It is very important to put efforts in order to make landing pages more optimized. Read here user engagement on the landing pages of the website can be improved using social login.

1. How Social Login enhances
Landing Page User
Experience?
Submitted by : Serrah Mark

2. Introduction
● Landing page is the first place where users land after being directed by
some source.
● It is very important to put efforts in order to make landing pages
attractive.
● But many a times, even after putting lot’s of efforts, landing pages are
not able to convert their visitors into registered users.
References :
● http://thedigitalerra.weebly.com/blog/how-social-login-enhances-landing-page-user-experience
● http://en.wikipedia.org/wiki/Social_login

3. What are the reasons?
There are two main reasons which lead to
low conversion rates :
● Lack of accuracy in the data provided
by non-serious users.
● Time consuming lengthy registration
forms.
References :
● http://thedigitalerra.weebly.com/blog/how-social-login-enhances-landing-page-user-experience
● http://en.wikipedia.org/wiki/Social_login

4. How to solve this problem?
● The solution of this problem lies in two word- SOCIAL LOGIN!
● Using it, allow your audience to sign in using their social credentials.
● Social Login simplifies the sign-up process and provides you much
more reliable user profile data.
References :
● http://thedigitalerra.weebly.com/blog/how-social-login-enhances-landing-page-user-experience
● http://en.wikipedia.org/wiki/Social_login

5. How Social Login enhances landing page user
experience?
● It simplifies the traditional time consuming sign-up process
● Social Login provides precious user profile data.
● It helps in filtering out non serious visitors of your website.
● By using the combination of social login and traditional sign up forms,
offer more flexible landing page to your audience.
References :
● http://thedigitalerra.weebly.com/blog/how-social-login-enhances-landing-page-user-experience
● http://en.wikipedia.org/wiki/Social_login

6. Conclusion
One can create awesome landing pages using tools like Hubspot,
Unbounce, etc but optimizing landing page is also very crucial step.
To know more about how social login enhances landing page user
experience, read the complete article here : Enhance user experience on
your Marketing Landing pages with Social Login from LoginRadius
References :
● http://thedigitalerra.weebly.com/blog/how-social-login-enhances-landing-page-user-experience
● http://en.wikipedia.org/wiki/Social_login

7. Thank-you