North Carolina, Oklahoma, South Carolina, Pennsylvania, Oregon, Washington (Seattle) and Washington, DC. They currently have hundreds of openings in Engineering, IT, Operations and Support functions. Some of the current openings at Google: Current job postings in Engineering include openings for Software Engineers with extensive experience in C++ programming and in java programming. There are also a lot of openings for Testing Engineers and a few for Web Designers. The current postings for Operations and IT include openings you would find in many Information Technology departments, including System Administrators and Help Desk Technicians. There were dozens of openings in their Data Center as of this writing. Google actively recruits college graduates, with a special website section specifically for students. Google offers both internship and full time employment opportunities on their student recruitment pages. Google also has offices internationally. While much of the information presented here refers to Google’s US offices, they currently have hundreds of Google Openings Worldwide in areas such as Asia-Pacific, Europe, the Middle East, Africa, and the Americas. I counted openings in 57 worldwide locations, not including those in the United States.
  • 31 Conclusion Google is a great international marketing company. However there are some reserves regarding the strategy it adopts towards Asia. ―We will take a long term view to win in China . The Chinese have 5,000 years of history. Google has 5,000 years of patience in china Althought google has made some progess in terms of market share
  • 32 WEBLIOGRAPHY Financial statement - reference: http://investor.google.com/earnings/2012/Q1_google_earnings.html