So you have over 10,000 fans on Facebook or Twitter? Great! But did you know that Delta Air Lines replies to mosttweets wi...
PART 1: What’s on the Radar?.....................................................                                         ...
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SimpliFlying Benchmarking MasterClass for Airlines

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The SimpliFlying Benchmarking MasterClass allows airlines already ahead in customer engagement via social media to pause, analyse how they stack up against the competition and measure how their initiatives have fared in comparison to industry benchmarks.

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SimpliFlying Benchmarking MasterClass for Airlines

  1. 1. So you have over 10,000 fans on Facebook or Twitter? Great! But did you know that Delta Air Lines replies to mosttweets within 9 minutes and is setting the industry benchmark for customer service? Did you know that EstonianAir’s social loyalty program gained 1 million impressions in the first ten days on Facebook? That is more than thenumber of passengers they fly in a year!Whats next for you? How well are you driving business goals on social media? More importantly, are you settingyourself apart in an increasingly competitive environment, or are you having yet another contest on Facebook?MasterClassSocial Media BenchmarkingThe new realities of social media The MasterClass uniquely mergesmean that it is no longer enough to theory with practice through a LearnNutshell Social Traveler Life In a about thejust have a large number of fans or curriculum that comprises over 50followers. What matters is the airline case-studies that will force Over 50 real-worldability to drive specific business participants to think on their feet airline case studiesgoals and measure the results. and derive solutions to real-world Up to 25 executivesMore importantly, do you know challenges encountered withhow you stack up against your todays connected travelers. Learn about the Socialcompetition? Traveler Lifecycle and From measuring business goals the opportunities itThe SimpliFlying Benchmarking through social media to analyzing presentsMasterClass serves as a reality your performance against the competition, the MasterClass Measure your effortscheck for airline executives familiar using your free toolswith social media but not yet covers all grounds through and stay ahead ofmeasuring their efforts against real-world examples, interactive competitionindustry benchmarks. If you are a group exercises and simulations.VP, Director or an Executive in Test your prowessCorporate Communications, So be ready to roll-up your sleeves, through group workCustomer Service, eCommerce or get your hands dirty and apply the and simulationMarketing, this MasterClass is for lessons learnt in the MasterClass. exercisesyou.
  2. 2. PART 1: What’s on the Radar?..................................................... “[The SimpliFlying .............................................................................................................1. State-of-play of social media in aviation MasterClass] was a catalyst2. The Social Traveler Lifecycle to start conversations within3. Identifying opportunities in the lifecycle and allocating resources LAN and helped us4. Case-studies of the Top 10 most cutting-edge airlines understand our priorities. We agreed to launch 2 pilot5. Case-studies from other consumer industries programs within 60 days ofPART 2: Evaluating and Catalyzing Your Current Strategy the workshop.”..................................................... ............................ – LAN Airlines1. Identifying existing strategy goals2. Determining loopholes in current strategy with respect to competition3. Key business metrics for your airline brand on social media4. Identifying customer behavior and expectationsPART 3: Flying Ahead of Your Competition.....................................................1. Benchmarking your airline against five competitors Watch this video to see what2. Identifying key aspects for improvement people are saying3. Advanced tactics: Creating a niche and becoming good at it about our MasterClasses:4. Creating a roadmap for the future of your airline brand in social media j.mp/WhatTheySay ............................ SimpliFlying is a leadingPrerequisites..................................................... consulting firm that has advised over 25 airlines andYour airline should have been active on social media for at least 12 months. airports on customerAll participants must bring their own internet-enabled notebooks. engagement strategy to drive business goals. One of the Top 5 most influential on Twitter forInvestment..................................................... 1-Day €995 2-Day €1495 being one of the Top 2 leading aviation blogs.All rates are on a per-person basis. A minimum five attendees is required for the MasterClass.Travel & Misc. Expenses SimpliFlying has offices in New..................................................... and MasterClasses globally. For SimpliFlying.com. Contact us at: masterclass@simpliflying.com to explore further options. 2012 and are subject to change.

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