The SimpliFlying Benchmarking MasterClass allows airlines already ahead in customer engagement via social media to pause, analyse how they stack up against the competition and measure how their initiatives have fared in comparison to industry benchmarks.

1. So you have over 10,000 fans on Facebook or Twitter? Great! But did you know that Delta Air Lines replies to most
tweets within 9 minutes and is setting the industry benchmark for customer service? Did you know that Estonian
Air’s social loyalty program gained 1 million impressions in the first ten days on Facebook? That is more than the
number of passengers they fly in a year!
What's next for you? How well are you driving business goals on social media? More importantly, are you setting
yourself apart in an increasingly competitive environment, or are you having yet another contest on Facebook?
MasterClass
Social Media Benchmarking
The new realities of social media The MasterClass uniquely merges
mean that it is no longer enough to theory with practice through a LearnNutshell Social Traveler Life
In a about the
just have a large number of fans or curriculum that comprises over 50
followers. What matters is the airline case-studies that will force Over 50 real-world
ability to drive specific business participants to think on their feet airline case studies
goals and measure the results. and derive solutions to real-world
Up to 25 executives
More importantly, do you know challenges encountered with
how you stack up against your today's connected travelers. Learn about the Social
competition? Traveler Lifecycle and
From measuring business goals the opportunities it
The SimpliFlying Benchmarking through social media to analyzing presents
MasterClass serves as a reality your performance against the
competition, the MasterClass Measure your efforts
check for airline executives familiar
using your free tools
with social media but not yet covers all grounds through
and stay ahead of
measuring their efforts against real-world examples, interactive competition
industry benchmarks. If you are a group exercises and simulations.
VP, Director or an Executive in Test your prowess
Corporate Communications, So be ready to roll-up your sleeves, through group work
Customer Service, eCommerce or get your hands dirty and apply the and simulation
Marketing, this MasterClass is for lessons learnt in the MasterClass. exercises
you.

2. PART 1: What’s on the Radar?
..................................................... “[The SimpliFlying
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1. State-of-play of social media in aviation MasterClass] was a catalyst
2. The Social Traveler Lifecycle to start conversations within
3. Identifying opportunities in the lifecycle and allocating resources LAN and helped us
4. Case-studies of the Top 10 most cutting-edge airlines understand our priorities.
We agreed to launch 2 pilot
5. Case-studies from other consumer industries
programs within 60 days of
PART 2: Evaluating and Catalyzing Your Current Strategy the workshop.”
..................................................... ............................ – LAN Airlines
1. Identifying existing strategy goals
2. Determining loopholes in current strategy with respect to competition
3. Key business metrics for your airline brand on social media
4. Identifying customer behavior and expectations
PART 3: Flying Ahead of Your Competition
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1. Benchmarking your airline against five competitors Watch this video to see what
2. Identifying key aspects for improvement people are saying
3. Advanced tactics: Creating a niche and becoming good at it about our MasterClasses:
4. Creating a roadmap for the future of your airline brand in social media j.mp/WhatTheySay
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SimpliFlying is a leading
Prerequisites
..................................................... consulting firm that has
advised over 25 airlines and
Your airline should have been active on social media for at least 12 months. airports on customer
All participants must bring their own internet-enabled notebooks. engagement strategy to drive
business goals. One of the Top
5 most influential on Twitter for
Investment
.....................................................
1-Day €995 2-Day €1495 being one of the Top 2 leading
aviation blogs.
All rates are on a per-person basis. A minimum five attendees is required for the MasterClass.
Travel & Misc. Expenses SimpliFlying has offices in New
.....................................................
and MasterClasses globally. For
SimpliFlying.com.
Contact us at:
masterclass@simpliflying.com
to explore further options.
2012 and are subject to
change.