Combining Social Media Storytelling With Web Archives

@shawnmjones @WebSciDL
Combining Social Media
Storytelling With Web
Archives
An overview of building a small story from a large collection
Thanks to:

@shawnmjones @WebSciDL@shawnmjones @WebSciDL
Storytelling With Web
Archives Has Multiple Use
Cases…
1. Promotion of the collection
 Storytelling allows a curator to promote a
collection, making others aware of it
2. Exploring aspects of the
collection
 Users can explore a collection and
expose specific sides of a news story or
focus on specific people or places
3. Summarization
 Web archive collections are too large for
manual review – we need a summary to
understand what they contain
2

Lesson Goals
 Introduce social media storytelling
 Identify the 2 actions of combining social media storytelling with web archives
 Provide an overview of AlNoamany’s Algorithm, used for generating the
resources for a story
 Highlight tools from the Dark and Stormy Archives project for executing
AlNoamany’s Algorithm and producing stories
3

Storytelling in literature consists of elements…
4
Story elements: setting, characters, sequence, exposition, conflict,
climax, resolution
Wikipedia contributors. (2019, August 16). Dramatic structure. In Wikipedia, The Free Encyclopedia. Retrieved
15:56, August 16, 2019, from https://en.wikipedia.org/w/index.php?title=Dramatic_structure&oldid=911098220
Annenberg Foundation. (2017). Interactives: Elements of a Story. In Annenberg Learner: Teacher resources and
professional development across the curriculum. Retrieved 15:59, August 16, 2019, from
http://www.learner.org/interactives/story/

Storytelling in social media consists of resources…
5
A sampling and arrangement of web resources for summarization.

Social cards are summaries of web resources
 URLs can be difficult for people to comprehend
 Social cards provide a title, small text snippet, and striking image from the web
page behind a URL
6
https://www.google.com/maps/dir/Old+Dominion+University,+Norfolk,+VA/Los+Alamos+National+Laboratory,+New+Mexico/@35.3644614,-
109.356967,4z/data=!3m1!4b1!4m13!4m12!1m5!1m1!1s0x89ba99ad24ba3945:0xcd2bdc432c4e4bac!2m2!1d-76.3067676!2d36
.8855515!1m5!1m1!1s0x87181246af22e765:0x7f5a90170c5df1b4!2m2!1d-106.287162!2d35.8440582
Long URL:
vs.
The same URL represented as a
social card:

Social media storytelling uses groups of social cards to
provide a “summary of summaries”
7
2 resources are shown in this Wakelet story6 resources are shown in this Storify story
Each social card summarizes a
web resource.
Each story groups the social
cards, summarizing the topic.
Social cards contain the same
information in the same place on
each card, allowing for easy
comparison.
We want to use this technique to
summarize web archive collections
because users are already
familiar with this visualization
paradigm.

AlNoamany analyzed popular
social media stories…
 AlNoamany discovered that
popular social media stories
 Contain around 28 elements
 Contain mostly social cards
 This means that they are mostly links
to other content
 Because they are mostly links,
popular stories help users by
reducing a topic down to a small
number of items
– a summary
8
Y. AlNoamany, M. C. Weigle, and M. L. Nelson, “Characteristics of social media stories: What
makes a good story?,” International Journal on Digital Libraries, vol. 17, no. 3, pp. 239–256,
2016. https://doi.org/10.1007/ s00799-016-0185-3.

Existing storytelling services are bookmarking, not
preserving!
9

Web archive collections consist of mementos
– different versions of the same page over time
10
2013
2015
2018
University of Utah Office of Admissions
from the University of Utah Web Archive Collection
4/1/2015
3/5/2015
Tumblr Black Lives Matter Blog
from the #blacklivesmatter Collection
2/12/2015

Mementos are the documents in web archive collections
Web archive collections
consist of seeds and
crawls of those seeds.
The mementos from
these crawls are
versions of pages from
the time of the crawl.
The mementos are the
documents in our
collections.
11

Building stories from web archives
consists of two main actions…
1. Select a small subset of mementos
from the web archive collection
12
2. Visualize that subset via a social
media storytelling tool

Storytelling with web
archives action 1:
choose k items from N
where k << N
13

We sample k mementos from N mementos of the
collection to create a summary story
14
Web sites may group some content, but curators theme
some of this content into collections which we can reduce
to stories.

Selecting our k mementos manually requires exploring
our web archive collection and deciding on our story…
 What people, places, ideas are in the
collection?
 Decide on the story
 What story do we want to tell?
 What events are the story centered on?
 Do we want to address the 5Ws: who, what,
when, where, how, why?
 Select the k mementos:
 Use the web archive collection search engine to
find the people, places, etc. that reflect the story
you wish to tell
 Record the URLs of these mementos
 We choose about 28 from the 1000s of
mementos
15
M. Praetzellis. (2018). Browse and search on archive-it.org. In Archive-It Help Center. Retrieved 16:05, August 16,
2019, from https://support.archive-it.org/hc/en-us/articles/208002196-Browse-and-search-on-archive-it-org

We can select our k mementos automatically using
AlNoamany’s Algorithm…
16
AlNoamany’s Algorithm can be executed
using the Off-Topic Memento Toolkit
(OTMT).
The OTMT is part of the Dark and Stormy
Archives project.
Y. AlNoamany, M. C. Weigle, and M. L. Nelson. 2017. Generating Stories From Archived Collections. In
Proceedings of the 2017 ACM on Web Science Conference, 309–318. http://doi.org/10.1145/3091478.3091508
S. M. Jones, M. C. Weigle, and M. L. Nelson. 2018. The Off-Topic Memento Toolkit. In International Conference on
Digital Preservation (iPRES) 2018. https://doi.org/10.17605/OSF.IO/UBW87
Dark and Stormy Archives. https://oduwsdl.github.io/dsa/
Characteristicsof
human-generated
Stories
Characteristicsof
Archive-It
collections
Exclude duplicates
Exclude off-topic pages
Exclude non-English Language
Dynamically slice the collection
Cluster the pages
in each slice
Select high-quality
pages from each
cluster
Order pages
by time
Visualize

AlNoamany’s Algorithm step 1: Identifying Off-topic
Mementos
17
Hacked
Moved on from topic
Collections have a theme
Seeds are selected to
support that theme
Mementos are versions of
seeds
Some of these versions are
off-topic
Identifying these off-topic
mementos is key to
summarization
Web Page Gone
Account Suspension
S. M. Jones, M. C. Weigle, and M. L. Nelson. 2018. The Off-Topic Memento Toolkit. In International
Conference on Digital Preservation (iPRES) 2018. https://doi.org/10.17605/OSF.IO/UBW87
Y. AlNoamany, M. C. Weigle, and M. L. Nelson, “Detecting oﬀ-topic pages within TimeMaps in Web archives,”
International Journal on Digital Libraries, 2016. https://doi.org/10.1007/s00799016-0183-5

First We Remove Off-Topic Mementos,
But Why?
We want to identify and exclude (not remove) off-topic mementos because they do
not make for good summaries
18
Things happen to web pages that make them go off-topic.
Red: off-topic, Green: on-topic
Mementos are observations of seeds at different points in time
S. M. Jones, M. C. Weigle, and M. L. Nelson. 2018. The Off-Topic Memento Toolkit. In International
Conference on Digital Preservation (iPRES) 2018. https://doi.org/10.17605/OSF.IO/UBW87
Y. AlNoamany, M. C. Weigle, and M. L. Nelson, “Detecting oﬀ-topic pages within TimeMaps in Web archives,”
International Journal on Digital Libraries, 2016. https://doi.org/10.1007/s00799016-0183-5

AlNoamany’s Algorithm step
2: remove duplicate
mementos
 Remember: A memento is an
observation at a particular
point in time
 Sometimes the web page did
not change
 These duplicates are extras
that we do not need in our
story
19
Thumbnails of duplicate mementos, grouped by color.
Mementos outlined in red are the same, green are the same, etc.
Y. AlNoamany, M. C. Weigle, and M. L. Nelson. 2017. Generating Stories From Archived
Collections. In Proceedings of the 2017 ACM on Web Science Conference, 309–318.
http://doi.org/10.1145/3091478.3091508

AlNoamany’s Algorithm step 3: only consider pages
using the language of our story
20
We typically want to tell stories
with a single language
Characteristicsof
human-generated
Stories
Characteristicsof
Archive-It
collections
Exclude duplicates
Cluster the pages
in each slice
Select high-quality
pages from each
cluster
Order pages
by time
Visualize
http://doi.org/10.1145/3091478.3091508

AlNoamany’s Algorithm step 4: slice the collection so we
cover the spread across time
 To ensure we account for the spread across
time, we slice the collection dynamically and
distribute the mementos equally on the slices.
 For N mementos:
 If |N| <= 28, then the number of slices is |N|
 If |N| > 28, then the number of slices is:
 This way the size of the story grows slowly as
needed for large collections
21
Characteristicsof
human-generated
Stories
Characteristicsof
Archive-It
collections
Exclude duplicates
Cluster the pages
in each slice
Select high-quality
pages from each
cluster
Order pages
by time
Visualize
http://doi.org/10.1145/3091478.3091508

AlNoamany’s Algorithm step 5:
cluster each slice for novelty
 To ensure we find novel mementos, we
reuse the Simhash scores from the
deduplication step
 Each cluster is built from the distance
between these Simhash scores using the
DBSCAN algorithm
22
Characteristicsof
human-generated
Stories
Characteristicsof
Archive-It
collections
Exclude duplicates
Cluster the pages
in each slice
Select high-quality
pages from each
cluster
Order pages
by time
Visualize
http://doi.org/10.1145/3091478.3091508

Before moving to the step 6 we must understand
Memento Damage…
 Sometimes, when crawling, a web
archive does not acquire all of the
images, stylesheets, or JavaScript to
render a page
 This lack of resources is called damage
 Note that calculating memento damage
takes a long time, so this next step will
take a while
23
J. F. Brunelle, M. Kelly, H. SalahEldeen, M. C. Weigle, and M. L. Nelson, “Not all mementos are created
equal: measuring the impact of missing resources,” International Journal on Digital Libraries, vol. 16, no. 3-4,
2015. https://doi.org/10.1007/s00799-015-0150-6.
E. Siregar, “Deploying the Memento-Damage Service,” https://ws-dl.blogspot.com/2017/11/2017-11-22-
deploying-memento-damage.html, 2017.

AlNoamany’s Algorithm step 6:
select high-quality mementos
 We favor pages with the following
features:
 News over social media, because social
media posts produce poorer cards
 Longer URLs with deeper paths, because
they contain more unique information and
thus produce better cards
 They have low memento damage
24
Characteristicsof
human-generated
Stories
Characteristicsof
Archive-It
collections
Exclude duplicates
Cluster the pages
in each slice
Select high-quality
pages from each
cluster
Order pages
by time
Visualize
http://doi.org/10.1145/3091478.3091508

Storytelling with web
archives action 2:
visualize our selection
of k items
25

Storify shut down on May 16, 2018
26
https://storify.com/
Originally we visualized
stories from web archive
collections by using
Storify.
Because Storify shut
down in 2018, we need
to visualize the stories
with alternative tools.

We want to visualize our k mementos effectively
27
A story of 15 mementos
visualized as a Blogger post
The same 15 mementos
visualized as a Twitter thread

Creating a Web Archive Summary Story on Facebook
1. Create a Facebook post with the title
of your story as the text
2. Create a comment
3. Take the first URL from your story
resources and place it in the
comment
4. Wait for the card to appear
5. Repeat for each additional URL, in
order
28

Problems with Summary Stories on Facebook
 Facebook does not always generate
a card for a link.
 You can fix this by editing the comment
and inserting your own text and image.
 If a logged-in Facebook user clicks
on a card, they may not get to the
memento.
 Facebook adds extra “stuff” to the end of
a URL for logged-in users, and web
archives may consider this ”stuff” to be
part of the URL, so your viewer will get a
404.
 Comments do not always appear in
the order you inserted them.
29

Existing platforms do not reliably produce social cards
for mementos…
30
If we cannot rely upon the
service to generate a social
card for a memento, our system
must then do the work to create
our own.
S. M. Jones. “Where Can We Post Stories Summarizing Web Archive Collections?” https://ws-
dl.blogspot.com/2017/08/2017-08-11-where-can-we-post-stories.html, 2017.

Some services have stories, but not long term
storytelling?
31
Facebook stories
Image ref:
https://techcrunch.com/2018/04/05/facebook-stories-default/
Image ref:
https://techcrunch.com/2013/10/03/snapc
hat-gets-its-own-timeline-with-snapchat-
stories-24-hour-photo-video-tales/
Snapchat stories
Image ref:
https://buffer.com/library/instagram-stories
Instagram stories
These platforms delete the user’s stories 24 hours after they are posted.
This form of social media storytelling is the opposite of what we are looking for.
We want the stories to be artifacts themselves.

Existing card services create a confusing experience
for mementos
32
Who published these resources?
Archive-It?
CNN?
Is the story author sharing fake news?
S. M. Jones. “A Preview of MementoEmbed: Embeddable Surrogates for Archived Web Pages.” https://ws-
dl.blogspot.com/2018/08/2018-08-01-preview-of-mementoembed.html, 2018.
embed.rocks social card
embed.ly social card

Neither social media services nor card services were reliable
for storytelling, so we created MementoEmbed…
33
Information in the
MementoEmbed social
card is separated to
avoid issues of
confusion about
attribution.
MementoEmbed is
archive-aware. It can
locate information
about the memento
that is not available in
other cards.
S. M. Jones. “A Preview of MementoEmbed: Embeddable Surrogates for Archived Web Pages.” https://ws-
dl.blogspot.com/2018/08/2018-08-01-preview-of-mementoembed.html, 2018.

MementoEmbed just produces cards and information
for mementos, so we created Raintale to tell stories…
 Raintale uses MementoEmbed to generate raw
HTML stories or publish them to services like
Twitter.
 Raintale takes a text file consisting of the URLs
for the story.
 This file could be generated by the Off-Topic Memento
Toolkit
 This file could also be generated by you! You can
manually select memento URLs to insert into the story.
34
S. M. Jones. “Raintale – A Storytelling Tool for Web Archives.” https://ws-dl.blogspot.com/2019/07/2019-07-11-
raintale-storytelling-tool.html, 2019.

Raintale uses templates to let you customize the look
and destination media of your story
35
Extracted components as
Bootstrap cards used by the
fictional “My Archive”
MementoEmbed cards
in Blogger
Extracted
components via
Twitter Thread
Extracted components
via MediaWiki
Pages
S. M. Jones. “Raintale – A Storytelling Tool for Web Archives.” https://ws-dl.blogspot.com/2019/07/2019-07-11-
raintale-storytelling-tool.html, 2019.

Summary
 We introduced social media storytelling
 Storytelling with web archives consists of 2 actions:
1. selecting k mementos from the collection of N mementos where k << N
2. visualizing our selection of k mementos via a social media story
 Per action 1, we covered:
 the challenges of manually selecting mementos for stories
 the steps of AlNoamany’s Algorithm for automatically selecting mementos
 Per action 2, we highlighted
 the need for Archive-Aware cards via MementoEmbed
 the Raintale storytelling tool for web archives
 Thus, we covered how to combine social media storytelling with web archives
36

For More Information on Dark and Stormy Archives
 Dark and Stormy Archives Project: https://oduwsdl.github.io/dsa/
 Raintale:
 Website: https://oduwsdl.github.io/raintale/
 Documentation: https://raintale.readthedocs.io/en/latest/
 Report Issues: https://github.com/oduwsdl/raintale/issues
 MementoEmbed:
 Documentation: https://mementoembed.readthedocs.io/en/latest/
 Report Issues: https://github.com/oduwsdl/MementoEmbed/issues
 Off-Topic Memento Toolkit (OTMT):
 Distribution Page: https://pypi.org/project/otmt/
 Report Issues: https://github.com/oduwsdl/off-topic-memento-toolkit/issues
37

Combining Social Media Storytelling With Web Archives

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