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Creating A Navigation System

For Your Career
                          @shaidelson
About me
I live here:
About me
I live here:       I work here:
About me
I live here:       I work here:




Doing this:
About me
I live here:       I work here:




Doing this:         With these:
About me
I live here:                             I work here:




 But I used to do something very different...
                                                              Critical Mass
               Calgary, AB, Canada Eh?


Doing:                                   With these:




                       UX Strategy                            @shaidelson
                                                        A few big companies
Chapter 1:

Letā€™s talk about
NAVIGATION

                   @shaidelson
Navigation is fundamental in our lives
What navigation is
For some:
What navigation is
 For some:




For others:
What navigation is
 For some:              For us:




For others:
Our navigation systems prevent people from getting lost
Primary navigation:
Our navigation systems prevent people from getting lost
Primary navigation:




Breadcrumbs:
Our navigation systems prevent people from getting lost
Primary navigation:          Local navigation:




Breadcrumbs:
Our navigation systems prevent people from getting lost
Primary navigation:          Local navigation:




Breadcrumbs:                 Faceted navigation:
Our navigation systems prevent people from getting lost.
 Where am I? where can I go?               Whatā€™s close to here?




 Over the last 12+ yearā€™s weā€™ve become the
        experts in not getting lost...
                      Primary navigation                            Local navigation


How did I get here?                        What other options do I have?




                         Breadcrumbs                                   @shaidelson
                                                                   Faceted navigation
Except when it comes to the path
   forward for our profession



                            @shaidelson
Chapter 2:

Creating a navigation system
 FOR YOUR CAREER

                          @shaidelson
1. Understand where you are now




                                  @shaidelson
Develop Your SA

              @shaidelson
You                    Your environment


                       Actors
      Actions

                       Factors
           Reactions
                       Interactions
                       between

                                 @shaidelson
I   UX
SA for UX

            @shaidelson
There is probably no seat at the table. Now
stop talking about it and develop your career.




                                         @shaidelson
A seat at the table for the discipline?
Eric Reiss:
              ...Itā€™s time to stop deļ¬ning the
              damn thing and show what value it
              can bring...

              No one cares about our
              wireframes, ...

              We need to start presenting a facet
              of what we do thatā€™s important...
A seat at the table for the discipline?
Eric Reiss:
              ...Itā€™s time to stop deļ¬ning the
              damn thing and show what value it
              can bring...

              No one cares about our
              wireframes, ...

              We need to start presenting a facet
              of what we do thatā€™s important...




Lis Hubert:
               How many of you out there
               know what your career path is?

               ...what next? UX management?

               ...there are no career paths that
               have been established in our
               ļ¬eld.
A seat at the table for the discipline?
Eric Reiss:                                         Whitney Hess:
              ...Itā€™s time to stop deļ¬ning the               I help companies improve the lives
              damn thing and show what value it              of their customers and their
              can bring...                                   employees.

              No one cares about our                         What past clients often say about
              wireframes, ...                                me is: ā€œshe is so much more than a
                                                             UX designerā€.
              We need to start presenting a facet
              of what we do thatā€™s important...




Lis Hubert:
               How many of you out there
               know what your career path is?

               ...what next? UX management?

               ...there are no career paths that
               have been established in our
               ļ¬eld.
A seat at the table for the discipline?
Eric Reiss:                                         Whitney Hess:
              ...Itā€™s time to stop deļ¬ning the                I help companies improve the lives
              damn thing and show what value it               of their customers and their
              can bring...                                    employees.

              No one cares about our                          What past clients often say about
              wireframes, ...                                 me is: ā€œshe is so much more than a
                                                              UX designerā€.
              We need to start presenting a facet
              of what we do thatā€™s important...




Lis Hubert:                                         Jared Folkmann:
               How many of you out there                     UXers need to understand there
               know what your career path is?                are already people who decide who
                                                             itā€™s for, what will be made, and
               ...what next? UX management?                  often, what direction will be taken.

               ...there are no career paths that             You want to inļ¬‚uence strategy, be a
               have been established in our                  strategist.
               ļ¬eld.
A seat at the table for the discipline?
Eric Reiss:                                                  Whitney Hess:
              Part of the problem is that organizations
              donā€™t know who UX should report to.                      I help companies improve the lives of their
              Itā€™s time to stop deļ¬ning the damn thing and             customers and their employees. What
              show what value it can bring. Until                      past clients often say about me is:
              we donā€™t start thinking and talking in                   ā€œshe is so much more than a UX
              business terms we will never inļ¬‚uence at a               designerā€.
              strategic level. No one cares about our

  Itā€™s not about UX getting a seat at the table. Itā€™s
              wireframes, they care about how we can
              grow their business. We need to start
              presenting a facet of what we do
        about YOU getting a seat at the table.
              thatā€™s important to the work of those
              who make the decisions.



Lis Hubert:                                                  Jared Folkmann:
                 How many of you out there                            UXers need to understand there are
                 know what your career path is?                       already people who decide what will
                 Ok you can do wireframes, interviews,                be made, what direction will be taken, who
                 task analysis, etcā€¦ but what next?                   the customer really is, what value can be
                 UX management? But you donā€™t                         brought, and all other strategic matters. In
                 want to be a manager. What else                      agencies itā€™s the account people, planners,
                 besides management is next for a                     and creatives. In-house it may be the
                 UXer? We canā€™t answer that question,                 marketing people or product management.
                 because there are not career                         You want to inļ¬‚uence strategy, be a
                 paths that have been established in                  strategist.
                 our ļ¬eld.
                                                                                                     @shaidelson
1. Understand where you are now
Who you are:
1. Understand where you are now
Who you are:




What you learned:
1. Understand where you are now
Who you are:          What you do:




What you learned:
Itā€™s the balance between the 4 that matters
Who you are:           What you do:




What you learned:       What you say:
1. Understand where you are now.
Who you are:                                          What you do:




  A combination of all 4 factors determines
    your degree and sphere of inļ¬‚uence
         Personality, education, background, looks,             Research, gather requirements, synthesize,
          connections, place of employment, etc...                             facilitate, sketch, test, etc...

What you know:                                        What you say:




               Topics, principles, methods, tools,                                 Your tweets, discussions,
                         trends, techniques, etc...                                          @shaidelson
                                                                                postings, talks, articles, etc...
2: Decide where you want to go.




                                  @shaidelson
Navigate to a speciļ¬c destination




ā€œI want to be a Chief Experience Ofļ¬cerā€
ā€œI want to be a CMO for a telco companyā€
ā€œI want to lead a UX consultancyā€
Advantage: Navigating to a speciļ¬c
destination keeps you very focused.
Disadvantage: Itā€™s harder it is to bounce
back when things donā€™t go as planned.
Is this for you?
Personality Factors:
                                                        Internal
- Locus Of Control      External


- Resilience                                            High
                           Low




Life Circumstances:
                                                        High
- Ability to pursue         Low


- Support from others     None
                                                        Lots




Life Stage:
                                                        Older
                        Younger
- Age factors
- Knowledge of self       Weak
                                                        Strong



                                                      @shaidelson
Navigate toward a general direction




ā€œI want to be a consultant who is brought in to help shape the
strategic direction of companiesā€
ā€œI want to help companies ļ¬gure out what they want to build, not
how they will build itā€
Advantage: Moving in the a direction while
being ļ¬‚exible enough to deal with changes.
Disadvantage: The more non-speciļ¬c the direction
the harder it gets to know if youā€™re getting closer.
Is this for you?
Personality Factors:
                                                        Internal
- Locus Of Control      External


- Resilience                                            High
                           Low




Life Circumstances:
                                                        High
- Ability to pursue         Low


- Support from others     None
                                                        Lots




Life Stage:
                                                        Older
                        Younger
- Age factors
- Knowledge of self       Weak
                                                        Strong



                                                      @shaidelson
Navigate toward opportunities




ā€œIā€™m quite happy doing exactly what Iā€™m doing as long as a keep
making more moneyā€
ā€œI donā€™t really care where my next job would be as long as the work is
fun and the clients are niceā€
Advantage: Never worry about if and how
           youā€™re progressing.
Disadvantage: Without an idea of where
 you are going you may not progress.
Is this for you?
Personality Factors:
                                                        Internal
- Locus Of Control      External


- Resilience                                            High
                           Low




Life Circumstances:
                                                        High
- Ability to pursue         Low


- Support from others     None
                                                        Lots




Life Stage:
                                                        Older
                        Younger
- Age factors
- Knowledge of self       Weak
                                                        Strong



                                                      @shaidelson
LEAD
       people
       product
       process
       practice




           @shaidelson
I want to lead
I want to lead



If you want to truly improve the experiences of
            people, you should too.
3: Identify the gap. Then plan to close it.
Mind the gap


Here                    There
Who you are             Who you want to be

What you do             What you will want to do

What you know           What you will need to know

What you say            What you will be able to say
Chapter 3:

Using the system to make decisions
ABOUT YOUR CAREER

                               @shaidelson
1: Staying the course - making the most from the job
Question what others believe is reality


                                  @shaidelson
L'audace, l'audace, toujours l'audace


                               @shaidelson
Constant measurement


               @shaidelson
Constant measurement
Maintain perspective


           @shaidelson #NavIAS
2: Knowing when itā€™s time to leave




                                     @shaidelson
Motivating factors VS the demotivating factors
@shaidelson


If you feel the toilet is dirty, itā€™s time to leave
You are not getting any closer to your destination




                                                          @shaidelson

Your navigation system will let you know
3: Finding the next job
Finding your next job
Where do you want to work:
Finding your next job
Where do you want to work:




What do you want to do:
Finding your next job
Where do you want to work:   With who or for who:




What do you want to do:
Finding your next job
Where do you want to work:   With who or for who:




What do you want to do:      For how much:
These are the types of questions
 you need to ask yourself to set
     and maintain direction.


                             @shaidelson
Navigating your career is about 4 things:

   Making the most

   Knowing when to leave

   Finding the next one




                     Your navigation system
Epilogue:

  There is (obviously)
ONE MORE THING...

                         @shaidelson
Donā€™t ļ¬‚oat like a dead ļ¬sh in the river of your professional life...




                                                            @shaidelson
Your career means

something
                    @shaidelson
Your   life means
something
                    @shaidelson
That something isnā€™t

Money
That something isnā€™t

Fame

                       @shaidelson
Itā€™s

Purpose
          @shaidelson
Itā€™s progress with a

Purpose
                       @shaidelson
Itā€™s facing the facts about
Where you are
                        @shaidelson
Itā€™s ļ¬nding out where
You want to be
                        @shaidelson
Then making deliberate decisions and working to get there
Itā€™s using the limited
time you have

Efļ¬ciently


                         @shaidelson
To make a

Difference
            @shaidelson
For yourself




               @shaidelson
For those around you




                       @shaidelson
For the

World
          @shaidelson
Itā€™s time to

Wake up


               @shaidelson
Itā€™s time to
navigate your career

                   @shaidelson
Thank You
     Itā€™s time to
navigate your career

                 @shaidelson #NavIAS
                           @shaidelson

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Creating a navigation system for your career

  • 1. Creating A Navigation System For Your Career @shaidelson
  • 3. About me I live here: I work here:
  • 4. About me I live here: I work here: Doing this:
  • 5. About me I live here: I work here: Doing this: With these:
  • 6. About me I live here: I work here: But I used to do something very different... Critical Mass Calgary, AB, Canada Eh? Doing: With these: UX Strategy @shaidelson A few big companies
  • 7. Chapter 1: Letā€™s talk about NAVIGATION @shaidelson
  • 10. What navigation is For some: For others:
  • 11. What navigation is For some: For us: For others:
  • 12. Our navigation systems prevent people from getting lost Primary navigation:
  • 13. Our navigation systems prevent people from getting lost Primary navigation: Breadcrumbs:
  • 14. Our navigation systems prevent people from getting lost Primary navigation: Local navigation: Breadcrumbs:
  • 15. Our navigation systems prevent people from getting lost Primary navigation: Local navigation: Breadcrumbs: Faceted navigation:
  • 16. Our navigation systems prevent people from getting lost. Where am I? where can I go? Whatā€™s close to here? Over the last 12+ yearā€™s weā€™ve become the experts in not getting lost... Primary navigation Local navigation How did I get here? What other options do I have? Breadcrumbs @shaidelson Faceted navigation
  • 17. Except when it comes to the path forward for our profession @shaidelson
  • 18. Chapter 2: Creating a navigation system FOR YOUR CAREER @shaidelson
  • 19. 1. Understand where you are now @shaidelson
  • 20. Develop Your SA @shaidelson
  • 21. You Your environment Actors Actions Factors Reactions Interactions between @shaidelson
  • 22. I UX
  • 23. SA for UX @shaidelson
  • 24. There is probably no seat at the table. Now stop talking about it and develop your career. @shaidelson
  • 25. A seat at the table for the discipline? Eric Reiss: ...Itā€™s time to stop deļ¬ning the damn thing and show what value it can bring... No one cares about our wireframes, ... We need to start presenting a facet of what we do thatā€™s important...
  • 26. A seat at the table for the discipline? Eric Reiss: ...Itā€™s time to stop deļ¬ning the damn thing and show what value it can bring... No one cares about our wireframes, ... We need to start presenting a facet of what we do thatā€™s important... Lis Hubert: How many of you out there know what your career path is? ...what next? UX management? ...there are no career paths that have been established in our ļ¬eld.
  • 27. A seat at the table for the discipline? Eric Reiss: Whitney Hess: ...Itā€™s time to stop deļ¬ning the I help companies improve the lives damn thing and show what value it of their customers and their can bring... employees. No one cares about our What past clients often say about wireframes, ... me is: ā€œshe is so much more than a UX designerā€. We need to start presenting a facet of what we do thatā€™s important... Lis Hubert: How many of you out there know what your career path is? ...what next? UX management? ...there are no career paths that have been established in our ļ¬eld.
  • 28. A seat at the table for the discipline? Eric Reiss: Whitney Hess: ...Itā€™s time to stop deļ¬ning the I help companies improve the lives damn thing and show what value it of their customers and their can bring... employees. No one cares about our What past clients often say about wireframes, ... me is: ā€œshe is so much more than a UX designerā€. We need to start presenting a facet of what we do thatā€™s important... Lis Hubert: Jared Folkmann: How many of you out there UXers need to understand there know what your career path is? are already people who decide who itā€™s for, what will be made, and ...what next? UX management? often, what direction will be taken. ...there are no career paths that You want to inļ¬‚uence strategy, be a have been established in our strategist. ļ¬eld.
  • 29. A seat at the table for the discipline? Eric Reiss: Whitney Hess: Part of the problem is that organizations donā€™t know who UX should report to. I help companies improve the lives of their Itā€™s time to stop deļ¬ning the damn thing and customers and their employees. What show what value it can bring. Until past clients often say about me is: we donā€™t start thinking and talking in ā€œshe is so much more than a UX business terms we will never inļ¬‚uence at a designerā€. strategic level. No one cares about our Itā€™s not about UX getting a seat at the table. Itā€™s wireframes, they care about how we can grow their business. We need to start presenting a facet of what we do about YOU getting a seat at the table. thatā€™s important to the work of those who make the decisions. Lis Hubert: Jared Folkmann: How many of you out there UXers need to understand there are know what your career path is? already people who decide what will Ok you can do wireframes, interviews, be made, what direction will be taken, who task analysis, etcā€¦ but what next? the customer really is, what value can be UX management? But you donā€™t brought, and all other strategic matters. In want to be a manager. What else agencies itā€™s the account people, planners, besides management is next for a and creatives. In-house it may be the UXer? We canā€™t answer that question, marketing people or product management. because there are not career You want to inļ¬‚uence strategy, be a paths that have been established in strategist. our ļ¬eld. @shaidelson
  • 30. 1. Understand where you are now Who you are:
  • 31. 1. Understand where you are now Who you are: What you learned:
  • 32. 1. Understand where you are now Who you are: What you do: What you learned:
  • 33. Itā€™s the balance between the 4 that matters Who you are: What you do: What you learned: What you say:
  • 34. 1. Understand where you are now. Who you are: What you do: A combination of all 4 factors determines your degree and sphere of inļ¬‚uence Personality, education, background, looks, Research, gather requirements, synthesize, connections, place of employment, etc... facilitate, sketch, test, etc... What you know: What you say: Topics, principles, methods, tools, Your tweets, discussions, trends, techniques, etc... @shaidelson postings, talks, articles, etc...
  • 35. 2: Decide where you want to go. @shaidelson
  • 36. Navigate to a speciļ¬c destination ā€œI want to be a Chief Experience Ofļ¬cerā€ ā€œI want to be a CMO for a telco companyā€ ā€œI want to lead a UX consultancyā€
  • 37. Advantage: Navigating to a speciļ¬c destination keeps you very focused.
  • 38. Disadvantage: Itā€™s harder it is to bounce back when things donā€™t go as planned.
  • 39. Is this for you? Personality Factors: Internal - Locus Of Control External - Resilience High Low Life Circumstances: High - Ability to pursue Low - Support from others None Lots Life Stage: Older Younger - Age factors - Knowledge of self Weak Strong @shaidelson
  • 40. Navigate toward a general direction ā€œI want to be a consultant who is brought in to help shape the strategic direction of companiesā€ ā€œI want to help companies ļ¬gure out what they want to build, not how they will build itā€
  • 41. Advantage: Moving in the a direction while being ļ¬‚exible enough to deal with changes.
  • 42. Disadvantage: The more non-speciļ¬c the direction the harder it gets to know if youā€™re getting closer.
  • 43. Is this for you? Personality Factors: Internal - Locus Of Control External - Resilience High Low Life Circumstances: High - Ability to pursue Low - Support from others None Lots Life Stage: Older Younger - Age factors - Knowledge of self Weak Strong @shaidelson
  • 44. Navigate toward opportunities ā€œIā€™m quite happy doing exactly what Iā€™m doing as long as a keep making more moneyā€ ā€œI donā€™t really care where my next job would be as long as the work is fun and the clients are niceā€
  • 45. Advantage: Never worry about if and how youā€™re progressing.
  • 46. Disadvantage: Without an idea of where you are going you may not progress.
  • 47. Is this for you? Personality Factors: Internal - Locus Of Control External - Resilience High Low Life Circumstances: High - Ability to pursue Low - Support from others None Lots Life Stage: Older Younger - Age factors - Knowledge of self Weak Strong @shaidelson
  • 48. LEAD people product process practice @shaidelson
  • 49. I want to lead
  • 50. I want to lead If you want to truly improve the experiences of people, you should too.
  • 51. 3: Identify the gap. Then plan to close it.
  • 52. Mind the gap Here There Who you are Who you want to be What you do What you will want to do What you know What you will need to know What you say What you will be able to say
  • 53. Chapter 3: Using the system to make decisions ABOUT YOUR CAREER @shaidelson
  • 54. 1: Staying the course - making the most from the job
  • 55. Question what others believe is reality @shaidelson
  • 56. L'audace, l'audace, toujours l'audace @shaidelson
  • 57. Constant measurement @shaidelson
  • 59. 2: Knowing when itā€™s time to leave @shaidelson
  • 60. Motivating factors VS the demotivating factors
  • 61. @shaidelson If you feel the toilet is dirty, itā€™s time to leave
  • 62. You are not getting any closer to your destination @shaidelson Your navigation system will let you know
  • 63. 3: Finding the next job
  • 64. Finding your next job Where do you want to work:
  • 65. Finding your next job Where do you want to work: What do you want to do:
  • 66. Finding your next job Where do you want to work: With who or for who: What do you want to do:
  • 67. Finding your next job Where do you want to work: With who or for who: What do you want to do: For how much:
  • 68. These are the types of questions you need to ask yourself to set and maintain direction. @shaidelson
  • 69. Navigating your career is about 4 things: Making the most Knowing when to leave Finding the next one Your navigation system
  • 70. Epilogue: There is (obviously) ONE MORE THING... @shaidelson
  • 71. Donā€™t ļ¬‚oat like a dead ļ¬sh in the river of your professional life... @shaidelson
  • 73. Your life means something @shaidelson
  • 76. Itā€™s Purpose @shaidelson
  • 77. Itā€™s progress with a Purpose @shaidelson
  • 78. Itā€™s facing the facts about Where you are @shaidelson
  • 79. Itā€™s ļ¬nding out where You want to be @shaidelson
  • 80. Then making deliberate decisions and working to get there
  • 81. Itā€™s using the limited time you have Efļ¬ciently @shaidelson
  • 82. To make a Difference @shaidelson
  • 83. For yourself @shaidelson
  • 84. For those around you @shaidelson
  • 85. For the World @shaidelson
  • 86. Itā€™s time to Wake up @shaidelson
  • 87. Itā€™s time to navigate your career @shaidelson
  • 88. Thank You Itā€™s time to navigate your career @shaidelson #NavIAS @shaidelson