AO2

1. Content for Print
AO2

2. Price Headline
Advertisement
Headline
Colour
Caption
Justified
Text
Byline
Lead

3. Masthead
The masthead states the title, ownership, management subscription and other
non news information.
o

4. Headline
The headline is the title over a newspaper article which summarizes the main
point for the reader.
o

5. Byline
The byline is the name of the writer which is printed at the top of the story.
o

6. Price
The price is the cost of the newspaper. Sometimes it's on a special
offer.
o

7. Advertisement
An advertisement is a printed notice of something for sale which is paid for by
the advertiser.
o

8. Caption
The caption is a title or a phrase which accompanies a picture.
o

9. Colour
To add colour to an advertisement to command attention and influences
buying decisions.
o

10. Lead
The lead is the first few sentences or the first paragraph of a news story,
which contains the summary or the introduction to the story.
o

11. Justified Text
The justified text is spaced out line of type so that each line fits flush to the
margin.
o