Intro To 20 Technology

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A presentation I gave at Social Technology & Social Learning workshop at Babson College for the ASTD & ISPI.

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Intro To 20 Technology

  1. 1. Intro to 2.0 Technology Bill Cava CTO, ektron twitter / @billcava email / bill@cava.us Copyright © 2009, Ektron Inc. All Rights Reserved
  2. 2. A little about me … Copyright © 2009, Ektron Inc. All Rights Reserved
  3. 3. What is Social Software? Copyright © 2009, Ektron Inc. All Rights Reserved
  4. 4. Web 2.0? Copyright © 2009, Ektron Inc. All Rights Reserved
  5. 5. Copyright © 2009, Ektron Inc. All Rights Reserved
  6. 6. Do you know what Web 2.0 is? Copyright © 2009, Ektron Inc. All Rights Reserved
  7. 7. Copyright © 2009, Ektron Inc. All Rights Reserved
  8. 8. “Web 2.0 is the move to the internet as platform, and an understanding of the rules for success on that new platform.” “First among those rules is building applications that harness network effects to get better the more that people use them.” Copyright © 2009, Ektron Inc. All Rights Reserved
  9. 9. Web 1.0 Web 2.0 Read Only User Generated Eyeballs Hands Stickiness Syndication Editors Buzz Centralized Crowdsourcing Marketing in a Web 2.0 World - 04/2009 Copyright © 2009, Ektron Inc. All Rights Reserved
  10. 10. Web 2.0 - Communication Patterns The Monolog Blogs - a soap box for expressing ones point of view The Catalog Wikis – a store of information created by the community The Dialog Micro Blogging, Discussion Boards – channels to engage and interact Feedback Loop Ratings, Reviews, Comments, Flags, etc Copyright © 2009, Ektron Inc. All Rights Reserved
  11. 11. Social networking Not a new phenomenon Term was coined in the 1950s to describe something that occurs naturally Describes the natural interaction between people to find things and information People, places, things and information are connected via “friend of a friend of a friend” Copyright © 2009, Ektron Inc. All Rights Reserved
  12. 12. delicious.com Copyright © 2009, Ektron Inc. All Rights Reserved
  13. 13. flickr.com Copyright © 2009, Ektron Inc. All Rights Reserved
  14. 14. facebook.com Copyright © 2009, Ektron Inc. All Rights Reserved
  15. 15. Do you know what Enterprise 2.0 is? Copyright © 2009, Ektron Inc. All Rights Reserved
  16. 16. What is Enterprise 2.0? “The use of emergent social software platforms by organizations in pursuit of their goals” Prof. Andrew McAfee, Harvard Business School Copyright © 2009, Ektron Inc. All Rights Reserved
  17. 17. SLATES Search • Information needs to be discoverable Links • Outlines what’s important Authoring • Writing for a broad audience Tags • Light weight categorization Extensions • Recommendations Signals • Syndication Copyright © 2009, Ektron Inc. All Rights Reserved
  18. 18. Strong & Weak Ties Copyright © 2009, Ektron Inc. All Rights Reserved
  19. 19. Case Studies Copyright © 2009, Ektron Inc. All Rights Reserved
  20. 20. “The biggest impediment to all-source analysis is human or systemic resistance to sharing information” 9/11 Commission Report Copyright © 2009, Ektron Inc. All Rights Reserved
  21. 21. Intellipedia “It helps us capture knowledge and stand on the shoulders of giants” Sean Dennehy, Intellipedia Evangelist Copyright © 2009, Ektron Inc. All Rights Reserved
  22. 22. Intellipedia Intellink Blogs TagConnect IntelDocs Gallery iVideo Syndication Copyright © 2009, Ektron Inc. All Rights Reserved
  23. 23. Social networking + corporate intranets Letting employees interact with information colleagues naturally improves: Collaboration Communication Accountability Personalization Copyright © 2009, Ektron Inc. All Rights Reserved
  24. 24. • 33% found menu navigation ineffective • 50% found search to be ineffective Copyright © 2009, Ektron Inc. All Rights Reserved
  25. 25. 30 years go Copyright © 2009, Ektron Inc. All Rights Reserved
  26. 26. 10 years ago Copyright © 2009, Ektron Inc. All Rights Reserved
  27. 27. Today Personal profiles Customized to provide all access in one spot Documents Applications Colleagues Groups Copyright © 2009, Ektron Inc. All Rights Reserved
  28. 28. Today Copyright © 2009, Ektron Inc. All Rights Reserved
  29. 29. Personal profiles Status updates on project progress Calendars show important dates Group/project spaces Group updates are shared rogress can be tracked Forums to contribute ideas and assistance Copyright © 2009, Ektron Inc. All Rights Reserved
  30. 30. Collaboration Moves discussions away from hallways, water coolers and email Now can occur with colleagues who might not have been involved before Can comment and add input to works in progress Documents can be shared and worked on Creativity One idea can inspire other ideas Wider exposure to the project stakeholders Collaboration Networks “Collaboration Networks will be to Enterprises what Social Networks are to Consumers” – Padmasree Warrior, CTO Cisco Copyright © 2009, Ektron Inc. All Rights Reserved
  31. 31. John Deere • Communication • Discovery • User Driven • Collaborative Results • Easier to manage • Better usability • Wisdom of the crowds • Connected people Copyright © 2009, Ektron Inc. All Rights Reserved
  32. 32. Where do we go from here? What are Activity Streams? LifeStreaming Facebook NewsFeed Agregation FriendFeed Enterprise Activity Streams Live Status Report Copyright © 2009, Ektron Inc. All Rights Reserved
  33. 33. Bill Cava twitter: @billcava email: bill at cava dot us Copyright © 2009, Ektron Inc. All Rights Reserved

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