Read the full article here: http://blog.sezion.com/key-metrics-for-measuring-lead-engagement/. Conversion optimization isn’t just about tweaking your landing page design. Measuring your lead engagement will help you improve your conversions. There are key metrics that will help you to measure the impact of changes on your lead´s engagement: - Page Bounce Rate: This will tell you how many people land on a specific page and don’t visit any more pages during that visit. The lower this result looks like, the better and more engaged your leads are. How can you get a lower page bounce rate? Well, by creating interesting content that helps your leads engage more time with every content. For example, videos tend to increase the time spent on a page by around two minutes. - Site Bounce Rate: Is the average bounce rate for all webpages combined. Similar to what usually happens with the page bounce rate, the lower the site bounce rate is, the happier you'll be. Measuring the lead engagement with the site bounce will give you a general overview of what is happening on your website, while the page bounce rate will maybe tell if a call to action, webform and main content is engaging enough to make your lead react. - Exit Rate: The exit rate measures the percentage of visitors on any given page that didn’t view more pages. This should be a low number, especially for your those pages that get more traffic. It will show you where your leads lost interest or didn't find what they expected. - Average Time On Page: You need to be careful with this number; it can be tricky. For example, if you are using it to measure how successful a landing page is, you'll probably be wrong. Let's say you are measuring the average time on an ebook landing page where the visitor should give an email to download the ebook. If the description is helpful and the visitor has been engaged, then the average time on that page will probably be really low. But let's say that the visitor spends a lot of time in that landing page trying to understand what's the ebook about (which is a miracle; visitors don't try to understand, they just leave), then a hight average time on page will probably tell you that there is something wrong with your copy, form layout, privacy policy... - Goal Completions: Analytical tools like Google Analytics, landing pages solutions like Unbounce or email marketing automation software like ActiveCampaign will help you with this. It reflects how often a page impacts a goal conversion. - Sales: like any other metric, this really depends on your business model, industry, product/service, pricing. But I think we are on the same page: we all need sales, usually the higher this number is, the better :-).

1. MARKETING TIPS
6 Metrics To Help You Measure The Engagement
KEY METRICS FOR
MEASURING LEAD
ENGAGEMENT

2. KEY METRICS FOR MEASURING LEAD ENGAGEMENT
0| THE BASICS

3. KEY METRICS FOR MEASURING LEAD ENGAGEMENT
0| THE BASICS
To measure how engaged a lead is, you
should consider these questions:
1) What happens before your lead gets into your funnel?
2) What happens when your lead gets into your funnel?
3) What happens when your lead converts into a paying
customer?
4) What happens when you loose a customer?

4. KEY METRICS FOR MEASURING LEAD ENGAGEMENT
1| PAGE
BOUNCE RATE

5. KEY METRICS FOR MEASURING LEAD ENGAGEMENT
1| PAGE BOUNCE RATE
This will tell you how many people land on
a specific page and don’t visit any more
pages during that visit. The lower this
result looks like, the better and more
engaged your leads are.

6. KEY METRICS FOR MEASURING LEAD ENGAGEMENT
2| SITE
BOUNCE RATE

7. KEY METRICS FOR MEASURING LEAD ENGAGEMENT
2| SITE BOUNCE RATE
Is the average bounce rate for all
webpages combined. Similar to what
usually happens with the page bounce
rate, the lower the site bounce rate is, the
happier you'll be.

8. KEY METRICS FOR MEASURING LEAD ENGAGEMENT
3| EXIT RATE

9. KEY METRICS FOR MEASURING LEAD ENGAGEMENT
3| EXIT RATE
The exit rate measures the percentage of
visitors on any given page that didn’t view
more pages. This should be a low number,
especially for your those pages that get
more traffic.

10. KEY METRICS FOR MEASURING LEAD ENGAGEMENT
4| TIME ON PAGE

11. KEY METRICS FOR MEASURING LEAD ENGAGEMENT
4| AVERAGE TIME ON PAGE
This is an average of the amount of time
all visitors to a page spend on that
particular page.

12. KEY METRICS FOR MEASURING LEAD ENGAGEMENT
5| GOAL
COMPLETIONS

13. KEY METRICS FOR MEASURING LEAD ENGAGEMENT
5| GOAL COMPLETIONS
Analytical tools like Google Analytics,
landing pages solutions like Unbounce or
email marketing automation software like
ActiveCampaign will help you with this. It
reflects how often a page impacts a goal
conversion.

14. KEY METRICS FOR MEASURING LEAD ENGAGEMENT
6| SALES

15. KEY METRICS FOR MEASURING LEAD ENGAGEMENT
6| SALES
Like any other metric, this really depends
on your business model, industry,
product/service, pricing. But I think we are
on the same page: we all need sales,
usually the higher this number is, the
better :-).