Open Source Whats It To You

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Slide presentation given at the Gilbane Content Management Conference in Boston (December 2nd, 2009).

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Open Source Whats It To You

  1. 1. < ! - -co nten t here - - > Open Source WCM: What’s it to YOU? Gilbane Conference December 2nd, 2009 Boston, MA 10/09/2007 © Copyright 2009 Content Here. 1 Friday, December 4, 2009
  2. 2. <!-- content here --> 2004 open source predictions INEXPENSIVE WORTHLESS Information technology is going to SITATM Free Puppies be free! buyers vendors 11/2/2008 © Copyright 2009 Content Here. 2 Friday, December 4, 2009
  3. 3. <!-- content here --> 2004 open source predictions INEXPENSIVE WORTHLESS Information technology is going to SITATM Free Puppies be free! buyers vendors 11/2/2008 © Copyright 2009 Content Here. 2 Friday, December 4, 2009
  4. 4. <!-- content here --> 2004 open source predictions INEXPENSIVE WORTHLESS Information technology is going to SITATM Free Puppies be free! buyers vendors DYNAMIC UNRELIABLE Better standards Coopetition! End of innovation! support! 11/2/2008 © Copyright 2009 Content Here. 2 Friday, December 4, 2009
  5. 5. <!-- content here --> 2004 open source predictions INEXPENSIVE WORTHLESS Information technology is going to SITATM Free Puppies be free! buyers vendors DYNAMIC UNRELIABLE Better standards Coopetition! End of innovation! support! 11/2/2008 © Copyright 2009 Content Here. 2 Friday, December 4, 2009
  6. 6. <!-- content here --> What has changed? http://www.moller.com 11/2/2008 © Copyright 2009 Content Here. 3 Friday, December 4, 2009
  7. 7. <!-- content here --> open source != open source != open source >> Community open source >> Commercial open source >> Institutional open source June 2, 2009 © Copyright 2009 Content Here. 4 Friday, December 4, 2009
  8. 8. <!-- content here --> open source != open source != open source know the ecosystem >> Community open source >> Commercial open source >> Institutional open source June 2, 2009 © Copyright 2009 Content Here. 4 Friday, December 4, 2009
  9. 9. <!-- content here --> open source != open source != open source know the ecosystem >> Community open source know the business model >> Commercial open source >> Institutional open source June 2, 2009 © Copyright 2009 Content Here. 4 Friday, December 4, 2009
  10. 10. <!-- content here --> Increased competition Enterprise software start-ups getting more attention. 11/2/2008 © Copyright 2009 Content Here. 5 Friday, December 4, 2009
  11. 11. <!-- content here --> Enterprise software re-imagined Consumerization of Enterprise Technology 11/2/2008 © Copyright 2009 Content Here. 6 Friday, December 4, 2009
  12. 12. <!-- content here --> Enterprise software re-imagined Consumerization of Enterprise Technology Why can’t it be as easy as WordPress? 11/2/2008 © Copyright 2009 Content Here. 6 Friday, December 4, 2009
  13. 13. <!-- content here --> Changing buying behavior 2002 Build vs. Buy 11/2/2008 © Copyright 2009 Content Here. 7 Friday, December 4, 2009
  14. 14. <!-- content here --> Changing buying behavior high end buyers Where’s the free stuff? low end buyers I’ll take the one on the upper right. Can you score me some Sox tickets? 11/2/2008 © Copyright 2009 Content Here. 8 Friday, December 4, 2009
  15. 15. <!-- content here --> Changing buying behavior high end buyers problem solvers processes Where’s the free stuff? support customization low end buyers components Solution I’ll take the one on the upper right. How are we going to solve Can you score me this business problem? some Sox tickets? 11/2/2008 © Copyright 2009 Content Here. 8 Friday, December 4, 2009
  16. 16. <!-- content here --> Changing buying behavior >> REQUIREMENTS over features problem solvers support >> HETEROGENEOUS short lists customization >> More ACTIVE evaluation process components Solution 11/2/2008 © Copyright 2009 Content Here. Friday, December 4, 2009
  17. 17. <!-- content here --> Changing selling behavior >> Leave-behind hosted trials >> Open developer/user communities >> Reconsidered pricing models 11/2/2008 © Copyright 2009 Content Here. 10 Friday, December 4, 2009
  18. 18. <!-- content here --> What does this mean to you? >> There is no “nobody gets fired for buying ___” choice >> You need to understand your requirements better than ever before >> You need to invest in actively evaluating your options alternatives 11/2/2008 © Copyright 2009 Content Here. 11 Friday, December 4, 2009
  19. 19. <!-- content here --> Contact Kathleen Reidy, Senior Analyst, Enterprise Software The 451 Group Email: kathleen.reidy@the451group.com Twitter: @kreidy @caostheory Web: http://www.the451group.com/ Seth Gottlieb, Principal Content Here Email: seth@contenthere.net Twitter: @sggottlieb Web: http://www.contenthere.net 11/2/2008 © Copyright 2009 Content Here. 12 Friday, December 4, 2009

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